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The World Loves Melbourne<br />
theworldlovesmelbourne.com<br />
instagram.com/theworldlovesmelbourne<br />
Dave Hagger who started the blog<br />
has a great Instagram following of<br />
almost 38,000. His blog is for foodies<br />
who want the best Melbourne<br />
has to offer and also has a sister<br />
site, The World Loves Sydney.<br />
Dave is a Food blogger and I can<br />
vouch he knows the best places<br />
for a meal! Here’s Dave’s take on<br />
using Instagram<br />
Facebook is tough but if you pay to<br />
play Facebook can be great. Instagram<br />
is also moving towards more<br />
pay to play!<br />
5 tips for Instagram would be:<br />
3. Post regularly. Build a following<br />
by posting every day if possible.<br />
However avoid posting too many<br />
times a day because that diminishes<br />
your value!<br />
4. Effective use of hashtags. Use<br />
local as well as broadly appealing<br />
hashtags. Try to mix them up.<br />
Avoid being shadow banned for<br />
using spammy hashtags.<br />
5. Style and curate your images!<br />
Creative use of backgrounds. Use<br />
props like Italian tiles, diff textures<br />
like wooden boards, vintage props,<br />
linen etc. Flatlays are still king - fill<br />
the frame with interest. Short video<br />
clips have good engagement<br />
and are the way of the future!<br />
1. Make it visually excellent! Use a<br />
decent SLR camera and a decent<br />
smartphone - as well as apps like<br />
Snapseed (my favourite) to enhance<br />
your already great photos.<br />
Play around with effects and filters<br />
so that the photo sings!<br />
2. Make it bright and vibrant! The<br />
trend is away from dark to vibrant<br />
pics. Some filters help brighten,<br />
even use a whiteness feel for effect.
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