Hotelier Editon 29 2017
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HOT | SOLUTIONS<br />
REVENUE MANAGEMENT SYSTEMS<br />
ARE BEST VIEWED AS AN INVESTMENT<br />
IN AN ESSENTIAL<br />
BUSINESS TECHNOLOGY PLATFORM<br />
HOW SMALL THINKING CAN LIMIT AN<br />
INDEPENDENT HOTEL<br />
With the right investment in<br />
processes, technology and<br />
staff, it’s possible for small<br />
scale independent hoteliers<br />
to not just survive, but thrive<br />
in today’s competitive hotel<br />
environment<br />
Written by:<br />
Rachel Grier, Asia-Pacific managing director, IDeaS Revenue Solutions<br />
Revenue management systems are used by leading hotel brands around the world.<br />
However, it can be argued that smaller and independent properties in Indonesia need the<br />
technology even more than larger hotels given that limited room volumes mean every<br />
pricing decision counts. With the right investment in processes, technology and staff, it’s<br />
possible for small scale independent hoteliers to not just survive, but thrive in today’s<br />
competitive hotel environment.<br />
It goes without saying that independent hoteliers in Indonesia and across the APAC region<br />
often find themselves in challenging situations: they often don’t have the resources to<br />
compete with the large global hotel chains in terms of marketing budgets and investment<br />
in third party booking channels, or have the well-recognised brand name that goes handin-hand<br />
with these activities. Smaller, independent hotels frequently have fewer resources<br />
compared to larger chain hotels, and often do not have a dedicated revenue manager.<br />
6<br />
HOTELIER INDONESIA | <strong>29</strong>th | Vol 13 | <strong>2017</strong> | www.hotelier-indonesia.com
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