how-to-launch-a-digital-product-business
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HOW TO LAUNCH A DIGITAL PRODUCT BUSINESS<br />
To get the interest and desire working, you need <strong>to</strong> make sure that you<br />
focus on your value proposition. We've discussed this briefly before but it<br />
bears repeating. The point here is that you need <strong>to</strong> sell not just your<br />
<strong>product</strong>, but what your <strong>product</strong> can do for the person. A saying is that: 'you<br />
don't sell hats, you sell warm heads'. In other words, paint a picture for your<br />
reader and try <strong>to</strong> get them <strong>to</strong> really imagine <strong>how</strong> you are going <strong>to</strong> help them<br />
and where they could be if they bought your <strong>product</strong>.<br />
You can even look at this from a neurochemical point of view. The idea<br />
here is <strong>to</strong> stimulate the <strong>product</strong>ion of sero<strong>to</strong>nin – the desire hormone – as<br />
well as cortisol and norepinephrine – which regulate anxiety. Anxiety is<br />
important because it will encourage an impulsive action and get them <strong>to</strong><br />
buy now instead of going away <strong>to</strong> 'think about it'. Warn your buyers then<br />
about what could happen if they don't buy your <strong>product</strong> (they'll fail <strong>to</strong> make<br />
money/get in<strong>to</strong> shape) and tell them that your <strong>product</strong> is limited <strong>to</strong> only 100<br />
copies. This will create urgency.<br />
One good way <strong>to</strong> do all this is with a narrative. By writing in the form of a<br />
s<strong>to</strong>ry, you can get your readers <strong>to</strong> emotionally invest in what you're saying<br />
and this will help you <strong>to</strong> really sell the idea that your <strong>product</strong> can have an<br />
impact on their lives. If you're unsure of all this, you can of course<br />
outsource this job <strong>to</strong> a professional writer as well.<br />
Sales Page Design<br />
Finally, you have <strong>to</strong> ensure that the 'action' part of your plan doesn't fall<br />
through. This is why you need <strong>to</strong> make it as easy as possible for cus<strong>to</strong>mers<br />
<strong>to</strong> click buy, and using the right <strong>product</strong> management system and payment<br />
processor will help you <strong>to</strong> do this. Make sure your 'buy' but<strong>to</strong>n is big, red<br />
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