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HOW TO LAUNCH A DIGITAL PRODUCT BUSINESS High Quality Camera If you are going in front of the camera, then you're going to need a high quality camera in order to record in high definition. This will make a huge difference so either invest in a good one. For starters, you could get away with a $100 webcam such as the Logitech range. The webcam on the left is a Logitech C920 which is a Full HD camera and takes high quality video. If you want to go a step further, you can invest in a DSLR camera such as a Canon 700D which is a high-end but entry level DSLR that does a great job of taking professional videos and photos. 48
HOW TO LAUNCH A DIGITAL PRODUCT BUSINESS Finally, you could always use your smartphone such as an iPhone or Android. Most smartphones these days record full HD video. There are also third-party apps that you can download to your phone which give you more options when recording video compared to the built-in video recorder on your smartphone. One example is called MoviePro. With MoviePro you can pause, select all sorts of resolutions and several focusing options. Microphone Also important is to get a mic. Poor sound quality can otherwise completely ruin the professionalism of your videos. 49
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