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Maximum Yield's Industry News | January 2017

In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction. 3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry. Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better. Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __. Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there! It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.

In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction.
3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry.
Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better.
Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __.
Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there!
It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.

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THE ROLE OF A<br />

CANNABIS CONSULTANT<br />

An experienced and knowledgeable<br />

cannabis consultant will be able to<br />

help you at every step, from planning<br />

and licensing to hiring and training<br />

the right staff, ensuring consistent<br />

cultivation, and complying with state<br />

rules and regulations.<br />

The right cannabis consultant will<br />

bring a proven, turn-key business<br />

model to the table, enabling you to<br />

produce a quality product via costefficient<br />

production methods. The<br />

model should be risk-averse and reduce<br />

your overall exposure. It should also<br />

allow you to recoup your investment<br />

while continuing to be competitive in a<br />

quickly evolving marketplace.<br />

For current owners of a commercial<br />

cannabis enterprise, a consultant can<br />

play a key role in improving overall<br />

profitability. They should be able to<br />

customize a plan that aligns with<br />

your goals and meets your unique<br />

needs, helping you improve yields,<br />

consistency, quality, and efficiency.<br />

Below is a quick checklist of what<br />

it takes to open a fully compliant,<br />

medical and recreational cultivation<br />

and dispensary operation.<br />

Planning Your Operations<br />

• Business plan and financial guidance<br />

• State application support<br />

• Facility layout and design<br />

• Cannabis cultivation information<br />

• Operations planning<br />

• Hands-on cultivation training<br />

• Standard operating procedures<br />

Launching Your Business<br />

• Facility design and build-out<br />

• Guidance in hiring<br />

• Hands-on staff training<br />

• Employee documentation<br />

and handbooks<br />

• Inventory control<br />

• Daily operations best practices<br />

• Tips for managing a<br />

cash-only business<br />

• Security logistics<br />

• Daily procedures from open to close<br />

Ensuring Your Success<br />

• Hands-on staff training<br />

• Patient and customer record-keeping<br />

• Ongoing guidance and support<br />

CHOOSING THE RIGHT<br />

MARIJUANA CONSULTANT<br />

Let’s recap. You’re looking to grab your<br />

share of a lucrative emerging market.<br />

You now understand the need for a<br />

cannabis consultant, as well as what<br />

role you can expect them to play in your<br />

business. Now, here’s the most important<br />

part: finding a consultant you can trust.<br />

A consultant you can trust will help<br />

you make decisions that could have<br />

a dramatic effect on your business.<br />

Your first rule of thumb is to be wary of<br />

anyone that promises you the sun, moon,<br />

and stars. Just like any other business,<br />

a commercial cannabis enterprise takes<br />

work and focus. If their claims of easy<br />

money sound too good to be true, they<br />

probably are. Don’t fall for it. Along with<br />

being able to provide a solid plan and<br />

guidance through all the areas listed<br />

above, your cannabis consultant should<br />

possess the following:<br />

• A deep understanding of this<br />

emerging industry, including statespecific<br />

laws and regulations.<br />

• A proven track record and<br />

positive reputation, both in and<br />

outside of the industry.<br />

• The ability to deliver quantifiable<br />

results that meet or exceed<br />

original expectations.<br />

• A belief in open communication<br />

and a hands-on approach to<br />

partnering with you.<br />

Be sure to do your research, check<br />

references, and have a conversation<br />

with prospective consultants. Because<br />

you’re going to be working closely<br />

with them on a long-term basis, even<br />

personality and rapport should be<br />

factors in your decision.<br />

STARTING A<br />

SUCCESSFUL COMMERCIAL<br />

CANNABIS ENTERPRISE<br />

This is where Medicine Man<br />

Technologies, a full-service cannabis<br />

consultancy in Colorado, excels. As a<br />

publicly traded cannabis company,<br />

Calling it a<br />

“green rush” is an<br />

understatement,<br />

and there’s a lot<br />

of money to be<br />

made if a company<br />

can navigate an<br />

industry fraught<br />

with regulations<br />

and pitfalls.”<br />

we work with groups who have the<br />

resources, connections, and desires to<br />

enter the market but lack the technical<br />

expertise to plan, launch, and operate<br />

a successful and fully compliant<br />

commercial cannabis enterprise. We<br />

also offer services to help existing<br />

operators improve yields, consistency,<br />

quality, and efficiency.<br />

If you’re looking to break into the<br />

market, Medicine Man Technologies<br />

is here to guide you. Visit<br />

medicinemantechnologies.com<br />

for more information.<br />

<strong>Maximum</strong> <strong>Yield's</strong> <strong>Industry</strong> <strong>News</strong> // <strong>January</strong> <strong>2017</strong><br />

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