how-to-launch-a-digital-product-business
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
HOW TO LAUNCH A DIGITAL PRODUCT BUSINESS<br />
Chapter 5: Creating Your Offer<br />
Whatever you are selling and <strong>how</strong>ever you go about selling it, you are<br />
going <strong>to</strong> need <strong>to</strong> create a sales page. This is the web page that your<br />
cus<strong>to</strong>mers will see when they first discover your <strong>product</strong> and that will<br />
hopefully perform the task of encouraging them <strong>to</strong> buy. As a result, the<br />
main objective here is <strong>to</strong> be persuasive and <strong>to</strong> encourage people <strong>to</strong> want <strong>to</strong><br />
buy.<br />
The first and most important thing you need <strong>to</strong> get a handle on here is<br />
persuasive writing and <strong>how</strong> <strong>to</strong> go about getting someone <strong>to</strong> want <strong>to</strong> buy<br />
whatever it is you're selling…<br />
Copywriting And Persuasive Writing Basics<br />
The idea of persuasive writing is <strong>to</strong> take someone on a journey from never<br />
having heard of your <strong>product</strong>, <strong>to</strong> absolutely having <strong>to</strong> own it.<br />
This process is often described with the acronym 'AIDA' which stands for<br />
'Attention, Interest, Desire, Action'.<br />
In other words, the first and most important thing you need <strong>to</strong> do is <strong>to</strong> grab<br />
attention by using a bold opening statement and getting straight <strong>to</strong> the<br />
point. Remember that people are bombarded with marketing messages all<br />
the time and are generally in a big hurry most of the time. Your goal then is<br />
<strong>to</strong> get your text <strong>to</strong> leap out at them and really intrigue them so that they feel<br />
almost incapable of leaving without reading on.<br />
56