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COVER STORY<br />

This International Women’s Day, Anjali Shetty<br />

brings to you four energetic and willful women,<br />

who have carved a niche in respective fields.<br />

They chose to think differently and take up<br />

professions that were different and challenging<br />

PHOTOGRAPHER: SHIVA SHARMA<br />

PARUL MEHTA,<br />

Trustee, Ishanya Foundation<br />

T<br />

ELL US ABOUT JOURNEY AS AN<br />

ENTREPRENEUR. WHAT GOT YOU TO JOIN<br />

YOUR FAMILY BUSINESS?<br />

Born and brought up in an economically sound family, life<br />

has been kind enough to provide me with an opportunity<br />

whereby I could focus towards betterment of society;<br />

something that I was always inclined to and found solace<br />

in. In the early years of my life, there was always a subtle<br />

thought of pursing my interest and dedicate my full<br />

attention towards it. But it was this one incident that hit the<br />

nail hard. It was this one event where I was part of the<br />

organising committee in our college that we organised an<br />

eye camp. One feeble old lady walked up to me post her<br />

cataract operation and mentioned that I was an angel sent<br />

by God. It had been over a couple of years that she was<br />

suffering from cataract but did not have the resources for<br />

her treatment. It was a small incident and just one more<br />

initiative among many others that I was already a part of.<br />

The joy I experienced seeing the happiness of the old lady<br />

truly touched my heart and made me think, there could be<br />

thousands more such people who are suffering but do not<br />

have appropriate support and resources. It is only after this<br />

incident, I decided to work towards building a better society<br />

and making a difference. As I met and interacted with more,<br />

I started to realise that there is a huge need to unfold buried<br />

talents and capabilities, empower people and provide them<br />

with a platform that will help them become self-reliant. On<br />

one side there were businesses that sought talented<br />

resources but could not find and on the other hand there<br />

were resources available but who were not technically<br />

sound. Thus, there was an immediate gap that needed to be<br />

bridged. It was my moment of truth and I found my path.<br />

It started off with the charitable work close to the factories<br />

in Chindran village around Taloja. Backed with an able<br />

team, we conceptualised and initiated several income<br />

generation programmes. One of the early initiative was for<br />

the youth, where we started tailoring classes. This enabled<br />

them to design and supply items to boutiques thereby<br />

making them self-reliant. Driven by the success of this<br />

project, and the underlying thought of helping people<br />

identify and develop their true potential, Ishanya<br />

Foundation (IsFon) started its journey in 2006 towards<br />

building a self-reliant and self-sustainable society.<br />

THIS WOMAN’S DAY, WHOM WOULD YOU<br />

LIKE TO THANK FOR INSPIRING YOU?<br />

My mother has been my biggest inspiration. She instilled<br />

moral values in me and taught me to strive for my<br />

aspirations. What have been the challenges of leading a<br />

72 MARCH 2017 www.crememagazine.in

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