FALL 2017

12
THE DISTRIBUTOR’S LINK
Joe Dysart
Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks,
California. A journalist for 20 years, his articles have appeared in more than 40
publications, including The New York Times and The Financial Times of London.
During the past decade, his work has focused exclusively on ecommerce.
Telephone: 631-256-6602; web: www.joedysart.com; email: joe@joedysart.com.
COOL NEW VIDEO MARKETING TOOLS
FOR FASTENER DISTRIBUTORS
With more than 1 billion users on YouTube now --
according to the company’s statistic page (www.youtube.
com/yt/press/statistics.html) - upping your game on video
marketing has never been more important.
“Today, there are more than 7 billion
videos watched every day on Facebook
and YouTube,” says Brad Jefferson, CEO
of Animoto (www.animoto.com), an online
video creation service. “This represents
one of the biggest marketing opportunities
in a long time.”
Fortunately, there has been onslaught
of new video marketing tools cropping up on
the market, which can ensure your fastener
distribution business will stay a step ahead
of the competition when it comes to dazzling
current and prospective customers.
Here’s a representative
sampling of some of the
newest and most innovative
tools:
¤ Windows Story Remix
(free) (www.youtube.com/watch?
v=kh0be6z-Zl8). Promised for
release late in 2017, Remix will be
one of the first video editing tools
driven by artificial intelligence.
With Remix, you can create a video from scratch, or
you can tap its AI tools to have it create a video for you.
Essentially, the tool is designed to sense the kind of video
you want after you input raw video, still photographs,
animations, soundtrack and the like.
CONTRIBUTOR ARTICLE
MICROSOFT CEO SATYA NADELLA IS
PROMISING TO ROLL OUT ONE OF THE
FIRST VIDEO EDITING TOOLS DRIVEN BY
ARTIFICIAL INTELLIGENCE BEFORE THE
CLOSE OF 2017.
AVID BEGAN OFFERING A FREE, LITE VERSION OF ITS AVID
MEDIA COMPOSER -- REGULARLY USED BY NATIONAL NEWS
OUTLETS AND TV STUDIOS IN HOLLYWOOD -- THIS SUMMER.
After you’ve dropped in all you raw media, Remix
automatically whips-up a finished video, which you can
use as is -- or tweak with its editing tools.
AI perks with the program include the ability to signal
to Remix who you want the star of the
video to be, Remix’s ability to create video
cuts designed to match the beat of any
song you include as a song track.
Story Remix also has pen and ink
support. So you can handwrite a message
over your video, or doodle over it.
And it offers collaboration tools, which
allow a number of users to work on a
video together.
Remix is slated to pop-up as a Windows
app in the Windows store late in 2017,
and will also be available on iOS and
Android.
¤ Whochit (contact for
pricing) (www.wochit.com). This
is a video editing solution for
fastener distributors with an
interesting spin: Simply feed
Wochit an article or other piece of
text, and it will automatically roam
the Web to find licensed photos,
videos and graphics that go along
with that text.
Currently used by a number of global news outlets to
quickly generate videos from their articles, Whocit also
offers a drag-and-drop canvas you can use to quickly drop
in the photos, videos and other graphics it finds, so you
can finish a video in record time.
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