UPCMP Process Document_Final-1-min

18
HEALTH MOBILIZATION ACTIVITIES
INVITE
WATCH
MEET
Welcome/Congratulations Letters
As part of the mobilization strategy, official
“Welcome” or “Congratulations” letters (‘Badhai/
Subhkmana Sandesh’) from the VO are handdelivered
to the identified pregnant or recently
delivered women. These letters helps to break the
ice with the women and provides an opportunity to
cordially invite them to attend a SHG meeting for
discussions on health. The gesture not only allows
for an emotional connection, but also encourages
women to ask immediate questions and testifies to
the support from the VO. The letters also contain
valuable heath tips, which benefit the entire family.
Health Video Screenings
Also as part of the strategy, health video screenings
are organized to educate women and their families
about maternal, neonatal and child health. These
screenings have proven to be a powerful medium
for diffusing health messages at scale. Audiovisual
instantly engages one’s curiosity, overcomes
obstacles of illiteracy and most importantly, merges
key messages with a relatable cultural narrative. In
rural areas where oral traditions dominate, health
video screenings show every sign of being able
to enhance community health knowledge and
encourage positive decision-making.
Community Meetings
‘Aam Sabha’, ‘Purva’ (hamlet) and Night meetings
are critical for community mobilization and the
widespread diffusion of health messages. Meetings
are held in every local governing body or Gram
Panchayat (GP), and are organized and facilitated
by RGMVP ISC to ensure and maximize attendance.
Participants include SHG members, non-SHG
members and AAA as well as the village head or
Pradhan. Discussion topics cover core beliefs and
strategies, rights-based entitlements, and various
health messages and information about linkages
with government services and facilities.
Additional leaflets and IEC material, including
the monthly newsletter ‘Samara Sangathan’
is distributed as a way to connect with target
women and bring them under the fold.
Small, easy-to-use and PICO projectors have
enabled smooth operating for ISC, creating a
sustainable method for information sharing
across the project area.
‘Aam Sabha’ (general body SHG meetings) have an
especially high impact, as they offer a collective
learning experience where a maximum number
of people can attend.