FALL 2017

124
THE DISTRIBUTOR’S LINK
JOE DYSART COOL NEW VIDEO MARKETING TOOLS FOR FASTENER DISTRIBUTORS from page 12
¤ VideoScribe ($12/month) (www.videoscribe.co).
Instead of spending hours trying to animate a still image
you have, Videoscribe does all the animating for you.
Indeed, any image you place on its VideoScribe’s canvas
is instantly animated. And you can finish your video
project with other tools in Videoscribe’s arsenal, including
voice-over recording, soundtracks, and calls-to-action
elements.
¤ Microsoft Video Indexer (free) (www.azure.
microsoft.com/en-us/blog/introducing-video-indexer-acloud-service-to-unlock-insightsfrom-your-videos).
A work-inprogress,
Video Indexer is
designed to automatically analyze
your video library, and make it
instantly searchable.
With Video Indexer, fastener
distributors can use a few
keywords to find videos in your
video library of certain words
spoken in a video, images of
a certain person, images of
two people who have appeared
together, etc.
The analytics are not perfect
yet. And you’ll need a IT person
to get it working for you. But
this is a tool -- part of Microsoft
Cognitive Services (www.azure.
microsoft.com/en-us/services/cognitive-services) -- well
worth monitoring.
¤ GoAnimate (starts at $39/month) (www.goanimate.
com). This is a perfect program for fastener distribution
marketers looking to tell a story with animated characters.
Enabling you to create animated videos with simple dragand-drop
tools (think colorforms on steroids), GoAnimate, the
program can automatically sync narration to go along with the
animated characters you pick for your video.
GoAnimate also has access to tens of thousands
of animatable images that can be used in hundreds of
industries and occupations. And it also offers you the
ability to import your own audio, image and video. For an
ABOVE: STORIESADS.COM IS SPECIFICALLY DESIGNED
TO MAKE PRODUCING VIDEOS FOR DISTRIBUTION ON
INSTAGRAM A SNAP.
BELOW: POWTOON IS ONE OF A NUMBER OF ONLINE APPS
YOU CAN USE TO ANIMATE YOUR VIDEOS.
in-depth look on how the program works, check out Go
Animate’s YouTube Tutorials (www.youtube.com/user/
GoAnimate).
Similar animation products include: PowToon
(www.powtoon.com), Animaker (www.animaker.com),
Animatron (www.animatron.com), Moovly (www.moovly.
com), Renderforest (www.renderforest.com), Google
Web Designer (www.google.com/webdesigner) and
Explee (www.explee.com).
¤ StoriesAds.com (contact for pricing) (www.
storiesads.com). If you’re having
trouble getting videos up on
Instagram, StoriesAds.com can
help. It’s specifically designed
to make producing videos for
distribution on Instagram a snap,
and is equipped with easy-to-use
drag-and-drop tools.
¤ Avid Media Composer
First (free) (www.avid.com).
Available June 2017, AMC First
is the lite version of the already
existing -- and extremely high
powered video editor -- Avid Media
Composer. It’s a tool regularly
used by TV shows and other video
producers in Hollywood.
The lite version is still plenty
powerful, featuring four video
tracks fastener distributors can play with, along with
eight audio tracks, and a host of built-in visual effects,
transitions, color correction presets and titling templates
Essentially, the lite version is designed to enable you
to quickly cut together layers of video, dialog, music and
sound effects to produce captivating, professional-quality
video content.
“I’ve worked with other tools, but Avid’s model is the
most efficient by far,” says Stuart Bass, a video editor
at “The Office,” “Arrested Development,” and other TV
shows. “Learning Avid’s industry-standard tools has been
essential in making me the successful editor that I am
today.”
CONTINUED ON PAGE 180