June 2017
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Serving Southwest Riverside County Since 1989<br />
VOLUME 28, NUMBER 6<br />
JUNE <strong>2017</strong><br />
And...<br />
The Family Behind<br />
Wilson Creek Winery<br />
How to Safely Sell<br />
Your Car<br />
Cloud Technology<br />
If you’re not<br />
losing weight,<br />
are you still<br />
getting fitter?<br />
page 20<br />
LINDA WUNDERLICH<br />
RECEIVES President’s<br />
Volunteer Lifetime<br />
Achievement Award<br />
page 9<br />
AWARDS<br />
cyber<br />
attacks<br />
Are You Safe?<br />
by Ted Saul Sr. Staff Writer<br />
It’s been in the news: the WannaCry ransomware attack that held<br />
companies across the hostage, affecting more than 150 countries and<br />
200,000 computers (so far). This is not the first cyberattack of this type<br />
and unfortunately will not be the last.<br />
Alice Sullivan<br />
Wins ‘Riverside County<br />
Woman of the<br />
Year’<br />
Alice Sullivan, President<br />
and CEO of the Temecula Valley<br />
Chamber of Commerce, has been<br />
named Riverside County 3rd District<br />
Woman of the Year. This award recognizes<br />
women who work to bring<br />
about social and economic change,<br />
promote women’s equality, serve as<br />
outstanding role models to women<br />
and girls, work on behalf of women’s<br />
issues, or provide outstanding<br />
performance within a profession to<br />
further advocate for women’s rights<br />
and to improve the status of women<br />
in Riverside County.<br />
SEE PAGE 26<br />
SEE PAGE 27<br />
Murrieta Receives Special<br />
Award by U.S. Department of<br />
Commerce-Inland Region<br />
Murrieta became the first city to receive a special<br />
award from the U.S. Department of Commerce-Inland<br />
Region at the Inland Empire World Trade Conference last<br />
week. The award is in recognition of the City’s leadership<br />
role in promoting the growth of local businesses through<br />
exports and foreign direct investment.<br />
Mayor Rick Gibbs accepted the award from the<br />
Assistant U.S. Undersecretary of Commerce/Director<br />
General of the U.S. and Foreign Commercial Service.<br />
The Grapeline Celebrates<br />
15 Years in Wine Country<br />
SEE PAGE 30<br />
SEE PAGE 8<br />
COMMUNITY<br />
SheriFF STan SniFF,<br />
JUNE Temecula Valley<br />
Learning Forum speaker<br />
page 10<br />
COMMUNITY<br />
WINEORMOUS RECEIVES<br />
‘WINE TOUR OPERATOR OF<br />
THE YEAR’ AWARD<br />
page12<br />
FINANCIAL<br />
15 Ways for Owners to<br />
Maximize the value of<br />
Their Business<br />
page 16<br />
page 19 page 19
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
2 <strong>June</strong> <strong>2017</strong>
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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<strong>June</strong> <strong>2017</strong><br />
In this issue<br />
Cyber Attacks 1<br />
Murrieta Receives Special Award 1<br />
Alice Sullivan Wins ‘Riverside County Woman of the Year’ 1<br />
The Grapeline Celebrates 15 Years in Wine Country 1<br />
Community 8-13<br />
The Difference Between a Will and a Trust 14<br />
Righteous termination 15<br />
15 Ways for Owners to Maximize Value of Their Businesses 16<br />
Seeing Things Clearly 16<br />
Azusa Pacific University Open Houses 18<br />
Tyson Cleveland Receives April Teachers Are Heroes Award 18<br />
Seamless Protection for Rideshare Drivers 19<br />
Construction Starting for New NICU Coming to LLUMC-Murrieta 19<br />
Five Signs You’re Getting Healthier 20<br />
The Skinny on Waxing 21<br />
Functional Training for Clients 50 Years and Older 22<br />
Southwest Healthcare System Receives Award 23<br />
EXECUTIVE PROFILE | Gene Wunderlich“24<br />
How to Safely Sell Your Car 25<br />
Cloud Technology: Are All Your Eggs in One Basket? 26<br />
Arts & Entertainment 27-31<br />
<strong>June</strong> ‘17
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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<strong>June</strong> <strong>2017</strong><br />
www.TheValleyBusinessJournal.com<br />
www.facebook/<br />
thevalleybusinessjournal<br />
For questions, comments, or story ideas, please<br />
e-mail publishertvbj@verizon.net or<br />
call (951) 461-0400.<br />
EDITOR/PUBLISHER/CEO<br />
Linda Wunderlich<br />
Email: publishertvbj@verizon.net<br />
ADVERTISING SALES INFORMATION<br />
(951) 461-0400<br />
CREATIVE DIRECTOR<br />
Helen M. Ryan<br />
www.HelenMRyan.com<br />
VP OF DISTRIBUTION<br />
Dane Wunderlich<br />
STAFF WRITERS/<br />
CONTRIBUTING WRITERS<br />
Gene Wunderlich<br />
Ted Saul<br />
Helen M. Ryan<br />
Stefani Laszko<br />
Nicole Albrecht<br />
Julie Ngo<br />
Tracey Papke<br />
Craig Davis<br />
Tom Plant<br />
Esther Phahla<br />
Dr. Dennis Petersen<br />
Steve Amante<br />
Jack Brown<br />
Dr. Derek Albrecht<br />
Monique deGroot<br />
Mort Grabel<br />
Robert Rosenstein<br />
John Messina<br />
Andrea Shoop<br />
Gloria Wolnick<br />
CONTRIBUTING PHOTOGRAPHERS<br />
Cy Rathbun<br />
Todd Montgomery<br />
Kip A. Cothran<br />
Tom Plant<br />
Pat Benter<br />
Criteria for Submitting Articles:<br />
1. Since the publication of articles is an added<br />
public relations feature for our advertisers,<br />
their articles will be given first priority. Other<br />
articles will be published on a space available<br />
basis.<br />
2. Articles should be submitted as a Word<br />
document file.<br />
3. Articles must be business-oriented and<br />
pertain to the author’s area of expertise. A<br />
photo of the writer is appropriate.<br />
4. All submissions are subject to editing by the<br />
publisher.<br />
5. Send completed articles by e-mail to:<br />
publishertvbj@verizon.net<br />
6. Article and advertising deadlines are the 15th<br />
of each month for the next issue.<br />
The Valley Business Journal is a California Corporation.<br />
All rights reserved. Reproduction in any form, in whole or<br />
in part, without the written permission of the Publisher<br />
is prohibited. The publication is published monthly. The<br />
opinions and views expressed in these pages are those<br />
of the writer or person interviewed and not necessarily<br />
those of The Valley Business Journal. The Valley Business<br />
Journal hereby expressly limits its liability resulting<br />
from any and all misprints, errors and/or inaccuracies<br />
any advertisement or editorial may contain, to the<br />
credit of the specific advertising payment and/or the<br />
running of a corrected advertisement or editorial<br />
correction notice.
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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<strong>June</strong> <strong>2017</strong><br />
The Grapeline<br />
Celebrates 15 YEARS<br />
in Wine Country<br />
When Grapeline Wine Tours opened<br />
its shuttle doors 15 years ago, there were<br />
a scant 12 wineries in the Temecula Valley<br />
and the fledgling tour company had<br />
just four paid customers on its first day<br />
of service.<br />
Today, there are more than 40 wineries<br />
in the Temecula Valley – with literally<br />
dozens more in the planning stages. And<br />
Grapeline, which now operates tours in<br />
five different California wine regions,<br />
serves more than 20,000 guests a year.<br />
“We actually thought we were going<br />
to run out of money and go out of<br />
business after the first six weeks,” said<br />
co-founder Kim Kelliher, who began the<br />
company in <strong>June</strong> 2002 with her husband,<br />
John. “On that first day, we had five shuttles<br />
running circles around wine country.<br />
We had spent literally all of our savings<br />
and retirement funds on start-up costs,<br />
and no one really showed up.”<br />
Fortunately, the Kellihers made a<br />
few changes, the concept caught on,<br />
and things turned around. In 2004, the<br />
couple sold a Grapeline franchise into<br />
the Paso Robles area that later became<br />
a company branch. In 2006, they started<br />
Santa Barbara Grapeline. Then growth<br />
stopped as the economy took a dive, and<br />
the company had to focus on competing<br />
in existing locations.<br />
In recent years, expansion has been<br />
possible again. The Kellihers opened<br />
Grapeline Sonoma in 2015 and began<br />
doing private tours in Napa last year.<br />
Meanwhile, Grapeline’s sister company,<br />
Stryder Transportation, also expanded its<br />
fleet and services this past year. Stryder,<br />
which was also founded by the Kellihers,<br />
began offering Temecula Valley brewery<br />
tours with the launch of the “Stryder<br />
Brew Cruiser” last month. Grapeline<br />
and Stryder combined employ about 90<br />
staff members.<br />
“We’ve been fortunate to succeed in<br />
a highly competitive environment where<br />
there are new companies coming into the<br />
various wine regions every month,” Kim<br />
Kelliher said. “We have to keep innovating,<br />
and we have to provide phenomenal<br />
customer service. There are a lot of<br />
options out there.” One concept that has<br />
helped with customer loyalty is Grapeline’s<br />
frequent rider program known as<br />
Club Kay – named after the social media<br />
voice of Grapeline, Kay Syrah. Members<br />
earn “cork bucks” every time they ride.<br />
Then, those bucks can be spent on future<br />
tours in any of Grapeline’s five locations.<br />
Club Kay members also get special<br />
wine-related swag, recognition on tours,<br />
and discounts.<br />
Kelliher said the club, which was<br />
launched less than two years ago, has<br />
more than a thousand members. “We<br />
were surprised, initially, how often guests<br />
came out with us. We thought it would be<br />
a once a year thing at the most,” Kelliher<br />
said. “But we have some real regulars<br />
who come out several times year with<br />
friends, and they appreciate the special<br />
treatment and discounts.”<br />
To celebrate its 15 years in business,<br />
Grapeline is hosting a “Summer Fizz Fest<br />
and Anniversary Party” on Sunday, <strong>June</strong><br />
25. The specialty tour will feature eight<br />
Temecula wineries, each of which will be<br />
serving a sparkling wine or sangria, along<br />
with traditional red or white wine paired<br />
with a small-plate entrée. Of course, a<br />
ride on the Grapeline is included. “It’s<br />
delicious food, wine and champagne all<br />
day long, along with a fun DD so you<br />
don’t have to worry about a thing,” Kelliher<br />
said. “What’s not to love about that?”<br />
Participating wineries include Wilson<br />
Creek, Vitagliano, Robert Renzoni,<br />
Oak Mountain, Lorimar, Leoness, Falkner<br />
and Avensole. Thornton Winery is<br />
also planning to join the festivities pending<br />
final approval of its jazz schedule.<br />
Fizz Fest tickets are available at gogrape.com.<br />
The package rate is $149, or<br />
$10 off if booked before <strong>June</strong> 10. Pickups<br />
are available at most local hotels and Old<br />
Town Temecula. Call 951-693-5755 for<br />
more information or visit gogrape.com.<br />
Email: kkelliher@gogrape.com w) 951-<br />
693-5755 c) 951-538-2092.<br />
To celebrate its 15 years in business, Grapeline is hosting a<br />
“Summer Fizz Fest and Anniversary Party” on Sunday, <strong>June</strong> 25.
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
President’s<br />
Volunteer<br />
Lifetime<br />
Achievement<br />
Award<br />
9<br />
Every year the Corporation for<br />
National and Community service<br />
(CNCS), together with the President<br />
of the United States, presents the<br />
President’s Volunteer Service Lifetime<br />
Achievement Award to deeply invested<br />
community volunteers. These are<br />
Americans who find time in their busy<br />
lives to make giving back a priority<br />
and for whom a very special thanks<br />
is in order.<br />
This year, Linda Wunderlich,<br />
Owner, Publisher & CEO of The Valley<br />
Business Journal and long-time area<br />
resident, was recognized with this<br />
prestigious award. Wunderlich has<br />
a long history of community service<br />
and has been recognized as ‘Business<br />
of the Year’ by both the Temecula and<br />
Murrieta Chambers of Commerce.<br />
In 2008, the newspaper was also<br />
recognized with a California Small<br />
Business Administration award for<br />
community service. The Valley Business<br />
Journal has been the face of business<br />
in Southwest Riverside County<br />
for 28 years.<br />
Wunderlich, who previously<br />
served as Publisher of The Californian,<br />
was surprised at the honor, which includes<br />
a certificate signed by the President<br />
and a commemorative medallion.<br />
Wunderlich was astonished by both the<br />
significance and honor of the award.<br />
“You don’t get involved in your<br />
community to receive awards, you do<br />
it because you love your community,<br />
you enjoy what you do, and it’s the<br />
right thing to do. I wouldn’t trade this<br />
community for any place on earth.”<br />
According to the CNCS, service<br />
helps make our nation stronger, smarter,<br />
and healthier. The agency’s mission is<br />
to “support the American culture of<br />
citizenship, service, and responsibility”.<br />
The Bureau of Labor Statistics estimates<br />
the value of volunteer time to be<br />
$23.56 per hour, and through their service,<br />
Americans invest billions in their<br />
local communities—to say nothing of<br />
the immeasurable impact volunteers<br />
have on others and the character of their<br />
communities.<br />
To thank the volunteers making the<br />
biggest impact, CNCS partners with<br />
Certifying Organizations to provide<br />
Presidential honors for deeply invested<br />
volunteers. Their annual President’s<br />
Volunteer Service Award is the premier<br />
volunteer awards program, encouraging<br />
citizens to live a life of service through<br />
presidential gratitude and national recognition.<br />
This year one of those special<br />
recognitions was extended to local<br />
volunteer, Linda Wunderlich<br />
“You don’t get involved in your community to<br />
receive awards, you do it because you love<br />
your community, you enjoy what you do, and<br />
it’s the right thing to do. I wouldn’t trade this<br />
community for any place on earth.”
THE VALLEY BUSINESS JOURNAL<br />
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<strong>June</strong> <strong>2017</strong><br />
Sheriff Stan Sniff<br />
Speaker for <strong>June</strong> 6th, <strong>2017</strong><br />
Temecula Valley Learning<br />
Forum<br />
Stanley Sniff, Jr. has served as the<br />
13th Sheriff of Riverside County since<br />
October 2, 2007. He was subsequently<br />
re-elected in 2014 to a second full 4-year<br />
term. He is the third Sheriff to also serve<br />
as Coroner-Public Administrator after<br />
that Department was merged in 1999. The<br />
Riverside County Sheriff’s Department<br />
was created in 1893 and is the third largest<br />
Sheriff ’s Department in California<br />
with 4,600 full-time staff and over 1,600<br />
volunteers. He oversees countywide<br />
patrol operations, jail operations, court<br />
security and coroner investigations. The<br />
department has an operating budget of<br />
nearly 700 million dollars for the current<br />
fiscal year.<br />
Sheriff Sniff has over 4 decades of<br />
law enforcement experience and is the<br />
eldest grandson of one of the pioneering<br />
date and citrus families of the Coachella<br />
Valley and grew up in the Indio area. His<br />
father, the late Stan Sr., served 25 years as<br />
a La Quinta City Councilman. He joined<br />
the Coachella Police Department in 1975<br />
after graduation from the San Bernardino<br />
Sheriff ’s Academy and then transferred<br />
to the Riverside County Sheriff ’s Department<br />
in 1979, initially assigned to the Indio<br />
Station, serving across the Coachella<br />
Valley. His initial expertise was in traffic<br />
enforcement and accident investigation<br />
and he was instrumental in creating the<br />
department’s very first specialized traffic<br />
safety programs. He has held subsequent<br />
assignments in uniformed patrol operations<br />
in Riverside, the San Gorgonio Pass<br />
area, and Southwest Riverside County.<br />
As a Captain he held command<br />
assignments of the Robert Presley Detention<br />
Center in Riverside, the Banning<br />
Sheriff ’s Station and the Ben Clark<br />
Training Center.<br />
As a Chief Deputy he held assignments<br />
over Training and Personnel, East<br />
and West county patrol operations.<br />
As an Assistant Sheriff he was<br />
assigned oversight of all county court<br />
operations, jail operations and patrol<br />
operations divisions.<br />
A retired colonel in the Army Reserve,<br />
Stanley Sniff was commissioned<br />
as an Armor officer out of the OCS program<br />
in 1973 at the U.S. Army Infantry<br />
School, Fort Benning, GA. He served 30<br />
years in a variety of military staff and<br />
command assignments in infantry, armor<br />
and cavalry units.<br />
Sheriff Sniff has over 4 decades of law<br />
enforcement experience and is the eldest grandson<br />
of one of the pioneering date and citrus<br />
families of the Coachella Valley
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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<strong>June</strong> <strong>2017</strong><br />
WINEormouS Receives<br />
‘Wine Tour Operator of the Year’<br />
from The Luxury Travel Guide<br />
for Temecula<br />
WINEormous, a Temecula winery<br />
tour operator since 2010 has received<br />
the ‘Wine Tour Operator of the Year’<br />
award from the The Luxury Travel Guide<br />
for Temecula, California. These awards<br />
represent the pinnacle of hospitality<br />
achievement, championing the best in<br />
their respective fields. They pay tribute<br />
to and commend those who have excelled<br />
in the industry. This year has seen<br />
an unprecedented number of shortlisted<br />
companies, providing strong competition<br />
in every category.<br />
All winners of the Luxury Travel<br />
Guide Awards are subject to the same<br />
rigorous assessment criteria, carried out<br />
by Luxury Travel Guide’s in-house professionals.<br />
This ensures only the most<br />
deserving firms and individuals walk<br />
away with one of these prestigious accolades<br />
and gain a place in their awards<br />
winners’ guide, which will be distributed<br />
to over 500,000 professional & affluent<br />
people worldwide. They have a massive<br />
sponsorship deal with United Airlines so<br />
the guide will be found in airport lounges<br />
worldwide, as well as on cruise ships,<br />
10,000 hotels, holiday specialists and<br />
tour providers.<br />
Founded by Tom Plant in 2009,<br />
WINEormous began as a food, wine and<br />
travel blog which continues today. Plant<br />
is a member and former board member of<br />
the International Food Wine and Travel<br />
Writers Association. To learn more about<br />
his personalized tours, contact him at<br />
tom@wineormous.com or by phone at<br />
(951) 907-9701.<br />
connect: tom@wineormous.com
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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From left to right: G&M Hire Enterprises Director of Marketing Charlie Hoey,<br />
Managing Partner Moses Rangel, Area Manager Judy Contreras<br />
and Managing Partner Gregg Hassler.<br />
@Work Personnel Services<br />
and @Backgrounds<br />
Celebrate Anniversary<br />
G&M Hire Enterprises, the parent<br />
company of @Work Personnel Services<br />
and @Backgrounds Screening,<br />
announced it reached an important milestone:<br />
2 years in business.<br />
In that short time span, partners Moses<br />
Rangel and Gregg Hassler managed<br />
to open and grow four successful @<br />
Work Personnel locations in Temecula,<br />
Riverside, Palm Desert and Carlsbad,<br />
plus @Backgrounds, a well-regarded<br />
global employment screening company.<br />
According to the partners, the rapidly<br />
expanding business started as a result of<br />
the right people and events converging at<br />
the right time.<br />
“I spent more than 22 years in the<br />
staffing industry making millions for an<br />
employer that ultimately kicked me to<br />
the curb,” Hassler said. “In the weeks<br />
following that stunning day I decided<br />
to take control of my own future, called<br />
Moses and we started our plan to set up<br />
shop as independents,” Hassler said.<br />
“Letting me go was the best thing they<br />
could have done for me.”<br />
Hassler and Rangel brought in<br />
staffing superstar Judy Contreras and<br />
marketing expert Charlie Hoey to get the<br />
business going. The new team toasted<br />
the future and dove in. Both Hoey and<br />
Contreras left the relative safety of high<br />
paying positions for the challenge of<br />
something new and the freedom to innovate<br />
from the start.<br />
“I saw the potential of this company<br />
from the start, and wanted to be a part of<br />
it. Gregg, Moses and Judy are a force to<br />
be reckoned with,” Hoey said. “Only two<br />
years in, we are well ahead of our original<br />
growth projections with no signs of slowing.<br />
We are still gaining momentum.”<br />
The Temecula branch of @Work<br />
opened first, quickly earning the @Work<br />
Group National Franchise award for Fastest<br />
Growing New Branch. A few months<br />
later, the partners acquired a location in<br />
Palm Desert, and soon enough that branch<br />
also earned the Fastest Growing New<br />
Branch Award. Carlsbad and Riverside<br />
followed, with both of those locations<br />
going full steam ahead. The @Work<br />
division of the company is currently<br />
in the top seven of @Work Franchise’s<br />
100+ locations in terms of revenues – and<br />
growing fast.<br />
“The @Work Franchise folks probably<br />
thought we were a little overconfident,<br />
but honestly, we were not,” Rangel<br />
said. “The reality is we started with a<br />
clear business plan and a strong team,<br />
each member with their own strengths<br />
and experience in key aspects of starting<br />
and managing a business -- sales,<br />
marketing, operations and community<br />
involvement.”<br />
G&M Hire Enterprises credits some<br />
of its success to its founders’ extensive<br />
roots in the communities they serve.<br />
Hassler’s concert and event business,<br />
Golden Crown Productions, has raised<br />
hundreds of thousands of dollars for local<br />
and regional charities over the years.<br />
“I believe in giving back,” Hassler<br />
said. “In addition to @Work and @<br />
Backgrounds, we are currently working<br />
on multiple concert events and fundraisers<br />
for the <strong>2017</strong> Temecula winery<br />
concert season. In November, we will<br />
be holding the WCMA (Wine Country<br />
Music Awards) at Wilson Creek Winery<br />
to benefit the Temecula Education Foundation<br />
and its music education programs.<br />
On <strong>June</strong> 21st, @Work will host the<br />
Temecula Chamber of Commerce Mixer<br />
at their offices off Jefferson Avenue. This<br />
popular mixer will feature live music,<br />
food, drink, and great networking.<br />
“It’s all about cross-marketing!”<br />
Hassler said jokingly. “But seriously,<br />
I would like to thank our entire staff<br />
and management team for believing the<br />
dream and making the company’s second<br />
anniversary so meaningful. We could not<br />
have reached this level of success alone.<br />
Look out <strong>2017</strong>.”
THE VALLEY BUSINESS JOURNAL<br />
14 www.TheValleyBusinessJournal.com<br />
<strong>June</strong> <strong>2017</strong><br />
The Difference Between a Will and a Trust,<br />
and Why a Trust May Be Needed<br />
Many people have questions<br />
about the difference between a will<br />
and a trust, and when a trust may be<br />
necessary.<br />
The Basic Facts About Wills - Very<br />
simply, a will states the wishes of a<br />
person upon their passing about how<br />
to distribute their property to heirs.<br />
The will also names an executor who<br />
oversees the process of distributing<br />
assets, as well as nominates a guardian<br />
to care for minor children. A will<br />
is only in effect after someone passes.<br />
If a person’s assets are over<br />
$150,000 or there is real property<br />
involved when they pass, the Probate<br />
Court will be involved. Probate is<br />
rather lengthy, on average 24 months,<br />
and expensive: probate fees for a<br />
conservative estate of $500,000 are<br />
over $26,000.<br />
How a Trust is Different from a<br />
Will - A properly funded living trust<br />
should avoid any court involvement<br />
when someone passes. A living trust<br />
is a more flexible “will substitute”<br />
which not only provides for asset<br />
distribution upon passing, but also<br />
includes instructions if someone<br />
cannot make financial decisions for<br />
themselves.<br />
A trust is not only for the wealthy,<br />
but for anyone who wants their heirs<br />
to avoid court involvement and high<br />
fees, as well as anyone leaving assets<br />
to a minor child.<br />
When a trust is established, assets<br />
are held by you as trustee of your<br />
trust. Your assets are then managed<br />
according to your instructions during<br />
your lifetime and upon passing. Most<br />
trusts can be amended or revoked<br />
during your lifetime. A trust based<br />
estate plan offers a lot of flexibility<br />
and is widely used.<br />
If I Already Have a Will, Why<br />
Would I Need a Trust? Wills go<br />
through probate court when real<br />
property is involved or assets exceed<br />
$150,000. Even if you have will, your<br />
current circumstances may require<br />
different estate planning strategies<br />
that can be accomplished with a trust.<br />
In addition to the above, a trust<br />
can assist with:<br />
• The care of minor children, with<br />
ongoing support amounts paid from<br />
the trust<br />
• To care for individuals with special<br />
needs, without disrupting government<br />
benefits<br />
• Real estate holdings can be managed<br />
and do not have to be sold<br />
during unfavorable market conditions<br />
By speaking to an experienced<br />
California estate planning attorney,<br />
you can learn exactly how a trust<br />
might work for your situation. Contact<br />
Attorney Andrea Shoup at 951-<br />
445-4114 to discuss whether a trust<br />
is right for you.<br />
If you have questions about wills and<br />
trusts, please contact Andrea Shoup<br />
at 951-445-4114.<br />
A trust is not only for the wealthy,<br />
but for anyone who wants their<br />
heirs to avoid court involvement<br />
and high fees, as well as anyone<br />
leaving assets to a minor child
<strong>June</strong> <strong>2017</strong><br />
Righteous Termination<br />
Most small business owners in California<br />
are familiar with the “employment-at-will”1<br />
doctrine and the “wrongful<br />
discharge” limitation on it. Most know their<br />
legal rights to discharge any employee at any<br />
time, arbitrarily, in a pique, for no reason at<br />
all, or even for a bad reason—but not for an<br />
illegal reason. Small business owners, however,<br />
often do not have a Human Resources<br />
Department charged with effecting righteous<br />
terminations. A “righteous termination”2 is<br />
a discharge that is not merely legal; it is also<br />
prudent. To accomplish a righteous termination,<br />
a nondiscriminatory business decision<br />
to discharge is made after a cost-benefit<br />
analysis. Then, the act of discharge must then<br />
be properly planned and executed.<br />
The Decision<br />
Just because an Employer has the legal<br />
right to discharge for a bad reason, or no<br />
reason, does not mean it is good business<br />
to do so. Moreover, discharging for an<br />
illegal motive, thereby becoming exposed<br />
to the risks of governmental review and<br />
liability from lawsuits, is simply not prudent.<br />
Finally, the cost of recruiting, hiring,<br />
and training a replacement, not to mention<br />
the damaged employee morale and wasted<br />
investment, makes the capricious discharge<br />
of any employee far too expensive to ever be<br />
confused with good business judgment. So,<br />
“righteous termination” always begins with<br />
a sound business decision that the discharge<br />
is warranted.<br />
The calculus for deciding whether any<br />
individual’s employment should be continued<br />
is easy enough to state: Is it more or<br />
less likely the Employer’s business will be<br />
improved overall by the employee’s departure?<br />
The formula is harder to apply. At the<br />
very least, the Employer must consider the…<br />
• Short term effect on productivity if<br />
employment is terminated<br />
• Cost of obtaining, installing and training<br />
a replacement<br />
Transaction costs (severance, potential litigation,<br />
charge to unemployment account)<br />
weighed against…<br />
• Effect on productivity if employment<br />
continues<br />
• Loss of investment already incurred by<br />
hiring dischargee<br />
• Cost and likelihood of success of rehabilitating<br />
the employee<br />
1. The difference between discharging<br />
in an “employment at will” situation and<br />
the “for cause” required by contract is that<br />
the latter requires the Employer to prove it<br />
had sufficient cause, while the former does<br />
not, unless and until the dischargee alleges<br />
before a government agency or court that<br />
the Employer’s motivation was illegal, as<br />
evidenced by the absence of a sufficient<br />
business reason.<br />
2. Permanent layoffs and terminations<br />
caused by reductions of force or plant closures,<br />
create different problems and are not<br />
addressed here.<br />
Sometimes, making the decision is easy.<br />
Termination is mandated, for example, when<br />
the individual has engaged in repeated racial<br />
or sexual harassment. Not only is workforce<br />
morale already damaged and productivity<br />
impeded, but also the Employer is vulnerable<br />
to lawsuits and governmental administrative<br />
action should it fail to remove the wrongdoer<br />
from the workplace. In other cases, it may<br />
not be so easy. But whenever the Employer<br />
has conducted a cost-benefit analysis3 and<br />
made a legitimate business judgment that<br />
the Company would be better off without<br />
a particular employee, discharge of that<br />
employee is warranted.<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
by David Grabhorn<br />
Implementing the Decision<br />
Having made an appropriate decision to<br />
discharge, it must be implemented properly<br />
to be a “righteous termination”. Planning and<br />
preparation are essential, because each case<br />
involves different personalities interacting<br />
in a potentially volatile situation. Best practices<br />
include a checklist for determining: the<br />
content of the termination statement; the time<br />
and place of the termination interview; the<br />
number and identity of Employer representatives<br />
to be present; and, whether severance<br />
should be offered or releases sought. In that<br />
regard:<br />
• All the necessary forms, final paycheck,<br />
termination statement, and<br />
other paperwork should be gathered<br />
in advance of the termination date. If<br />
the dischargee engaged in egregious<br />
misconduct that requires immediate<br />
removal from the work area, the better<br />
practice is to “suspend pending completion<br />
of the investigation”, thereby<br />
delaying the termination decision<br />
until the incident can be reviewed and<br />
preparations completed.<br />
• Thought should be given to the selection<br />
of management participants,<br />
as well as the time and place of the<br />
termination meeting. Some think it is<br />
a good practice to schedule the termination<br />
at the beginning of the shift,<br />
thereby eliminating possible resentment<br />
caused by working all day just<br />
to be fired. It is usually a good idea to<br />
have the immediate supervisor, a higher-level<br />
decision maker and an attorney<br />
conduct the termination meeting in a<br />
private office where they can present a<br />
short, conclusory written statement of<br />
termination, provide the final paycheck<br />
(including pay for that day) and other<br />
required notifications.<br />
• If the cost-benefit analysis revealed<br />
any grounds upon which the dischargee<br />
might base a wrongful discharge<br />
claim, the Employer might negotiate<br />
for a waiver of claims in exchange<br />
for a small severance settlement. That<br />
should not be attempted until after the<br />
final paycheck has been delivered, but<br />
before the end of the meeting.<br />
Each step is fraught with legal peril,<br />
and the Employer will usually benefit from<br />
the assistance of legal counsel. In any case,<br />
when the termination is: (1) properly motivated,<br />
(2) based on sound business judgment,<br />
and (3) carefully implemented—so that the<br />
workflow is not disrupted and the<br />
3. Remember the cost-benefit analysis<br />
involves considering potential litigation, so a<br />
decision to fire an older worker, or one with a<br />
disability, only because a younger, healthier<br />
replacement might be more efficient would<br />
be illegal, and therefore not be prudent.<br />
Dischargee leaves without any unnecessary<br />
resentment—it is a “righteous termination”.<br />
It is much cheaper than defending a lawsuit.<br />
David Grabhorn is a top-level Labor and<br />
Employment attorney with Messina &<br />
Hankin. He came to the Firm after an extensive<br />
career in the labor movement, during<br />
which he successfully chaired literally hundreds<br />
of collective bargaining negotiations<br />
throughout the United States. He has handled<br />
“wrongful termination” cases for both<br />
employers and employees and “for cause”<br />
terminations in union environments, as well<br />
as guiding employers through the termination<br />
process when waivers and severance<br />
packages may be needed.<br />
15
THE VALLEY BUSINESS JOURNAL<br />
16 www.TheValleyBusinessJournal.com<br />
<strong>June</strong> <strong>2017</strong><br />
15 Ways for Owners to Maximize the<br />
Value of Their Business<br />
Sunbelt Business Sales, Mergers & Acquisitions<br />
Seeing Things Clearly<br />
by<br />
Laurel Miller<br />
When you hear the words “Glass<br />
Doctor,” what do you think of? Broken<br />
windows and windshields, likely. What<br />
would you say if I told you there was<br />
much, much more to the Glass Doctor<br />
in Murrieta? Read on, you might be<br />
surprised.<br />
Glass Doctor specializes in custom<br />
solutions for your home or business. Do<br />
you have an heirloom or valuable table<br />
that you’d like to protect? They do that,<br />
with tabletop glass protectors. Have you<br />
thought about adding glass panels to<br />
your kitchen or office cabinets? They do<br />
that, too. What about a bathroom remodel<br />
with textured glass shower doors and<br />
memorable hardware? A steam shower<br />
and glass separation wall? Yes, that too.<br />
What about a grand entrance to your<br />
home? Maybe custom sidelights or door<br />
panels for your entry door? Customized<br />
mirrors in your bathroom, gym<br />
or closet? Get rid of that tacky doggie<br />
door insert panel in your sliding door,<br />
and let Glass Doctor install a doggie<br />
door directly into the door itself. You<br />
get the idea. Anything you can thing of<br />
involving glass, Glass Doctor in Murrieta<br />
can help you with. And much of the<br />
upgrading will add value to your home.<br />
Too much bright, hot sun through<br />
your current windows? Consider upgrading<br />
to “low-e” panes, where only<br />
the glazed glass portion of your window<br />
is replaced, leaving the existing frame<br />
and trim as-is, without damage to interior<br />
or exterior surfaces. This would help<br />
to reduce your energy costs.<br />
Glass Doctor also does indeed help<br />
out with broken windows and cracked<br />
windshields! In fact, every Saturday,<br />
they run a cash special from 8am-1pm<br />
- $35 will get you a windshield chip<br />
repair, no appointment needed. Glass<br />
Doctor also does full windshield replacement<br />
and other automotive glass<br />
repairs. The repair staff are certified<br />
and continuously undergo training to<br />
keep them on the cutting edge of new<br />
products and technology.<br />
Stop by and check out Glass Doctor’s<br />
new, expanded office space in<br />
Murrieta, at 26019 Jefferson Ave., Ste<br />
E. You will be glad you did, because<br />
they “fix your panes.” (951) 239-3381.<br />
http://www.glassdoctor.com/murrieta/<br />
FINANCIAL<br />
by D. Joe Atchison<br />
1. Drive revenues up and, more importantly,<br />
maximize Seller’s Discretionary<br />
Earnings. Secure new customers<br />
and alliances; add new products,<br />
services and channels of distribution.<br />
2. Diversify as much as possible and<br />
reduce customer concentration.<br />
3. Maintain a thorough set of financial<br />
records, including timely monthly<br />
financial statements. Report all cash<br />
revenues.<br />
4. Build and document an appropriate<br />
management organization with managers<br />
having authority as well as<br />
responsibility.<br />
5. Create/upgrade a high quality website<br />
– ideally with customer ability<br />
to order on line.<br />
6. Lower costs. Negotiate better terms<br />
with suppliers and have second<br />
sources for all critical products and<br />
services. Replace under-performing<br />
employees.<br />
7. Thoroughly understand your facility<br />
lease and renegotiate the terms and<br />
conditions if possible. Understand<br />
the lease assumption provisions and<br />
process.<br />
8. Develop/update a comprehensive<br />
procedures manual.<br />
9. Upgrade the HR function with accurate<br />
employee personnel files containing<br />
resumes, applications, performance reviews,<br />
I-9’s, etc. Avoid “independent<br />
contractor” arrangements with persons<br />
that are really “employees.”<br />
10. Develop and document upside potential.<br />
11. Resolve any disputes and lawsuits.<br />
12. Attend to deferred maintenance issues.<br />
Curb appeal is important.<br />
13. Create a business sales team with an<br />
experienced attorney, knowledgeable<br />
CPA and an knowledgeable business<br />
broker.<br />
14. Learn what the tax effect will be on<br />
the sale of your company.<br />
15. Work hard as the most important determinate<br />
of your business’ value is the<br />
trend of its revenues, margins, Seller’s<br />
Discretionary Earnings and, most<br />
importantly, the current year’s yearto-date<br />
financial results compared to<br />
the same period of the prior year.<br />
D. Joe Atchison, CBI, CBB, CMMBI,<br />
CPA- inactive, MBA – Finance (951) 678-<br />
5671 j.atchison@sunbeltnetwork.com<br />
Financial Accounting Services<br />
Relocating <strong>June</strong> 1st<br />
Financial Accounting Services Inc. (FAS) has announced plans<br />
to relocate effective <strong>June</strong> 1, <strong>2017</strong>. We are not moving far but we<br />
are moving to a larger space with a first-floor access. Both of which<br />
are needed to better serve our growing client base.<br />
FAS will begin operations from the KDM Building at 41635<br />
Enterprise Circle North Suite A-on the same side of the street and<br />
just a short distance from our current location.<br />
The new office space will be twice as large and provide plenty<br />
of easy access parking.<br />
We are very excited about this and plan to celebrate our new<br />
home with an open house on July 20, <strong>2017</strong> from 3:00 pm to 7:00<br />
pm. We will have our ribbon cutting at 4:00 pm.<br />
We would consider it an honor if you could plan to join us!<br />
Share your news with us<br />
on Facebook
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
Your Local Chambers<br />
17<br />
Temecula Valley Chamber of Commerce<br />
www.temecula.org<br />
Murrieta Chamber of Commerce<br />
www.murrietachamber.org<br />
EVMWD Receives Recognition for<br />
Excellence in Financial Reporting<br />
District achievement demonstrates exceptional displays of<br />
transparency and communications.<br />
At a recent board meeting, Elsinore Valley<br />
Municipal Water District (EVMWD) received<br />
the Certificate of Achievement for Excellence<br />
in Financial Reporting for the Comprehensive<br />
Annu al Financial Report (CAFR) from the<br />
Government Finance Officers Association of<br />
the United States and Canada (GFOA).<br />
This recognition is the highest form of acknowledgement<br />
in governmental and financial<br />
reporting. It is given to agencies demonstrating<br />
exceptional financial transparency and communication.<br />
Less than 10% of special districts in<br />
the State of Calif. are recipients of this award,<br />
which is judged by an impartial panel to meet<br />
the high standards. EVMWD has received the<br />
recognition for 24 consecutive years.<br />
“EVMWD is honored to, once again, have<br />
been recognized in the top tier of financial<br />
reporting,” said Harvey Ryan, president of the<br />
EVMWD board of directors. “With fine attention<br />
to detail and dedication to excellence, the<br />
finance team continually displays our commitment<br />
to transparent reporting to our customers.”<br />
The GFOA is a non-profit organization<br />
founded in 1906 to represent public finance<br />
officials throughout the U.S. and Canada. The<br />
CAFR includes audited financial statements<br />
and notes, an independent auditors report, an<br />
analytical overview of EVMWD’s financial<br />
activities, and information about EVMWD.<br />
EVMWD provides service to more than<br />
144,000 water, wastewater and agricultural<br />
customers in a 96-square-mile area in Western<br />
Riverside County. The District is a sub-agency<br />
of Western Municipal Water District and a<br />
member agency of Metropolitan Water District<br />
of Southern California.<br />
Visit the EVMWD website at www.evmwd.com<br />
for additional information.<br />
Menifee Valley Chamber of Commerce<br />
www.menifeevalleychamber.com<br />
Lake Elsinore Valley Chamber<br />
www.lakeelsinorechamber.com<br />
Hemet/San Jacinto Valley<br />
Chamber of Commerce<br />
www.hsjvc.com<br />
See how the chambers can help your business.<br />
(From L to R) Board Director Andy Morris, Maria Melendez (staff member), Natalee Dee (staff member), Elena<br />
Estelle (staff member), Maureen Palmese (staff member), Board Director Nancy Horton, Board President<br />
Harvey Ryan, Teri Cardoza (staff member), Board Director George Cambero, Gail Hansen (staff member),<br />
Jon Moore (staff member), Assistant General Manager Robert Hartwig, and Claire Logue (staff member).
THE VALLEY BUSINESS JOURNAL<br />
18 www.TheValleyBusinessJournal.com<br />
<strong>June</strong> <strong>2017</strong><br />
Azusa Pacific University Open House and Information<br />
Meeting: Bachelor Degrees in Psychology & Criminal<br />
Justice - Master’s Degrees in Business<br />
Make your next career move! Come<br />
start the conversation about finishing<br />
your bachelor’s degree in Psychology<br />
or Criminal Justice or starting your<br />
master degree in Business. Azusa Pacific<br />
University’s (APU) Murrieta Regional<br />
Campus is hosting a free Open House<br />
and Information Meeting on Tuesday,<br />
<strong>June</strong> 27, <strong>2017</strong>, from 6:00 pm – 8:00 pm<br />
at 40508 Murrieta Hot Springs Road,<br />
Murrieta (to the right of Sam’s Club).<br />
The event will include:<br />
• Presentations by APU faculty, military<br />
services outreach and financial aid<br />
• Campus tour<br />
• Complimentary light dinner<br />
• Raffle prizes<br />
The benefit of APU Murrieta is that<br />
students living or working in the Inland<br />
Empire can earn a degree from APU right<br />
in their backyard!<br />
• APU offers degree programs that are<br />
non-impacted along with rolling enrollment<br />
that allows students to enroll<br />
at six different start times throughout<br />
the year<br />
• Accelerated programs allows students<br />
to finish their degree faster<br />
• Convenient scheduling with classes<br />
just one or two nights per week<br />
• Classes offered face-to-face and fully<br />
online in some programs<br />
• Classes become a community with<br />
fewer students per class; individuals<br />
can connect more closely with their<br />
peers and instructors<br />
• Tuition discounts are available for<br />
qualifying applicants<br />
Attention to excellence has earned<br />
APU notable accreditations including:<br />
• Western Association of Schools and<br />
Colleges Senior College and University<br />
Commission (WSCUS)<br />
• American Psychological Association<br />
(APA)<br />
• International Assembly for Collegiate<br />
Business Education (IACBE)<br />
• Candidate school in the Association<br />
to Advance Collegiate Schools of<br />
Business (AACSB)<br />
APU is a leading Christian university<br />
and continues to be recognized annually<br />
among the nation’s best colleges by U.S.<br />
News & World Report and The Princeton<br />
Review. APU is a Yellow Ribbon<br />
University, Military Friendly School,<br />
and Best for Vets College. The APU<br />
Murrieta Regional Campus is proud to<br />
be a part of Southwest Riverside County<br />
for over 30 years.<br />
The <strong>June</strong> 27th Open House and Information<br />
Meeting is for adults and their<br />
guests (age 18+). If you have questions<br />
or would like to RSVP please call (951)<br />
304-3400. To learn more about APU<br />
and these programs visit www.apu.edu/<br />
murrieta.<br />
connect: www.apu.edu/murrieta<br />
Temecula Teacher Tyson Cleveland Receives April Teachers are Heroes Award<br />
Outstanding teachers are our<br />
heroes! Mr. Tyson Cleveland, beloved<br />
teacher at Chaparral High<br />
School in Temecula, is among one<br />
of the dedicated teachers who make<br />
learning fun. On Tuesday, May 2nd,<br />
representatives from Azusa Pacific<br />
University (APU) and KATY 101.3<br />
The Mix, honored the final recipient<br />
for the 2016-<strong>2017</strong> Teachers Are Heroes<br />
program.<br />
Cleveland was presented with<br />
the April Teachers are Heroes Award<br />
along with some nice prizes. Nicole<br />
Dayus, Chaparral High School Principal,<br />
all five Chaparral Assistant<br />
Principals, administrative staff, and<br />
Cleveland’s students were part of the<br />
celebration. The award presentation<br />
concluded with a pizza party from<br />
The Pizza Factory in Temecula.<br />
Cleveland was nominated by<br />
Andrea Leon, one of his students who<br />
said about him, “My teacher isn’t a<br />
cookie cutter type of superhero, he<br />
tells us that we need to find our independence<br />
so that we stand out in the<br />
world. Cleveland tells us we have a<br />
chance at changing the future.”<br />
Cleveland has been teaching social<br />
science (history) for 16 years, including<br />
AP US History and Comparative World<br />
Religion. In addition to teaching,<br />
Cleveland is Chaparral’s Water Polo<br />
Coach. He got his first start as a band<br />
teacher, as he played the trumpet in<br />
elementary school!<br />
Mr. Cleveland and previous Teachers<br />
are Heroes award recipients, including<br />
their students and families, will<br />
attend a special celebration held at<br />
the Lake Elsinore Storm Stadium on<br />
May 24, <strong>2017</strong>.
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
Seamless Protection for Rideshare Drivers<br />
INSURANCE<br />
by<br />
Craig Davis<br />
Generally, your personal auto insurance<br />
policy wasn’t designed to provide<br />
you with coverage when you are working<br />
as a rideshare driver with companies like<br />
Uber. And, rideshare companies’ full<br />
commercial liability coverage doesn’t<br />
apply until you accept a ride. With Farmers<br />
Rideshare, you can avoid a potential gap<br />
in coverage by extending your personal<br />
auto insurance coverage when you are<br />
logged in and waiting to be matched with<br />
your next rider.<br />
What gap?<br />
Doesn’t the rideshare company’s insurance<br />
policy cover me when I’m working?<br />
When you log in to the rideshare company’s<br />
app, you may only be covered by<br />
the rideshare company’s limited liability<br />
coverage until you accept a ride and their<br />
full commercial liability coverage applies.<br />
While you are waiting to be matched with<br />
your next rider, their policy generally only<br />
provides limited liability coverage footer<br />
note* for medical expenses and damage<br />
you cause to others if an accident is your<br />
fault. Damage to you or your car are not<br />
typically covered by this policy. You could<br />
19<br />
be faced with a serious coverage gap that<br />
would require you to pay for damages out<br />
of your own pocket.<br />
Doesn’t my personal auto insurance<br />
policy cover me?<br />
Probably not. Many personal auto insurance<br />
providers exclude coverage when<br />
you are using your vehicle as a rideshare<br />
driver.<br />
What does Farmers Rideshare cover?<br />
Farmers Rideshare extends your personal<br />
auto insurance coverage through<br />
Period 1 until you accept a ride and the<br />
rideshare company’s full commercial<br />
liability coverage applies in Periods 2 &<br />
3. This policy enables you to select the<br />
coverage that fits your needs, including:<br />
• Comprehensive and collision coverages<br />
that pay for damages to your car<br />
• Uninsured motorist coverage, in case<br />
you are hit by a driver who isn’t insured<br />
or is underinsured<br />
• Medical payment and personal injury<br />
protection (if required)<br />
Farmers Rideshare coverage ends<br />
when you accept a ride. The rideshare<br />
company’s full commercial liability coverage<br />
applies until that ride exits your car.<br />
Farmers Rideshare once again applies until<br />
you accept your next ride.<br />
Craig Davis is an agent for Farmers<br />
Insurance and the owner of Craig Davis<br />
Family Insurance located at 27645 Jefferson,<br />
Suite 113, in Temecula. He may<br />
be reached at (951) 699-1776. cdavis@<br />
farmersagent.com<br />
Construction Starting for New NICU Coming to Loma Linda<br />
University Medical Center – Murrieta this Autumn<br />
Level II neonatal intensive-care unit will offer care for premature infants born after 32 weeks gestation, allow<br />
parents to stay with baby overnight.<br />
Construction has begun on Loma<br />
Linda University Medical Center<br />
- Murrieta’s upcoming neonatal intensive-care<br />
unit (NICU), which is<br />
scheduled to open this autumn and add<br />
to the hospital’s complete delivery care<br />
for new parents.<br />
The six-bed facility will be a Level<br />
II NICU, enabling hospital staff to take<br />
care of the most common problems that<br />
can occur with premature infants born<br />
at or after 32 weeks gestation. Hospital<br />
medical officers said approximately 5 to<br />
10 percent of all babies need additional<br />
post-delivery care that a NICU can provide,<br />
such as short-term mechanical ventilation,<br />
treatment for jaundice, help with<br />
feeding, or treatment with antibiotics.<br />
The new NICU will feature private<br />
rooms and allow parents to stay overnight<br />
in the same room as their baby,<br />
a unique feature that isn’t currently<br />
offered by providers in the area and is<br />
one of the top factors in helping NICU<br />
babies recover more rapidly, said,<br />
Raylene Phillips, MD, co-director of<br />
neonatology at Loma Linda University<br />
Medical Center – Murrieta.<br />
“It’s well known that babies have<br />
significant stress when separated from<br />
their mother because they’re still so<br />
psychologically connected,” Phillips<br />
said. “Our new NICU will allow us to keep<br />
the family and baby together, which will<br />
reduce stress for parents, and especially<br />
our newborn patients.”<br />
Hospital executives said infants needing<br />
an even higher level of care — such<br />
as those with congenital heart defects or<br />
other surgical candidates — will have<br />
direct access to Loma Linda University<br />
Children’s Hospital, which has a Level<br />
IV NICU and access to the highest levels<br />
of expertise.<br />
Loma Linda University Medical<br />
Center – Murrieta already offers labor and<br />
delivery support, a skin-to-skin bonding<br />
program following delivery, and a lactation<br />
clinic.<br />
Murrieta’s NICU is scheduled to<br />
open this autumn, after construction has<br />
completed and licensing requirements<br />
have been secured from appropriate state<br />
agencies.<br />
“We’re pleased to be adding this Level<br />
II NICU to our complete delivery care<br />
services,” said Peter Baker, JD, MBA,<br />
administrator of Loma Linda University<br />
Medical Center – Murrieta. “Our goal is<br />
to keep Southwest Riverside County-area<br />
newborns who may need additional<br />
care closer to their moms throughout the<br />
post-delivery care process. We’ll provide<br />
expectant families the comfort and assurance<br />
that their child will receive the<br />
best medicine has to offer, no matter the<br />
situation.”<br />
About Loma Linda University Medical<br />
Center - Murrieta - Located in Southern<br />
California’s Southwest Riverside County,<br />
LLUMC – Murrieta is a 106-bed<br />
hospital that serves the communities of<br />
Murrieta, Temecula, Menifee, Canyon<br />
Lake, Wildomar and Lake Elsinore.<br />
LLUMC-Murrieta is a part of Loma<br />
Linda University Health—the umbrella<br />
organization encompassing Loma Linda<br />
University’s eight professional schools,<br />
Loma Linda University Medical Center’s<br />
six hospitals, and more than 900 faculty<br />
physicians located across the Inland<br />
Empire in Southern California. A Seventh-day<br />
Adventist organization, Loma<br />
Linda University Health is a faith-based<br />
health system with a mission “to continue<br />
the teaching and healing ministry of<br />
Jesus Christ.”
THE VALLEY BUSINESS JOURNAL<br />
20 www.TheValleyBusinessJournal.com<br />
<strong>June</strong> <strong>2017</strong><br />
If you’re not losing<br />
weight, does that<br />
mean you aren’t<br />
getting fit? Absolutely<br />
not! In fact, this might<br />
be a sign that you’re<br />
simply putting on more<br />
muscle tissue as you<br />
burn fat. There are<br />
other signs that you’re<br />
getting healthier.<br />
We all know that exercise is a vital<br />
component of a healthy lifestyle. Yet,<br />
most people don’t think much about<br />
exercise unless they’re actively trying<br />
to lose weight. So, whether you’re following<br />
a weight loss plan or just trying<br />
to take care of yourself, you might feel<br />
perplexed if you’re exercising regularly<br />
and yet the number on the scale<br />
doesn’t budge.<br />
If you’re not losing weight, does<br />
that mean you aren’t getting fit? Absolutely<br />
not! In fact, this might be a sign<br />
that you’re simply putting on more<br />
muscle tissue as you burn fat. Other<br />
signs that you’re getting healthier<br />
include:<br />
You Feel More Energetic.<br />
Exercise is one of the best fatigue<br />
fighters. In fact, people who exercise<br />
regularly might notice that they<br />
experience fewer of those annoying<br />
afternoon energy crashes.<br />
Your Exercise Routine Feels Easier.<br />
Alternately, other daily tasks<br />
might also feel less strenuous to you.<br />
You might notice that you no longer<br />
get winded from climbing a few<br />
flights of stairs, or that bringing in<br />
the groceries doesn’t feel like such<br />
an arduous task anymore. As you get<br />
healthier, your stamina increases.<br />
You’re Eating Less.<br />
This seems counter-intuitive,<br />
because exercise should make you<br />
hungry, right? But a regular exercise<br />
routine can actually decrease your<br />
hunger hormones, so that you experience<br />
fewer cravings throughout<br />
the day.<br />
You Feel Happier.<br />
Research has repeatedly demonstrated<br />
a link between regular exercise<br />
and improved mood. You might feel<br />
more positive about life in general,<br />
or experience less anxiety over daily<br />
stress factors.<br />
You’re Achieving Goals.<br />
It’s a good idea to set benchmark<br />
goals for your exercise routine, so you<br />
can track your personal health improvement.<br />
You might see that you’re<br />
lifting more weight at the gym, able<br />
to perform more repetitions, or can<br />
add miles to your daily walk or run.<br />
Of course, the best way to assess<br />
your personal health is to keep up<br />
with your annual physicals. Schedule<br />
an appointment with your doctor, so<br />
you can be screened for conditions<br />
such as high blood pressure, heart<br />
disease, and diabetes. If you’ve been<br />
exercising regularly, your doctor will<br />
probably be able to see a difference!<br />
Steve Amante is the owner of Amante<br />
& Associates Insurance Solutions,<br />
Inc. He can be reached at 951-676-<br />
8800 - www.amanteandassociates.<br />
com<br />
Healthy<br />
Living<br />
by presented by<br />
Tina Steve M. Amante Gottlieb, D.C.<br />
connect: www.amanteandassociates.com
<strong>June</strong> <strong>2017</strong><br />
The Skinny on Waxing<br />
Healthy<br />
Living<br />
by<br />
Tina Monique M. Gottlieb, deGroot D.C.<br />
Most people get rid of unwanted<br />
hair via shaving with expensive razors.<br />
It seems to be a quick fix and is virtually<br />
painless. Though shaving is a fast, cheap,<br />
easy solution for hair removal, waxing<br />
thrives in spas and salons and continues<br />
to be a very popular service. Why is that?<br />
One of the best benefits of waxing is<br />
that it leaves the skin stubble free. Another<br />
great benefit is that it removes dry and<br />
dead skin cells along with the unwanted<br />
hair. Waxing also lasts longer than shaving<br />
because is removes the hair from the<br />
roots whereas shaving just removes hair<br />
at the surface. In addition, waxing makes<br />
the hair grow slower and finer and makes<br />
your skin feel smoother longer.<br />
Shaving can cause the tips of hairs<br />
to become sharp and may prevent hairs<br />
from properly exiting the skin causing<br />
ingrown hairs. Though ingrown hair can<br />
occur with any type of hair removal they<br />
are less likely with waxing. If you’ve<br />
ever had an ingrown hair you know<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
they’re not the cutest (don’t Google it)<br />
and painful. So you want to do whatever<br />
you can to avoid them. Here are some tips<br />
on how to do just that:<br />
• Apply an exfoliating scrub in the<br />
shower 24 hours before your waxing<br />
service. Then adopt a daily exfoliating<br />
regimen in between each waxing<br />
service to remove dead skin as the<br />
hair grows.<br />
• Apply an ingrown hair serum to fight<br />
and prevent future ingrown hairs. A<br />
serum will also calm the recently<br />
waxed area and reduce inflammation<br />
and redness.<br />
• Apply a calming lotion designed to<br />
be applied after waxing services. This<br />
will nourish skin and help it keep a<br />
soft, supple, and healthy appearance.<br />
With waxing becoming even more<br />
popular during the summer months we<br />
have just developed an amazing waxing<br />
care kit in our MDS Skin Care line. It<br />
includes our Buff Exfoliating Scrub,<br />
Smooth Ingrown-No-More Serum, and<br />
Soothe Recovery Lotion. It’s important<br />
that wherever you choose to get your<br />
waxing that you pick up a maintenance<br />
kit to help protect the waxed area and<br />
give you the best results.<br />
Monique deGroot is the owner of Murrieta<br />
Day Spa which is located at 41885<br />
Ivy St. in Murrieta.<br />
21<br />
“In addition, waxing makes the hair grow slower and finer and<br />
makes your skin feel smoother longer”
THE VALLEY BUSINESS JOURNAL<br />
22 www.TheValleyBusinessJournal.com<br />
<strong>June</strong> <strong>2017</strong><br />
Functional Training for Clients 50 Years<br />
and Older<br />
by Steven Gutierrez<br />
As we age, flexibility, strength and<br />
balance naturally start to waver and<br />
without addressing these issues through<br />
proper physical conditioning we can find<br />
ourselves doing less in life. With over 10<br />
years of experience in the fitness industry,<br />
I special in functional training for clients<br />
50 years of age and older. My goal as a<br />
personal training specialist is improving<br />
the quality of life of every client I work<br />
with and I let you, the client, define<br />
what that means - you tell me what your<br />
goals are and I will be your roadmap to<br />
achieving them. My programs consist<br />
of strength, balance, core, flexibility and<br />
cardiovascular training to achieve optimal<br />
health and wellness.<br />
One of the main aspects of<br />
my training program is balance<br />
training. Balance is an area of<br />
physical fitness that is often<br />
overlooked, even though it is<br />
the cause of many accidents that<br />
lead to injury, such as falling.<br />
Through my balance training<br />
program you will increase body<br />
awareness by safely practicing<br />
real life functional movements<br />
that cause instability. Through<br />
systematic training you will<br />
teach your muscular system and<br />
central nervous system how to<br />
react in a safe and appropriate<br />
manner when faced with movements<br />
or situations that may otherwise<br />
result in injury. The result<br />
is increased balance, strength<br />
and confidence when performing<br />
day-to-day activities.<br />
In conjunction with physical training,<br />
I work on building relationships with my<br />
clients that are based on mutual trust,<br />
accountability and openness. I will teach<br />
you how to gain control over your health<br />
through techniques that are not overwhelming<br />
or intimidating. If you have a<br />
desire to improve your health and would<br />
likely try an approach that is proven to<br />
work, I would be more than happy to<br />
meet you in person so we can get you on<br />
the road to a healthier you!<br />
Stevengtzinc@gmail.com (951) 595-<br />
5573 www.truestrengthandconditioning.<br />
com<br />
A Family’s Journey to Thrift Store Success<br />
Things We Love Thrift Store recently<br />
opened in the heart of Old Town Murrieta.<br />
Our journey began with my mom’s dream<br />
of wanting to open a thrift store and me<br />
being able to stay home with my kids after<br />
giving birth to my second son and being<br />
able to help her.<br />
Our family came together researching<br />
business requirements, finding a store<br />
front, attending auctions to gather inventory,<br />
buying and building shelving units to<br />
put our store together. April 1st marked<br />
the beginning of an exciting new chapter<br />
for our family. It was the most thrilling<br />
and scariest thing we had done yet.<br />
Things We Love Thrift Store is<br />
a family owned and operated thrift<br />
store offering a boutique style atmosphere<br />
at thrift store prices; such<br />
as a women’s shirt for $3.99, men’s<br />
pants for $5.00 and home decorations<br />
as little as $1.00. Our Inventory<br />
consists of a wide assortment of<br />
clothes for the entire family, home<br />
decorations, sporting goods, jewelry,<br />
vintage items and collectibles. All of<br />
our items are purchased by one of the<br />
family members ensuring the items<br />
are pre-loved but in great condition.<br />
We are located in the Murrieta<br />
Plaza, 248710 Washington Avenue,<br />
Ste 4 in Murrieta. Our business<br />
hours are Monday – Saturday<br />
10:00am-6:00pm. Come visit us to<br />
find something you will fall in love<br />
with.
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
23<br />
Southwest Healthcare System<br />
Receives ‘Get with The Guidelines -<br />
Stroke Gold Plus Quality Achievement<br />
Award with Target: Stroke Honor Roll’<br />
Amy Alonso, Regional Director of Quality and Systems<br />
Improvement for the American Heart Association,<br />
presents award to Stephanie Bricker, Southwest<br />
Healthcare Stroke Coordinator, and hospital leadership team.<br />
American Heart Association<br />
Award recognizes Inland Valley<br />
Medical Center and Rancho Springs<br />
Medical Center’s commitment to<br />
quality stroke care.<br />
Southwest Healthcare System<br />
which operates Inland Valley Medical<br />
Center and Rancho Springs<br />
Medical Center received the American<br />
Heart Association/American<br />
Stroke Association’s Get with The<br />
Guidelines®-Stroke Gold Plus Quality<br />
Achievement Award with Target:<br />
StrokeSM Honor Roll.<br />
To qualify for the Target: Stroke<br />
Honor Roll, hospitals must meet<br />
quality measures developed to reduce<br />
the time between the patient’s arrival<br />
at the hospital and treatment with the<br />
clot-buster tissue plasminogen activator,<br />
or tPA, the only drug approved by<br />
the U.S. Food and Drug Administration<br />
to treat ischemic stroke.<br />
“This recognition further demonstrates<br />
our commitment to delivering<br />
advanced stroke treatments to patients<br />
quickly and safely,” said Brad<br />
Neet, CEO. “Southwest Healthcare<br />
continues to strive for excellence in<br />
the acute treatment of stroke patients.<br />
The recognition from the American<br />
Heart Association/American Stroke<br />
Association’s Get with The Guidelines-Stroke<br />
further reinforces our<br />
team’s hard work.”<br />
Southwest Healthcare System has<br />
also met specific scientific guidelines<br />
as a Primary Stroke Center, featuring<br />
a comprehensive system for rapid<br />
diagnosis and treatment of stroke<br />
patients admitted to the emergency<br />
department.<br />
“The American Heart Association<br />
and American Stroke Association recognize<br />
Southwest Healthcare System<br />
for its commitment to stroke care,”<br />
said Paul Heidenreich, M.D., M.S.,<br />
national chairman of the Get with<br />
The Guidelines Steering Committee<br />
and Professor of Medicine at Stanford<br />
University. “Research has shown there<br />
are benefits to patients who are treated<br />
at hospitals that have adopted the Get<br />
with The Guidelines program.”<br />
Southwest Healthcare System -<br />
Rancho Springs Medical Center in<br />
Murrieta features the region’s largest<br />
birthing center and only NICU operated<br />
by Rady Childrens, an OB Physician<br />
on-site 24 hours a day, 7 days a week<br />
and ER pediatric services for children<br />
14 and younger. Inland Valley Medical<br />
Center in Wildomar features the only<br />
Level II Trauma Center in the region, a<br />
comprehensive Total Joint Center and<br />
a Center of Excellence for Bariatric<br />
Weight-loss Surgery. www.swhealthcaresystem.com<br />
About Get with The Guidelines® - Get<br />
with The Guidelines® is the American<br />
Heart Association/American Stroke<br />
Association’s hospital-based quality<br />
improvement program that provides<br />
hospitals with tools and resources to<br />
increase adherence to the latest research-based<br />
guidelines. Developed<br />
with the goal of saving lives and hastening<br />
recovery, Get with The Guidelines<br />
has touched the lives of more than<br />
6 million patients since 2001. For more<br />
information, visit heart.org.
THE VALLEY BUSINESS JOURNAL<br />
24 www.TheValleyBusinessJournal.com<br />
<strong>June</strong> <strong>2017</strong><br />
Temecula Valley Hospital Receives ‘Get with The Guidelines-Stroke Gold Plus Quality<br />
Achievement Award with Target: Stroke Honor Roll Elite’<br />
American Heart Association recognizes Temecula Valley Hospital’s commitment to quality stroke care<br />
Temecula Valley Hospital received<br />
the American Heart Association/American<br />
Stroke Association’s Get with The<br />
Guidelines®-Stroke Gold Plus Quality<br />
Achievement Award with Target: Stroke SM<br />
Honor Roll Elite. The award recognizes<br />
the hospital’s commitment to providing<br />
the most appropriate stroke treatment<br />
according to nationally recognized, research-based<br />
guidelines based on latest<br />
scientific evidence.<br />
Hospitals must achieve 85 percent<br />
or higher adherence to all Get with The<br />
Guidelines-Stroke achievement indicators<br />
for two or more consecutive 12-month<br />
periods and achieve 75 percent or higher<br />
compliance with five of eight Get with<br />
The Guidelines-Stroke Quality measures<br />
to receive the Gold Plus Quality Achievement<br />
Award.<br />
To qualify for the Target: Stroke Honor<br />
Roll Elite, hospitals must meet quality<br />
measures developed to reduce the time<br />
between the patient’s arrival at the hospital<br />
and treatment with the clot-buster tissue<br />
plasminogen activator, or tPA, the only<br />
drug approved by the U.S. Food and Drug<br />
Administration to treat ischemic stroke. If<br />
given intravenously in the first three hours<br />
after the start of stroke symptoms, tPA has<br />
been shown to significantly reduce the<br />
effects of stroke and lessen the chance of<br />
permanent disability.<br />
Temecula Valley Hospital earned<br />
the award by meeting specific quality<br />
achievement measures for the diagnosis<br />
and treatment of stroke patients at a set<br />
level for a designated period.<br />
These quality measures are designed<br />
to help hospital teams follow the most upto-date,<br />
evidence-based guidelines with<br />
goal of speeding recovery and reducing<br />
death and disability for stroke patients.<br />
“A stroke patient loses 1.9 million<br />
neurons each minute stroke treatment is<br />
delayed. This recognition further demonstrates<br />
our commitment to delivering<br />
advanced stroke treatments to patients<br />
quickly and safely,” said Darlene Wetton,<br />
Chief Executive Officer, Temecula Valley<br />
Hospital. “Temecula Valley Hospital<br />
continues to strive for excellence in the<br />
acute treatment of stroke patients. The<br />
recognition from the American Heart Association/American<br />
Stroke Association’s<br />
Get with The Guidelines-Stroke further<br />
reinforces our team’s hard work.”<br />
Temecula Valley Hospital has also<br />
earned The Joint Commission’s Gold Seal<br />
of Approval® and the American Heart Association/American<br />
Stroke Association’s<br />
Heart-Check mark for Advanced Primary<br />
Stroke Center Certification for our commitment<br />
to stroke and neurological care.<br />
As a designated Stroke Receiving Center<br />
for both Riverside and San Diego counties,<br />
our dedicated stroke program helps foster<br />
better outcomes for stroke patients in the<br />
surrounding areas.<br />
“The American Heart Association and<br />
American Stroke Association recognize<br />
Temecula Valley Hospital for its commitment<br />
to stroke care,” said Paul Heidenreich,<br />
M.D., M.S., national chairman<br />
of the Get with The Guidelines Steering<br />
Committee and Professor of Medicine at<br />
Stanford University. “Research has shown<br />
there are benefits to patients who are treated<br />
at hospitals that have adopted the Get<br />
with The Guidelines program.”<br />
Get with The Guidelines puts the expertise<br />
of American Heart Association and<br />
American Stroke Association to work for<br />
hospitals nationwide, helping hospital care<br />
teams ensure the care provided to patients<br />
is aligned with the latest research-based<br />
guidelines. Developed with the goal to<br />
save lives and improve recovery time, Get<br />
with The Guidelines® has impacted more<br />
than 3 million patients since 2003.<br />
About Temecula Valley Hospital:<br />
Temecula Valley Hospital, located at<br />
31700 Temecula Parkway brings advanced<br />
technology, innovative programs<br />
and patient-centered, family sensitive care<br />
to area residents. The hospital features<br />
140 private patient rooms, 24 hours a day<br />
emergency care, advanced cardiac and<br />
stroke care, orthopedics, general medical<br />
care and surgical specialties. For more<br />
information on Temecula Valley Hospital,<br />
visit www.temeculavalleyhospital.com.<br />
About Get with The Guidelines®<br />
Get with The Guidelines® is the American<br />
Heart Association/American Stroke Association’s<br />
hospital-based quality improvement<br />
program that provides hospitals with<br />
tools and resources to increase adherence<br />
to the latest research-based guidelines.<br />
Developed with the goal of saving lives<br />
and hastening recovery, Get with The<br />
Guidelines has touched the lives of more<br />
than 6 million patients since 2001. For<br />
more information, visit heart.org.<br />
EXECUTIVE PROFILE | Gene Wunderlich<br />
Gene Wunderlich has lived in Murrieta<br />
for 28 years. In addition to his real estate<br />
and legislative activities, Gene is most often<br />
heard across the community as the voice<br />
behind many community events.<br />
My family moved to Murrieta in 1989 from Scottsdale,<br />
AZ. Working for a Fortune 500 Information<br />
Management company, I transferred to manage<br />
offices in Los Angeles and San Diego. Murrieta<br />
seemed like a good midway point and the small<br />
town atmosphere, the architecture and affordable<br />
homes made this city a natural fit. At the time<br />
there were about 22,000 citizens in Murrieta and,<br />
while we have seen it grow fivefold, the area<br />
still retains its small town charm, a great quality<br />
of life and the continued opportunity to make a<br />
difference.<br />
Affiliations<br />
I currently serve as Vice Chair of the Board of<br />
Governors for Southwest Healthcare, a Director<br />
of the Murrieta Temecula Group and President of<br />
The Temecula Valley Players, a resident theater<br />
company at the Old Town Temecula Community<br />
Theater. I work as an advocate on behalf of real<br />
estate, property rights and business issues as Vice<br />
President of Government Affairs for the Southwest<br />
Riverside County Association of Realtors®, and<br />
Legislative Liaison for the Southwest California<br />
Legislative Council. I am also an active volunteer<br />
and/or Director with both the California and National<br />
Associations of Realtors®.<br />
Business Philosophy<br />
For me, life and business is all about NEXT! You<br />
have to keep moving forward. Things happen that<br />
will rain on your dreams and laugh at your plans.<br />
Learn from the good times, learn more from the bad,<br />
adjust if need be, and proceed. You’re never too old<br />
to reinvent. NEXT!<br />
Resume<br />
I spent 20 years in the data processing / information<br />
management industry. Data processing used to be<br />
done on huge mainframe computers with dozens of<br />
spinning tape reels and little ‘dumb’ terminals hardwired<br />
in. I escaped that industry as it was crashing<br />
because a $2,000 desk top could outperform a $12<br />
million dollar room full of wires. NEXT! Jumped<br />
into local real estate in 1994 just before housing<br />
tanked. NEXT! Got to be part of the growth, the<br />
formation of local cities, the school districts, the<br />
Chambers and raising children here. I’ve served<br />
as Chair of the Murrieta Chamber and the SRCAR<br />
Board of Realtors. I’ve been involved in local<br />
government for the past 20 years and was briefly<br />
appointed to the Murrieta City Council in 2016 to<br />
fill a vacancy. I can occasionally be seen on stage<br />
as some minor and forgettable character in an otherwise<br />
stellar production.<br />
Favorite Things<br />
I’m originally from Telluride, Colorado, and own a<br />
home there that has been in my family since 1908.<br />
We love to spend time there in the summer when the<br />
high temp will hover around 75°. In 1955 my Dad<br />
built a cabin on Trout Lake which is about 12 miles<br />
out of town and it’s hard to beat that. Family events,<br />
grandkid things and the view from my backyard<br />
make local life good.<br />
Birthplace<br />
Grand Junction, Colorado.<br />
Gene Wunderlich
<strong>June</strong> <strong>2017</strong><br />
How to Safely Sell Your Car<br />
AUTO<br />
by by<br />
Julie Steve Ngo Fillingim<br />
Choosing to sell your car on your<br />
own instead of to a dealership can be<br />
a good deal — especially if your car<br />
has high value. Follow these tips for<br />
conducting a safe transaction.<br />
Choose a Sales Process - You can<br />
use newspaper ads and/or various online<br />
services to post photos and a description<br />
of your car. Some services, like CarMax,<br />
purchase your vehicle and resell it for<br />
you, and others, like Auto Trader, allow<br />
you to buy ad space to help sell your car.<br />
Another option includes listing your car<br />
on local classifieds sites. Regardless of<br />
how you choose to sell your car, always<br />
watch out for scammers.<br />
Find a Good Buyer - Speak with<br />
serious buyers over the phone to help<br />
gauge their interest, discuss their payment<br />
plan and set up a test drive. Kelley<br />
Blue Book recommends not selling to an<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
out-of-state buyer, as it’s often safer to<br />
sell your car to someone who can meet<br />
you in person.<br />
Host a Safe Test Drive - Once<br />
you’ve found a potential buyer, schedule<br />
a test drive. Follow these tips:<br />
• Never go on a test drive alone — ask<br />
a friend to join you.<br />
• Schedule the test drive during the day.<br />
• Meet the driver in a populated area.<br />
• Check the buyer’s license and proof<br />
of insurance before they get behind<br />
the wheel.<br />
The test drive is not the time to take<br />
payment, but you can negotiate a price.<br />
Tip: List your car for a slightly<br />
higher price, but keep your bottom line<br />
price in mind as you negotiate suggests<br />
Consumer Reports.<br />
Manage a Secure Transaction -<br />
The safest place to exchange payment<br />
is at the buyer’s bank. Don’t sign or<br />
hand over the vehicle title to the buyer<br />
until you have received the agreed-upon<br />
payment in full.<br />
Julie Ngo is a State Farm Insurance<br />
Agent located at 28410 Old Town Front<br />
Street in Temecula. She can be reached<br />
at (951) 695-2625.<br />
25<br />
Water, Flood, Fire, Smoke, Mold Damage?<br />
With Pulido you are family.<br />
We will get you through this.<br />
The most trusted Restoration company in<br />
the Temecula valley since 1989<br />
Family Owned & Operated<br />
100% Background Checked Team<br />
Lic# 710901<br />
24/7/365 Emergency Service<br />
Fully Licensed, Bonded and Certified<br />
Insurance Approved and Preferred<br />
951-296-9090<br />
Teampulido.com
THE VALLEY BUSINESS JOURNAL<br />
26 www.TheValleyBusinessJournal.com<br />
<strong>June</strong> <strong>2017</strong><br />
Cloud Technology: Are all your Eggs in one Basket?<br />
TECHNOLOGY<br />
by<br />
by<br />
Tristan Collopy,<br />
Steve Service Fillingim Manager<br />
The Cloud, and what is oftentimes<br />
denoted within the Information Technology<br />
Industry as Software as a Service<br />
(SaaS), has developed to the point where<br />
many small to medium sized businesses<br />
have come to rely heavily on its infrastructure.<br />
SaaS offers solutions previously<br />
only available to large businesses<br />
to the SMB market by offsetting cost<br />
through centralized cloud-based hosting.<br />
Amazon Web Services (AWS), among<br />
the most popular of these offerings, provides<br />
hosting even to larger enterprises,<br />
like Netflix, Reddit, Business Insider,<br />
and Slack. Although Cloud infrastructure<br />
like that offered by Amazon, Google,<br />
and Microsoft is incredibly robust, no<br />
system has 100% uptime. This became<br />
very apparent during the recent large<br />
scale AWS outage.<br />
The root cause of the outage was<br />
incredibly banal—a mistyped command<br />
meant to move some cloud hosted servers<br />
in one of Amazon’s datacenters was mistyped.<br />
That typo took down or severely<br />
impaired the operation of some very large<br />
companies, including those listed above:<br />
Netflix, Reddit, Business Insider, and<br />
Slack—to name a few. A large number<br />
of SMBs were affected as well. The outage<br />
was localized, effecting only servers<br />
and applications hosted in Amazon’s<br />
East Coast datacenter. Normally, large<br />
enterprises will spread their infrastructure<br />
across multiple datacenters, even<br />
if they’re hosted in cloud infrastructure<br />
like AWS. That this outage was able to<br />
cripple a company as large as Netflix—a<br />
company valued as of this writing at 32.9<br />
billion dollars—shows a glaring flaw in<br />
the organizations business practices. For<br />
SMBs, the trade-off is cost.<br />
Spreading your infrastructure across<br />
multiple environments may seem like<br />
an unnecessary expense, especially considering<br />
a service with uptime figures<br />
of 99%, an outage that falls within that<br />
1% would account for 88 hours. How<br />
much money would your business lose<br />
if it was unable to function for three and<br />
a half days?<br />
With any technology, it’s important<br />
to have a backup. NASA and other aerospace<br />
industries use the term “fail-safe.”<br />
This means that if any one system goes<br />
down, it’s capable of safely failing over to<br />
a backup system. The savvy SMB owner<br />
of course understands the importance of<br />
a secure backup solution, to protect their<br />
business from data loss. What happens,<br />
however, when the cloud hosted application<br />
where all of that data is stored isn’t<br />
available for several hours, or several<br />
days? Even the best backup isn’t worth<br />
much if the software needed to utilize the<br />
data in the backup is unavailable.<br />
Before considering migrating to a<br />
wholly cloud hosted solution, it’s important<br />
to consider the ramifications of<br />
down time. If you’re hosting directly<br />
with a service like Google or Amazon the<br />
additional expense of spreading critical<br />
data and applications across multiple<br />
datacenters can be worth far more than<br />
simple peace of mind. In other cases, it<br />
may make more sense to consider a hybrid<br />
or private cloud solution, allowing<br />
you, the SMB owner, to have far more<br />
control over where your data is stored,<br />
what backups are in place for that data,<br />
and what happens in the event of an<br />
outage.<br />
No technology offering is a panacea.<br />
As cloud offerings like Amazon Web<br />
Hosting, Google Cloud, and Microsoft<br />
Azure have centralized more and more<br />
data into fewer and fewer physical and<br />
virtual locations, they have also introduced<br />
more and more single points of<br />
failure. Before jumping into the Cloud or<br />
SaaS with both feet, consider if you might<br />
be allowing a single mislaid keystroke to<br />
cripple your business.<br />
Mythos Technology is an IT consulting<br />
and management firm that provides<br />
Managed Services including hosted cloud<br />
solutions. For more information, please<br />
visit www.mythostech.com or call (951)<br />
813-2672.<br />
connect: www.mythostech.com<br />
“ ...a command meant<br />
to move some cloud<br />
hosted servers in one<br />
of Amazon’s datacenters<br />
was mistyped.<br />
That typo took down<br />
or severely impaired<br />
the operation of<br />
some very large<br />
companies<br />
CYBER ATTACKS<br />
CONTINUED FROM PAGE 1<br />
There are measures, however, that<br />
can be taken to mitigate ransomware<br />
vulnerabilities and other malware<br />
attacks.<br />
The first step is to be educated.<br />
Take time to research (i.e. Google<br />
Search) what the latest attacks are<br />
and find out as much as you can about<br />
them. In the case of WannaCry, it targeted<br />
older versions of the Windows<br />
operating system. So if these older<br />
systems are in your environment, give<br />
attention to them first. Understand<br />
what an attack will look like and how<br />
it behaves. For example, understand<br />
if a “warning” pop-up takes place and<br />
how an invaded system reacts. Some<br />
ransomware is only a social engineering<br />
effort, and others are much more<br />
malicious. Avoiding getting caught in<br />
a scam is much easier than resolving<br />
a true infection.<br />
After identifying any ‘at-risk’ operating<br />
systems, confirm that the latest<br />
security patches have been applied.<br />
With auto update turned on, there is<br />
a good chance you’re protected. If<br />
running Windows systems, their site<br />
will give a list of released patches<br />
based on operating system versions.<br />
Instructions for checking the current<br />
patch level can be found there as well.<br />
Other sources with helpful information<br />
include personal computing magazines,<br />
websites, your favorite virus detector,<br />
and hardware vendors.<br />
Another important line of defense<br />
is to educate users of potential risks.<br />
Provide key information from your<br />
research so that the wrong step isn’t<br />
taken during an attack. Keep your<br />
employees on guard and help them<br />
recognize potential threats. Make sure<br />
they know who to contact if they suspect<br />
a problem.<br />
Other best practices include backing<br />
up your system regularly and keeping<br />
multiple versions of the backups.<br />
Don’t just write over the previous day<br />
backup set. Malicious activity may<br />
not show up for a few days, requiring<br />
restoring to a date prior to an event.<br />
Review and enforce the policy of<br />
never opening an email, clicking on a<br />
link, or attachment from an unknown<br />
source. Emphasize the importance of<br />
not visiting unfamiliar websites where<br />
virus and malware can be downloaded<br />
unknowingly.<br />
Finally, whether you have a large<br />
IT department or one personal computer<br />
at home, don’t put off securing your<br />
systems. Time invested now can prevent<br />
great losses in the future.<br />
Ted Saul is a business coach that assists<br />
with Business Plans and Project Management.<br />
He holds a master certificate<br />
in project management and has earned<br />
his MBA from Regis University. Ted<br />
can be reached on LinkedIn, TedS787<br />
on Twitter or emailing Ted@tsaul.com.<br />
“<br />
Don’t just write over the previous<br />
day backup set. Malicious activity<br />
may not show up for a few days,<br />
requiring restoring to a date prior<br />
to an event.
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
27<br />
Alice Sullivan Wins ‘Woman of the Year’<br />
CONTINUED FROM PAGE 1<br />
Nominated by Temecula Mayor<br />
Pro Tem Matt Rahn and Temecula<br />
City Manager, Aaron Adams, Alice<br />
Sullivan’s impact on the region are<br />
well known and respected. Since<br />
beginning her career at the Temecula<br />
Valley Chamber of Commerce (TVCC)<br />
in 1989, Sullivan worked her way up,<br />
holding every position at the TVCC<br />
and has excelled in all capacities until<br />
she was named President/CEO in 1994.<br />
Recognizing the need for collaboration,<br />
Sullivan had the foresight to<br />
launch several beneficial organizations<br />
that have greatly impacted and contributed<br />
to the Temecula Valley and<br />
the region, including the Southwest<br />
California Legislative Council, the<br />
Economic Development Coalition and<br />
the Temecula Valley Convention &<br />
Visitor’s Bureau, just to name a few.<br />
She lends her influence to enrich<br />
the community and is quick to mentor<br />
and encourage those around her. Mayor<br />
Pro Tem Rahn shared, “Alice has been<br />
an outstanding champion for business<br />
development and prosperity in Temecula,<br />
with a true dedication to enhancing<br />
the quality of life for our community.”<br />
Sullivan has served on the City<br />
of Temecula Site Visitation committee,<br />
Old Town Marketing committee,<br />
Measure C committee for Parks and<br />
Recreation, Race for Humanity and<br />
Community Recreation Center Foundation<br />
Board and past Secretary to<br />
the Temecula/Murrieta Group. More<br />
recently, Sullivan participated in the<br />
efforts to pass Measure S, a local tax<br />
initiative, which will provide additional<br />
fund necessary to sustain public safety<br />
and vital city services.<br />
In addition, she spends countless<br />
hours attending and supporting various<br />
business and non-profit events,<br />
growing ever-stronger relationships<br />
between the Chamber members and<br />
the Temecula Valley.<br />
“I am honored to receive this<br />
award,” said Sullivan. “It has been a<br />
privilege to be a part of Temecula’s<br />
growth into an extraordinary community.<br />
I would also like to thank our<br />
amazing Board, staff, members, city<br />
representatives and volunteers at the<br />
TVCC for all of their support.”<br />
...she spends countless hours attending and supporting various business<br />
and non-profit events, growing ever-stronger relationships between the<br />
Chamber members and the Temecula Valley<br />
Family First –<br />
The Family Behind Wilson Creek Winery<br />
by Tom Plant<br />
M y relationship with the Wilson family<br />
dates back to 2009. I had just launched<br />
my website, WINEormous, and saw Bill<br />
Wilson on Mornings on 2 on the Los Angeles<br />
Fox affiliate. It was harvest time,<br />
and Bill was talking about the grapes that<br />
had already been harvested and shared<br />
his thoughts on how he envisioned the<br />
quality of the 2009 wines.<br />
At the time, Wilson Creek Winery<br />
was well established and was among the<br />
most popular destinations among Temecula<br />
Valley wine country visitors. Less<br />
than 10 years old then, the winery was<br />
already experiencing growing pains. I<br />
sent an email to Bill, telling him I wanted<br />
to get together with him to do a feature<br />
story for my website. He replied almost<br />
instantly, and we spent more than an hour<br />
together. He graciously filled me in on<br />
how the winery came to be.<br />
I wrote about our visit, feeling certain<br />
I had learned everything I could possibly<br />
need to know about Wilson Creek. I could<br />
not have been more mistaken. Fast-forward<br />
six years. Bill invited me to join<br />
the family and staff at a post harvest taco<br />
party on a hillside above the winery. Over<br />
tacos and beer, I had the good fortune to<br />
spend quality time with Rosie Wilson,<br />
Bill’s mom. Over the course of our visit,<br />
Rosie told me about a series of interviews<br />
that had been done with members of the<br />
Wilson family as well as their spouses.<br />
The hope was to turn those interviews<br />
into a book.<br />
My mind instantly started to spin.<br />
What a remarkable story it was, and what<br />
an amazing book it could be. I told her I’d<br />
love to take a look at it and perhaps write<br />
a chapter and see if we could possibly<br />
work together on bringing the dream to<br />
reality. Nothing more came of that conversation.<br />
I mentioned it to Bill on a few<br />
occasions, and he seemed interested, but<br />
had too many other things on his plate.<br />
In January of <strong>2017</strong>, I was asked to<br />
meet with Gerry and Rosie to write their<br />
love story for the February (Valentines)<br />
issue of The Valley Business Journal. It<br />
was a lovely visit. Among other things I<br />
learned they had been married 63 years,<br />
and that Rosie knew within five minutes<br />
that she was going to marry Gerry. Afterwards<br />
I brought up the interviews and<br />
reminded her about the time we met at<br />
the harvest party. Two weeks later, I held<br />
a six-inch thick binder of interviews in<br />
my hands.<br />
Gerry and Rosie encouraged me<br />
to get to know their son, Mick. We got<br />
together for lunch, and when I brought<br />
up the interviews, he lit up. He said,<br />
“Maybe we can work on this together.”<br />
It’s a compelling story, and Mick will<br />
share it with you. It’s been my honor and<br />
privilege to get to know this remarkable<br />
family. I’m delighted to help Mick tell<br />
this incredible story.<br />
“<br />
Among other things I learned<br />
they had been married 63<br />
years, and that Rosie knew<br />
within five minutes that she<br />
was going to marry Gerry.
THE VALLEY BUSINESS JOURNAL<br />
28 www.TheValleyBusinessJournal.com<br />
<strong>June</strong> <strong>2017</strong><br />
Diego de Jesus Mondragon<br />
Guests Wined, Dined & Laughed at<br />
Rancho Damacitas’ Intimate Evening<br />
D<br />
iego de Jesus Mondragon didn’t<br />
choose to become a violinist. “Music<br />
was a requirement for the children.”<br />
His father played violin in the San<br />
Diego Symphony for 23 years. He<br />
and his two older sisters endured a<br />
regimen of violin, chess, reading,<br />
drawing and painting before school,<br />
after school and every weekend. “That<br />
was it every day.”<br />
The children weren’t allowed to<br />
play. Diego would watch longingly as<br />
his friends played outside. Sports were<br />
absolutely forbidden because of the<br />
risk of an injury to his hands.<br />
When he was seven, he found<br />
a red and white record player in his<br />
dad’s closet along with a stack of Herb<br />
Alpert albums. He picked up his violin<br />
and began playing along, realizing he<br />
had an “ear” for music. He first began<br />
wanting to play after his first concert<br />
at age 10 when he performed a violin<br />
concerto by Vivaldi at Southwestern<br />
College. At the time, children were to<br />
be “seen and not heard.” It was then<br />
he realized the violin was his voice.<br />
All three children home early and<br />
Diego ran away from home at age 15.<br />
He put down the violin, eventually<br />
joining the Marine Corps for eight<br />
years. He returned home after his stint<br />
in the Marines and got back on good<br />
terms with his father. It was when he<br />
first heard Jean-Luc Ponty play the<br />
electric violin that he realized there<br />
was no limit to what he could do with<br />
his instrument. Another influence was<br />
violin virtuoso Stephan Grapelli.<br />
Although his father hoped he<br />
would follow in his footsteps, Diego<br />
decided to go in a different direction<br />
and got his master’s degree in school<br />
counseling and psychology. His first<br />
position was in the Ontario Montclair<br />
school district and he would travel<br />
every weekend to see his children.<br />
In between San Diego and Ontario<br />
he discovered Temecula. In 1993 he<br />
purchased a home there and brought<br />
his son to live with him.<br />
by Tom Plant<br />
He found himself disappointed<br />
initially by the lack of musical entertainment<br />
in the valley. Today he loves living<br />
here and watching it grow. He calls his<br />
style a mixture of Latin, Gypsy, jazz<br />
and Flamenco. He released a CD of his<br />
original music nine years ago including<br />
a piece called Temecula Mist, which<br />
he hopes, will someday be the city’s<br />
official song. Last year he released a<br />
Christmas CD called Latin Beat Christmas.<br />
Both are available on his website,<br />
www.diegomondragon.com.<br />
He plays most Friday evenings at<br />
Bamboo House in Temecula, Sunday<br />
afternoons at Carter Estate Winery and<br />
Resort as well as Fazeli Cellars and<br />
other venues throughout the valley.<br />
He told me he has “another life”<br />
in Mexico. He has a place outside of<br />
Puerto Vallarta and he is involved with<br />
CK Productions, working with staging<br />
and lighting and hiring local musicians,<br />
Flamenco and belly dancers and putting<br />
on what he calls “grand” shows.<br />
He realizes there’s a very small<br />
niche for violin in Temecula, but says<br />
it’s “my therapy. I enjoy bringing pleasure<br />
to people with my music.”<br />
connect: www.diegomondragon.com<br />
“<br />
When he was seven,<br />
he found a red and<br />
white record<br />
player in his dad’s<br />
closet along with a<br />
stack of Herb Alpert<br />
albums. He picked up<br />
his violin and began<br />
playing along, realizing<br />
he had an “ear”<br />
for music.<br />
100% of proceeds benefits former<br />
foster youth - Rancho Damacitas’ exclusive<br />
event, Intimate Evening, was<br />
a huge success. Guests provided rave<br />
reviews and looked forward to next<br />
year’s event. The event began with<br />
VIP transportation on the Dream, Hope,<br />
Inspire, Courage and Believe Shuttles<br />
provided by Stryder Transportation<br />
and Temecula Winery Transportation.<br />
Guests’ first stop was at Ponte Family<br />
Estate Winery where they were entertained<br />
with live music by Desert Rose<br />
and nibbled on gourmet appetizers and<br />
wine. Their next stop was at Peltzer<br />
Winery, where guests enjoyed a farm<br />
fresh dinner by Southfork Catering,<br />
wine and the beautiful music of local<br />
entertainer, Brian Stodart. The last<br />
stop on the adventure was Pechanga’s<br />
Eagles Nest, where guests had dessert,<br />
signature cocktails & were entertained<br />
by a private comedy show put on by<br />
Dustin Nickerson, 2015 finalist of San<br />
Diego’s Funniest People.<br />
One of the many highlights of the<br />
evening was the program hosted by Rob<br />
and Trish Shea, teachers in Temecula<br />
Valley Unified School District for the<br />
past 22 years and long-time advocates<br />
for foster youth. Rob and Trish shared<br />
the importance of programs that help<br />
former foster youth as they transition<br />
from foster care to adulthood. Trish<br />
shared passionately about how Rancho<br />
Damacitas programs offer transitional<br />
housing, college scholarships, employment<br />
readiness, and mentorships<br />
that help young adults with a history<br />
of child abuse move from dependency<br />
into independency. With 50% of former<br />
foster youth remaining homeless or<br />
unemployed after two years of leaving<br />
foster care, there is a great need for<br />
these programs.<br />
The event couldn’t have been a<br />
success without our generous sponsors<br />
including Pechanga Resort & Casino,<br />
Ponte Family Estate Winery, Peltzer<br />
Winery, Paradise Chevrolet Cadillac<br />
Buick GMC, Pacific Western Bank, The<br />
Humanity of Justice Foundation, Michael<br />
Brewer, Stryder Transportation,<br />
Wilson Creek Winery, Abbott, Bennett<br />
& Bennett, CR&R, Der Manouel Insurance<br />
Group, Temecula Winery Transportation,<br />
Valley Printing and Grape<br />
Escape Balloon Adventure.
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
29
THE VALLEY BUSINESS JOURNAL<br />
30 www.TheValleyBusinessJournal.com<br />
<strong>June</strong> <strong>2017</strong><br />
Celebrate the Beginning of Summer at the Night of the<br />
Luminaries Event at Rose Haven Garden<br />
The City of Temecula Community<br />
Services Department and the Temecula<br />
Valley Rose Society invite you to join<br />
us as we celebrate the beginning of<br />
Summer with the annual Night of the<br />
Luminaries at Rose Haven Garden on<br />
Saturday, <strong>June</strong> 24th from 7 pm to 10 pm.<br />
Everyone is invited to leisurely<br />
stroll through the fragrant gardens,<br />
decorate luminaries, and enjoy live<br />
music and refreshments. Kona Shaved<br />
Ice will cool off the crowd on this<br />
warm summer evening with their delicious<br />
shaved ice, free to the public<br />
while supplies last.<br />
The Temecula Valley Rose Society<br />
works tirelessly all year to<br />
maintain the grounds and make the<br />
gardens available for everyone to enjoy.<br />
Visitors at this magical event will<br />
enjoy the gentle aroma of the many<br />
rose varieties and plantings wafting<br />
through the warm summer air, and be<br />
entranced as the garden alights with<br />
the glow of hundreds of luminaries.<br />
This event is free to all who wish<br />
to participate.<br />
Rose Haven Garden is located at<br />
30592 Jedediah Smith Road, Temecula,<br />
CA 92592. There will be no<br />
parking at the event site itself. Free<br />
shuttle service to and from the event<br />
is available at the corner of Ynez and<br />
Santiago Roads.<br />
For more information about<br />
this event or others within the<br />
City of Temecula, call the Community<br />
Services Department at (951)<br />
694-6480.<br />
Murrieta Receives Special Award<br />
CONTINUED FROM PAGE 1<br />
Temecula’s 4th of July Parade Entry<br />
Applications Now Available<br />
The City of Temecula will be hosting<br />
the annual Temecula Community<br />
Pride 4th of July Parade on Tuesday,<br />
July 4th located in the heart of Old Town<br />
Temecula. Application for Parade Entry<br />
are available online for download at<br />
http://temeculaca.gov/4thofjuly.<br />
The application and fee deadline<br />
is Friday, <strong>June</strong> 3rd. Notifications of accepted<br />
applications will be sent on or before<br />
<strong>June</strong> 9th. All entries are encouraged<br />
to show patriotism by incorporating red,<br />
white, and blue colors and Community<br />
Pride theme onto the entry.<br />
For more information, please call<br />
the Community Services Department<br />
at (951) 694-6480.<br />
The special award reads: “for<br />
outstanding contribution to regional<br />
job growth by supporting U.S. exports<br />
and foreign direct investment”.<br />
International business advisor for<br />
Murrieta, Juha Kiesi, understands the<br />
importance of foreign direct investment.<br />
He joined with Finland based<br />
manufacturers to create his company,<br />
Yepzon, which helps locate children<br />
with Autism. Yepzon is just one example<br />
of a Murrieta based start-up<br />
born in the spirit of foreign direct<br />
investment.<br />
For more information, please contact<br />
Bruce Coleman, Economic Development<br />
Director at bcoleman@MurrietaCA.gov<br />
or Hildur Sam at hsam@<br />
MurrietaCA.gov<br />
Related links: “American Entrepreneurs expand<br />
overseas”:http://californiaceo.net/<br />
international-trade/<br />
“California Exporters seeing positive signs”<br />
http://californiaceo.net/california-exporters-seeing-positive-signs/
<strong>June</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
31<br />
Kelly Orchard Releases Her 2nd Book -<br />
‘Apple a Day’<br />
When you discover that your<br />
purpose is to grow, life takes on<br />
new meaning. Like tending a garden<br />
in each of the four seasons,<br />
your personal growth process needs<br />
nurturing to thrive. When you learn<br />
how to plant and tend these “seeds<br />
of growth,” they create potential for<br />
growth in your personal and professional<br />
life.<br />
Local speaker and author, Kelly<br />
Orchard’s ‘Apple a Day’ provides<br />
practical tools, daily morsels of wisdom<br />
along with journal pages for you<br />
to write your thoughts as you open<br />
your mind to change. Kelly offers<br />
four books, one for each season of<br />
growth, beginning with Spring Apple<br />
A Day.<br />
It’s available on Amazon:<br />
https://www.amazon.com/Kelly-Orchards-Apple-Day<br />
Nourishment/dp/1544125798/ref=tmm_<br />
pap_swatch_0?_encoding=UT-<br />
F8&qid=&sr=<br />
Printing and the Environment<br />
MARKETING<br />
by Tracey Papke<br />
The printing industry has worked<br />
very hard to remain environmentally<br />
conscience while producing top quality<br />
“green” products. Many programs<br />
have been put into place to support<br />
this effort.<br />
Much of the paper we use today<br />
comes from sustainable forests or tree<br />
farms. Trees are grown, harvested<br />
and replanted; similar to other crops,<br />
like wheat or corn. According to an<br />
article published in the Boston Globe<br />
in May of 2007, by Professor Edward<br />
Glaesner, “the print [industry] gives<br />
landowners a financial incentive to<br />
renew forests rather than convert them<br />
for other uses, such as agriculture or<br />
development.” The forest area in the<br />
U.S. increased by 14 million acres<br />
between 2007 and 2012. That’s the<br />
equivalent of 5,800 NFL football fields<br />
per day!<br />
According to the USDA report,<br />
2012 Forest Resource Tables, most<br />
pulpwood harvested in the U.S. (89%)<br />
comes from private land. Landowners<br />
receive income from the trees grown on<br />
their land. This is an important incentive<br />
to maintain, sustainably manage<br />
and renew this valuable resource.<br />
This is especially important where<br />
landowners are facing economic pressure<br />
to convert forestland to non-forest<br />
uses, such as residential housing, according<br />
to the World Business Council<br />
for Sustainable Development and<br />
NCASI. Continued use of paper and<br />
other wood products may therefore be<br />
a key factor in maintaining a forested<br />
landscape for future generations.<br />
The United States E.P.A. Office of<br />
Solid Waste reports that one third of the<br />
fiber used to make paper comes from<br />
wood chips and sawmill scraps; another<br />
third comes from recycled paper.<br />
According to the American Forest<br />
& Paper Association (AF & PA), there<br />
are 200 mills in the United States that<br />
use recovered fibers exclusively.<br />
87% of Americans have access<br />
to curbside or drop-off recycling programs.<br />
Because of their popularity<br />
currently 63% of all printed materials<br />
in the United States are recycled. That<br />
number is growing each year.<br />
The AF&PA have partnered with<br />
the EPA in an effort to grow the recycling<br />
programs in America. Recently,<br />
after reaching an annual recovery rate<br />
of 56% of all printed materials, the<br />
industry has raised the bar and set the<br />
goal at a very attainable 60%.<br />
Recycled paper is used to make<br />
everything from construction materials<br />
to consumer goods, and it can also be<br />
recycled more than one time.<br />
The goals have been set, the programs<br />
put in place, and the printing<br />
industry as a whole has embraced the<br />
idea of producing environmentally<br />
conscience products. See, a printer can<br />
be an environmentalist!<br />
Tracey Papke is the owner of Potamus<br />
Press, a commercial print shop that<br />
specializes in digital printing. For more<br />
information please visit www.potamuspress.com<br />
or call (951)693-2136<br />
Much of the paper we use today comes<br />
from sustainable forests or tree farms.<br />
Trees are grown, harvested and replanted;<br />
similar to other crops, like wheat or corn.
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
32 <strong>June</strong> <strong>2017</strong>