UPCMP Process Document_Final-1-min

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2.
BEHAVIOR
CHANGE
MANAGEMENT
MODEL
DELIVERING
INNOVATIONS
RESULT 2
Increased awareness and knowledge
about RMNCH behaviors and
increased capacity to demand
quality health services and
improved access.
Under this result, various BCC
awareness-raising and mobilization
activities were carried out in
addition to important linkages
with supply side interventions.
-
UPCMP has emerged as a
unique Health Behavior Change
Management Model. As a fluid
process, health messages are
received through ToT from
CRDI members and then
further disseminated to target
populations through SHGs. Roles
and responsibilities of ISC are
allocated at different levels, while
continuous institution and capacity
building takes place. As a result,
an information pipeline is secured,
important government linkages are
made and a sustained structure for
quality interaction is established.
KEY ACTIVATORS
Pipeline Strategy for Information Flow
As previously described, a number of periodic outreach activities – leaflets on
RMNCH issues, VO letters, etc. – have been conducted to motivate and inform
target women and their family members. As a starting point for diffusion, all
information passes through BO level meetings, where VO representatives and
critical mobilisers first learn of their importance. Information is then shared
during VO meetings, attended by SHG representatives who then impart the
information to their individual SHGs. Thereby, ensuring that the information
reaches target women and households.
INFORMATION
BO
VO
SHG
TARGET WOMEN