how-to-launch-a-digital-product-business
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HOW TO LAUNCH A DIGITAL PRODUCT BUSINESS<br />
Editing<br />
Editing will give your videos the extra professional sheen they need and will<br />
include things like cutting between different shots, adding effects and<br />
adding captions etc. The best editing software by far is Adobe Premier,<br />
while Adobe After Effects can help you <strong>to</strong> add the effects you want. This<br />
software is expensive but there's a month's free trial so if you work fast you<br />
won't need <strong>to</strong> pay. You can get the whole suite at<br />
www.adobe.com/creativecloud.<br />
What Kind of Videos Can You Shoot?<br />
Now that you’re all set with equipment and <strong>to</strong>ols, you’re ready <strong>to</strong> start<br />
creating your video <strong>product</strong>.<br />
The big question is, “What kind of videos can you shoot?”<br />
Here are some ideas <strong>to</strong> get you started:<br />
• Video diary style. You could record a behind-the-scenes of your<br />
<strong>business</strong> or life and package it in<strong>to</strong> one course.<br />
• Interviews. You can interview experts and public figures in your<br />
industry. This makes for great content.<br />
• Step-by-step/<strong>how</strong> <strong>to</strong> course. Hit the record but<strong>to</strong>n and s<strong>how</strong> your<br />
audience exactly <strong>how</strong> it’s done.<br />
• Create a 4-week coaching program. Each week you could prepare<br />
a video for the program.<br />
• Presentation. If you speak at conferences or run a workshop, why<br />
not package it in<strong>to</strong> a <strong>product</strong>? Even if you don’t speak, you could<br />
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