24.08.2017 Views

Maximum Yield's Industry News | January 2017

In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction. 3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry. Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better. Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __. Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there! It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.

In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction.
3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry.
Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better.
Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __.
Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there!
It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

MOVERS & Shakers<br />

“The best part of working<br />

at 3SI is receiving our<br />

Robbery Report emails,” says Lisa<br />

Moughan, 3SI’s global marketing communication<br />

manager. “What that means is that<br />

every time a 3SI tracking device is deployed by one of<br />

our customers in a robbery, we receive an email update telling<br />

us about the crime, the pursuit, the capture, and the recovery.<br />

It is so rewarding coming to work every day knowing that we are<br />

helping to make the world a safer place by catching criminals.”<br />

While the model for a lot of retailers<br />

is to use less cash and more card<br />

transactions, the CANNABIS INDUSTRY<br />

is still limited in those capabilities, so<br />

they still use a lot of cash.”<br />

3SI, founded 45 years ago in Pennsylvania, started out by<br />

supplying its trademarked SecurityPac dye pack products to<br />

financial institutions. From there, the company expanded to<br />

include GPS tracking and now serves retail markets and law<br />

enforcement agencies in addition to banks and credit unions.<br />

With the rise of legal cannabis-based businesses in the US<br />

and around the world, especially for retailers and commercial<br />

growers, 3SI’s products are the perfect fit to help protect what is<br />

still a largely cash-based industry.<br />

“We are spending a lot of time talking to people in the industry<br />

to better understand their security challenges and to understand<br />

the business processes they follow,” says Moughan. “It has been<br />

interesting to learn that they have many of the same concerns that<br />

our other retail customers have. One differentiator, though, is that<br />

this is a cash-based business. While the model for a lot of retailers<br />

is to use less cash and more card transactions, the cannabis<br />

industry is still limited in those capabilities, so they still use a lot<br />

of cash. Storing and moving large amounts of cash makes them an<br />

attractive target for criminals.”<br />

Moughan adds that 3SI continues to keep a dialogue open with<br />

retailers and growers to learn how to best prevent robberies.<br />

“We’ve learned that there are a lot of times when the product is<br />

vulnerable to robbery and we’ve been excited to learn that we<br />

have existing products that are perfect to protect product in these<br />

circumstances,” she says.<br />

With direct distribution throughout North America and Europe,<br />

and indirectly in 40 other countries, 3SI is considered the<br />

global leader in providing innovative solutions, professional<br />

service, and customer satisfaction. With a long list of employees<br />

who have chosen to stay for 20-plus years, the company<br />

has an internal saying of ‘3SI – ONE team,’ one that Moughan<br />

says the team takes to heart.<br />

“We take pride in knowing that our devices helped capture a<br />

criminal, especially ones that have been implicated in numerous<br />

other crimes,” says Moughan. “Taking serial and sometimes violent<br />

offenders off the street makes all of the hard work very worthwhile<br />

and we are looking forward to partnering with cannabis<br />

customers to find solutions to help them with security concerns.”<br />

50 <strong>January</strong> <strong>2017</strong> // <strong>Maximum</strong> <strong>Yield's</strong> <strong>Industry</strong> <strong>News</strong>

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!