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BizBahrain November 2016

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Interview | Jewellery Arabia <strong>2016</strong><br />

Collectively, these groups reflect the very<br />

best manufacturing capabilities, design<br />

expertise and gemological resources that<br />

their respective countries have to offer.<br />

Joining international brands and<br />

national groups are a host of designers,<br />

retailers and manufacturers from all<br />

over the world, including a selection of<br />

Bahrain’s leading jewellers. To assist<br />

visitors with making informed buying<br />

choices, the world’s foremost authority<br />

on gemology the GIA (Gemmological<br />

Institute of America) will be offering<br />

complimentary seminars.<br />

Experienced GIA instructors will<br />

provide visitors with information on<br />

different facets of gems and jewellery.<br />

Topics include diamonds, coloured<br />

stones, pearls, how to read GIA grading<br />

reports and important tips when<br />

purchasing jewellery.<br />

For the 12th successive year, the<br />

“Middle East Jewellery of the Year<br />

Awards” will be held on the sidelines of<br />

the exhibition at the Ritz-Carlton Hotel<br />

on 21 <strong>November</strong> <strong>2016</strong>. The event will be<br />

hosted by MPP ME, publishers of the<br />

industry magazine title Arabian Watches<br />

and Jewellery (AWJ).<br />

The Awards are the culmination<br />

of an online public voting system and<br />

the analysis of an elite committee<br />

comprised of watch, jewellery and<br />

pen experts and shall reward the best<br />

brand performers across a variety of<br />

categories.<br />

Arabian Exhibition Management<br />

(AEM) WLL is a pioneer of professional<br />

exhibition organization in the Middle<br />

East, that has successfully staged<br />

Jewellery Arabia since its inception<br />

in 1992. CEO, Stephen C. Key talks to<br />

bizbahrain about the 25 th edition of the<br />

event.<br />

What new features can we expect from<br />

Jewellery Arabia this year?<br />

For <strong>2016</strong>, Jewellery Arabia will<br />

bring its best designs and finest trends<br />

ranging from finished jewellery, luxury<br />

timepieces, precious stones, objets d’art,<br />

clocks, fine writing instruments and<br />

many more. Jewellery Arabia <strong>2016</strong> will<br />

also have a fashion show and wedding<br />

exhibition spearheaded by the Bahrain<br />

Tourism and Exhibitions Authority<br />

(BTEA). The Authority’s objective is to<br />

promote Bahrain as a wedding tourism<br />

destination to other GCC states and<br />

India.<br />

What is the significance of the 25-year<br />

mark?<br />

A 25 th gala dinner anniversary will<br />

be held in conjunction with our partner,<br />

MPP Middle East LLC. It’ll be a great way<br />

of thanking all our exhibitors and the<br />

Government of Bahrain for all their years<br />

of support that has led to the continuous<br />

success of the Jewellery Arabia series.<br />

How has the event evolved over the<br />

years?<br />

Jewellery Arabia started from<br />

humble beginnings since 1992 where<br />

it occupied a quarter of the hall 1<br />

<strong>November</strong> <strong>2016</strong><br />

27

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