BORA Magazin – Englisch

EXPERIENCE
INTERVIEW
“We can, should
and must rethink
the status quo.”
hat maes so different from other
companies?
We don’t have a corporate structure. We
are streamlined, flexible and deft. We allow
ourselves the luxury of thinking differently
and are always on guard against tunnel
vision. To be forward-looking, you need to
be open-minded and curious, to question the
current state of affairs. Our aim is to remain
one step ahead. Our brand has developed a
very strong drawing power, which has helped
us to enjoy healthy growth. Incidentally, our
name is not just a made-up word, but was
chosen deliberately to point the way ahead
for us: BORA is the strongest katabatic wind
on Earth.
What motivates you?
That’s simple – my goal is to make life in
the kitchen more attractive. The kitchen is
undoubtedly the most important room in the
house. It’s where we live from morning to
evening, where we have breakfast, where our
children do their homework. It’s where families
and friends come together to eat, celebrate,
chat, argue and laugh. I’m endeavouring to
create a special design for this room. This
also involves creating a certain ambiance.
I strive for perfection and try to set a good
example to our employees. That’s really
important to me: we can, should and must
rethink the status quo, even though this may
be inconvenient at times. That’s why our
Research & Development department works
meticulously on innovations day in day out.
Progress, top quality, design and sustainability
are our watchwords. We don’t make any
compromises. We pay scrupulous attention
to detail to achieve maximum effectiveness.
Is that something like a mission?
I’d say it’s more of a driving force. We want to
think outside the box, rethink things and turn
things upside down. In plain terms: extractor
hoods are unnecessary. Why should anyone
want something that is simply annoying? We
have come up with a simple solution that we
offer to discerning customers.
The past 10 years since the company was
founded can’t have been boring for you.
After all, you’re the brains and heart behind
BORA. Do you have a way of relaxing that
re-energises you?
Yes, absolutely. I’ve been passionate about
cycling for many years! Getting out on
my road bike – and I take time out for this
regularly helps me switch off and recharge
my batteries. Sport and healthy eating are
important to me, generally speaking, and this
is something I also pass on to my employees.
For example, during trade fairs we go for runs
together, and the employees cook together
once a week. I’m happy to foot the bill if the
food is healthy, good quality and sourced
locally whenever possible. To this end, we’ve
adopted the nutrition plan of our BORA -
hansgrohe WorldTeam. While it may sound
rather unwieldy, it is actually tasty, light and
creative food. After all, good food is easy to
prepare!
And this is well received by your employees?
You bet! They are really enthusiastic about
the offer. f you work really hard, you should
and must allow yourself some respite. I’m
delighted that we’ve struck the right chord
with this. When I visit the company, I notice
that there’s a special spirit, a special dynamic.
The people who work for us live and breathe
for BORA. That makes me proud.
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BORA MAGAZINE