how-to-launch-a-digital-product-business

HOW TO LAUNCH A DIGITAL PRODUCT BUSINESS
Again, make sure your title really promotes your value proposition and
sounds unique and different. It's not enough just to write a basic overview
of a topic and expect it to sell – it won't. You need that 'X factor' or WOW
factor that would convince YOU to put down cash if you were a buyer.
A book called 'A Beginners Guide to Bodybuilding' simply will not sell.
Why? Because it's not exciting, it's not interesting and it doesn't sell the
vision. There are a million beginners' guides to bodybuilding. And as an
ebook, your buyers will know they're not getting anything that they couldn't
find themselves on Google. It's simply not enough.
However, a book called 'Cardio Acceleration: The Most Powerful Strategy
for Burning Fat and Building Muscle in Record Time' will sell. Why?
Because it clearly discusses something that readers might not know about,
it sells the vision and it sounds interesting. People see that title and they
visualize the ways it could help them and they imagine what it might be
about. That's how you choose an ebook title.
Do a little research to see what product titles were used for top selling
ebooks in your industry.
Production Values And Creating An Experience For Your
Readers
Production values are equally important. This means filling your book with
stunning images, great layouts and beautiful typefaces. You need to create
something here that will really be the 'whole package' so that your readers
feel like they're really getting value for money.
This is important because it will result in more good reviews and will mean
people are more likely to trust you when you come out with your next
product. What's more, when you believe in your product, so too will other
people.
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