how-to-launch-a-digital-product-business

HOW TO LAUNCH A DIGITAL PRODUCT BUSINESS
What's more, because ebooks usually contain actionable information and
advice, they are actually very easy to sell. Ebooks promise to make our
lives better by helping us to get richer, smarter or fitter, or by teaching
specific skills. This gives them a very clear 'value proposition' and a great
emotional hook – a fitness ebook is easy to sell as long as you focus on the
fact that it's going to make your readers succeed with the opposite sex, feel
confident and energetic and look amazing. Who wouldn't want that for $30?
On the downside, there are a lot of ebooks out there which means you'll be
going up against tough competition in a saturated marketplace.
Unfortunately, the quality of ebooks can vary greatly which means some
buyers aren't all that trusting of them.
Finally, to be successful an ebook really needs to offer something
genuinely useful and new. If you have a skill, then selling an ebook is great.
If you have some unique experience, then again ebooks are easy. If you
lack those things though, then you might struggle to fill all those pages.
Software
Software lies at the other end of the spectrum compared with ebooks.
Unlike ebooks, software is not 'easy' to create and will generally require at
least a fair amount of technical knowledge. There are 'app building'
programs out there but none of them will give you the control you need to
build something really unique, powerful and functional.
On the other hand though, creating software means fulfilling a specific
function that people will be looking for. And if you come up with something
new and fulfill a need/niche in the market, you can potentially be the first to
market with something new and thus have no competition. You'll also find
it's easier to generate buzz and media coverage for software versus yet
another ebook.
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