The Ultimate Guide To App Store Optimization For Localized Apps

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The Ultimate Guide To App Store Optimization For Localized Apps But if you don’t have the time or your boss won’t write that into your app localization budget, you’ll need to work with highly skilled native translators. Put together a team of people who know your industry in each place you want to do business. App localization begins and ends with your customers, and app store optimization naturally follows that trend. 2. Know Your Competition Another textbook lesson, but an essential one (there’s a reason they’ve written books about it). Knowing your competition is essential, especially when it comes to app localization. Not only are you competing with other international companies, but you’re also battling it out with local apps that are killing it in their home market. Spy on them and find out what keywords they’re competing for, how high the competition is for certain search terms, and if you should compete for the same ones, or not. Sometimes you’ll find that lower competition keywords and secondary categories are the best way to compete in app saturated markets. You’ll also need to decide if you want to rank among the top ten competition keywords, or in the top place for lower competition words. The key here is getting noticed and rising above your competition. Being in ninth place for “weight loss” may not be as lucrative for you as being first on “boot camp” (for example.) See what colors and images your competitors are using for their icons, so you get an essence of what’s working and what isn’t. Also, so that you can design your app’s icon to be original and stand out from the crowd. More on that later. 3. App Localization Is All In A Name Choosing the right name for your app is fundamental. Your name will have a huge effect on how easily it can be translated and localized for international markets. In some cases, you won’t need to translate your name, if your app has an invented or arbitrary name, like “Skype” or “Flickr.” But if you choose a generic name for your app, let’s say “weight loss app” – you’ll a harder time getting the translation and localization just right. You may decide not to translate the name of your app, as you can risk diluting your brand. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
The Ultimate Guide To App Store Optimization For Localized Apps As with so many things in life, less is more, so keep your app’s name short, sweet and to the point. You can include your keywords in the app’s title, if your company or app name don’t involve a relevant keyword. 4. And In A Title If translating your app’s name is off the table, instead, you’ll need to optimize your app’s content and embed keywords in the title. This will give potential users a clearer idea of what your app is about and why they should download it. Apps with at least one relevant keyword in the title rank 10.3% higher than apps without keywords in the title. Take a look at the example below. You can see that apps like Duolingo, Scholly, Udemy, Rosetta Stone Ltd, and more, make use of their titles to add in a keyword and describe their app. Remember to keep in mind the right length for your title. If you’re familiar with SEO, you’ll know all about meta data. The same applies in app store optimization. In the App Store, titles are normally truncated (spaces included) at the 23rd character. In Google Play, you have a little more room, as truncation occurs after the 30thcharacter. Downloaded on a mobile device, the title will be cut off at 11 and 14 characters. The moral of the story? Put all your keywords at the front. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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