BizBahrain November 2016

Automotive
Hyundai Motor’s Brand
Climbs Latest Rankings
MAK Lubricants
New Hyundai Model
Released
Hyundai Motor achieved a top ranking
on the global level. It is the world’s
35th biggest brand, according to the
latest rankings published by global brand
specialists Interbrand, overtaking four
other renowned brands in the past year.
Despite yet another challenging year
for the automotive industry, Hyundai
Motor’s global brand value increased
11.1% to reach $12.55bn, securing its place
among the biggest brands on the planet.
The Korean company also moved up
one place to 6th in the global automotive
industry top 10 brands, ahead of Audi,
Volkswagen, Nissan and Porsche and
is the 4th most valuable high-volume
automotive brand.
Hyundai Motor maintained global
sales at five million units, helped by
successful launches of its Creta, Sonata
and Tucson models, while reinforcing
its Modern Premium brand philosophy
through increased differentiation between
the Hyundai and Genesis brand identities.
The Hyundai Motor brand is set to achieve
even greater heights with electrified IONIQ
models, high-performance Hyundai N cars
and future-mobility focused Project IONIQ
moving the brand into new automotive
spaces.
Wonhong Cho, Executive Vice
President of Hyundai Motor Company,
said: “The car-ownership model may
become obsolete within a matter of years,
therefore we simply can’t limit our vision
to eco-friendly vehicles. To maintain our
rate of growth as a global brand we must
rethink the traditional business model and
not just see ourselves as a transportation
company, but also a mobility service
provider. With Project IONIQ we will
address this new paradigm and further
Hyundai Motor’s standing as one of the
world’s most valuable brands.”
Bharat Petroleum Corporation Ltd
(BPCL) is India`s 2nd largest Oil & Gas
marketing company with turnover of over
US$ 39.65bn in 2015-16.
BPCL`s flagship brand - MAK
Lubricants is one of the fastest growing
brands in its category and has a wide
range of products for the automotive and
industrial segments. MAK Lubricants
are sold through an elaborate network
comprising of BPCL’s Retail Outlets (Petrol
Pumps) across India, Distributors, High
street shops, Vehicle service centers and
Auto workshops. MAK also reaches out
to core sectors like Coal, Power, Cement,
Steel, Engineering, Construction and
Infrastructure and also supplies lubricants
to Institutional departments like Indian
Railways and Ministry of Defense.
BPCL’s Mumbai Refinery produces
the Best-In-Class Group II + & Group III
Base Oil - the main ingredients for the
premium quality of Lubricants. Offering
lubes blended with world-class additives
in three blending plants across India, MAK
has over 350 SKUs of superior quality
lubricants, greases and specialty oils
offered in different pack sizes from 20
ml to 210 lts. Constant innovations with
new oil formulations and introduction
of Lubricants meeting the specific
requirements of customers has been the
success score for the brand in one of the
most competitive sectors in the Petroleum
Industry.
MAK`s Automotive product portfolio
comprises very robust (mineral &
Synthetic oil) based range of Engine Oils,
Gear Oils, Transmissions Oils, Greases and
Specialties meeting ACEA, API, JASO and
ILSAC International standards thereby
ensuring higher technical performance.
Bahrain Commercial Services Co.
is the authorized distributors for MAK
lubricants in Bahrain and sell wide range
of lubricants for automotive and industrial
applications. For details contact 17 87 93
94 / 3350 0064
Hyundai is promising to bring
motorsport-bred excitement to the
showroom, as it progressively reveals
more of its plans for the company’s new
‘N’ sub-brand of performance models.
With its latest high-performance N
concept unleashed at the 2016 Paris
Motor Show, the Hyundai RN30, Hyundai
created a racing machine developed
to deliver passion and pleasure on the
track for everybody. While the RN30 is a
showpiece for what Hyundai can achieve,
it also offers an insight into some of the
technology that can be expected as part
of the first N model, currently under
development.
Based on the New Generation Hyundai
i30, the RN30 was developed in close
collaboration with Hyundai Motorsport
(HMSG), Hyundai Motor Europe Technical
Center (HMETC) and Hyundai Motor’s
Performance Development & High
Performance Vehicle Division. The
striking concept is distinguished by
its purposeful aerodynamic design
and specialized high-performance
technologies that deliver thrilling highspeed
driving.
Albert Biermann, Head of Vehicle
Test & High Performance Development for
Hyundai Motor said; “RN30 embodies the
concept of a strong, high-performance car
that brings dynamic, sporty driving. Soon
to evolve into our first N model, the RN30
is inspired by our passion to provide a
high-performance car that everybody can
enjoy effortlessly. We have drawn on our
technological expertise - honed through
our motorsport successes - to deliver
emotional delight through an engaging
blend of performance and control, the goal
Hyundai’s N strives to achieve in future
performance models.”
Hyundai N was launched at the
Frankfurt Motor Show in September 2015.
November 2016
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