The Ultimate Guide To App Store Optimization For Localized Apps

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The Ultimate Guide To App Store Optimization For Localized Apps What Is App Store Optimization (ASO)? As you’ve guessed by now, App Store Optimization (ASO) is a lot like Search Engine Optimization (SEO). The main common thread between the two lies in the concept of content optimization. You want to make sure that your localized app’s assets are optimized, which basically means that you make the most out of them. Your app’s content, descriptions, text and images should be primed to gain more visibility. What does more visibility lead to? Greater downloads. What do more downloads mean? Bigger sales. After all, what’s the point of styling your hair and putting on your best suit if you’re going to stay at home? Why waste time and resources designing the perfect app, if it’s going to be the wallflower at the party? App Store Optimization (ASO) is a way of ensuring that your app meets ranking criteria and rises to the top of search results in the App Store or Google Play. If you know that customers are phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
The Ultimate Guide To App Store Optimization For Localized Apps looking for a weight loss app and you haven’t included the keywords “weight loss”, you’re going to flunk your first ASO class. But if you’ve primed your app for iOS and Android in your home country (good for you!), you’ll also need to do the same for your localized app. Why? Because they don’t say “weight loss” the same way in Colombia, France, or Morocco. Users won’t be searching for the same terms. Even if your app is nicely localized to respect cultures, languages and ideology, if you haven’t concentrated on international ASO for both platforms, then you’ve failed your second class. It might should like a lot of hard work, but if you consider your foreign language clients at all times, you’ll maximize your sales and ROI. So, if you’re listening and ready to take notes, let’s go! Here’s the ultimate guide to app store optimization for localized apps: 1. Know Your Customer Knowing your customer is pretty well covered in Marketing 101, but it’s super important when it comes to app localization. After all, if you don’t know and respect your foreign clients’ cultures, how can you design an app to meet their needs? A well planned ASO strategy revolves around knowing your customers well in their different markets. Which means that if you’re not au fait with the lingo used on the streets of Colombo, or the local slang in the gin joints of Paris, you’d better start finding out. App localization is about so much more than simply translating your texts. You have to discover the keywords and search terms that your foreign customers use. You’ll also need to know that these vary over countries that speak the same language. The Spanish in Spain isn’t the same as the Spanish in Argentina or Peru. The French in France varies greatly from that used in parts of northern Africa — and so on. Find out how local people speak and how they would describe your app. Then use this vital information in your localized descriptions. How you do this will depend on your budget and timeframe. It would be pretty awesome to take a sabbatical and travel to the markets you want to compete in and carry out firsthand research. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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The Ultimate Guide To App Store Optimization For Localized Apps

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