UPCMP Process Document_Final-1-min
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7<br />
Addressing The Problem<br />
In this context, RGMVP launched the Uttar Pradesh Community Mobilization<br />
Project (<strong>UPCMP</strong>) alongside a consortium of development practitioners,<br />
action-oriented researchers and behavior change experts to pilot and evaluate<br />
a unique model through social platforms. Partners include the Public Health<br />
Foundation of India (PHFI), Community Empowerment Lab (CEL), Population<br />
Council (PC) and the Centre for Global Health and Development (CGHD)<br />
at Boston University. With the generous support from the Bill and Melinda<br />
Gates Foundation, the project has revealed a promising, institutionalized and<br />
scalable social platform through which maternal, neonatal and child health<br />
interventions may be built upon.<br />
<strong>Process</strong> <strong>Document</strong> Objectives<br />
The present document seeks to capture the design and processes under<br />
<strong>UPCMP</strong> and articulate the deeper insights and explanations as to why and<br />
how positive results were achieved. It reflects on the various kinds of capacity<br />
building and health mobilization activities carried out, the process underlying<br />
these activities and the roles and responsibilities of individuals and groups to<br />
sustain the process. We hope to educate others about RGMVP and explain<br />
how it has innovated the conventional SHG model to expand and leverage<br />
its scope from mere micro-finance linked groups to vibrant and inclusive<br />
leadership building platforms with strong potential to impact family health<br />
outcomes at scale.<br />
1 UNICEF (2009). The State of the World’s Children:<br />
Maternal and Newborn Health.<br />
2 Ibid<br />
3 Registrar General of India (2016). SRS Survey 2014.<br />
4 Save the Children (2010). A Fair Chance at Life: Why<br />
Equity Matters for Child Mortality.<br />
5 Jenny Ruducha et al (2016). Who’s Advice Should I<br />
take? A Qualitative Study of Community Strengthening<br />
and Health Message Delivery in Rural UP. BU Centre<br />
for Global Health and Development.<br />
6 Population Council. Shaping Demand and Practices<br />
to Improve Family Health Outcomes: Designing a<br />
Behavior Change Communication Strategy in India.<br />
Uttar Pradesh ed. Vol. 1: Sage, 2012. Print.<br />
6 Population Council. Shaping Demand and Practices<br />
to Improve Family Health Outcomes: Designing a<br />
Behavior Change Communication Strategy in India.<br />
Uttar Pradesh ed. Vol. 1: Sage, 2012. Print.<br />
7 Howard-Grabman, Lisa et al. (2007). Demystifying<br />
Community Mobilization: An Effective Strategy to<br />
Improve Maternal and Newborn Health.