Viva Brighton Issue #56 October 2017

DESIGN
...................................
Cook Chick
‘The anything-goes era of branding’
Lee Cook and Sally Chick have worked in packaging
design since the days alcopops were cool.
They each worked for major design agencies
on rebrands for the likes of Gordon’s Gin and
Drambuie, then they got together, started a family,
moved to Brighton and set up Cook Chick, their
own boutique agency, in 2005.
Lee and Sally continue to produce some of the
most desirable packaging in the drinks business.
Their portfolio includes Adnams, Thatchers, Dark
Star, the D&AD Award-winning Da Luca wines,
as well as iconic designs for body-and-hair-care
brands Original Source and Charles Worthington.
They employ a small team at their Brighton studio,
a converted garage on Brunswick Row, and are
clearly excited by the raft of opportunities being
presented by the Sussex wine industry.
It couldn’t be a better time to work in their specialism,
as the growth in English wines, spirits and
craft brewing shows no sign of being contained.
Cook Chick have already produced packaging for
Sussex-based Hoffmann and Rathbone, Mountfield
Winery and Albourne Estate, for whom they
commissioned local illustrators to create images of
South Downs flora and fauna. And there is more in
the pipeline.
“It’s great for us,” Lee tells me. “We’re into an anything-goes
era with branding now… it’s far more
open. While ten years ago the average drinker
might be reticent to risk £4 on an unknown brand
....58....