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May 2017

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<strong>May</strong> <strong>2017</strong><br />

WEBSITE <strong>2017</strong><br />

CONTINUED FROM PAGE 1<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

25<br />

The company website can easily<br />

be a “set and forget” task but technology<br />

is progressing with new tools<br />

and formats developed regularly and<br />

it won’t take long until your site looks<br />

out of date. Consider these website<br />

basics.<br />

Is what is being sold clear? Products<br />

and services needs to be prominently<br />

displayed so customers know<br />

they have the right site while being<br />

drawn to find out more information.<br />

Pricing should be easily found as<br />

well. Remember potential customers<br />

may only spend a few seconds looking<br />

at the site so it needs to grab and hold<br />

their attention.<br />

Use images and videos to enhance<br />

the shopping experience. The use of<br />

visual media has been a catalyst to the<br />

growth of on-line sales. Keep your<br />

media library updated using technology<br />

like 3D photography to give<br />

the buyer the ability to look at your<br />

product from all angles.<br />

Videos can show a product in<br />

action while giving the opportunity to<br />

narrate the experience.<br />

Website must be simple and intuitive.<br />

With programming tools today<br />

there is no reason to have viewers be<br />

more than a few clicks away from what<br />

they are looking.<br />

If your business is primarily online<br />

sales, then hot selling and sale<br />

items should be on the front page.<br />

You may want to use a scroll through<br />

format to reduce the amount of page<br />

loading. With a higher number of<br />

items in your stock, a good filter is a<br />

necessity to help customers narrow<br />

down their search.<br />

Don’t forget to review company<br />

information. Allow visitors to easily<br />

find who you are, where you’re located<br />

and the best contact methods.<br />

Background history can be important<br />

to help sell your company along with<br />

products.<br />

Finally, checkout should be fast<br />

and easy. There are many new ways<br />

to process payments so make sure you<br />

are using the latest and safest tools.<br />

Twenty-six years later the website<br />

plays a key role in business. Take time<br />

to make it look like it belongs in <strong>2017</strong>.<br />

Ted Saul is a business coach that assists<br />

with Business Plans and Project<br />

Management. He holds a master certificate<br />

in project management and has<br />

earned his MBA from Regis University.<br />

Ted can be reached on LinkedIn,<br />

TedS787 on Twitter or emailing Ted@<br />

tsaul.com.<br />

“<br />

The company website can easily<br />

be a “set and forget” task but<br />

technology is progressing with<br />

new tools and formats developed<br />

regularly and it won’t take long<br />

until your site looks out of date<br />

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24/7/365 Emergency Service<br />

Fully Licensed, Bonded and Certified<br />

Insurance Approved and Preferred<br />

951-296-9090<br />

Teampulido.com

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