Maximum Yield's Industry News | January 2017
In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction. 3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry. Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better. Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __. Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there! It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.
In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction.
3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry.
Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better.
Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __.
Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there!
It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
And, if it’s good for the world, it helps<br />
them increase their brand’s reputation<br />
as a socially responsible company. If<br />
they can communicate that they care<br />
about the world and communities<br />
where they operate, more people will<br />
want to do business with them rather<br />
than their competitors.<br />
Business Philanthropy Helps<br />
Attract Talent<br />
People want to work for companies that<br />
deliver a good atmosphere for work. But,<br />
when they speak to their family and<br />
friends, they want to be proud of where<br />
they work. A business that invests time,<br />
talent, and treasure in its community allows<br />
these employees (who, by the way,<br />
are great brand ambassadors) to talk<br />
positively about the business.<br />
On your social media feeds, I’m sure<br />
you’ll see some of your family members,<br />
friends, or social media friends<br />
talk about and promote their company.<br />
They’re not doing that because anyone<br />
is paying them to do it. They’re<br />
posting and tweeting on their personal<br />
accounts because they genuinely<br />
want to share with others a good<br />
part of their lives—their work lives.<br />
They are talking about your brand,<br />
and this helps attract talent. When<br />
people see employees who are happy<br />
to work at your business because you<br />
demonstrate you care, it helps attract<br />
other talent.<br />
To learn about ways you can give<br />
back, check out Wayne Elsey’s free<br />
digital download: “Not Your Father’s<br />
Charity: How to Dominate Your Fundraising<br />
to Create Your Success.” You<br />
can find it at wayneelsey.com.<br />
Wayne Elsey, CEO of Wayne Elsey Enterprises,<br />
Funds2Orgs, str@tegic, and<br />
501C3U, has successfully led organizations<br />
in the for-profit, social enterprise,<br />
and non-profit sectors. Today he is a<br />
highly sought after public speaker and<br />
authority on topics related to leadership,<br />
branding, social activism, motivation,<br />
and community engagement.<br />
His network appearances include NBC<br />
Nightly <strong>News</strong>, Good Morning America,<br />
Today Show, and Fox <strong>News</strong>.<br />
“<br />
When people see<br />
employees who are<br />
happy to work at your<br />
business because you<br />
demonstrate you care, it<br />
helps attract other talent.”<br />
<strong>Maximum</strong> <strong>Yield's</strong> <strong>Industry</strong> <strong>News</strong> // <strong>January</strong> <strong>2017</strong><br />
65
Change language