Magazine disruption

HERCANBERRA.COM.AU
"IN JUST FIVE YEARS MORE THAN
10,000 PEOPLE HAVE ATTENDED
ONE OR NUMEROUS SHOWS."
“We have worked to set the scene the
minute you walk through the door—a lot
of food and drink, media, makeup and
hair activations. That initial buzz when
you arrive is so important.’’
The team’s refusal to deviate from two
shows a night over three nights, or the
September timing of the event—which
falls over a long weekend—is testament
to their long-term vision for FASHFEST.
“We have always tried to focus on the
bigger picture and we simply have to
get Canberra on the calendar along
with the other shows taking place
around the country. We will get there,”
says Clint.
He describes FASHFEST as a labour
of love rather than a money-spinning
event. Just yet. Clint notes that in just
five years more than 10,000 people
have attended one or numerous
shows—including a contingent of
interstate visitors.
“This year year we have been able to
raise the bar for quality of design again."
Meanwhile Clint’s Salvation Army
roots—his parents were both ministers
and his now sits on the Salvos board—
have inspired a left-of-field show
featuring fashion reinvention and serious
eco chic, presented by Salvos Stores.
Called “Revived” and curated by eco
stylist Faye De Lanty, the show promises
to upturn conventional perceptions of
what constitutes trash and second-hand
clothing. It’s a first for FASHFEST.
But it doesn’t mean that all the beautiful
dresses won’t be out in force.
CHARLY THORN’S CREATIONS are
so mind-blowing, she is squeezing in
FASHFEST around stints at both Los
Angeles and Vancouver Fashion Weeks.
The invitation to head to Canada
came in the mail just weeks after the
18-year-old Cooma resident received a
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