Maximum Yield's Industry News | January 2017
In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction. 3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry. Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better. Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __. Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there! It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.
In this issue of Inews, we’re pleased to feature two companies taking advantage of an industry on the verge of major growth. One of our featured companies has been in business for 40 years while the other is a start-up looking to gain traction.
3SI Security built a name for itself protecting financial institutions from thieves intent on stealing their money. As it turns out, the company’s security expertise translates well to the cannabis industry. 3SI Security is a great example of adapting a product or service to a completely new industry.
Conversely, CannaRelief is a start-up company looking to fill a much-needed niche in the cannabis industry. The company is the result of some very forward-thinking people who anticipated the need for their product and bravely moved forward with that idea. Their timing couldn’t have been better.
Finally, Grow Green MI’s Anne Schultz arrived at the MJ Biz Conference and Expo in mid-November in Las Vegas armed with her reporter’s notebook, camera, and outgoing personality to provide us with some great photos and wrap-up of the expo. You can find her story and photos on page __.
Speaking of expos, the team here at Maximum Yield is excited to announce the launch of GROWX, our newly branded series of trade shows set to get underway in 2017. Along with having a cannabis component, GROWX will feature education, business, and networking components developed to bring the industry together. GROWX will make its debut June 3-4, 2017, at San Jose’s McEnery Convention Center. A second show is scheduled to take place at Detroit’s Cobo Center from Sept. 30-Oct. 1, 2017. Hope to see you there!
It is exciting times, to be sure, and we wish all of you a happy and prosperous new year. As always, thanks for reading Inews and if you have any questions feel free to contact us at editor@maximumyield.com.
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Philanthropy Matters<br />
Transparency and Honesty<br />
Are Key Drivers<br />
Many people thought the Mad Men<br />
series was great. But, friend, those days<br />
are over. The days where executives<br />
are sipping drinks in their offices and<br />
chasing their secretary are rightfully<br />
gone. That era was all about ad executives<br />
sitting around and figuring out how<br />
they were going to make you buy their<br />
product. That still happens today, but<br />
smart businesses know they have a high<br />
bar around transparency and honesty.<br />
Social media and new media have<br />
brought a lot of accountability to the<br />
business world. Corporate social<br />
responsibility helps drive home the<br />
point that you care about society as a<br />
whole. You respect the world you live<br />
in. You see your business as a contributing<br />
member of a whole network and<br />
global community. And, you believe<br />
in operating transparently and with<br />
honesty. You’re not cooking something<br />
up in the back room like in the old<br />
Mad Men days.<br />
“<br />
You believe in operating<br />
transparently and with<br />
honesty. You’re not<br />
cooking something up in<br />
the back room like in the<br />
old Mad Men days.”<br />
Corporate Social Responsibility<br />
Helps the Bottom Line<br />
Want to know the best way to increase<br />
sales? Show you care. Period. The<br />
world is dealing with a lot. There’s a<br />
lot of bad stuff happening in the world,<br />
but people are thirsting for leadership<br />
around positive things that help others<br />
and our planet.<br />
Everybody can do their part in helping<br />
their local community and the planet be<br />
a better place. Leading companies have<br />
taken a very active corporate social<br />
responsibility (CSR) stance: Nike, Virgin,<br />
FedEx, etc. There’s a simple reason<br />
for that. Their leadership around good<br />
CSR practices is good for the world.<br />
64 <strong>January</strong> <strong>2017</strong> // <strong>Maximum</strong> <strong>Yield's</strong> <strong>Industry</strong> <strong>News</strong>
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