BORA Magazin – Englisch
Wir durften im Frühjahr 2017 das Kundenmagazin für BORA gestalten und in enger Zusammenarbeit mit dem Brand Management in insgesamt sechs Sprachen realisieren. Ein Mix aus Produktinformationen und Geschichten hinter der Marke bietet dem Leser einen spannenden Einblick in die Welt von BORA.
Wir durften im Frühjahr 2017 das Kundenmagazin für BORA gestalten und in enger Zusammenarbeit mit dem Brand Management in insgesamt sechs Sprachen realisieren. Ein Mix aus Produktinformationen und Geschichten hinter der Marke bietet dem Leser einen spannenden Einblick in die Welt von BORA.
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<strong>BORA</strong> REVOLUTION TOUR<br />
EXPERIENCE<br />
Finger food, salad<br />
and steak. The recipe for<br />
indulgence in the air.<br />
INFO<br />
The tour schedule features<br />
the selected locations.<br />
Visit www.bora.com<br />
to read more about the<br />
entire tour.<br />
The idea was to give potential customers the<br />
chance to experience the three <strong>BORA</strong> product<br />
ranges at lofty heights. t sparked a huge<br />
amount of interest: eight to ten sessions<br />
were organised per day and per retail partner.<br />
The latter also had the option of inviting<br />
special guests to a three-course dinner.<br />
ow, the event is moving on to its next round.<br />
The <strong>BORA</strong> Revolution Tour is starting. <strong>BORA</strong><br />
is offering retail partners in specific towns<br />
the chance to use its truck. First, we search<br />
for a spectacular location, such as the port in<br />
alma de allorca or amburg, the Atomium<br />
in Brussels, the rater ark in ienna or the<br />
You’re interested<br />
in <strong>BORA</strong>? Then why not<br />
take part in the Revolution<br />
Tour? The tour dates are<br />
on the right.<br />
Theresienwiese in unich. Then, we send<br />
potential <strong>BORA</strong> customers up into the air.<br />
The guests in the cooking cube are not the<br />
only ones to enjoy a unique spectacle. Before<br />
long, crowds gather around the crane creating<br />
a festival feel. eople whip out their cameras<br />
and shoot selfies.<br />
t goes without saying that the event is<br />
completely safe. The crane and cube are<br />
approved by ekra before each event, and<br />
everything is cancelled if wind speeds exceed<br />
7 m per second. The mobile kitchen is so<br />
solid and heavy that it stays perfectly still in<br />
the air.<br />
As usual, the best is left until last: the now-<br />
famous <strong>BORA</strong> Kaiserschmarrn pancakes.<br />
They taste even better in the air.<br />
Tour schedule<br />
You’d like to join us in the air?<br />
Apr<br />
May<br />
Jun<br />
Jun 29 <strong>–</strong> Jul 2<br />
20 <strong>–</strong> 22 Brussels Belgium<br />
24 <strong>–</strong> 26 Vienna Austria<br />
17 <strong>–</strong> 18 Berlin Germany<br />
Düsseldorf Germany<br />
Jul 6 <strong>–</strong> 8 Paris France<br />
Jul<br />
Jul<br />
13 <strong>–</strong> 15 msterdam Netherlands<br />
28 <strong>–</strong> 30 London England<br />
Aug 19 ambr Germany<br />
Oct<br />
26 <strong>–</strong> 28 ome Italy<br />
<strong>BORA</strong> MAGAZINE<br />
93
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