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Maximum Yield's Industry News | January 2017

In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction. 3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry. Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better. Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __. Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there! It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.

In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction.
3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry.
Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better.
Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __.
Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there!
It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.

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Philanthropy Matters<br />

“<br />

Millennials are pushing<br />

every type of organization<br />

and business to make<br />

a social impact and be<br />

socially responsible.”<br />

Corporate giving is big philanthropic<br />

business. Last year more than $18.4<br />

billion was given to the non-profit and<br />

philanthropic sectors. Do you want to<br />

know one of the things I love most about<br />

what’s happening in the world of doing<br />

good? I like the fact that the old ways of<br />

doing things are going out the window.<br />

I like the fact that non-profits are not the<br />

only ones in the social good game. I like<br />

the fact that donors and Millennials are<br />

pushing every type of organization and<br />

business to make a social impact and be<br />

socially responsible.<br />

That’s good for the world, and humanity<br />

can use a lot of positive energy right<br />

now. It doesn’t matter if your business is<br />

a local pizza shop or you’re the CEO of a<br />

multi-national company worth billions<br />

of dollars. There are good reasons your<br />

company should align social good with<br />

your business strategy.<br />

Giving Back Improves Your<br />

Business’s Reputation<br />

Reputation is everything. It takes years<br />

to build and seconds to destroy in this<br />

transparent world. A day goes by in what<br />

seems like seconds and we’re living at<br />

warp speed. Technology has allowed for<br />

vast amounts of information to go around<br />

the world in moments.<br />

People know the good companies and the<br />

bad companies that don’t do anything for<br />

anyone else but their own pocket.<br />

Something that happens in one country<br />

is known in moments on the other<br />

side of the planet through social media<br />

platforms. What does that mean for your<br />

business? When a business does good,<br />

people know it. The community and<br />

customers are much more inclined to<br />

do business with a socially responsible<br />

company rather than one that is in it for<br />

profit only. Corporate philanthropy helps<br />

you raise your brand’s reputation.<br />

62 <strong>January</strong> <strong>2017</strong> // <strong>Maximum</strong> <strong>Yield's</strong> <strong>Industry</strong> <strong>News</strong>

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