UPCMP Process Document_Final-1-min

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16 OPERATIONAL STRATEGIES Identification of Target Women The most fundamental activity for UPCMP is to continuously work to identify target women (pregnant, recently delivered or mothers of children aged 0-2 years). The introduction of Dayara Mapping has been especially helpful in accelerating this process. The unique method encourages SHG members to visit at least five households in their neighbourhood to identify target women and accordingly report back to the SHG with a list. After compiling the collective lists of target women within the SHG, the concerned MS then shares it with AAA at the VO level. With an average of 10-20 members per group, the method has the potential to cover over 50 households. Community Mobilization & Demand Creation 1 2 3 In a large-scale project, it is especially difficult to sustain outreach to communities with messages that are standardized, accurate and effective. UPCMP has therefore carried out a range of strategic mobilization activities, relevant to every stage of the process. From initial invitations to attend general body meetings and events with local health workers to periodic health video screenings and awareness campaigns, activities are designed to provide as many opportunities to engage target women as possible. With increased exposure to interventions, the aim is inspire collective action for women to demand quality health services and improved access. Interaction with Target Women During Meetings Iterative interactions with target women take place during SHG and VO meetings to increase awareness and identify danger signs among the pregnant women and newborns. Meetings focus on sharing messages, which promote safe health practices, such as Kangaroo Mother Care (KMC) or Skin-to-Skin thermal care, exclusive breastfeeding and clean cord care. In addition, meetings provide immediate assistance to target women for preparing a complication readiness plan. Backed by SHG and VO support, women are able to seek out services and additional information with confidence and authority. Dayara Mapping enables early identification of target women within communities and allows for opportunities to build relationships with target women and their household influencers to promote healthy behaviors and improve family health outcomes. Results indicate a major consolidation of efforts, in which the initiation of Dayara Mapping along with the MS strategy has greatly accelerated the mobilization process.
17 Attach a SHG Member to Target Women 4 5 When a target woman is identified (either through Dayara Mapping or otherwise), designated MS or ISC simultaneously work to link her with a SHG member for continuous support. This connection aims to reinforce health messages as well as provide emotional and social support to the women before, during and after pregnancy. The SHG member is responsible for facilitating increased uptake of antenatal care (ANC) and postnatal care (PNC) services; providing basic health and nutrition advice; and ensuring that the mother, newborn and family influencers are connected to the health information pipeline. Home Visit to Recently Delivered Women Postnatal home visits to SHG and non-SHG women are critical to UPCMP in reinforcing the use of best practices in RMNCH. As a mandate of the project, home visitations with an ASHA are conducted on the first, third and seventh day after delivery. This is to order to ensure the initiation of breastfeeding, Skin-to-Skin thermal care and to also offer additional counselling and sensitive support. Recorded on a monthly basis at the VO level, home visits not only indicate the efficacy of health layering, but also attest to the successful diffusion of information beyond the SHG fold. TRAINING RESOURCES Posters Posters on issues help participants to easily understand and identify issues, such as danger signs during pregnancy Flash Cards Flash Cards are extremely useful during group exercises to help participants clearly identify and collectively discuss Pocket Chart Pocket charts offer participants a chance to learn about issues by sorting ‘good’ and ‘bad’ behaviors displayed on cards Fact Sheets Region-specific fact sheets provide detailed information on SHG membership, maturity and geographic coverage Mapping Checklist Check-lists at the VO level encourage members to collectively identify health facilities in each village KMC Video The short narrative of a recently delivered woman highlights the benefits of Kangaroo Mother Care to enhance knowledge Visual Mapping Encourages the use of pictures and embraces an individual’s memory power to replicate models for imparting knowledge
Page 1 and 2: 1 UTTAR PRADESH COMMUNITY MOBILISAT
Page 3 and 4: 3 ABOUT RGMVP Rajiv Gandhi Mahila V
Page 5 and 6: 5 INTRODUCTION Maternal health is c
Page 7 and 8: 7 Addressing The Problem In this co
Page 9 and 10: 9 Service Delivery System These com
Page 11 and 12: 11 UPCM - THE PROJECT Project Goal:
Page 13 and 14: 13 UPCM STRATEGIC FRAMEWORK VISION
Page 15: 15 RGMVP Health Mobilizers RGMVP ha
Page 19 and 20: 19 FOCUS AREAS CELEBRATE Village Ba
Page 21 and 22: 21 Training Of Trainers As a contin
Page 23 and 24: 23 Demand-Supply Linkages & Interac
Page 25 and 26: 25 Advice Networks UPCMP has seen a
Page 27 and 28: 27 Field Learning Visits UTTAR PRAD
Page 29 and 30: 29 INTERNAL SURVEY: LQAS Accessed M
Page 31 and 32: 31 LESSONS FOR THE FUTURE Health Be
Page 33 and 34: 33 PARTNER ORGANIZATIONS Bill & Mel
Page 35: “STRENGTH DOES NOT COME FROM PHYS

UPCMP Process Document_Final-1-min

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