The Ultimate Guide To App Store Optimization For Localized Apps

The Ultimate Guide To App Store Optimization For Localized Apps
When it comes to foreign characters, avoid them at all costs! Use only URL-friendly characters
within your title. ​iOS is particularly sensitive to characters. Sometimes iTunes will refer to your
app’s numeric ID, if it can’t understand your title or scan for relevant keywords. This will have a
negative impact on your ASO strategy, so make sure your characters are friendly to both
platforms. You need to tailor your ASO to each operating system, as they both work differently.
IOS/The App Store
It’s important to consider that the App Store has a 100-character keyword field limit. This
exclusively includes your app’s title and keyword phrases. Taking this into account, when it
comes to ASO for iOS, you’ll need to make every character count if you want to maximize the
organic traffic for your app.
Android/Google Play
Google Play’s approach to ASO is much more like its approach to SEO, which gives you a lot
more room for flexibility. Being Google, it scans your entire description and detects the
keywords within. You have up to 4,000 characters to describe your app, but you’ll still need to
use them wisely, with the right keyword density.
Just as with your web copy, keyword stuffing doesn’t pay off. In fact, it’s important to remember
to write for your customers and not for the algorithm. Keyword stuffing will not get you ranked
higher and may turn customers away with your repetitive wording.
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