Hotelier Editon 29 2017
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Hotel & Branded Residences<br />
Bali<br />
The last word…<br />
As mentioned above, a 2016 survey conducted by Bank<br />
Indonesia (BI) shows that the average daily spend of<br />
tourists fell a disturbing 34% from USD 190 to USD 126<br />
between 2014 and 2015. On top of that, average length of<br />
stay over the same period also dropped 6% from 8.19 days<br />
to 7.66 days per stay. The same survey shows that among<br />
the top 5 Bali source markets, Australia is the highest<br />
spender (almost 4 times higher than China) with typically<br />
much longer ALOS. In other words, 1 Australian tourist<br />
spends the same per day as 4 Chinese tourists.<br />
When the government focuses on increasing the number<br />
of visitor arrivals, it makes sense to aggressively campaign<br />
Mainland China because it is only a short to medium<br />
haul from Indonesia with increasing direct flights and a<br />
very large population giving it the greatest potential for<br />
growth. It is essential however to foster other markets<br />
simultaneously to balance quantity and quality of foreign<br />
arrivals. The Thai experience is one to learn from, having<br />
aggressively targeted arrivals growth over the last decade<br />
they have now shifted focus to increasing yield per tourist.<br />
Breakdown of segment and spending patterns<br />
2015 Average Spending %<br />
Backpackers US$30 – US$499 27.75%<br />
Middle Class US$500 – US$965 31.36%<br />
Upper Middle US$966 – US$2,868 37.39%<br />
Luxury Above US$2,868 3.55%<br />
Source: Bank Indonesia<br />
multimayaka<br />
hardware and home appliances specialist<br />
Service Centres<br />
JAKARTA 1. Kawasan Industri Pulogadung, Tel. (021) 46832522 (hunting) Fax. (021) 46826823 /(021) 46828645 / (021) 460<br />
2823 2. MGK Kemayoran Tel. (021) 2664 7190 Fax. (021) 2664 7191 3. Fatmawati Tel. (021) 75908858, 75908861 Fax. (021)<br />
75908941 BANDUNG Tel. (022) 4267788/99 Fax. (022) 4230474 CIREBON Tel. (0231) 205519 / (0231) 201 909 Fax. (0231)<br />
204580 SEMARANG Tel. (024) 8418620/21 Fax. (024) 8314982 SURABAYA Tel. (031) 5349414 (Hunting) Fax. (031) 5349413<br />
DENPASAR Tel. (0361) 417079 / (0361) 417077 Fax.(0361) 417098 / (0361) 417078 MEDAN Tel. (061) 687 1619 Fax. (061)<br />
4521660 BALIKPAPAN Tel. (0542) 7209575 / (0542) 720 9573 Fax. (0542) 7261276 MAKASSAR Tel. (0411) 4720 259 Fax.<br />
(0411) 449104 PONTIANAK Tel. (0561) 742699 / (0561) 742128 Fax. (0561) 742737 BANJARMASIN Tel.(0511) 4412271<br />
Fax. (0511) 336<strong>29</strong>47 SAMARINDA Tel.(0541) 270175 Fax. (0541) 271464 PALEMBANG Tel. (0711) 717148 Fax. (0711)<br />
715592<br />
Authorized Service Dealers<br />
BATAM Tel. (0778) 472318, 472319, 472062 Fax. (0778) 472024 LAMPUNG Tel.(0721) 486764 Fax.(0721)474357<br />
YOGYAKARTA Tel. (0274) 521559, 562680 Fax. (0274) 584379 PURWOKERTO Tel. (0281) 640667 Fax. (0281) 6328<strong>29</strong><br />
www.horwathhtl.com<br />
www.c9hotelworks.com
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