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Maximum Yield's Industry News | January 2017

In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction. 3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry. Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better. Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __. Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there! It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.

In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction.
3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry.
Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better.
Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __.
Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there!
It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.

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6 Steps to Get Your Dream Job<br />

It’s one thing to<br />

pitch yourself on a<br />

computer screen,<br />

quite another to<br />

do it in person.<br />

Unplug and<br />

get outside.<br />

Some of you are currently out of work.<br />

Others of you are already employed<br />

but want something better. It’s tough getting<br />

a new job either way—and sending<br />

out your resume just doesn’t cut it. Despite<br />

what it may seem, there are many people<br />

out there looking to hire, and I want to<br />

encourage you today that you can get any<br />

job you want, even if you are unemployed.<br />

I know all about the things most job<br />

seekers do wrong. Earlier this year I did a<br />

reality TV series on hiring people.<br />

I can assure you that most people<br />

don’t know these six tips to get hired<br />

in today’s marketplace:<br />

NEVER RELY ON RESUMES<br />

You should have a resume and you<br />

need to keep it current and show all of<br />

your accomplishments, but the resume<br />

isn’t going to land you your job. I don’t<br />

even look at someone’s resume at my<br />

company. The resume is about what you<br />

have done but all I care about is what<br />

you can do for me in the future. Businesses<br />

don’t hire a resume, they hire people<br />

that can help the company bring in more<br />

revenue. Never rely on a resume.<br />

STOP COUNTING ON RECRUITERS<br />

The truth is others shouldn’t need to<br />

get you your next job. Headhunters and<br />

recruiters are representing many people<br />

and they won’t present you better than<br />

you will. You need to have the mindset<br />

that you are the only one that will make<br />

this new job thing happen. Don’t leave it<br />

up to recruiters and pass the responsibility<br />

to them. You are dependent upon you.<br />

DON’T DEPEND ON THE<br />

HR DEPARTMENT<br />

Seek to bypass HR even though this is<br />

not politically correct. Your goal is to find<br />

out who knows the players in the company<br />

and get your story in front of the decision<br />

makers. HR are just the gatekeepers.<br />

It is the decision makers who have<br />

the most invested in moving the company<br />

forward. You want to get in front of them,<br />

not in front of HR. That said, treat the HR<br />

people like millionaires and you might<br />

get to the decision makers.<br />

QUIT LEANING ON THE INTERNET<br />

Too many people do all their job searching<br />

on social networking sites and while<br />

they may be a good place to get a date,<br />

it will not get you your dream job. Let the<br />

other 25 million people depend on the<br />

‘net’ while you get yourself physically in<br />

front of decision makers. It’s one thing<br />

to pitch yourself on a computer screen,<br />

quite another to do it in person. Unplug<br />

and get outside.<br />

GET GREAT AT SELLING<br />

Everything in life is a sale and everything<br />

you want is a commission. If you<br />

want a job, you will have to sell yourself.<br />

Never go into an interview like the<br />

majority do. They just are looking to be<br />

interviewed. You go in to sell yourself.<br />

70 <strong>January</strong> <strong>2017</strong> // <strong>Maximum</strong> <strong>Yield's</strong> <strong>Industry</strong> <strong>News</strong>

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