Amadeus Glorious Magazine Issue 03

FOOD FOR THE BRAIN INNOVATION
menu. Amadeus have long known the
importance of benefits of a healthy menu offer
for delegates and it was great to be awarded
recognition from a leading organisation in food
nutrition for that commitment.
During the process, it was essential to train
all the teams, from sales to front of house.
This investment in training makes sure they
understand the reasoning behind the principles
and they can then go on to inform clients and
delegates. By explaining exactly what the
benefits of the dishes are to the delegates’
cognitive function, they can learn how the food
can have a positive impact on concentration.
When assessing Amadeus, David noted that
“the team were knowledgeable and were able to
explain the health benefits of the menu with
myself and delegates”.
The conclusion from Food for the Brain
was a 96% score for all aspects of the assessment
criteria and score sheet. While an overall score of
75% or above is required for those operations
wishing to gain Food for the Brain accreditation,
this was surpassed by miles. The accreditation
included an assortment of criteria such as
menu analysis, ingredient provenance and
quality, provision of special diets, production
methods, staff training in nutrition and healthy
eating marketing.
Valuable feedback was received during the
audit from the Food for the Brain relationship
officer, who said they don’t usually record
The menu
provides a wide
range of flavours,
colours and textures
that reflect the
variety of nutrients
available
conversations with delegates or organisers
from an observed lunch, but did recall some
stand out quotes such as, “This is the best food
I’ve had in years at one of these events”, “I could
tell it was healthy, but it was really nice” and
“I often struggle to find something I can eat,
but this was lovely”.
Food for the Brain Foundation Chief
Executive Jenna Mosimann, said, “Food for
the Brain is delighted to award the ICC our
accreditation. This recognises that the ICC
offers nutritionally balanced menus that
support energy, concentration and
performance, and help promote better
mental and physical well-being.”
By approaching this process with enthusiasm
and understanding the importance of nutrition
in mental health and well-being, the initiative
shows how Amadeus and the ICC want to
ensure the F&B offer is the very best.
For the future, Amadeus plans to extend the
menu in line with the Food for the Brain
principles and allow more choice when catering
for events that last a couple of days.
The current ‘focus food’ menu pack not only
makes the mouth water but lets the organiser
know the nutritional benefits of the food and he
impact it will have on their delegates.
An effective event with catering that
supports mental health and well-being is
increasing in importance. Nutrition and
food, in particular nutrition is very high on
the delegates hierarchy of needs. Amadeus
consistently works to ensure we are meeting
the delegates requirements and the
accreditation emphasizes this commitment.
AMADEUSFOOD.CO.UK 21