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Serving Southwest Riverside County Since 1989<br />

VOLUME 28, NUMBER 6<br />

JUNE <strong>2017</strong><br />

And...<br />

The Family Behind<br />

Wilson Creek Winery<br />

How to Safely Sell<br />

Your Car<br />

Cloud Technology<br />

If you’re not<br />

losing weight,<br />

are you still<br />

getting fitter?<br />

page 20<br />

LINDA WUNDERLICH<br />

RECEIVES President’s<br />

Volunteer Lifetime<br />

Achievement Award<br />

page 9<br />

AWARDS<br />

cyber<br />

attacks<br />

Are You Safe?<br />

by Ted Saul Sr. Staff Writer<br />

It’s been in the news: the WannaCry ransomware attack that held<br />

companies across the hostage, affecting more than 150 countries and<br />

200,000 computers (so far). This is not the first cyberattack of this type<br />

and unfortunately will not be the last.<br />

Alice Sullivan<br />

Wins ‘Riverside County<br />

Woman of the<br />

Year’<br />

Alice Sullivan, President<br />

and CEO of the Temecula Valley<br />

Chamber of Commerce, has been<br />

named Riverside County 3rd District<br />

Woman of the Year. This award recognizes<br />

women who work to bring<br />

about social and economic change,<br />

promote women’s equality, serve as<br />

outstanding role models to women<br />

and girls, work on behalf of women’s<br />

issues, or provide outstanding<br />

performance within a profession to<br />

further advocate for women’s rights<br />

and to improve the status of women<br />

in Riverside County.<br />

SEE PAGE 26<br />

SEE PAGE 27<br />

Murrieta Receives Special<br />

Award by U.S. Department of<br />

Commerce-Inland Region<br />

Murrieta became the first city to receive a special<br />

award from the U.S. Department of Commerce-Inland<br />

Region at the Inland Empire World Trade Conference last<br />

week. The award is in recognition of the City’s leadership<br />

role in promoting the growth of local businesses through<br />

exports and foreign direct investment.<br />

Mayor Rick Gibbs accepted the award from the<br />

Assistant U.S. Undersecretary of Commerce/Director<br />

General of the U.S. and Foreign Commercial Service.<br />

The Grapeline Celebrates<br />

15 Years in Wine Country<br />

SEE PAGE 30<br />

SEE PAGE 8<br />

COMMUNITY<br />

SheriFF STan SniFF,<br />

JUNE Temecula Valley<br />

Learning Forum speaker<br />

page 10<br />

COMMUNITY<br />

WINEORMOUS RECEIVES<br />

‘WINE TOUR OPERATOR OF<br />

THE YEAR’ AWARD<br />

page12<br />

FINANCIAL<br />

15 Ways for Owners to<br />

Maximize the value of<br />

Their Business<br />

page 16<br />

page 19 page 19


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

2 <strong>June</strong> <strong>2017</strong>


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

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THE VALLEY BUSINESS JOURNAL<br />

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<strong>June</strong> <strong>2017</strong><br />

In this issue<br />

Cyber Attacks 1<br />

Murrieta Receives Special Award 1<br />

Alice Sullivan Wins ‘Riverside County Woman of the Year’ 1<br />

The Grapeline Celebrates 15 Years in Wine Country 1<br />

Community 8-13<br />

The Difference Between a Will and a Trust 14<br />

Righteous termination 15<br />

15 Ways for Owners to Maximize Value of Their Businesses 16<br />

Seeing Things Clearly 16<br />

Azusa Pacific University Open Houses 18<br />

Tyson Cleveland Receives April Teachers Are Heroes Award 18<br />

Seamless Protection for Rideshare Drivers 19<br />

Construction Starting for New NICU Coming to LLUMC-Murrieta 19<br />

Five Signs You’re Getting Healthier 20<br />

The Skinny on Waxing 21<br />

Functional Training for Clients 50 Years and Older 22<br />

Southwest Healthcare System Receives Award 23<br />

EXECUTIVE PROFILE | Gene Wunderlich“24<br />

How to Safely Sell Your Car 25<br />

Cloud Technology: Are All Your Eggs in One Basket? 26<br />

Arts & Entertainment 27-31<br />

<strong>June</strong> ‘17


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

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THE VALLEY BUSINESS JOURNAL<br />

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<strong>June</strong> <strong>2017</strong><br />

www.TheValleyBusinessJournal.com<br />

www.facebook/<br />

thevalleybusinessjournal<br />

For questions, comments, or story ideas, please<br />

e-mail publishertvbj@verizon.net or<br />

call (951) 461-0400.<br />

EDITOR/PUBLISHER/CEO<br />

Linda Wunderlich<br />

Email: publishertvbj@verizon.net<br />

ADVERTISING SALES INFORMATION<br />

(951) 461-0400<br />

CREATIVE DIRECTOR<br />

Helen M. Ryan<br />

www.HelenMRyan.com<br />

VP OF DISTRIBUTION<br />

Dane Wunderlich<br />

STAFF WRITERS/<br />

CONTRIBUTING WRITERS<br />

Gene Wunderlich<br />

Ted Saul<br />

Helen M. Ryan<br />

Stefani Laszko<br />

Nicole Albrecht<br />

Julie Ngo<br />

Tracey Papke<br />

Craig Davis<br />

Tom Plant<br />

Esther Phahla<br />

Dr. Dennis Petersen<br />

Steve Amante<br />

Jack Brown<br />

Dr. Derek Albrecht<br />

Monique deGroot<br />

Mort Grabel<br />

Robert Rosenstein<br />

John Messina<br />

Andrea Shoop<br />

Gloria Wolnick<br />

CONTRIBUTING PHOTOGRAPHERS<br />

Cy Rathbun<br />

Todd Montgomery<br />

Kip A. Cothran<br />

Tom Plant<br />

Pat Benter<br />

Criteria for Submitting Articles:<br />

1. Since the publication of articles is an added<br />

public relations feature for our advertisers,<br />

their articles will be given first priority. Other<br />

articles will be published on a space available<br />

basis.<br />

2. Articles should be submitted as a Word<br />

document file.<br />

3. Articles must be business-oriented and<br />

pertain to the author’s area of expertise. A<br />

photo of the writer is appropriate.<br />

4. All submissions are subject to editing by the<br />

publisher.<br />

5. Send completed articles by e-mail to:<br />

publishertvbj@verizon.net<br />

6. Article and advertising deadlines are the 15th<br />

of each month for the next issue.<br />

The Valley Business Journal is a California Corporation.<br />

All rights reserved. Reproduction in any form, in whole or<br />

in part, without the written permission of the Publisher<br />

is prohibited. The publication is published monthly. The<br />

opinions and views expressed in these pages are those<br />

of the writer or person interviewed and not necessarily<br />

those of The Valley Business Journal. The Valley Business<br />

Journal hereby expressly limits its liability resulting<br />

from any and all misprints, errors and/or inaccuracies<br />

any advertisement or editorial may contain, to the<br />

credit of the specific advertising payment and/or the<br />

running of a corrected advertisement or editorial<br />

correction notice.


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

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<strong>June</strong> <strong>2017</strong><br />

The Grapeline<br />

Celebrates 15 YEARS<br />

in Wine Country<br />

When Grapeline Wine Tours opened<br />

its shuttle doors 15 years ago, there were<br />

a scant 12 wineries in the Temecula Valley<br />

and the fledgling tour company had<br />

just four paid customers on its first day<br />

of service.<br />

Today, there are more than 40 wineries<br />

in the Temecula Valley – with literally<br />

dozens more in the planning stages. And<br />

Grapeline, which now operates tours in<br />

five different California wine regions,<br />

serves more than 20,000 guests a year.<br />

“We actually thought we were going<br />

to run out of money and go out of<br />

business after the first six weeks,” said<br />

co-founder Kim Kelliher, who began the<br />

company in <strong>June</strong> 2002 with her husband,<br />

John. “On that first day, we had five shuttles<br />

running circles around wine country.<br />

We had spent literally all of our savings<br />

and retirement funds on start-up costs,<br />

and no one really showed up.”<br />

Fortunately, the Kellihers made a<br />

few changes, the concept caught on,<br />

and things turned around. In 2004, the<br />

couple sold a Grapeline franchise into<br />

the Paso Robles area that later became<br />

a company branch. In 2006, they started<br />

Santa Barbara Grapeline. Then growth<br />

stopped as the economy took a dive, and<br />

the company had to focus on competing<br />

in existing locations.<br />

In recent years, expansion has been<br />

possible again. The Kellihers opened<br />

Grapeline Sonoma in 2015 and began<br />

doing private tours in Napa last year.<br />

Meanwhile, Grapeline’s sister company,<br />

Stryder Transportation, also expanded its<br />

fleet and services this past year. Stryder,<br />

which was also founded by the Kellihers,<br />

began offering Temecula Valley brewery<br />

tours with the launch of the “Stryder<br />

Brew Cruiser” last month. Grapeline<br />

and Stryder combined employ about 90<br />

staff members.<br />

“We’ve been fortunate to succeed in<br />

a highly competitive environment where<br />

there are new companies coming into the<br />

various wine regions every month,” Kim<br />

Kelliher said. “We have to keep innovating,<br />

and we have to provide phenomenal<br />

customer service. There are a lot of<br />

options out there.” One concept that has<br />

helped with customer loyalty is Grapeline’s<br />

frequent rider program known as<br />

Club Kay – named after the social media<br />

voice of Grapeline, Kay Syrah. Members<br />

earn “cork bucks” every time they ride.<br />

Then, those bucks can be spent on future<br />

tours in any of Grapeline’s five locations.<br />

Club Kay members also get special<br />

wine-related swag, recognition on tours,<br />

and discounts.<br />

Kelliher said the club, which was<br />

launched less than two years ago, has<br />

more than a thousand members. “We<br />

were surprised, initially, how often guests<br />

came out with us. We thought it would be<br />

a once a year thing at the most,” Kelliher<br />

said. “But we have some real regulars<br />

who come out several times year with<br />

friends, and they appreciate the special<br />

treatment and discounts.”<br />

To celebrate its 15 years in business,<br />

Grapeline is hosting a “Summer Fizz Fest<br />

and Anniversary Party” on Sunday, <strong>June</strong><br />

25. The specialty tour will feature eight<br />

Temecula wineries, each of which will be<br />

serving a sparkling wine or sangria, along<br />

with traditional red or white wine paired<br />

with a small-plate entrée. Of course, a<br />

ride on the Grapeline is included. “It’s<br />

delicious food, wine and champagne all<br />

day long, along with a fun DD so you<br />

don’t have to worry about a thing,” Kelliher<br />

said. “What’s not to love about that?”<br />

Participating wineries include Wilson<br />

Creek, Vitagliano, Robert Renzoni,<br />

Oak Mountain, Lorimar, Leoness, Falkner<br />

and Avensole. Thornton Winery is<br />

also planning to join the festivities pending<br />

final approval of its jazz schedule.<br />

Fizz Fest tickets are available at gogrape.com.<br />

The package rate is $149, or<br />

$10 off if booked before <strong>June</strong> 10. Pickups<br />

are available at most local hotels and Old<br />

Town Temecula. Call 951-693-5755 for<br />

more information or visit gogrape.com.<br />

Email: kkelliher@gogrape.com w) 951-<br />

693-5755 c) 951-538-2092.<br />

To celebrate its 15 years in business, Grapeline is hosting a<br />

“Summer Fizz Fest and Anniversary Party” on Sunday, <strong>June</strong> 25.


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

President’s<br />

Volunteer<br />

Lifetime<br />

Achievement<br />

Award<br />

9<br />

Every year the Corporation for<br />

National and Community service<br />

(CNCS), together with the President<br />

of the United States, presents the<br />

President’s Volunteer Service Lifetime<br />

Achievement Award to deeply invested<br />

community volunteers. These are<br />

Americans who find time in their busy<br />

lives to make giving back a priority<br />

and for whom a very special thanks<br />

is in order.<br />

This year, Linda Wunderlich,<br />

Owner, Publisher & CEO of The Valley<br />

Business Journal and long-time area<br />

resident, was recognized with this<br />

prestigious award. Wunderlich has<br />

a long history of community service<br />

and has been recognized as ‘Business<br />

of the Year’ by both the Temecula and<br />

Murrieta Chambers of Commerce.<br />

In 2008, the newspaper was also<br />

recognized with a California Small<br />

Business Administration award for<br />

community service. The Valley Business<br />

Journal has been the face of business<br />

in Southwest Riverside County<br />

for 28 years.<br />

Wunderlich, who previously<br />

served as Publisher of The Californian,<br />

was surprised at the honor, which includes<br />

a certificate signed by the President<br />

and a commemorative medallion.<br />

Wunderlich was astonished by both the<br />

significance and honor of the award.<br />

“You don’t get involved in your<br />

community to receive awards, you do<br />

it because you love your community,<br />

you enjoy what you do, and it’s the<br />

right thing to do. I wouldn’t trade this<br />

community for any place on earth.”<br />

According to the CNCS, service<br />

helps make our nation stronger, smarter,<br />

and healthier. The agency’s mission is<br />

to “support the American culture of<br />

citizenship, service, and responsibility”.<br />

The Bureau of Labor Statistics estimates<br />

the value of volunteer time to be<br />

$23.56 per hour, and through their service,<br />

Americans invest billions in their<br />

local communities—to say nothing of<br />

the immeasurable impact volunteers<br />

have on others and the character of their<br />

communities.<br />

To thank the volunteers making the<br />

biggest impact, CNCS partners with<br />

Certifying Organizations to provide<br />

Presidential honors for deeply invested<br />

volunteers. Their annual President’s<br />

Volunteer Service Award is the premier<br />

volunteer awards program, encouraging<br />

citizens to live a life of service through<br />

presidential gratitude and national recognition.<br />

This year one of those special<br />

recognitions was extended to local<br />

volunteer, Linda Wunderlich<br />

“You don’t get involved in your community to<br />

receive awards, you do it because you love<br />

your community, you enjoy what you do, and<br />

it’s the right thing to do. I wouldn’t trade this<br />

community for any place on earth.”


THE VALLEY BUSINESS JOURNAL<br />

10 www.TheValleyBusinessJournal.com<br />

<strong>June</strong> <strong>2017</strong><br />

Sheriff Stan Sniff<br />

Speaker for <strong>June</strong> 6th, <strong>2017</strong><br />

Temecula Valley Learning<br />

Forum<br />

Stanley Sniff, Jr. has served as the<br />

13th Sheriff of Riverside County since<br />

October 2, 2007. He was subsequently<br />

re-elected in 2014 to a second full 4-year<br />

term. He is the third Sheriff to also serve<br />

as Coroner-Public Administrator after<br />

that Department was merged in 1999. The<br />

Riverside County Sheriff’s Department<br />

was created in 1893 and is the third largest<br />

Sheriff ’s Department in California<br />

with 4,600 full-time staff and over 1,600<br />

volunteers. He oversees countywide<br />

patrol operations, jail operations, court<br />

security and coroner investigations. The<br />

department has an operating budget of<br />

nearly 700 million dollars for the current<br />

fiscal year.<br />

Sheriff Sniff has over 4 decades of<br />

law enforcement experience and is the<br />

eldest grandson of one of the pioneering<br />

date and citrus families of the Coachella<br />

Valley and grew up in the Indio area. His<br />

father, the late Stan Sr., served 25 years as<br />

a La Quinta City Councilman. He joined<br />

the Coachella Police Department in 1975<br />

after graduation from the San Bernardino<br />

Sheriff ’s Academy and then transferred<br />

to the Riverside County Sheriff ’s Department<br />

in 1979, initially assigned to the Indio<br />

Station, serving across the Coachella<br />

Valley. His initial expertise was in traffic<br />

enforcement and accident investigation<br />

and he was instrumental in creating the<br />

department’s very first specialized traffic<br />

safety programs. He has held subsequent<br />

assignments in uniformed patrol operations<br />

in Riverside, the San Gorgonio Pass<br />

area, and Southwest Riverside County.<br />

As a Captain he held command<br />

assignments of the Robert Presley Detention<br />

Center in Riverside, the Banning<br />

Sheriff ’s Station and the Ben Clark<br />

Training Center.<br />

As a Chief Deputy he held assignments<br />

over Training and Personnel, East<br />

and West county patrol operations.<br />

As an Assistant Sheriff he was<br />

assigned oversight of all county court<br />

operations, jail operations and patrol<br />

operations divisions.<br />

A retired colonel in the Army Reserve,<br />

Stanley Sniff was commissioned<br />

as an Armor officer out of the OCS program<br />

in 1973 at the U.S. Army Infantry<br />

School, Fort Benning, GA. He served 30<br />

years in a variety of military staff and<br />

command assignments in infantry, armor<br />

and cavalry units.<br />

Sheriff Sniff has over 4 decades of law<br />

enforcement experience and is the eldest grandson<br />

of one of the pioneering date and citrus<br />

families of the Coachella Valley


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

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<strong>June</strong> <strong>2017</strong><br />

WINEormouS Receives<br />

‘Wine Tour Operator of the Year’<br />

from The Luxury Travel Guide<br />

for Temecula<br />

WINEormous, a Temecula winery<br />

tour operator since 2010 has received<br />

the ‘Wine Tour Operator of the Year’<br />

award from the The Luxury Travel Guide<br />

for Temecula, California. These awards<br />

represent the pinnacle of hospitality<br />

achievement, championing the best in<br />

their respective fields. They pay tribute<br />

to and commend those who have excelled<br />

in the industry. This year has seen<br />

an unprecedented number of shortlisted<br />

companies, providing strong competition<br />

in every category.<br />

All winners of the Luxury Travel<br />

Guide Awards are subject to the same<br />

rigorous assessment criteria, carried out<br />

by Luxury Travel Guide’s in-house professionals.<br />

This ensures only the most<br />

deserving firms and individuals walk<br />

away with one of these prestigious accolades<br />

and gain a place in their awards<br />

winners’ guide, which will be distributed<br />

to over 500,000 professional & affluent<br />

people worldwide. They have a massive<br />

sponsorship deal with United Airlines so<br />

the guide will be found in airport lounges<br />

worldwide, as well as on cruise ships,<br />

10,000 hotels, holiday specialists and<br />

tour providers.<br />

Founded by Tom Plant in 2009,<br />

WINEormous began as a food, wine and<br />

travel blog which continues today. Plant<br />

is a member and former board member of<br />

the International Food Wine and Travel<br />

Writers Association. To learn more about<br />

his personalized tours, contact him at<br />

tom@wineormous.com or by phone at<br />

(951) 907-9701.<br />

connect: tom@wineormous.com


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

13<br />

From left to right: G&M Hire Enterprises Director of Marketing Charlie Hoey,<br />

Managing Partner Moses Rangel, Area Manager Judy Contreras<br />

and Managing Partner Gregg Hassler.<br />

@Work Personnel Services<br />

and @Backgrounds<br />

Celebrate Anniversary<br />

G&M Hire Enterprises, the parent<br />

company of @Work Personnel Services<br />

and @Backgrounds Screening,<br />

announced it reached an important milestone:<br />

2 years in business.<br />

In that short time span, partners Moses<br />

Rangel and Gregg Hassler managed<br />

to open and grow four successful @<br />

Work Personnel locations in Temecula,<br />

Riverside, Palm Desert and Carlsbad,<br />

plus @Backgrounds, a well-regarded<br />

global employment screening company.<br />

According to the partners, the rapidly<br />

expanding business started as a result of<br />

the right people and events converging at<br />

the right time.<br />

“I spent more than 22 years in the<br />

staffing industry making millions for an<br />

employer that ultimately kicked me to<br />

the curb,” Hassler said. “In the weeks<br />

following that stunning day I decided<br />

to take control of my own future, called<br />

Moses and we started our plan to set up<br />

shop as independents,” Hassler said.<br />

“Letting me go was the best thing they<br />

could have done for me.”<br />

Hassler and Rangel brought in<br />

staffing superstar Judy Contreras and<br />

marketing expert Charlie Hoey to get the<br />

business going. The new team toasted<br />

the future and dove in. Both Hoey and<br />

Contreras left the relative safety of high<br />

paying positions for the challenge of<br />

something new and the freedom to innovate<br />

from the start.<br />

“I saw the potential of this company<br />

from the start, and wanted to be a part of<br />

it. Gregg, Moses and Judy are a force to<br />

be reckoned with,” Hoey said. “Only two<br />

years in, we are well ahead of our original<br />

growth projections with no signs of slowing.<br />

We are still gaining momentum.”<br />

The Temecula branch of @Work<br />

opened first, quickly earning the @Work<br />

Group National Franchise award for Fastest<br />

Growing New Branch. A few months<br />

later, the partners acquired a location in<br />

Palm Desert, and soon enough that branch<br />

also earned the Fastest Growing New<br />

Branch Award. Carlsbad and Riverside<br />

followed, with both of those locations<br />

going full steam ahead. The @Work<br />

division of the company is currently<br />

in the top seven of @Work Franchise’s<br />

100+ locations in terms of revenues – and<br />

growing fast.<br />

“The @Work Franchise folks probably<br />

thought we were a little overconfident,<br />

but honestly, we were not,” Rangel<br />

said. “The reality is we started with a<br />

clear business plan and a strong team,<br />

each member with their own strengths<br />

and experience in key aspects of starting<br />

and managing a business -- sales,<br />

marketing, operations and community<br />

involvement.”<br />

G&M Hire Enterprises credits some<br />

of its success to its founders’ extensive<br />

roots in the communities they serve.<br />

Hassler’s concert and event business,<br />

Golden Crown Productions, has raised<br />

hundreds of thousands of dollars for local<br />

and regional charities over the years.<br />

“I believe in giving back,” Hassler<br />

said. “In addition to @Work and @<br />

Backgrounds, we are currently working<br />

on multiple concert events and fundraisers<br />

for the <strong>2017</strong> Temecula winery<br />

concert season. In November, we will<br />

be holding the WCMA (Wine Country<br />

Music Awards) at Wilson Creek Winery<br />

to benefit the Temecula Education Foundation<br />

and its music education programs.<br />

On <strong>June</strong> 21st, @Work will host the<br />

Temecula Chamber of Commerce Mixer<br />

at their offices off Jefferson Avenue. This<br />

popular mixer will feature live music,<br />

food, drink, and great networking.<br />

“It’s all about cross-marketing!”<br />

Hassler said jokingly. “But seriously,<br />

I would like to thank our entire staff<br />

and management team for believing the<br />

dream and making the company’s second<br />

anniversary so meaningful. We could not<br />

have reached this level of success alone.<br />

Look out <strong>2017</strong>.”


THE VALLEY BUSINESS JOURNAL<br />

14 www.TheValleyBusinessJournal.com<br />

<strong>June</strong> <strong>2017</strong><br />

The Difference Between a Will and a Trust,<br />

and Why a Trust May Be Needed<br />

Many people have questions<br />

about the difference between a will<br />

and a trust, and when a trust may be<br />

necessary.<br />

The Basic Facts About Wills - Very<br />

simply, a will states the wishes of a<br />

person upon their passing about how<br />

to distribute their property to heirs.<br />

The will also names an executor who<br />

oversees the process of distributing<br />

assets, as well as nominates a guardian<br />

to care for minor children. A will<br />

is only in effect after someone passes.<br />

If a person’s assets are over<br />

$150,000 or there is real property<br />

involved when they pass, the Probate<br />

Court will be involved. Probate is<br />

rather lengthy, on average 24 months,<br />

and expensive: probate fees for a<br />

conservative estate of $500,000 are<br />

over $26,000.<br />

How a Trust is Different from a<br />

Will - A properly funded living trust<br />

should avoid any court involvement<br />

when someone passes. A living trust<br />

is a more flexible “will substitute”<br />

which not only provides for asset<br />

distribution upon passing, but also<br />

includes instructions if someone<br />

cannot make financial decisions for<br />

themselves.<br />

A trust is not only for the wealthy,<br />

but for anyone who wants their heirs<br />

to avoid court involvement and high<br />

fees, as well as anyone leaving assets<br />

to a minor child.<br />

When a trust is established, assets<br />

are held by you as trustee of your<br />

trust. Your assets are then managed<br />

according to your instructions during<br />

your lifetime and upon passing. Most<br />

trusts can be amended or revoked<br />

during your lifetime. A trust based<br />

estate plan offers a lot of flexibility<br />

and is widely used.<br />

If I Already Have a Will, Why<br />

Would I Need a Trust? Wills go<br />

through probate court when real<br />

property is involved or assets exceed<br />

$150,000. Even if you have will, your<br />

current circumstances may require<br />

different estate planning strategies<br />

that can be accomplished with a trust.<br />

In addition to the above, a trust<br />

can assist with:<br />

• The care of minor children, with<br />

ongoing support amounts paid from<br />

the trust<br />

• To care for individuals with special<br />

needs, without disrupting government<br />

benefits<br />

• Real estate holdings can be managed<br />

and do not have to be sold<br />

during unfavorable market conditions<br />

By speaking to an experienced<br />

California estate planning attorney,<br />

you can learn exactly how a trust<br />

might work for your situation. Contact<br />

Attorney Andrea Shoup at 951-<br />

445-4114 to discuss whether a trust<br />

is right for you.<br />

If you have questions about wills and<br />

trusts, please contact Andrea Shoup<br />

at 951-445-4114.<br />

A trust is not only for the wealthy,<br />

but for anyone who wants their<br />

heirs to avoid court involvement<br />

and high fees, as well as anyone<br />

leaving assets to a minor child


<strong>June</strong> <strong>2017</strong><br />

Righteous Termination<br />

Most small business owners in California<br />

are familiar with the “employment-at-will”1<br />

doctrine and the “wrongful<br />

discharge” limitation on it. Most know their<br />

legal rights to discharge any employee at any<br />

time, arbitrarily, in a pique, for no reason at<br />

all, or even for a bad reason—but not for an<br />

illegal reason. Small business owners, however,<br />

often do not have a Human Resources<br />

Department charged with effecting righteous<br />

terminations. A “righteous termination”2 is<br />

a discharge that is not merely legal; it is also<br />

prudent. To accomplish a righteous termination,<br />

a nondiscriminatory business decision<br />

to discharge is made after a cost-benefit<br />

analysis. Then, the act of discharge must then<br />

be properly planned and executed.<br />

The Decision<br />

Just because an Employer has the legal<br />

right to discharge for a bad reason, or no<br />

reason, does not mean it is good business<br />

to do so. Moreover, discharging for an<br />

illegal motive, thereby becoming exposed<br />

to the risks of governmental review and<br />

liability from lawsuits, is simply not prudent.<br />

Finally, the cost of recruiting, hiring,<br />

and training a replacement, not to mention<br />

the damaged employee morale and wasted<br />

investment, makes the capricious discharge<br />

of any employee far too expensive to ever be<br />

confused with good business judgment. So,<br />

“righteous termination” always begins with<br />

a sound business decision that the discharge<br />

is warranted.<br />

The calculus for deciding whether any<br />

individual’s employment should be continued<br />

is easy enough to state: Is it more or<br />

less likely the Employer’s business will be<br />

improved overall by the employee’s departure?<br />

The formula is harder to apply. At the<br />

very least, the Employer must consider the…<br />

• Short term effect on productivity if<br />

employment is terminated<br />

• Cost of obtaining, installing and training<br />

a replacement<br />

Transaction costs (severance, potential litigation,<br />

charge to unemployment account)<br />

weighed against…<br />

• Effect on productivity if employment<br />

continues<br />

• Loss of investment already incurred by<br />

hiring dischargee<br />

• Cost and likelihood of success of rehabilitating<br />

the employee<br />

1. The difference between discharging<br />

in an “employment at will” situation and<br />

the “for cause” required by contract is that<br />

the latter requires the Employer to prove it<br />

had sufficient cause, while the former does<br />

not, unless and until the dischargee alleges<br />

before a government agency or court that<br />

the Employer’s motivation was illegal, as<br />

evidenced by the absence of a sufficient<br />

business reason.<br />

2. Permanent layoffs and terminations<br />

caused by reductions of force or plant closures,<br />

create different problems and are not<br />

addressed here.<br />

Sometimes, making the decision is easy.<br />

Termination is mandated, for example, when<br />

the individual has engaged in repeated racial<br />

or sexual harassment. Not only is workforce<br />

morale already damaged and productivity<br />

impeded, but also the Employer is vulnerable<br />

to lawsuits and governmental administrative<br />

action should it fail to remove the wrongdoer<br />

from the workplace. In other cases, it may<br />

not be so easy. But whenever the Employer<br />

has conducted a cost-benefit analysis3 and<br />

made a legitimate business judgment that<br />

the Company would be better off without<br />

a particular employee, discharge of that<br />

employee is warranted.<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

by David Grabhorn<br />

Implementing the Decision<br />

Having made an appropriate decision to<br />

discharge, it must be implemented properly<br />

to be a “righteous termination”. Planning and<br />

preparation are essential, because each case<br />

involves different personalities interacting<br />

in a potentially volatile situation. Best practices<br />

include a checklist for determining: the<br />

content of the termination statement; the time<br />

and place of the termination interview; the<br />

number and identity of Employer representatives<br />

to be present; and, whether severance<br />

should be offered or releases sought. In that<br />

regard:<br />

• All the necessary forms, final paycheck,<br />

termination statement, and<br />

other paperwork should be gathered<br />

in advance of the termination date. If<br />

the dischargee engaged in egregious<br />

misconduct that requires immediate<br />

removal from the work area, the better<br />

practice is to “suspend pending completion<br />

of the investigation”, thereby<br />

delaying the termination decision<br />

until the incident can be reviewed and<br />

preparations completed.<br />

• Thought should be given to the selection<br />

of management participants,<br />

as well as the time and place of the<br />

termination meeting. Some think it is<br />

a good practice to schedule the termination<br />

at the beginning of the shift,<br />

thereby eliminating possible resentment<br />

caused by working all day just<br />

to be fired. It is usually a good idea to<br />

have the immediate supervisor, a higher-level<br />

decision maker and an attorney<br />

conduct the termination meeting in a<br />

private office where they can present a<br />

short, conclusory written statement of<br />

termination, provide the final paycheck<br />

(including pay for that day) and other<br />

required notifications.<br />

• If the cost-benefit analysis revealed<br />

any grounds upon which the dischargee<br />

might base a wrongful discharge<br />

claim, the Employer might negotiate<br />

for a waiver of claims in exchange<br />

for a small severance settlement. That<br />

should not be attempted until after the<br />

final paycheck has been delivered, but<br />

before the end of the meeting.<br />

Each step is fraught with legal peril,<br />

and the Employer will usually benefit from<br />

the assistance of legal counsel. In any case,<br />

when the termination is: (1) properly motivated,<br />

(2) based on sound business judgment,<br />

and (3) carefully implemented—so that the<br />

workflow is not disrupted and the<br />

3. Remember the cost-benefit analysis<br />

involves considering potential litigation, so a<br />

decision to fire an older worker, or one with a<br />

disability, only because a younger, healthier<br />

replacement might be more efficient would<br />

be illegal, and therefore not be prudent.<br />

Dischargee leaves without any unnecessary<br />

resentment—it is a “righteous termination”.<br />

It is much cheaper than defending a lawsuit.<br />

David Grabhorn is a top-level Labor and<br />

Employment attorney with Messina &<br />

Hankin. He came to the Firm after an extensive<br />

career in the labor movement, during<br />

which he successfully chaired literally hundreds<br />

of collective bargaining negotiations<br />

throughout the United States. He has handled<br />

“wrongful termination” cases for both<br />

employers and employees and “for cause”<br />

terminations in union environments, as well<br />

as guiding employers through the termination<br />

process when waivers and severance<br />

packages may be needed.<br />

15


THE VALLEY BUSINESS JOURNAL<br />

16 www.TheValleyBusinessJournal.com<br />

<strong>June</strong> <strong>2017</strong><br />

15 Ways for Owners to Maximize the<br />

Value of Their Business<br />

Sunbelt Business Sales, Mergers & Acquisitions<br />

Seeing Things Clearly<br />

by<br />

Laurel Miller<br />

When you hear the words “Glass<br />

Doctor,” what do you think of? Broken<br />

windows and windshields, likely. What<br />

would you say if I told you there was<br />

much, much more to the Glass Doctor<br />

in Murrieta? Read on, you might be<br />

surprised.<br />

Glass Doctor specializes in custom<br />

solutions for your home or business. Do<br />

you have an heirloom or valuable table<br />

that you’d like to protect? They do that,<br />

with tabletop glass protectors. Have you<br />

thought about adding glass panels to<br />

your kitchen or office cabinets? They do<br />

that, too. What about a bathroom remodel<br />

with textured glass shower doors and<br />

memorable hardware? A steam shower<br />

and glass separation wall? Yes, that too.<br />

What about a grand entrance to your<br />

home? Maybe custom sidelights or door<br />

panels for your entry door? Customized<br />

mirrors in your bathroom, gym<br />

or closet? Get rid of that tacky doggie<br />

door insert panel in your sliding door,<br />

and let Glass Doctor install a doggie<br />

door directly into the door itself. You<br />

get the idea. Anything you can thing of<br />

involving glass, Glass Doctor in Murrieta<br />

can help you with. And much of the<br />

upgrading will add value to your home.<br />

Too much bright, hot sun through<br />

your current windows? Consider upgrading<br />

to “low-e” panes, where only<br />

the glazed glass portion of your window<br />

is replaced, leaving the existing frame<br />

and trim as-is, without damage to interior<br />

or exterior surfaces. This would help<br />

to reduce your energy costs.<br />

Glass Doctor also does indeed help<br />

out with broken windows and cracked<br />

windshields! In fact, every Saturday,<br />

they run a cash special from 8am-1pm<br />

- $35 will get you a windshield chip<br />

repair, no appointment needed. Glass<br />

Doctor also does full windshield replacement<br />

and other automotive glass<br />

repairs. The repair staff are certified<br />

and continuously undergo training to<br />

keep them on the cutting edge of new<br />

products and technology.<br />

Stop by and check out Glass Doctor’s<br />

new, expanded office space in<br />

Murrieta, at 26019 Jefferson Ave., Ste<br />

E. You will be glad you did, because<br />

they “fix your panes.” (951) 239-3381.<br />

http://www.glassdoctor.com/murrieta/<br />

FINANCIAL<br />

by D. Joe Atchison<br />

1. Drive revenues up and, more importantly,<br />

maximize Seller’s Discretionary<br />

Earnings. Secure new customers<br />

and alliances; add new products,<br />

services and channels of distribution.<br />

2. Diversify as much as possible and<br />

reduce customer concentration.<br />

3. Maintain a thorough set of financial<br />

records, including timely monthly<br />

financial statements. Report all cash<br />

revenues.<br />

4. Build and document an appropriate<br />

management organization with managers<br />

having authority as well as<br />

responsibility.<br />

5. Create/upgrade a high quality website<br />

– ideally with customer ability<br />

to order on line.<br />

6. Lower costs. Negotiate better terms<br />

with suppliers and have second<br />

sources for all critical products and<br />

services. Replace under-performing<br />

employees.<br />

7. Thoroughly understand your facility<br />

lease and renegotiate the terms and<br />

conditions if possible. Understand<br />

the lease assumption provisions and<br />

process.<br />

8. Develop/update a comprehensive<br />

procedures manual.<br />

9. Upgrade the HR function with accurate<br />

employee personnel files containing<br />

resumes, applications, performance reviews,<br />

I-9’s, etc. Avoid “independent<br />

contractor” arrangements with persons<br />

that are really “employees.”<br />

10. Develop and document upside potential.<br />

11. Resolve any disputes and lawsuits.<br />

12. Attend to deferred maintenance issues.<br />

Curb appeal is important.<br />

13. Create a business sales team with an<br />

experienced attorney, knowledgeable<br />

CPA and an knowledgeable business<br />

broker.<br />

14. Learn what the tax effect will be on<br />

the sale of your company.<br />

15. Work hard as the most important determinate<br />

of your business’ value is the<br />

trend of its revenues, margins, Seller’s<br />

Discretionary Earnings and, most<br />

importantly, the current year’s yearto-date<br />

financial results compared to<br />

the same period of the prior year.<br />

D. Joe Atchison, CBI, CBB, CMMBI,<br />

CPA- inactive, MBA – Finance (951) 678-<br />

5671 j.atchison@sunbeltnetwork.com<br />

Financial Accounting Services<br />

Relocating <strong>June</strong> 1st<br />

Financial Accounting Services Inc. (FAS) has announced plans<br />

to relocate effective <strong>June</strong> 1, <strong>2017</strong>. We are not moving far but we<br />

are moving to a larger space with a first-floor access. Both of which<br />

are needed to better serve our growing client base.<br />

FAS will begin operations from the KDM Building at 41635<br />

Enterprise Circle North Suite A-on the same side of the street and<br />

just a short distance from our current location.<br />

The new office space will be twice as large and provide plenty<br />

of easy access parking.<br />

We are very excited about this and plan to celebrate our new<br />

home with an open house on July 20, <strong>2017</strong> from 3:00 pm to 7:00<br />

pm. We will have our ribbon cutting at 4:00 pm.<br />

We would consider it an honor if you could plan to join us!<br />

Share your news with us<br />

on Facebook


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Your Local Chambers<br />

17<br />

Temecula Valley Chamber of Commerce<br />

www.temecula.org<br />

Murrieta Chamber of Commerce<br />

www.murrietachamber.org<br />

EVMWD Receives Recognition for<br />

Excellence in Financial Reporting<br />

District achievement demonstrates exceptional displays of<br />

transparency and communications.<br />

At a recent board meeting, Elsinore Valley<br />

Municipal Water District (EVMWD) received<br />

the Certificate of Achievement for Excellence<br />

in Financial Reporting for the Comprehensive<br />

Annu al Financial Report (CAFR) from the<br />

Government Finance Officers Association of<br />

the United States and Canada (GFOA).<br />

This recognition is the highest form of acknowledgement<br />

in governmental and financial<br />

reporting. It is given to agencies demonstrating<br />

exceptional financial transparency and communication.<br />

Less than 10% of special districts in<br />

the State of Calif. are recipients of this award,<br />

which is judged by an impartial panel to meet<br />

the high standards. EVMWD has received the<br />

recognition for 24 consecutive years.<br />

“EVMWD is honored to, once again, have<br />

been recognized in the top tier of financial<br />

reporting,” said Harvey Ryan, president of the<br />

EVMWD board of directors. “With fine attention<br />

to detail and dedication to excellence, the<br />

finance team continually displays our commitment<br />

to transparent reporting to our customers.”<br />

The GFOA is a non-profit organization<br />

founded in 1906 to represent public finance<br />

officials throughout the U.S. and Canada. The<br />

CAFR includes audited financial statements<br />

and notes, an independent auditors report, an<br />

analytical overview of EVMWD’s financial<br />

activities, and information about EVMWD.<br />

EVMWD provides service to more than<br />

144,000 water, wastewater and agricultural<br />

customers in a 96-square-mile area in Western<br />

Riverside County. The District is a sub-agency<br />

of Western Municipal Water District and a<br />

member agency of Metropolitan Water District<br />

of Southern California.<br />

Visit the EVMWD website at www.evmwd.com<br />

for additional information.<br />

Menifee Valley Chamber of Commerce<br />

www.menifeevalleychamber.com<br />

Lake Elsinore Valley Chamber<br />

www.lakeelsinorechamber.com<br />

Hemet/San Jacinto Valley<br />

Chamber of Commerce<br />

www.hsjvc.com<br />

See how the chambers can help your business.<br />

(From L to R) Board Director Andy Morris, Maria Melendez (staff member), Natalee Dee (staff member), Elena<br />

Estelle (staff member), Maureen Palmese (staff member), Board Director Nancy Horton, Board President<br />

Harvey Ryan, Teri Cardoza (staff member), Board Director George Cambero, Gail Hansen (staff member),<br />

Jon Moore (staff member), Assistant General Manager Robert Hartwig, and Claire Logue (staff member).


THE VALLEY BUSINESS JOURNAL<br />

18 www.TheValleyBusinessJournal.com<br />

<strong>June</strong> <strong>2017</strong><br />

Azusa Pacific University Open House and Information<br />

Meeting: Bachelor Degrees in Psychology & Criminal<br />

Justice - Master’s Degrees in Business<br />

Make your next career move! Come<br />

start the conversation about finishing<br />

your bachelor’s degree in Psychology<br />

or Criminal Justice or starting your<br />

master degree in Business. Azusa Pacific<br />

University’s (APU) Murrieta Regional<br />

Campus is hosting a free Open House<br />

and Information Meeting on Tuesday,<br />

<strong>June</strong> 27, <strong>2017</strong>, from 6:00 pm – 8:00 pm<br />

at 40508 Murrieta Hot Springs Road,<br />

Murrieta (to the right of Sam’s Club).<br />

The event will include:<br />

• Presentations by APU faculty, military<br />

services outreach and financial aid<br />

• Campus tour<br />

• Complimentary light dinner<br />

• Raffle prizes<br />

The benefit of APU Murrieta is that<br />

students living or working in the Inland<br />

Empire can earn a degree from APU right<br />

in their backyard!<br />

• APU offers degree programs that are<br />

non-impacted along with rolling enrollment<br />

that allows students to enroll<br />

at six different start times throughout<br />

the year<br />

• Accelerated programs allows students<br />

to finish their degree faster<br />

• Convenient scheduling with classes<br />

just one or two nights per week<br />

• Classes offered face-to-face and fully<br />

online in some programs<br />

• Classes become a community with<br />

fewer students per class; individuals<br />

can connect more closely with their<br />

peers and instructors<br />

• Tuition discounts are available for<br />

qualifying applicants<br />

Attention to excellence has earned<br />

APU notable accreditations including:<br />

• Western Association of Schools and<br />

Colleges Senior College and University<br />

Commission (WSCUS)<br />

• American Psychological Association<br />

(APA)<br />

• International Assembly for Collegiate<br />

Business Education (IACBE)<br />

• Candidate school in the Association<br />

to Advance Collegiate Schools of<br />

Business (AACSB)<br />

APU is a leading Christian university<br />

and continues to be recognized annually<br />

among the nation’s best colleges by U.S.<br />

News & World Report and The Princeton<br />

Review. APU is a Yellow Ribbon<br />

University, Military Friendly School,<br />

and Best for Vets College. The APU<br />

Murrieta Regional Campus is proud to<br />

be a part of Southwest Riverside County<br />

for over 30 years.<br />

The <strong>June</strong> 27th Open House and Information<br />

Meeting is for adults and their<br />

guests (age 18+). If you have questions<br />

or would like to RSVP please call (951)<br />

304-3400. To learn more about APU<br />

and these programs visit www.apu.edu/<br />

murrieta.<br />

connect: www.apu.edu/murrieta<br />

Temecula Teacher Tyson Cleveland Receives April Teachers are Heroes Award<br />

Outstanding teachers are our<br />

heroes! Mr. Tyson Cleveland, beloved<br />

teacher at Chaparral High<br />

School in Temecula, is among one<br />

of the dedicated teachers who make<br />

learning fun. On Tuesday, May 2nd,<br />

representatives from Azusa Pacific<br />

University (APU) and KATY 101.3<br />

The Mix, honored the final recipient<br />

for the 2016-<strong>2017</strong> Teachers Are Heroes<br />

program.<br />

Cleveland was presented with<br />

the April Teachers are Heroes Award<br />

along with some nice prizes. Nicole<br />

Dayus, Chaparral High School Principal,<br />

all five Chaparral Assistant<br />

Principals, administrative staff, and<br />

Cleveland’s students were part of the<br />

celebration. The award presentation<br />

concluded with a pizza party from<br />

The Pizza Factory in Temecula.<br />

Cleveland was nominated by<br />

Andrea Leon, one of his students who<br />

said about him, “My teacher isn’t a<br />

cookie cutter type of superhero, he<br />

tells us that we need to find our independence<br />

so that we stand out in the<br />

world. Cleveland tells us we have a<br />

chance at changing the future.”<br />

Cleveland has been teaching social<br />

science (history) for 16 years, including<br />

AP US History and Comparative World<br />

Religion. In addition to teaching,<br />

Cleveland is Chaparral’s Water Polo<br />

Coach. He got his first start as a band<br />

teacher, as he played the trumpet in<br />

elementary school!<br />

Mr. Cleveland and previous Teachers<br />

are Heroes award recipients, including<br />

their students and families, will<br />

attend a special celebration held at<br />

the Lake Elsinore Storm Stadium on<br />

May 24, <strong>2017</strong>.


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Seamless Protection for Rideshare Drivers<br />

INSURANCE<br />

by<br />

Craig Davis<br />

Generally, your personal auto insurance<br />

policy wasn’t designed to provide<br />

you with coverage when you are working<br />

as a rideshare driver with companies like<br />

Uber. And, rideshare companies’ full<br />

commercial liability coverage doesn’t<br />

apply until you accept a ride. With Farmers<br />

Rideshare, you can avoid a potential gap<br />

in coverage by extending your personal<br />

auto insurance coverage when you are<br />

logged in and waiting to be matched with<br />

your next rider.<br />

What gap?<br />

Doesn’t the rideshare company’s insurance<br />

policy cover me when I’m working?<br />

When you log in to the rideshare company’s<br />

app, you may only be covered by<br />

the rideshare company’s limited liability<br />

coverage until you accept a ride and their<br />

full commercial liability coverage applies.<br />

While you are waiting to be matched with<br />

your next rider, their policy generally only<br />

provides limited liability coverage footer<br />

note* for medical expenses and damage<br />

you cause to others if an accident is your<br />

fault. Damage to you or your car are not<br />

typically covered by this policy. You could<br />

19<br />

be faced with a serious coverage gap that<br />

would require you to pay for damages out<br />

of your own pocket.<br />

Doesn’t my personal auto insurance<br />

policy cover me?<br />

Probably not. Many personal auto insurance<br />

providers exclude coverage when<br />

you are using your vehicle as a rideshare<br />

driver.<br />

What does Farmers Rideshare cover?<br />

Farmers Rideshare extends your personal<br />

auto insurance coverage through<br />

Period 1 until you accept a ride and the<br />

rideshare company’s full commercial<br />

liability coverage applies in Periods 2 &<br />

3. This policy enables you to select the<br />

coverage that fits your needs, including:<br />

• Comprehensive and collision coverages<br />

that pay for damages to your car<br />

• Uninsured motorist coverage, in case<br />

you are hit by a driver who isn’t insured<br />

or is underinsured<br />

• Medical payment and personal injury<br />

protection (if required)<br />

Farmers Rideshare coverage ends<br />

when you accept a ride. The rideshare<br />

company’s full commercial liability coverage<br />

applies until that ride exits your car.<br />

Farmers Rideshare once again applies until<br />

you accept your next ride.<br />

Craig Davis is an agent for Farmers<br />

Insurance and the owner of Craig Davis<br />

Family Insurance located at 27645 Jefferson,<br />

Suite 113, in Temecula. He may<br />

be reached at (951) 699-1776. cdavis@<br />

farmersagent.com<br />

Construction Starting for New NICU Coming to Loma Linda<br />

University Medical Center – Murrieta this Autumn<br />

Level II neonatal intensive-care unit will offer care for premature infants born after 32 weeks gestation, allow<br />

parents to stay with baby overnight.<br />

Construction has begun on Loma<br />

Linda University Medical Center<br />

- Murrieta’s upcoming neonatal intensive-care<br />

unit (NICU), which is<br />

scheduled to open this autumn and add<br />

to the hospital’s complete delivery care<br />

for new parents.<br />

The six-bed facility will be a Level<br />

II NICU, enabling hospital staff to take<br />

care of the most common problems that<br />

can occur with premature infants born<br />

at or after 32 weeks gestation. Hospital<br />

medical officers said approximately 5 to<br />

10 percent of all babies need additional<br />

post-delivery care that a NICU can provide,<br />

such as short-term mechanical ventilation,<br />

treatment for jaundice, help with<br />

feeding, or treatment with antibiotics.<br />

The new NICU will feature private<br />

rooms and allow parents to stay overnight<br />

in the same room as their baby,<br />

a unique feature that isn’t currently<br />

offered by providers in the area and is<br />

one of the top factors in helping NICU<br />

babies recover more rapidly, said,<br />

Raylene Phillips, MD, co-director of<br />

neonatology at Loma Linda University<br />

Medical Center – Murrieta.<br />

“It’s well known that babies have<br />

significant stress when separated from<br />

their mother because they’re still so<br />

psychologically connected,” Phillips<br />

said. “Our new NICU will allow us to keep<br />

the family and baby together, which will<br />

reduce stress for parents, and especially<br />

our newborn patients.”<br />

Hospital executives said infants needing<br />

an even higher level of care — such<br />

as those with congenital heart defects or<br />

other surgical candidates — will have<br />

direct access to Loma Linda University<br />

Children’s Hospital, which has a Level<br />

IV NICU and access to the highest levels<br />

of expertise.<br />

Loma Linda University Medical<br />

Center – Murrieta already offers labor and<br />

delivery support, a skin-to-skin bonding<br />

program following delivery, and a lactation<br />

clinic.<br />

Murrieta’s NICU is scheduled to<br />

open this autumn, after construction has<br />

completed and licensing requirements<br />

have been secured from appropriate state<br />

agencies.<br />

“We’re pleased to be adding this Level<br />

II NICU to our complete delivery care<br />

services,” said Peter Baker, JD, MBA,<br />

administrator of Loma Linda University<br />

Medical Center – Murrieta. “Our goal is<br />

to keep Southwest Riverside County-area<br />

newborns who may need additional<br />

care closer to their moms throughout the<br />

post-delivery care process. We’ll provide<br />

expectant families the comfort and assurance<br />

that their child will receive the<br />

best medicine has to offer, no matter the<br />

situation.”<br />

About Loma Linda University Medical<br />

Center - Murrieta - Located in Southern<br />

California’s Southwest Riverside County,<br />

LLUMC – Murrieta is a 106-bed<br />

hospital that serves the communities of<br />

Murrieta, Temecula, Menifee, Canyon<br />

Lake, Wildomar and Lake Elsinore.<br />

LLUMC-Murrieta is a part of Loma<br />

Linda University Health—the umbrella<br />

organization encompassing Loma Linda<br />

University’s eight professional schools,<br />

Loma Linda University Medical Center’s<br />

six hospitals, and more than 900 faculty<br />

physicians located across the Inland<br />

Empire in Southern California. A Seventh-day<br />

Adventist organization, Loma<br />

Linda University Health is a faith-based<br />

health system with a mission “to continue<br />

the teaching and healing ministry of<br />

Jesus Christ.”


THE VALLEY BUSINESS JOURNAL<br />

20 www.TheValleyBusinessJournal.com<br />

<strong>June</strong> <strong>2017</strong><br />

If you’re not losing<br />

weight, does that<br />

mean you aren’t<br />

getting fit? Absolutely<br />

not! In fact, this might<br />

be a sign that you’re<br />

simply putting on more<br />

muscle tissue as you<br />

burn fat. There are<br />

other signs that you’re<br />

getting healthier.<br />

We all know that exercise is a vital<br />

component of a healthy lifestyle. Yet,<br />

most people don’t think much about<br />

exercise unless they’re actively trying<br />

to lose weight. So, whether you’re following<br />

a weight loss plan or just trying<br />

to take care of yourself, you might feel<br />

perplexed if you’re exercising regularly<br />

and yet the number on the scale<br />

doesn’t budge.<br />

If you’re not losing weight, does<br />

that mean you aren’t getting fit? Absolutely<br />

not! In fact, this might be a sign<br />

that you’re simply putting on more<br />

muscle tissue as you burn fat. Other<br />

signs that you’re getting healthier<br />

include:<br />

You Feel More Energetic.<br />

Exercise is one of the best fatigue<br />

fighters. In fact, people who exercise<br />

regularly might notice that they<br />

experience fewer of those annoying<br />

afternoon energy crashes.<br />

Your Exercise Routine Feels Easier.<br />

Alternately, other daily tasks<br />

might also feel less strenuous to you.<br />

You might notice that you no longer<br />

get winded from climbing a few<br />

flights of stairs, or that bringing in<br />

the groceries doesn’t feel like such<br />

an arduous task anymore. As you get<br />

healthier, your stamina increases.<br />

You’re Eating Less.<br />

This seems counter-intuitive,<br />

because exercise should make you<br />

hungry, right? But a regular exercise<br />

routine can actually decrease your<br />

hunger hormones, so that you experience<br />

fewer cravings throughout<br />

the day.<br />

You Feel Happier.<br />

Research has repeatedly demonstrated<br />

a link between regular exercise<br />

and improved mood. You might feel<br />

more positive about life in general,<br />

or experience less anxiety over daily<br />

stress factors.<br />

You’re Achieving Goals.<br />

It’s a good idea to set benchmark<br />

goals for your exercise routine, so you<br />

can track your personal health improvement.<br />

You might see that you’re<br />

lifting more weight at the gym, able<br />

to perform more repetitions, or can<br />

add miles to your daily walk or run.<br />

Of course, the best way to assess<br />

your personal health is to keep up<br />

with your annual physicals. Schedule<br />

an appointment with your doctor, so<br />

you can be screened for conditions<br />

such as high blood pressure, heart<br />

disease, and diabetes. If you’ve been<br />

exercising regularly, your doctor will<br />

probably be able to see a difference!<br />

Steve Amante is the owner of Amante<br />

& Associates Insurance Solutions,<br />

Inc. He can be reached at 951-676-<br />

8800 - www.amanteandassociates.<br />

com<br />

Healthy<br />

Living<br />

by presented by<br />

Tina Steve M. Amante Gottlieb, D.C.<br />

connect: www.amanteandassociates.com


<strong>June</strong> <strong>2017</strong><br />

The Skinny on Waxing<br />

Healthy<br />

Living<br />

by<br />

Tina Monique M. Gottlieb, deGroot D.C.<br />

Most people get rid of unwanted<br />

hair via shaving with expensive razors.<br />

It seems to be a quick fix and is virtually<br />

painless. Though shaving is a fast, cheap,<br />

easy solution for hair removal, waxing<br />

thrives in spas and salons and continues<br />

to be a very popular service. Why is that?<br />

One of the best benefits of waxing is<br />

that it leaves the skin stubble free. Another<br />

great benefit is that it removes dry and<br />

dead skin cells along with the unwanted<br />

hair. Waxing also lasts longer than shaving<br />

because is removes the hair from the<br />

roots whereas shaving just removes hair<br />

at the surface. In addition, waxing makes<br />

the hair grow slower and finer and makes<br />

your skin feel smoother longer.<br />

Shaving can cause the tips of hairs<br />

to become sharp and may prevent hairs<br />

from properly exiting the skin causing<br />

ingrown hairs. Though ingrown hair can<br />

occur with any type of hair removal they<br />

are less likely with waxing. If you’ve<br />

ever had an ingrown hair you know<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

they’re not the cutest (don’t Google it)<br />

and painful. So you want to do whatever<br />

you can to avoid them. Here are some tips<br />

on how to do just that:<br />

• Apply an exfoliating scrub in the<br />

shower 24 hours before your waxing<br />

service. Then adopt a daily exfoliating<br />

regimen in between each waxing<br />

service to remove dead skin as the<br />

hair grows.<br />

• Apply an ingrown hair serum to fight<br />

and prevent future ingrown hairs. A<br />

serum will also calm the recently<br />

waxed area and reduce inflammation<br />

and redness.<br />

• Apply a calming lotion designed to<br />

be applied after waxing services. This<br />

will nourish skin and help it keep a<br />

soft, supple, and healthy appearance.<br />

With waxing becoming even more<br />

popular during the summer months we<br />

have just developed an amazing waxing<br />

care kit in our MDS Skin Care line. It<br />

includes our Buff Exfoliating Scrub,<br />

Smooth Ingrown-No-More Serum, and<br />

Soothe Recovery Lotion. It’s important<br />

that wherever you choose to get your<br />

waxing that you pick up a maintenance<br />

kit to help protect the waxed area and<br />

give you the best results.<br />

Monique deGroot is the owner of Murrieta<br />

Day Spa which is located at 41885<br />

Ivy St. in Murrieta.<br />

21<br />

“In addition, waxing makes the hair grow slower and finer and<br />

makes your skin feel smoother longer”


THE VALLEY BUSINESS JOURNAL<br />

22 www.TheValleyBusinessJournal.com<br />

<strong>June</strong> <strong>2017</strong><br />

Functional Training for Clients 50 Years<br />

and Older<br />

by Steven Gutierrez<br />

As we age, flexibility, strength and<br />

balance naturally start to waver and<br />

without addressing these issues through<br />

proper physical conditioning we can find<br />

ourselves doing less in life. With over 10<br />

years of experience in the fitness industry,<br />

I special in functional training for clients<br />

50 years of age and older. My goal as a<br />

personal training specialist is improving<br />

the quality of life of every client I work<br />

with and I let you, the client, define<br />

what that means - you tell me what your<br />

goals are and I will be your roadmap to<br />

achieving them. My programs consist<br />

of strength, balance, core, flexibility and<br />

cardiovascular training to achieve optimal<br />

health and wellness.<br />

One of the main aspects of<br />

my training program is balance<br />

training. Balance is an area of<br />

physical fitness that is often<br />

overlooked, even though it is<br />

the cause of many accidents that<br />

lead to injury, such as falling.<br />

Through my balance training<br />

program you will increase body<br />

awareness by safely practicing<br />

real life functional movements<br />

that cause instability. Through<br />

systematic training you will<br />

teach your muscular system and<br />

central nervous system how to<br />

react in a safe and appropriate<br />

manner when faced with movements<br />

or situations that may otherwise<br />

result in injury. The result<br />

is increased balance, strength<br />

and confidence when performing<br />

day-to-day activities.<br />

In conjunction with physical training,<br />

I work on building relationships with my<br />

clients that are based on mutual trust,<br />

accountability and openness. I will teach<br />

you how to gain control over your health<br />

through techniques that are not overwhelming<br />

or intimidating. If you have a<br />

desire to improve your health and would<br />

likely try an approach that is proven to<br />

work, I would be more than happy to<br />

meet you in person so we can get you on<br />

the road to a healthier you!<br />

Stevengtzinc@gmail.com (951) 595-<br />

5573 www.truestrengthandconditioning.<br />

com<br />

A Family’s Journey to Thrift Store Success<br />

Things We Love Thrift Store recently<br />

opened in the heart of Old Town Murrieta.<br />

Our journey began with my mom’s dream<br />

of wanting to open a thrift store and me<br />

being able to stay home with my kids after<br />

giving birth to my second son and being<br />

able to help her.<br />

Our family came together researching<br />

business requirements, finding a store<br />

front, attending auctions to gather inventory,<br />

buying and building shelving units to<br />

put our store together. April 1st marked<br />

the beginning of an exciting new chapter<br />

for our family. It was the most thrilling<br />

and scariest thing we had done yet.<br />

Things We Love Thrift Store is<br />

a family owned and operated thrift<br />

store offering a boutique style atmosphere<br />

at thrift store prices; such<br />

as a women’s shirt for $3.99, men’s<br />

pants for $5.00 and home decorations<br />

as little as $1.00. Our Inventory<br />

consists of a wide assortment of<br />

clothes for the entire family, home<br />

decorations, sporting goods, jewelry,<br />

vintage items and collectibles. All of<br />

our items are purchased by one of the<br />

family members ensuring the items<br />

are pre-loved but in great condition.<br />

We are located in the Murrieta<br />

Plaza, 248710 Washington Avenue,<br />

Ste 4 in Murrieta. Our business<br />

hours are Monday – Saturday<br />

10:00am-6:00pm. Come visit us to<br />

find something you will fall in love<br />

with.


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

23<br />

Southwest Healthcare System<br />

Receives ‘Get with The Guidelines -<br />

Stroke Gold Plus Quality Achievement<br />

Award with Target: Stroke Honor Roll’<br />

Amy Alonso, Regional Director of Quality and Systems<br />

Improvement for the American Heart Association,<br />

presents award to Stephanie Bricker, Southwest<br />

Healthcare Stroke Coordinator, and hospital leadership team.<br />

American Heart Association<br />

Award recognizes Inland Valley<br />

Medical Center and Rancho Springs<br />

Medical Center’s commitment to<br />

quality stroke care.<br />

Southwest Healthcare System<br />

which operates Inland Valley Medical<br />

Center and Rancho Springs<br />

Medical Center received the American<br />

Heart Association/American<br />

Stroke Association’s Get with The<br />

Guidelines®-Stroke Gold Plus Quality<br />

Achievement Award with Target:<br />

StrokeSM Honor Roll.<br />

To qualify for the Target: Stroke<br />

Honor Roll, hospitals must meet<br />

quality measures developed to reduce<br />

the time between the patient’s arrival<br />

at the hospital and treatment with the<br />

clot-buster tissue plasminogen activator,<br />

or tPA, the only drug approved by<br />

the U.S. Food and Drug Administration<br />

to treat ischemic stroke.<br />

“This recognition further demonstrates<br />

our commitment to delivering<br />

advanced stroke treatments to patients<br />

quickly and safely,” said Brad<br />

Neet, CEO. “Southwest Healthcare<br />

continues to strive for excellence in<br />

the acute treatment of stroke patients.<br />

The recognition from the American<br />

Heart Association/American Stroke<br />

Association’s Get with The Guidelines-Stroke<br />

further reinforces our<br />

team’s hard work.”<br />

Southwest Healthcare System has<br />

also met specific scientific guidelines<br />

as a Primary Stroke Center, featuring<br />

a comprehensive system for rapid<br />

diagnosis and treatment of stroke<br />

patients admitted to the emergency<br />

department.<br />

“The American Heart Association<br />

and American Stroke Association recognize<br />

Southwest Healthcare System<br />

for its commitment to stroke care,”<br />

said Paul Heidenreich, M.D., M.S.,<br />

national chairman of the Get with<br />

The Guidelines Steering Committee<br />

and Professor of Medicine at Stanford<br />

University. “Research has shown there<br />

are benefits to patients who are treated<br />

at hospitals that have adopted the Get<br />

with The Guidelines program.”<br />

Southwest Healthcare System -<br />

Rancho Springs Medical Center in<br />

Murrieta features the region’s largest<br />

birthing center and only NICU operated<br />

by Rady Childrens, an OB Physician<br />

on-site 24 hours a day, 7 days a week<br />

and ER pediatric services for children<br />

14 and younger. Inland Valley Medical<br />

Center in Wildomar features the only<br />

Level II Trauma Center in the region, a<br />

comprehensive Total Joint Center and<br />

a Center of Excellence for Bariatric<br />

Weight-loss Surgery. www.swhealthcaresystem.com<br />

About Get with The Guidelines® - Get<br />

with The Guidelines® is the American<br />

Heart Association/American Stroke<br />

Association’s hospital-based quality<br />

improvement program that provides<br />

hospitals with tools and resources to<br />

increase adherence to the latest research-based<br />

guidelines. Developed<br />

with the goal of saving lives and hastening<br />

recovery, Get with The Guidelines<br />

has touched the lives of more than<br />

6 million patients since 2001. For more<br />

information, visit heart.org.


THE VALLEY BUSINESS JOURNAL<br />

24 www.TheValleyBusinessJournal.com<br />

<strong>June</strong> <strong>2017</strong><br />

Temecula Valley Hospital Receives ‘Get with The Guidelines-Stroke Gold Plus Quality<br />

Achievement Award with Target: Stroke Honor Roll Elite’<br />

American Heart Association recognizes Temecula Valley Hospital’s commitment to quality stroke care<br />

Temecula Valley Hospital received<br />

the American Heart Association/American<br />

Stroke Association’s Get with The<br />

Guidelines®-Stroke Gold Plus Quality<br />

Achievement Award with Target: Stroke SM<br />

Honor Roll Elite. The award recognizes<br />

the hospital’s commitment to providing<br />

the most appropriate stroke treatment<br />

according to nationally recognized, research-based<br />

guidelines based on latest<br />

scientific evidence.<br />

Hospitals must achieve 85 percent<br />

or higher adherence to all Get with The<br />

Guidelines-Stroke achievement indicators<br />

for two or more consecutive 12-month<br />

periods and achieve 75 percent or higher<br />

compliance with five of eight Get with<br />

The Guidelines-Stroke Quality measures<br />

to receive the Gold Plus Quality Achievement<br />

Award.<br />

To qualify for the Target: Stroke Honor<br />

Roll Elite, hospitals must meet quality<br />

measures developed to reduce the time<br />

between the patient’s arrival at the hospital<br />

and treatment with the clot-buster tissue<br />

plasminogen activator, or tPA, the only<br />

drug approved by the U.S. Food and Drug<br />

Administration to treat ischemic stroke. If<br />

given intravenously in the first three hours<br />

after the start of stroke symptoms, tPA has<br />

been shown to significantly reduce the<br />

effects of stroke and lessen the chance of<br />

permanent disability.<br />

Temecula Valley Hospital earned<br />

the award by meeting specific quality<br />

achievement measures for the diagnosis<br />

and treatment of stroke patients at a set<br />

level for a designated period.<br />

These quality measures are designed<br />

to help hospital teams follow the most upto-date,<br />

evidence-based guidelines with<br />

goal of speeding recovery and reducing<br />

death and disability for stroke patients.<br />

“A stroke patient loses 1.9 million<br />

neurons each minute stroke treatment is<br />

delayed. This recognition further demonstrates<br />

our commitment to delivering<br />

advanced stroke treatments to patients<br />

quickly and safely,” said Darlene Wetton,<br />

Chief Executive Officer, Temecula Valley<br />

Hospital. “Temecula Valley Hospital<br />

continues to strive for excellence in the<br />

acute treatment of stroke patients. The<br />

recognition from the American Heart Association/American<br />

Stroke Association’s<br />

Get with The Guidelines-Stroke further<br />

reinforces our team’s hard work.”<br />

Temecula Valley Hospital has also<br />

earned The Joint Commission’s Gold Seal<br />

of Approval® and the American Heart Association/American<br />

Stroke Association’s<br />

Heart-Check mark for Advanced Primary<br />

Stroke Center Certification for our commitment<br />

to stroke and neurological care.<br />

As a designated Stroke Receiving Center<br />

for both Riverside and San Diego counties,<br />

our dedicated stroke program helps foster<br />

better outcomes for stroke patients in the<br />

surrounding areas.<br />

“The American Heart Association and<br />

American Stroke Association recognize<br />

Temecula Valley Hospital for its commitment<br />

to stroke care,” said Paul Heidenreich,<br />

M.D., M.S., national chairman<br />

of the Get with The Guidelines Steering<br />

Committee and Professor of Medicine at<br />

Stanford University. “Research has shown<br />

there are benefits to patients who are treated<br />

at hospitals that have adopted the Get<br />

with The Guidelines program.”<br />

Get with The Guidelines puts the expertise<br />

of American Heart Association and<br />

American Stroke Association to work for<br />

hospitals nationwide, helping hospital care<br />

teams ensure the care provided to patients<br />

is aligned with the latest research-based<br />

guidelines. Developed with the goal to<br />

save lives and improve recovery time, Get<br />

with The Guidelines® has impacted more<br />

than 3 million patients since 2003.<br />

About Temecula Valley Hospital:<br />

Temecula Valley Hospital, located at<br />

31700 Temecula Parkway brings advanced<br />

technology, innovative programs<br />

and patient-centered, family sensitive care<br />

to area residents. The hospital features<br />

140 private patient rooms, 24 hours a day<br />

emergency care, advanced cardiac and<br />

stroke care, orthopedics, general medical<br />

care and surgical specialties. For more<br />

information on Temecula Valley Hospital,<br />

visit www.temeculavalleyhospital.com.<br />

About Get with The Guidelines®<br />

Get with The Guidelines® is the American<br />

Heart Association/American Stroke Association’s<br />

hospital-based quality improvement<br />

program that provides hospitals with<br />

tools and resources to increase adherence<br />

to the latest research-based guidelines.<br />

Developed with the goal of saving lives<br />

and hastening recovery, Get with The<br />

Guidelines has touched the lives of more<br />

than 6 million patients since 2001. For<br />

more information, visit heart.org.<br />

EXECUTIVE PROFILE | Gene Wunderlich<br />

Gene Wunderlich has lived in Murrieta<br />

for 28 years. In addition to his real estate<br />

and legislative activities, Gene is most often<br />

heard across the community as the voice<br />

behind many community events.<br />

My family moved to Murrieta in 1989 from Scottsdale,<br />

AZ. Working for a Fortune 500 Information<br />

Management company, I transferred to manage<br />

offices in Los Angeles and San Diego. Murrieta<br />

seemed like a good midway point and the small<br />

town atmosphere, the architecture and affordable<br />

homes made this city a natural fit. At the time<br />

there were about 22,000 citizens in Murrieta and,<br />

while we have seen it grow fivefold, the area<br />

still retains its small town charm, a great quality<br />

of life and the continued opportunity to make a<br />

difference.<br />

Affiliations<br />

I currently serve as Vice Chair of the Board of<br />

Governors for Southwest Healthcare, a Director<br />

of the Murrieta Temecula Group and President of<br />

The Temecula Valley Players, a resident theater<br />

company at the Old Town Temecula Community<br />

Theater. I work as an advocate on behalf of real<br />

estate, property rights and business issues as Vice<br />

President of Government Affairs for the Southwest<br />

Riverside County Association of Realtors®, and<br />

Legislative Liaison for the Southwest California<br />

Legislative Council. I am also an active volunteer<br />

and/or Director with both the California and National<br />

Associations of Realtors®.<br />

Business Philosophy<br />

For me, life and business is all about NEXT! You<br />

have to keep moving forward. Things happen that<br />

will rain on your dreams and laugh at your plans.<br />

Learn from the good times, learn more from the bad,<br />

adjust if need be, and proceed. You’re never too old<br />

to reinvent. NEXT!<br />

Resume<br />

I spent 20 years in the data processing / information<br />

management industry. Data processing used to be<br />

done on huge mainframe computers with dozens of<br />

spinning tape reels and little ‘dumb’ terminals hardwired<br />

in. I escaped that industry as it was crashing<br />

because a $2,000 desk top could outperform a $12<br />

million dollar room full of wires. NEXT! Jumped<br />

into local real estate in 1994 just before housing<br />

tanked. NEXT! Got to be part of the growth, the<br />

formation of local cities, the school districts, the<br />

Chambers and raising children here. I’ve served<br />

as Chair of the Murrieta Chamber and the SRCAR<br />

Board of Realtors. I’ve been involved in local<br />

government for the past 20 years and was briefly<br />

appointed to the Murrieta City Council in 2016 to<br />

fill a vacancy. I can occasionally be seen on stage<br />

as some minor and forgettable character in an otherwise<br />

stellar production.<br />

Favorite Things<br />

I’m originally from Telluride, Colorado, and own a<br />

home there that has been in my family since 1908.<br />

We love to spend time there in the summer when the<br />

high temp will hover around 75°. In 1955 my Dad<br />

built a cabin on Trout Lake which is about 12 miles<br />

out of town and it’s hard to beat that. Family events,<br />

grandkid things and the view from my backyard<br />

make local life good.<br />

Birthplace<br />

Grand Junction, Colorado.<br />

Gene Wunderlich


<strong>June</strong> <strong>2017</strong><br />

How to Safely Sell Your Car<br />

AUTO<br />

by by<br />

Julie Steve Ngo Fillingim<br />

Choosing to sell your car on your<br />

own instead of to a dealership can be<br />

a good deal — especially if your car<br />

has high value. Follow these tips for<br />

conducting a safe transaction.<br />

Choose a Sales Process - You can<br />

use newspaper ads and/or various online<br />

services to post photos and a description<br />

of your car. Some services, like CarMax,<br />

purchase your vehicle and resell it for<br />

you, and others, like Auto Trader, allow<br />

you to buy ad space to help sell your car.<br />

Another option includes listing your car<br />

on local classifieds sites. Regardless of<br />

how you choose to sell your car, always<br />

watch out for scammers.<br />

Find a Good Buyer - Speak with<br />

serious buyers over the phone to help<br />

gauge their interest, discuss their payment<br />

plan and set up a test drive. Kelley<br />

Blue Book recommends not selling to an<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

out-of-state buyer, as it’s often safer to<br />

sell your car to someone who can meet<br />

you in person.<br />

Host a Safe Test Drive - Once<br />

you’ve found a potential buyer, schedule<br />

a test drive. Follow these tips:<br />

• Never go on a test drive alone — ask<br />

a friend to join you.<br />

• Schedule the test drive during the day.<br />

• Meet the driver in a populated area.<br />

• Check the buyer’s license and proof<br />

of insurance before they get behind<br />

the wheel.<br />

The test drive is not the time to take<br />

payment, but you can negotiate a price.<br />

Tip: List your car for a slightly<br />

higher price, but keep your bottom line<br />

price in mind as you negotiate suggests<br />

Consumer Reports.<br />

Manage a Secure Transaction -<br />

The safest place to exchange payment<br />

is at the buyer’s bank. Don’t sign or<br />

hand over the vehicle title to the buyer<br />

until you have received the agreed-upon<br />

payment in full.<br />

Julie Ngo is a State Farm Insurance<br />

Agent located at 28410 Old Town Front<br />

Street in Temecula. She can be reached<br />

at (951) 695-2625.<br />

25<br />

Water, Flood, Fire, Smoke, Mold Damage?<br />

With Pulido you are family.<br />

We will get you through this.<br />

The most trusted Restoration company in<br />

the Temecula valley since 1989<br />

Family Owned & Operated<br />

100% Background Checked Team<br />

Lic# 710901<br />

24/7/365 Emergency Service<br />

Fully Licensed, Bonded and Certified<br />

Insurance Approved and Preferred<br />

951-296-9090<br />

Teampulido.com


THE VALLEY BUSINESS JOURNAL<br />

26 www.TheValleyBusinessJournal.com<br />

<strong>June</strong> <strong>2017</strong><br />

Cloud Technology: Are all your Eggs in one Basket?<br />

TECHNOLOGY<br />

by<br />

by<br />

Tristan Collopy,<br />

Steve Service Fillingim Manager<br />

The Cloud, and what is oftentimes<br />

denoted within the Information Technology<br />

Industry as Software as a Service<br />

(SaaS), has developed to the point where<br />

many small to medium sized businesses<br />

have come to rely heavily on its infrastructure.<br />

SaaS offers solutions previously<br />

only available to large businesses<br />

to the SMB market by offsetting cost<br />

through centralized cloud-based hosting.<br />

Amazon Web Services (AWS), among<br />

the most popular of these offerings, provides<br />

hosting even to larger enterprises,<br />

like Netflix, Reddit, Business Insider,<br />

and Slack. Although Cloud infrastructure<br />

like that offered by Amazon, Google,<br />

and Microsoft is incredibly robust, no<br />

system has 100% uptime. This became<br />

very apparent during the recent large<br />

scale AWS outage.<br />

The root cause of the outage was<br />

incredibly banal—a mistyped command<br />

meant to move some cloud hosted servers<br />

in one of Amazon’s datacenters was mistyped.<br />

That typo took down or severely<br />

impaired the operation of some very large<br />

companies, including those listed above:<br />

Netflix, Reddit, Business Insider, and<br />

Slack—to name a few. A large number<br />

of SMBs were affected as well. The outage<br />

was localized, effecting only servers<br />

and applications hosted in Amazon’s<br />

East Coast datacenter. Normally, large<br />

enterprises will spread their infrastructure<br />

across multiple datacenters, even<br />

if they’re hosted in cloud infrastructure<br />

like AWS. That this outage was able to<br />

cripple a company as large as Netflix—a<br />

company valued as of this writing at 32.9<br />

billion dollars—shows a glaring flaw in<br />

the organizations business practices. For<br />

SMBs, the trade-off is cost.<br />

Spreading your infrastructure across<br />

multiple environments may seem like<br />

an unnecessary expense, especially considering<br />

a service with uptime figures<br />

of 99%, an outage that falls within that<br />

1% would account for 88 hours. How<br />

much money would your business lose<br />

if it was unable to function for three and<br />

a half days?<br />

With any technology, it’s important<br />

to have a backup. NASA and other aerospace<br />

industries use the term “fail-safe.”<br />

This means that if any one system goes<br />

down, it’s capable of safely failing over to<br />

a backup system. The savvy SMB owner<br />

of course understands the importance of<br />

a secure backup solution, to protect their<br />

business from data loss. What happens,<br />

however, when the cloud hosted application<br />

where all of that data is stored isn’t<br />

available for several hours, or several<br />

days? Even the best backup isn’t worth<br />

much if the software needed to utilize the<br />

data in the backup is unavailable.<br />

Before considering migrating to a<br />

wholly cloud hosted solution, it’s important<br />

to consider the ramifications of<br />

down time. If you’re hosting directly<br />

with a service like Google or Amazon the<br />

additional expense of spreading critical<br />

data and applications across multiple<br />

datacenters can be worth far more than<br />

simple peace of mind. In other cases, it<br />

may make more sense to consider a hybrid<br />

or private cloud solution, allowing<br />

you, the SMB owner, to have far more<br />

control over where your data is stored,<br />

what backups are in place for that data,<br />

and what happens in the event of an<br />

outage.<br />

No technology offering is a panacea.<br />

As cloud offerings like Amazon Web<br />

Hosting, Google Cloud, and Microsoft<br />

Azure have centralized more and more<br />

data into fewer and fewer physical and<br />

virtual locations, they have also introduced<br />

more and more single points of<br />

failure. Before jumping into the Cloud or<br />

SaaS with both feet, consider if you might<br />

be allowing a single mislaid keystroke to<br />

cripple your business.<br />

Mythos Technology is an IT consulting<br />

and management firm that provides<br />

Managed Services including hosted cloud<br />

solutions. For more information, please<br />

visit www.mythostech.com or call (951)<br />

813-2672.<br />

connect: www.mythostech.com<br />

“ ...a command meant<br />

to move some cloud<br />

hosted servers in one<br />

of Amazon’s datacenters<br />

was mistyped.<br />

That typo took down<br />

or severely impaired<br />

the operation of<br />

some very large<br />

companies<br />

CYBER ATTACKS<br />

CONTINUED FROM PAGE 1<br />

There are measures, however, that<br />

can be taken to mitigate ransomware<br />

vulnerabilities and other malware<br />

attacks.<br />

The first step is to be educated.<br />

Take time to research (i.e. Google<br />

Search) what the latest attacks are<br />

and find out as much as you can about<br />

them. In the case of WannaCry, it targeted<br />

older versions of the Windows<br />

operating system. So if these older<br />

systems are in your environment, give<br />

attention to them first. Understand<br />

what an attack will look like and how<br />

it behaves. For example, understand<br />

if a “warning” pop-up takes place and<br />

how an invaded system reacts. Some<br />

ransomware is only a social engineering<br />

effort, and others are much more<br />

malicious. Avoiding getting caught in<br />

a scam is much easier than resolving<br />

a true infection.<br />

After identifying any ‘at-risk’ operating<br />

systems, confirm that the latest<br />

security patches have been applied.<br />

With auto update turned on, there is<br />

a good chance you’re protected. If<br />

running Windows systems, their site<br />

will give a list of released patches<br />

based on operating system versions.<br />

Instructions for checking the current<br />

patch level can be found there as well.<br />

Other sources with helpful information<br />

include personal computing magazines,<br />

websites, your favorite virus detector,<br />

and hardware vendors.<br />

Another important line of defense<br />

is to educate users of potential risks.<br />

Provide key information from your<br />

research so that the wrong step isn’t<br />

taken during an attack. Keep your<br />

employees on guard and help them<br />

recognize potential threats. Make sure<br />

they know who to contact if they suspect<br />

a problem.<br />

Other best practices include backing<br />

up your system regularly and keeping<br />

multiple versions of the backups.<br />

Don’t just write over the previous day<br />

backup set. Malicious activity may<br />

not show up for a few days, requiring<br />

restoring to a date prior to an event.<br />

Review and enforce the policy of<br />

never opening an email, clicking on a<br />

link, or attachment from an unknown<br />

source. Emphasize the importance of<br />

not visiting unfamiliar websites where<br />

virus and malware can be downloaded<br />

unknowingly.<br />

Finally, whether you have a large<br />

IT department or one personal computer<br />

at home, don’t put off securing your<br />

systems. Time invested now can prevent<br />

great losses in the future.<br />

Ted Saul is a business coach that assists<br />

with Business Plans and Project Management.<br />

He holds a master certificate<br />

in project management and has earned<br />

his MBA from Regis University. Ted<br />

can be reached on LinkedIn, TedS787<br />

on Twitter or emailing Ted@tsaul.com.<br />

“<br />

Don’t just write over the previous<br />

day backup set. Malicious activity<br />

may not show up for a few days,<br />

requiring restoring to a date prior<br />

to an event.


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

27<br />

Alice Sullivan Wins ‘Woman of the Year’<br />

CONTINUED FROM PAGE 1<br />

Nominated by Temecula Mayor<br />

Pro Tem Matt Rahn and Temecula<br />

City Manager, Aaron Adams, Alice<br />

Sullivan’s impact on the region are<br />

well known and respected. Since<br />

beginning her career at the Temecula<br />

Valley Chamber of Commerce (TVCC)<br />

in 1989, Sullivan worked her way up,<br />

holding every position at the TVCC<br />

and has excelled in all capacities until<br />

she was named President/CEO in 1994.<br />

Recognizing the need for collaboration,<br />

Sullivan had the foresight to<br />

launch several beneficial organizations<br />

that have greatly impacted and contributed<br />

to the Temecula Valley and<br />

the region, including the Southwest<br />

California Legislative Council, the<br />

Economic Development Coalition and<br />

the Temecula Valley Convention &<br />

Visitor’s Bureau, just to name a few.<br />

She lends her influence to enrich<br />

the community and is quick to mentor<br />

and encourage those around her. Mayor<br />

Pro Tem Rahn shared, “Alice has been<br />

an outstanding champion for business<br />

development and prosperity in Temecula,<br />

with a true dedication to enhancing<br />

the quality of life for our community.”<br />

Sullivan has served on the City<br />

of Temecula Site Visitation committee,<br />

Old Town Marketing committee,<br />

Measure C committee for Parks and<br />

Recreation, Race for Humanity and<br />

Community Recreation Center Foundation<br />

Board and past Secretary to<br />

the Temecula/Murrieta Group. More<br />

recently, Sullivan participated in the<br />

efforts to pass Measure S, a local tax<br />

initiative, which will provide additional<br />

fund necessary to sustain public safety<br />

and vital city services.<br />

In addition, she spends countless<br />

hours attending and supporting various<br />

business and non-profit events,<br />

growing ever-stronger relationships<br />

between the Chamber members and<br />

the Temecula Valley.<br />

“I am honored to receive this<br />

award,” said Sullivan. “It has been a<br />

privilege to be a part of Temecula’s<br />

growth into an extraordinary community.<br />

I would also like to thank our<br />

amazing Board, staff, members, city<br />

representatives and volunteers at the<br />

TVCC for all of their support.”<br />

...she spends countless hours attending and supporting various business<br />

and non-profit events, growing ever-stronger relationships between the<br />

Chamber members and the Temecula Valley<br />

Family First –<br />

The Family Behind Wilson Creek Winery<br />

by Tom Plant<br />

M y relationship with the Wilson family<br />

dates back to 2009. I had just launched<br />

my website, WINEormous, and saw Bill<br />

Wilson on Mornings on 2 on the Los Angeles<br />

Fox affiliate. It was harvest time,<br />

and Bill was talking about the grapes that<br />

had already been harvested and shared<br />

his thoughts on how he envisioned the<br />

quality of the 2009 wines.<br />

At the time, Wilson Creek Winery<br />

was well established and was among the<br />

most popular destinations among Temecula<br />

Valley wine country visitors. Less<br />

than 10 years old then, the winery was<br />

already experiencing growing pains. I<br />

sent an email to Bill, telling him I wanted<br />

to get together with him to do a feature<br />

story for my website. He replied almost<br />

instantly, and we spent more than an hour<br />

together. He graciously filled me in on<br />

how the winery came to be.<br />

I wrote about our visit, feeling certain<br />

I had learned everything I could possibly<br />

need to know about Wilson Creek. I could<br />

not have been more mistaken. Fast-forward<br />

six years. Bill invited me to join<br />

the family and staff at a post harvest taco<br />

party on a hillside above the winery. Over<br />

tacos and beer, I had the good fortune to<br />

spend quality time with Rosie Wilson,<br />

Bill’s mom. Over the course of our visit,<br />

Rosie told me about a series of interviews<br />

that had been done with members of the<br />

Wilson family as well as their spouses.<br />

The hope was to turn those interviews<br />

into a book.<br />

My mind instantly started to spin.<br />

What a remarkable story it was, and what<br />

an amazing book it could be. I told her I’d<br />

love to take a look at it and perhaps write<br />

a chapter and see if we could possibly<br />

work together on bringing the dream to<br />

reality. Nothing more came of that conversation.<br />

I mentioned it to Bill on a few<br />

occasions, and he seemed interested, but<br />

had too many other things on his plate.<br />

In January of <strong>2017</strong>, I was asked to<br />

meet with Gerry and Rosie to write their<br />

love story for the February (Valentines)<br />

issue of The Valley Business Journal. It<br />

was a lovely visit. Among other things I<br />

learned they had been married 63 years,<br />

and that Rosie knew within five minutes<br />

that she was going to marry Gerry. Afterwards<br />

I brought up the interviews and<br />

reminded her about the time we met at<br />

the harvest party. Two weeks later, I held<br />

a six-inch thick binder of interviews in<br />

my hands.<br />

Gerry and Rosie encouraged me<br />

to get to know their son, Mick. We got<br />

together for lunch, and when I brought<br />

up the interviews, he lit up. He said,<br />

“Maybe we can work on this together.”<br />

It’s a compelling story, and Mick will<br />

share it with you. It’s been my honor and<br />

privilege to get to know this remarkable<br />

family. I’m delighted to help Mick tell<br />

this incredible story.<br />

“<br />

Among other things I learned<br />

they had been married 63<br />

years, and that Rosie knew<br />

within five minutes that she<br />

was going to marry Gerry.


THE VALLEY BUSINESS JOURNAL<br />

28 www.TheValleyBusinessJournal.com<br />

<strong>June</strong> <strong>2017</strong><br />

Diego de Jesus Mondragon<br />

Guests Wined, Dined & Laughed at<br />

Rancho Damacitas’ Intimate Evening<br />

D<br />

iego de Jesus Mondragon didn’t<br />

choose to become a violinist. “Music<br />

was a requirement for the children.”<br />

His father played violin in the San<br />

Diego Symphony for 23 years. He<br />

and his two older sisters endured a<br />

regimen of violin, chess, reading,<br />

drawing and painting before school,<br />

after school and every weekend. “That<br />

was it every day.”<br />

The children weren’t allowed to<br />

play. Diego would watch longingly as<br />

his friends played outside. Sports were<br />

absolutely forbidden because of the<br />

risk of an injury to his hands.<br />

When he was seven, he found<br />

a red and white record player in his<br />

dad’s closet along with a stack of Herb<br />

Alpert albums. He picked up his violin<br />

and began playing along, realizing he<br />

had an “ear” for music. He first began<br />

wanting to play after his first concert<br />

at age 10 when he performed a violin<br />

concerto by Vivaldi at Southwestern<br />

College. At the time, children were to<br />

be “seen and not heard.” It was then<br />

he realized the violin was his voice.<br />

All three children home early and<br />

Diego ran away from home at age 15.<br />

He put down the violin, eventually<br />

joining the Marine Corps for eight<br />

years. He returned home after his stint<br />

in the Marines and got back on good<br />

terms with his father. It was when he<br />

first heard Jean-Luc Ponty play the<br />

electric violin that he realized there<br />

was no limit to what he could do with<br />

his instrument. Another influence was<br />

violin virtuoso Stephan Grapelli.<br />

Although his father hoped he<br />

would follow in his footsteps, Diego<br />

decided to go in a different direction<br />

and got his master’s degree in school<br />

counseling and psychology. His first<br />

position was in the Ontario Montclair<br />

school district and he would travel<br />

every weekend to see his children.<br />

In between San Diego and Ontario<br />

he discovered Temecula. In 1993 he<br />

purchased a home there and brought<br />

his son to live with him.<br />

by Tom Plant<br />

He found himself disappointed<br />

initially by the lack of musical entertainment<br />

in the valley. Today he loves living<br />

here and watching it grow. He calls his<br />

style a mixture of Latin, Gypsy, jazz<br />

and Flamenco. He released a CD of his<br />

original music nine years ago including<br />

a piece called Temecula Mist, which<br />

he hopes, will someday be the city’s<br />

official song. Last year he released a<br />

Christmas CD called Latin Beat Christmas.<br />

Both are available on his website,<br />

www.diegomondragon.com.<br />

He plays most Friday evenings at<br />

Bamboo House in Temecula, Sunday<br />

afternoons at Carter Estate Winery and<br />

Resort as well as Fazeli Cellars and<br />

other venues throughout the valley.<br />

He told me he has “another life”<br />

in Mexico. He has a place outside of<br />

Puerto Vallarta and he is involved with<br />

CK Productions, working with staging<br />

and lighting and hiring local musicians,<br />

Flamenco and belly dancers and putting<br />

on what he calls “grand” shows.<br />

He realizes there’s a very small<br />

niche for violin in Temecula, but says<br />

it’s “my therapy. I enjoy bringing pleasure<br />

to people with my music.”<br />

connect: www.diegomondragon.com<br />

“<br />

When he was seven,<br />

he found a red and<br />

white record<br />

player in his dad’s<br />

closet along with a<br />

stack of Herb Alpert<br />

albums. He picked up<br />

his violin and began<br />

playing along, realizing<br />

he had an “ear”<br />

for music.<br />

100% of proceeds benefits former<br />

foster youth - Rancho Damacitas’ exclusive<br />

event, Intimate Evening, was<br />

a huge success. Guests provided rave<br />

reviews and looked forward to next<br />

year’s event. The event began with<br />

VIP transportation on the Dream, Hope,<br />

Inspire, Courage and Believe Shuttles<br />

provided by Stryder Transportation<br />

and Temecula Winery Transportation.<br />

Guests’ first stop was at Ponte Family<br />

Estate Winery where they were entertained<br />

with live music by Desert Rose<br />

and nibbled on gourmet appetizers and<br />

wine. Their next stop was at Peltzer<br />

Winery, where guests enjoyed a farm<br />

fresh dinner by Southfork Catering,<br />

wine and the beautiful music of local<br />

entertainer, Brian Stodart. The last<br />

stop on the adventure was Pechanga’s<br />

Eagles Nest, where guests had dessert,<br />

signature cocktails & were entertained<br />

by a private comedy show put on by<br />

Dustin Nickerson, 2015 finalist of San<br />

Diego’s Funniest People.<br />

One of the many highlights of the<br />

evening was the program hosted by Rob<br />

and Trish Shea, teachers in Temecula<br />

Valley Unified School District for the<br />

past 22 years and long-time advocates<br />

for foster youth. Rob and Trish shared<br />

the importance of programs that help<br />

former foster youth as they transition<br />

from foster care to adulthood. Trish<br />

shared passionately about how Rancho<br />

Damacitas programs offer transitional<br />

housing, college scholarships, employment<br />

readiness, and mentorships<br />

that help young adults with a history<br />

of child abuse move from dependency<br />

into independency. With 50% of former<br />

foster youth remaining homeless or<br />

unemployed after two years of leaving<br />

foster care, there is a great need for<br />

these programs.<br />

The event couldn’t have been a<br />

success without our generous sponsors<br />

including Pechanga Resort & Casino,<br />

Ponte Family Estate Winery, Peltzer<br />

Winery, Paradise Chevrolet Cadillac<br />

Buick GMC, Pacific Western Bank, The<br />

Humanity of Justice Foundation, Michael<br />

Brewer, Stryder Transportation,<br />

Wilson Creek Winery, Abbott, Bennett<br />

& Bennett, CR&R, Der Manouel Insurance<br />

Group, Temecula Winery Transportation,<br />

Valley Printing and Grape<br />

Escape Balloon Adventure.


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

29


THE VALLEY BUSINESS JOURNAL<br />

30 www.TheValleyBusinessJournal.com<br />

<strong>June</strong> <strong>2017</strong><br />

Celebrate the Beginning of Summer at the Night of the<br />

Luminaries Event at Rose Haven Garden<br />

The City of Temecula Community<br />

Services Department and the Temecula<br />

Valley Rose Society invite you to join<br />

us as we celebrate the beginning of<br />

Summer with the annual Night of the<br />

Luminaries at Rose Haven Garden on<br />

Saturday, <strong>June</strong> 24th from 7 pm to 10 pm.<br />

Everyone is invited to leisurely<br />

stroll through the fragrant gardens,<br />

decorate luminaries, and enjoy live<br />

music and refreshments. Kona Shaved<br />

Ice will cool off the crowd on this<br />

warm summer evening with their delicious<br />

shaved ice, free to the public<br />

while supplies last.<br />

The Temecula Valley Rose Society<br />

works tirelessly all year to<br />

maintain the grounds and make the<br />

gardens available for everyone to enjoy.<br />

Visitors at this magical event will<br />

enjoy the gentle aroma of the many<br />

rose varieties and plantings wafting<br />

through the warm summer air, and be<br />

entranced as the garden alights with<br />

the glow of hundreds of luminaries.<br />

This event is free to all who wish<br />

to participate.<br />

Rose Haven Garden is located at<br />

30592 Jedediah Smith Road, Temecula,<br />

CA 92592. There will be no<br />

parking at the event site itself. Free<br />

shuttle service to and from the event<br />

is available at the corner of Ynez and<br />

Santiago Roads.<br />

For more information about<br />

this event or others within the<br />

City of Temecula, call the Community<br />

Services Department at (951)<br />

694-6480.<br />

Murrieta Receives Special Award<br />

CONTINUED FROM PAGE 1<br />

Temecula’s 4th of July Parade Entry<br />

Applications Now Available<br />

The City of Temecula will be hosting<br />

the annual Temecula Community<br />

Pride 4th of July Parade on Tuesday,<br />

July 4th located in the heart of Old Town<br />

Temecula. Application for Parade Entry<br />

are available online for download at<br />

http://temeculaca.gov/4thofjuly.<br />

The application and fee deadline<br />

is Friday, <strong>June</strong> 3rd. Notifications of accepted<br />

applications will be sent on or before<br />

<strong>June</strong> 9th. All entries are encouraged<br />

to show patriotism by incorporating red,<br />

white, and blue colors and Community<br />

Pride theme onto the entry.<br />

For more information, please call<br />

the Community Services Department<br />

at (951) 694-6480.<br />

The special award reads: “for<br />

outstanding contribution to regional<br />

job growth by supporting U.S. exports<br />

and foreign direct investment”.<br />

International business advisor for<br />

Murrieta, Juha Kiesi, understands the<br />

importance of foreign direct investment.<br />

He joined with Finland based<br />

manufacturers to create his company,<br />

Yepzon, which helps locate children<br />

with Autism. Yepzon is just one example<br />

of a Murrieta based start-up<br />

born in the spirit of foreign direct<br />

investment.<br />

For more information, please contact<br />

Bruce Coleman, Economic Development<br />

Director at bcoleman@MurrietaCA.gov<br />

or Hildur Sam at hsam@<br />

MurrietaCA.gov<br />

Related links: “American Entrepreneurs expand<br />

overseas”:http://californiaceo.net/<br />

international-trade/<br />

“California Exporters seeing positive signs”<br />

http://californiaceo.net/california-exporters-seeing-positive-signs/


<strong>June</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

31<br />

Kelly Orchard Releases Her 2nd Book -<br />

‘Apple a Day’<br />

When you discover that your<br />

purpose is to grow, life takes on<br />

new meaning. Like tending a garden<br />

in each of the four seasons,<br />

your personal growth process needs<br />

nurturing to thrive. When you learn<br />

how to plant and tend these “seeds<br />

of growth,” they create potential for<br />

growth in your personal and professional<br />

life.<br />

Local speaker and author, Kelly<br />

Orchard’s ‘Apple a Day’ provides<br />

practical tools, daily morsels of wisdom<br />

along with journal pages for you<br />

to write your thoughts as you open<br />

your mind to change. Kelly offers<br />

four books, one for each season of<br />

growth, beginning with Spring Apple<br />

A Day.<br />

It’s available on Amazon:<br />

https://www.amazon.com/Kelly-Orchards-Apple-Day<br />

Nourishment/dp/1544125798/ref=tmm_<br />

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Printing and the Environment<br />

MARKETING<br />

by Tracey Papke<br />

The printing industry has worked<br />

very hard to remain environmentally<br />

conscience while producing top quality<br />

“green” products. Many programs<br />

have been put into place to support<br />

this effort.<br />

Much of the paper we use today<br />

comes from sustainable forests or tree<br />

farms. Trees are grown, harvested<br />

and replanted; similar to other crops,<br />

like wheat or corn. According to an<br />

article published in the Boston Globe<br />

in May of 2007, by Professor Edward<br />

Glaesner, “the print [industry] gives<br />

landowners a financial incentive to<br />

renew forests rather than convert them<br />

for other uses, such as agriculture or<br />

development.” The forest area in the<br />

U.S. increased by 14 million acres<br />

between 2007 and 2012. That’s the<br />

equivalent of 5,800 NFL football fields<br />

per day!<br />

According to the USDA report,<br />

2012 Forest Resource Tables, most<br />

pulpwood harvested in the U.S. (89%)<br />

comes from private land. Landowners<br />

receive income from the trees grown on<br />

their land. This is an important incentive<br />

to maintain, sustainably manage<br />

and renew this valuable resource.<br />

This is especially important where<br />

landowners are facing economic pressure<br />

to convert forestland to non-forest<br />

uses, such as residential housing, according<br />

to the World Business Council<br />

for Sustainable Development and<br />

NCASI. Continued use of paper and<br />

other wood products may therefore be<br />

a key factor in maintaining a forested<br />

landscape for future generations.<br />

The United States E.P.A. Office of<br />

Solid Waste reports that one third of the<br />

fiber used to make paper comes from<br />

wood chips and sawmill scraps; another<br />

third comes from recycled paper.<br />

According to the American Forest<br />

& Paper Association (AF & PA), there<br />

are 200 mills in the United States that<br />

use recovered fibers exclusively.<br />

87% of Americans have access<br />

to curbside or drop-off recycling programs.<br />

Because of their popularity<br />

currently 63% of all printed materials<br />

in the United States are recycled. That<br />

number is growing each year.<br />

The AF&PA have partnered with<br />

the EPA in an effort to grow the recycling<br />

programs in America. Recently,<br />

after reaching an annual recovery rate<br />

of 56% of all printed materials, the<br />

industry has raised the bar and set the<br />

goal at a very attainable 60%.<br />

Recycled paper is used to make<br />

everything from construction materials<br />

to consumer goods, and it can also be<br />

recycled more than one time.<br />

The goals have been set, the programs<br />

put in place, and the printing<br />

industry as a whole has embraced the<br />

idea of producing environmentally<br />

conscience products. See, a printer can<br />

be an environmentalist!<br />

Tracey Papke is the owner of Potamus<br />

Press, a commercial print shop that<br />

specializes in digital printing. For more<br />

information please visit www.potamuspress.com<br />

or call (951)693-2136<br />

Much of the paper we use today comes<br />

from sustainable forests or tree farms.<br />

Trees are grown, harvested and replanted;<br />

similar to other crops, like wheat or corn.


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

32 <strong>June</strong> <strong>2017</strong>

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