A&NZ Bupa Awards Nominees 2017

NOMINEES | STRONG AND SUSTAINABLE PERFORMANCE
NOMINEES | STRONG AND SUSTAINABLE PERFORMANCE
Bupa Optical
Karen Makin
Ovidiu Chiuariu
Sue Cashen
Ali Tyson
Creation of a private labelling offering
The Visual family of contact lenses was created in
response to the need for a quality product at an
affordable and competitive price, available only from
Bupa Optical stores or Bupa online. The aim was to
fill a gap in the Bupa Optical product portfolio, create
a recurring revenue stream and improve profitability.
The range delivered embodies the latest in contact
lens technology, exceeds the optical requirements
of more than 90% of lens wearers, and is exclusive to
Bupa.
The Australian contact lens market has a low
penetration by global standards. Contact lenses
account for 20+% of eyewear sales globally, but only
6-7% in Australia. Bupa Optical outperforms the
national average with contact lenses accounting for
10-12% of eyewear sales.
Visual contact lenses were launched with a campaign
in October 2016. Within two months Visual had
become the highest-selling contact lens for Bupa
Optical, with sales continuing to strengthen. In
November 2016, Visual accounted for 6.5% of contact
lens sales and in March 2017 this figure has climbed to
14.5%. It is forecast that by December 2017 Visual will
account for 20% of contact lens sales.
Bupa Dental
Lucy Vadasz
Wendy Fairhead
Jo Kelton
Health Services - Rollout of Bupa Dental
In the first 12 months’ post-rebranding, Bupa Dental
practices have achieved an average 33% increase in
monthly revenue and an average 20% increase in monthly
EBIT. On average, the practices that were rebranded had
an increase of 95% in new patient numbers. The practices
have been working closely with our Optical, GP and Health
Insurance businesses to offer the benefit of One Bupa to
our customer.
The speed of delivery has been noteworthy with the
building/rebranding of 28 Bupa Dental sites in 2016
bringing the total in under two years to 37 Dental Clinics
at the end of 2016. The rollout was greater than one per
fortnight, comprising negotiations, build/fitout, practice
engagement, employee change management, marketing,
safety and compliance, as well as system/operational
changes.
Bupa Dental clinics are now open in QLD, SA, NSW, VIC and
TAS, with plans to continue the geographic spread through
the duration of 2017 and beyond.
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