You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>May</strong> <strong>2017</strong><br />
WEBSITE <strong>2017</strong><br />
CONTINUED FROM PAGE 1<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
25<br />
The company website can easily<br />
be a “set and forget” task but technology<br />
is progressing with new tools<br />
and formats developed regularly and<br />
it won’t take long until your site looks<br />
out of date. Consider these website<br />
basics.<br />
Is what is being sold clear? Products<br />
and services needs to be prominently<br />
displayed so customers know<br />
they have the right site while being<br />
drawn to find out more information.<br />
Pricing should be easily found as<br />
well. Remember potential customers<br />
may only spend a few seconds looking<br />
at the site so it needs to grab and hold<br />
their attention.<br />
Use images and videos to enhance<br />
the shopping experience. The use of<br />
visual media has been a catalyst to the<br />
growth of on-line sales. Keep your<br />
media library updated using technology<br />
like 3D photography to give<br />
the buyer the ability to look at your<br />
product from all angles.<br />
Videos can show a product in<br />
action while giving the opportunity to<br />
narrate the experience.<br />
Website must be simple and intuitive.<br />
With programming tools today<br />
there is no reason to have viewers be<br />
more than a few clicks away from what<br />
they are looking.<br />
If your business is primarily online<br />
sales, then hot selling and sale<br />
items should be on the front page.<br />
You may want to use a scroll through<br />
format to reduce the amount of page<br />
loading. With a higher number of<br />
items in your stock, a good filter is a<br />
necessity to help customers narrow<br />
down their search.<br />
Don’t forget to review company<br />
information. Allow visitors to easily<br />
find who you are, where you’re located<br />
and the best contact methods.<br />
Background history can be important<br />
to help sell your company along with<br />
products.<br />
Finally, checkout should be fast<br />
and easy. There are many new ways<br />
to process payments so make sure you<br />
are using the latest and safest tools.<br />
Twenty-six years later the website<br />
plays a key role in business. Take time<br />
to make it look like it belongs in <strong>2017</strong>.<br />
Ted Saul is a business coach that assists<br />
with Business Plans and Project<br />
Management. He holds a master certificate<br />
in project management and has<br />
earned his MBA from Regis University.<br />
Ted can be reached on LinkedIn,<br />
TedS787 on Twitter or emailing Ted@<br />
tsaul.com.<br />
“<br />
The company website can easily<br />
be a “set and forget” task but<br />
technology is progressing with<br />
new tools and formats developed<br />
regularly and it won’t take long<br />
until your site looks out of date<br />
Water, Flood, Fire, Smoke, Mold Damage?<br />
With Pulido you are family.<br />
We will get you through this.<br />
The most trusted Restoration company in<br />
the Temecula valley since 1989<br />
Family Owned & Operated<br />
100% Background Checked Team<br />
Lic# 710901<br />
24/7/365 Emergency Service<br />
Fully Licensed, Bonded and Certified<br />
Insurance Approved and Preferred<br />
951-296-9090<br />
Teampulido.com