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art & culture<br />
anjali shetty<br />
Radhika Mukherji a thriving<br />
entrepreneur with creative<br />
instincts and passion for music<br />
speaks to Crème on founding<br />
Happydemic and work-life balance<br />
Radhika Mukherji, founder; CEO of Happydemic envisions<br />
a happy difference in the lives of artists and customers through<br />
the platform. Happydemic is a one stop destination which<br />
aims at democratising live performances and bringing them<br />
to one’s doorstep at an affordable price. Radhika’s primary<br />
motto is to enhance the joy of music enriching one’s soul,<br />
leaving a mark in the lives of the artiste and the audience by<br />
putting special focus on individual preferences.<br />
What was the idea behind Happydemic?<br />
Happydemic’s essence is spreading happiness within the artist<br />
community by connecting them to the right audience. Shaan<br />
has been a part of reality music shows and there was so much<br />
talent out there. Once the season got over, their talent didn’t<br />
get any direction. Happydemic strives to do that. Connecting<br />
exceptional talent with honourable audiences and spreading<br />
happiness to our artist and customers has been our aim. An<br />
epidemic of happiness, thus Happydemic.<br />
Where did the initial inspiration/<br />
influence come from?<br />
I have been with Shaan for 20 years now, and I have seen him<br />
host a lot of reality shows, host them initially and then he<br />
moved on to judging them, and there was exceptional talent<br />
that came on to these platforms. So any reality show has a<br />
whole lot of rounds that go in, and you have over hundred kids<br />
with exceptional talent coming in but finally there’s one<br />
winner. So, the idea behind Happydemic was to actually help<br />
the other 99, to bring their talent up, to not let them spiral<br />
down because they were as popular as their last season. A lot<br />
of these kids leave their cities, their villages and they come to<br />
Mumbai to pursue this dream of music, and like we all know<br />
that the city of Mumbai is such an expensive city. They have<br />
talent but nowhere to perform so the spirit of Happydemic<br />
came from there, that we wanted to be that gust of wind<br />
beneath their wings to help them get work and to connect<br />
their exceptional talent with honourable audiences.<br />
60 march 2017 www.crememagazine.in
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