Open Air Business August/September 2017
The UK's outdoor hospitality business magazine for function venues, glampsites, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glampsites, festivals and outdoor events
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Setting up<br />
a Glamping<br />
<strong>Business</strong>?<br />
Here’s some expert advice<br />
from Niche Brands<br />
There are so many things to think about<br />
when you’re starting a glamping business.<br />
For a start, what’s the accommodation<br />
to be – pods, yurts, bell tents, vintage<br />
caravans, shepherd huts? Who are you<br />
targeting? Are you a glamping venue for<br />
couples or families? Do you take dogs?<br />
What facilities are there? Do you offer meals<br />
or is it all self catering? Are there activities<br />
on site?<br />
There are so many options, but that’s<br />
where Niche Brands comes in - we’re<br />
glamping experts in marketing.<br />
We can help with all the questions you<br />
may have, such as, will you be exclusive<br />
hire, or open to everyone? Will your<br />
weekends be taken up with hen weekends<br />
or wedding bookings? Can your land<br />
accommodate extra marquees? Will you<br />
ADVERTORIAL<br />
host events and festivals? Are you yearround<br />
glamping or season only?<br />
And collaboration! Is there a farm shop<br />
that can offer local produce? Do your guests<br />
receive a discount at the local pub? Is there<br />
a place to hire bikes? How can you work with<br />
these local businesses to benefit the both<br />
of you? Do you take two nights maximum?<br />
What are you going to charge? What is the<br />
turnaround time? What do your interiors<br />
look like and what bedding will you use?<br />
What’s your style and unique look? What<br />
features in your glamping accommodation<br />
make you stand out? Will you take press<br />
reviews? This is our niche area, and we can<br />
get you in front of the right people and press<br />
to make your business shine.<br />
SHAPING SUCCESS<br />
There is so much to think about when<br />
running a glamping business, no matter<br />
what stage you’re at! These are the sort of<br />
questions a lot of our clients ask, and that’s<br />
why we’re here! We can help and advise on<br />
all these questions, because they are all<br />
integral to how your business operates, and<br />
ultimately will shape how successful it will<br />
be.<br />
At the heart of all this is how you promote<br />
your business, and this is what we specialise<br />
in. We utilise the answers to all these<br />
questions to shape your PR and marketing,<br />
and tell your story.<br />
PR, marketing, social media, and<br />
storytelling are an instrumental part of your<br />
business plan; they should not be a mere<br />
add on! When we look at your glamping<br />
business we bring your unique selling point<br />
to the fore through all types of media.<br />
If you’re interested in finding out more<br />
about glamping business advice, and PR,<br />
marketing, and social media strategies,<br />
then please do get in touch via press@<br />
nichebrands.co.uk<br />
HOLIDAY PARK INSURANCE<br />
Covering your park and your business<br />
Bespoke policies based on your holiday park<br />
requirements including new markets such<br />
as Glamping.<br />
Specialists in caravan, lodge and leisure home insurance..<br />
As well as insuring against damage to the material<br />
aspects of your business, Towergate can also provide<br />
<strong>Business</strong> Interruption cover, should your business<br />
be left unable to resume normal operations.<br />
Call 0344 892 1721<br />
to discuss your requirements and get a quote<br />
Towergate Insurance is a trading name of Towergate Underwriting Group Limited. Registered in England with company number 4043759. VAT Registration Number: 447284724. Registered Address: Towergate House, Eclipse Park, Sittingbourne<br />
Rd, Maidstone, Kent ME14 3EN. Authorised and regulated by the Financial Conduct Authority.
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