UPCMP Process Document_Final-1-min

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18 HEALTH MOBILIZATION ACTIVITIES INVITE WATCH MEET Welcome/Congratulations Letters As part of the mobilization strategy, official “Welcome” or “Congratulations” letters (‘Badhai/ Subhkmana Sandesh’) from the VO are handdelivered to the identified pregnant or recently delivered women. These letters helps to break the ice with the women and provides an opportunity to cordially invite them to attend a SHG meeting for discussions on health. The gesture not only allows for an emotional connection, but also encourages women to ask immediate questions and testifies to the support from the VO. The letters also contain valuable heath tips, which benefit the entire family. Health Video Screenings Also as part of the strategy, health video screenings are organized to educate women and their families about maternal, neonatal and child health. These screenings have proven to be a powerful medium for diffusing health messages at scale. Audiovisual instantly engages one’s curiosity, overcomes obstacles of illiteracy and most importantly, merges key messages with a relatable cultural narrative. In rural areas where oral traditions dominate, health video screenings show every sign of being able to enhance community health knowledge and encourage positive decision-making. Community Meetings ‘Aam Sabha’, ‘Purva’ (hamlet) and Night meetings are critical for community mobilization and the widespread diffusion of health messages. Meetings are held in every local governing body or Gram Panchayat (GP), and are organized and facilitated by RGMVP ISC to ensure and maximize attendance. Participants include SHG members, non-SHG members and AAA as well as the village head or Pradhan. Discussion topics cover core beliefs and strategies, rights-based entitlements, and various health messages and information about linkages with government services and facilities. Additional leaflets and IEC material, including the monthly newsletter ‘Samara Sangathan’ is distributed as a way to connect with target women and bring them under the fold. Small, easy-to-use and PICO projectors have enabled smooth operating for ISC, creating a sustainable method for information sharing across the project area. ‘Aam Sabha’ (general body SHG meetings) have an especially high impact, as they offer a collective learning experience where a maximum number of people can attend.
19 FOCUS AREAS CELEBRATE Village Baby Showers ‘Goadh Bharai’ (Baby Shower) events, traditionally held among family and friends to celebrate a woman’s pregnancy, have been transformed under UPCMP to impact entire communities. MS’s and other trained community leaders have utilized these occasions as opportunities to engage directly with pregnant women and their families to spread critical health messages and provide access to vaccination and nutritional information, care and services. AAA as well as the village Pradhan can attend the events and collectively work together to establish linkages and encourage behavior change. A plate of essential food groups along with iron tablets is a typical gift for expecting mothers, setting in motion a chain of healthy habits for themselves and their baby. CONNECT Village Health & Nutrition Day Village Health and Nutrition Day (VHND) is an important point of convergence for UPCMP, interfacing between target women and the health system. ISC, MS and the VO work in tandem with AAA and PRIs to organize subsequent events. This helps to optimize results and ensure the attendance of target women. On the VHND, women can interact freely with the AAA and obtain basic services, like vaccinations and iron tablets, and important health information. VHNDs also provide on-site counselling and support for creating demands for better health services. The coordination between MS, ISC, AAA and PRI representatives in arranging VHNDs can bring about dramatic changes in the way people perceive health and health care practices. Maternal Health • Antenatal Care Practices • Women’s Contact with AAA & SHG During Pregnancy • Complication of Delivery Preparedness • Institutional Delivery • Postnatal Stay at Facility • Knowledge of Pregnancy Danger Signs • Uptake of IFA Tablets • Complications During or After Delivery • Postnatal Care for Mothers • Family Planning i.e. Birth Spacing Newborn & Child Health • Initiation of Breastfeeding • Kangaroo Mother Care & Delayed Bathing • Clean Cord Care • Newborn Danger Signs & Complications • Exclusive Breastfeeding • Complimentary Feeding of Children • Age Appropriate Immunization • Identification of Pneumonia Symptoms • Management of Diarrhoea through ORS/Zinc
Page 1 and 2: 1 UTTAR PRADESH COMMUNITY MOBILISAT
Page 3 and 4: 3 ABOUT RGMVP Rajiv Gandhi Mahila V
Page 5 and 6: 5 INTRODUCTION Maternal health is c
Page 7 and 8: 7 Addressing The Problem In this co
Page 9 and 10: 9 Service Delivery System These com
Page 11 and 12: 11 UPCM - THE PROJECT Project Goal:
Page 13 and 14: 13 UPCM STRATEGIC FRAMEWORK VISION
Page 15 and 16: 15 RGMVP Health Mobilizers RGMVP ha
Page 17: 17 Attach a SHG Member to Target Wo
Page 21 and 22: 21 Training Of Trainers As a contin
Page 23 and 24: 23 Demand-Supply Linkages & Interac
Page 25 and 26: 25 Advice Networks UPCMP has seen a
Page 27 and 28: 27 Field Learning Visits UTTAR PRAD
Page 29 and 30: 29 INTERNAL SURVEY: LQAS Accessed M
Page 31 and 32: 31 LESSONS FOR THE FUTURE Health Be
Page 33 and 34: 33 PARTNER ORGANIZATIONS Bill & Mel
Page 35: “STRENGTH DOES NOT COME FROM PHYS

UPCMP Process Document_Final-1-min

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