BORA Magazin – Englisch

INTERVIEW
EXPERIENCE
o o aso coo with or staff
Of course. When I’m in the company and have
enough time, it’s a great pleasure to do so.
I’m a pretty good cook.
Your employees are very important to you...
Yes, very. Our success depends much more
on my employees than me. I just want to act
as moderator. I am incredibly proud of the
dedication and passion displayed in our
departments each day. To name just one
example: when an employee has an idea that
ends up becoming a patent, it says volumes
about his quality. That makes me happy,
especially when the idea doesn’t come from
me. And when I cook with the teams, it helps
me keep in touch with them and this is often
the way we gain fresh momentum, on both
sides.
Does your commitment to the BORA –
hansgrohe cycling team stem from your
love of cycling?
(Laughs). Yes, I guess it has something to
do with it. But it’s actually about much more
than that. We combine things that belong
together: sport, health, openness to the
world, team spirit, ambition and energy.
These factors are all part of BORA’s DNA, and
that makes the circle complete. You wouldn’t
believe how many people we’ve encouraged
to get involved in cycling throughout the
world thanks to our commitment. The guys
in our cycling team are also somehow part of
the BORA family. They create a huge amount
of impetus that spills over to our employees
and retail partners. This passion is simply
contagious; you have to experience it for
yourself.
“We want
to remain one
step ahead.”
Alone, it wouldn’t be possible. What would
you like to achieve with the team?
Our commitment naturally also has a strategic
element. t raises our profile at an extremely
attractive price/performance ratio. Sponsoring
a cycle team is inexpensive yet highly effective.
That benefits us all at BORA.
In addition to the employees in Raubling
and Niederndorf, many other people work
with and for BORA throughout the world.
That’s right, because we grew incredibly
quickly. Today, we’re no longer regarded as
an ‘insider tip’ among cooking enthusiasts
and design buffs. We now have a presence in
over 40 countries. We have over 5,000 retail
partners worldwide – these are key linchpins
for us. We want to provide them with the best
possible training, support and information so
that they can guarantee customer satisfaction,
expert advice and optimum service.
What comes next? What products are in the
pipeline?
We think in all directions, that’s our guiding
principle. But we remain concentrated and
focused on what we do best, i.e. cooktop
extractors. We put all of our efforts, curiosity
and skills into developing and enhancing
these systems. We have managed to turn a
niche into a market. And we want to be and
remain the best and most innovative provider
in this market. We see ourselves as original.
Thank you, Mr Bruckbauer, for this interview.
BORA MAGAZINE 51