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Project Highlight<br />
View of the house with the sunken firepit and pool in the foreground.<br />
Superhouse for the uber rich on<br />
‘secret’ Mediterranean island<br />
Developer says only 30 of such houses will be built to maintain exclusivity.<br />
Architect Magnus Ström asks “if there are Superyachts, why not Superhouses?”<br />
The 50-metre infinity pool.<br />
SUPERHOUSE IS both a brand and an ethos—a vision for what<br />
is possible in contemporary residential architecture. Developer<br />
Superhouse Property Group Ltd wants to create nothing but the most<br />
exceptional houses in the world for the super-rich and just 30 of them<br />
to maintain exclusivity.<br />
The design plan for the houses came from Magnus Ström, founder<br />
of Ström Architects, based in Lymington on the southern coast of<br />
England. Inspiration for the Superhouse concept first came when<br />
Ström worked next to a world-renowned naval architect. This was<br />
when Superyachts were first brought to his attention and it raised the<br />
questions: “Why couldn’t houses also reach the same heights of design<br />
quality and workmanship?” and “Why do superyachts exist, but not<br />
superhouses?”<br />
In coming up with the design for these houses, the developer<br />
wanted to focus solely on their creation without the distraction of other<br />
industry sectors. They took a holistic route; not just for the design of the<br />
Superhouse, but also taking into consideration the individual lifestyle<br />
of the future owners.<br />
When a potential buyer invests in a Superhouse, he or she is not<br />
just buying the architectural design but also the thought and processes<br />
behind the complementary elements that go into making the house<br />
unique. Superhouses are designed to be the most beautiful, unique and<br />
design-led houses possible.<br />
6 <strong>Building</strong> & <strong>Investment</strong> | www.b-i.biz