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7<br />

Addressing The Problem<br />

In this context, RGMVP launched the Uttar Pradesh Community Mobilization<br />

Project (<strong>UPCMP</strong>) alongside a consortium of development practitioners,<br />

action-oriented researchers and behavior change experts to pilot and evaluate<br />

a unique model through social platforms. Partners include the Public Health<br />

Foundation of India (PHFI), Community Empowerment Lab (CEL), Population<br />

Council (PC) and the Centre for Global Health and Development (CGHD)<br />

at Boston University. With the generous support from the Bill and Melinda<br />

Gates Foundation, the project has revealed a promising, institutionalized and<br />

scalable social platform through which maternal, neonatal and child health<br />

interventions may be built upon.<br />

<strong>Process</strong> <strong>Document</strong> Objectives<br />

The present document seeks to capture the design and processes under<br />

<strong>UPCMP</strong> and articulate the deeper insights and explanations as to why and<br />

how positive results were achieved. It reflects on the various kinds of capacity<br />

building and health mobilization activities carried out, the process underlying<br />

these activities and the roles and responsibilities of individuals and groups to<br />

sustain the process. We hope to educate others about RGMVP and explain<br />

how it has innovated the conventional SHG model to expand and leverage<br />

its scope from mere micro-finance linked groups to vibrant and inclusive<br />

leadership building platforms with strong potential to impact family health<br />

outcomes at scale.<br />

1 UNICEF (2009). The State of the World’s Children:<br />

Maternal and Newborn Health.<br />

2 Ibid<br />

3 Registrar General of India (2016). SRS Survey 2014.<br />

4 Save the Children (2010). A Fair Chance at Life: Why<br />

Equity Matters for Child Mortality.<br />

5 Jenny Ruducha et al (2016). Who’s Advice Should I<br />

take? A Qualitative Study of Community Strengthening<br />

and Health Message Delivery in Rural UP. BU Centre<br />

for Global Health and Development.<br />

6 Population Council. Shaping Demand and Practices<br />

to Improve Family Health Outcomes: Designing a<br />

Behavior Change Communication Strategy in India.<br />

Uttar Pradesh ed. Vol. 1: Sage, 2012. Print.<br />

6 Population Council. Shaping Demand and Practices<br />

to Improve Family Health Outcomes: Designing a<br />

Behavior Change Communication Strategy in India.<br />

Uttar Pradesh ed. Vol. 1: Sage, 2012. Print.<br />

7 Howard-Grabman, Lisa et al. (2007). Demystifying<br />

Community Mobilization: An Effective Strategy to<br />

Improve Maternal and Newborn Health.

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