how-to-launch-a-digital-product-business
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HOW TO LAUNCH A DIGITAL PRODUCT BUSINESS<br />
Chapter 7: Ready, Set, Launch!<br />
Now you have your <strong>product</strong>, you have your landing page and you're ready<br />
<strong>to</strong> go with JVZoo! This is an exciting position <strong>to</strong> be in and you're probably<br />
eager <strong>to</strong> get going. But don't just leap in<strong>to</strong> it: it's crucial that you take some<br />
due care and attention prior <strong>to</strong> your <strong>launch</strong> in order <strong>to</strong> make the most of it<br />
and <strong>to</strong> generate some buzz.<br />
The Pre-Launch Phase: How To Build Buzz Around Your<br />
Product<br />
Before you <strong>launch</strong>, you might want <strong>to</strong> start building hype. If you have your<br />
own social media followers, your own website or blog or any other type of<br />
audience, then you can use these channels <strong>to</strong> get your existing fans<br />
excited for what you're about <strong>to</strong> <strong>launch</strong>. The sooner you start mentioning<br />
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