VIU_Magazine_Summer_2017

THE WRITTEN WORD
A Whole New Mind
BY DANIEL PINK
SUGGESTED BY GRACE
KLINEFELTER, PH.D., DEAN,
SCHOOL OF BUSINESS
A Whole New Mind discusses
the need to business people
to focus more attention on
developing their right-brain
aptitudes. As business people,
we naturally gravitate to the
left side functions and now
he suggests we focus on the
right side. The book discusses
such “right brain” qualities as
inventiveness, empathy, telling
stories, and being involved in
“design thinking.”
Executive Presence: The
Missing Link Between
Merit and Success
BY SYLVIA ANN HEWLETT
SUGGESTED BY: MARK L.
ROBINSON, PH.D., FACULTY,
SCHOOL OF BUSINESS
This book is a must read
for any business student as
it focuses not only on the
amount of content knowledge
but also have to visual
appeal. Both subject matter
knowledge and a professional
business appearance are
critical to landing the first
job or to be considered for
promotion.
Drive
BY DANIEL PINK
SUGGESTED BY: GRACE
KLINEFELTER, PH.D., DEAN,
SCHOOL OF BUSINESS
I recommend this book
because it discusses the
idea of how to motivate
employees and how many of
the motivation tools that we
think of as successful (such
as paying more money to get
people to work harder), do
not always get the results we
need. A very interesting look
at what it takes to motivate
people in the workplace today.
How To Win Friends and
Influence People
BY DALE CARNEGIE
SUGGESTED BY: PAULA CHEERY,
PH.D., ASSOCIATE DEAN,
SCHOOL OF BUSINESS
You can’t go wrong with
smiling and always being
a good listener. The timetested
advice in this book has
carried thousands of now
famous people up the ladder
of success in their business
and personal lives.
Research Methodology:
A Step-by-Step Guide for
Beginners
BY RANIJIT KUMAR
SUGGESTED BY: ZELALEM
CHALA, PH.D., FACULTY,
SCHOOL OF BUSINESS
I recommend this book
because it provides an easy,
logical and accessible styles
and techniques of designing
and implementing research
projects. It is particularly
written for those with no
prior experience in research
problem identification;
setting research goals
and objectives; literature
reviewing; selecting research
tools; collecting, organizing
and analyzing research data;
and writing research report.
This book is essential reading
for undergraduate and
postgraduate students in the
business and international
relation embarking on
quantitative or qualitative
research projects.
The World is Flat: A Brief
History of the Twenety-first
Century
BY THOMAS L. FRIEDMAN
SUGGESTED BY: SUSHMA
SHUKLA, PH.D., FACULTY,
SCHOOL OF BUSINESS
This is a great book about tech
boom and its impact on the
global economy.
Tuesdays with Morrie
BY MITCH ALBOM
SUGGESTED BY: SAIID
GANJALIZADEH, PH.D., FACULTY,
SCHOOL OF COMPUTER
INFORMATION SYSTEMS
This book is a thought
provoking story that gives
young adults a different rather
larger perspective about the
world. It shows you wisdom
through an honest exchange
of a terminally ill professor
and one of his students. You
will laugh, cry, and enjoy
while reading this book.
The Ultimate Question
2.0: How Net Promoter
Companies Thrive in a
Customer-Driven World
BY FRED REICHELD
SUGGESTED BY: MARK L.
ROBINSON, PH.D., FACULTY,
SCHOOL OF BUSINESS
Today’s business lives or
dies based on the number
of profitable customers it
can attract and retain but
also on recommendations
from friends, family, and
colleagues. The Net Promoter
system provides a powerful
solution for building a
customer-centric culture
throughout the entire
organization.
Talk Like TED: The 9 Public-
Speaking Secrets of the
World’s Top Minds
BY CARMINE GALLO
SUGGESTED BY: JEFFERY
PRATER, DIRECTOR, LIBRARY
Public speaking is one of the
most valuable and marketable
job skills to master. Learn tips
and suggestions on how to
improve your skills.
50 University Magazine, VIU Summer 2017