BusinessDay 25 Oct 2017
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Wednesday <strong>25</strong> <strong>Oct</strong>ober <strong>2017</strong><br />
COMMENT<br />
OLUWOLE OLUYEMI, FCA, FCTI, CIA<br />
Oluyemi is a director at Roedl & Partner,<br />
a global firm that provides accounting,<br />
tax, advisory, business assurance, business<br />
process outsourcingand company<br />
secretarial services to SMEs, mid-market<br />
and large enterprises in West Africa. He is<br />
also a director at AGRIKO, a fast growing<br />
agro-allied company with a focus on<br />
the production, processing, storage and<br />
distribution of healthy fruit drinks, fruits,<br />
vegetables, grains and related products.<br />
He is a chartered accountant and a doctoral<br />
researcher at Cranfield University,<br />
focusing on Corporate Political Strategies<br />
in Emerging Markets. He can be reached<br />
at @WFOluyemi on Twitter.<br />
Atul, Rajesh and Ajay<br />
Gupta arrived in South<br />
Africa in 1993 just as<br />
the country was emerging<br />
from the unpopular<br />
apartheid regime that saw the legendary<br />
Nelson Mandela becoming<br />
the first post-apartheid President.<br />
The Gupta brothers started business<br />
in South Africa with a shoe shop and<br />
then progressed to have a computer<br />
business, before building an empire<br />
in mining and media.<br />
It is easy to link their business<br />
successes to the growing democracy<br />
of the country that is referred to<br />
as the Africa’s most sophisticated<br />
economy, as the economy is repositioned<br />
after the dark days of the<br />
apartheid rule. Unfortunately, the<br />
Guptas are now being seen as the<br />
symbol of the inefficiencies in the<br />
transition from apartheid to a form<br />
of democratized oligarchy system,<br />
far from the self-touted “rainbow<br />
nation” that the country’s leaders<br />
ascribe to it.<br />
The growing criticism of the<br />
Guptas is their strong connections<br />
C002D5556<br />
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How three brothers captured the soul of South Africa<br />
to the politicians and political appointees<br />
in South Africa, especially<br />
President Zuma and his family,<br />
with which they had had increasing<br />
closer ties since 2009 when he<br />
became the President of the African<br />
nation. The relationship grew<br />
to a situation where the Guptas are<br />
alleged to be able to influence the<br />
appointments into key positions in<br />
government, state-owned enterprises<br />
and the bureaucracy, thus<br />
able to significantly influence the<br />
development and implementation<br />
of public policy and regulations.<br />
The Guptas allegedly positioned<br />
ministers and other political<br />
appointees through President<br />
Zuma to bring in policies that<br />
enhance their businesses in South<br />
Africa. The Guptas focussed on<br />
major ministries such as Finance,<br />
Public Enterprises, and Mines.<br />
These helped them to control how<br />
public resources are accessed,<br />
moved and distributed, including<br />
the ability to withstand any<br />
changes in the social, political and<br />
economic environment of business<br />
in South Africa. They literarily<br />
created, managed and operated a<br />
strong patronage network to facilitate<br />
the distribution of benefits to<br />
sustain and develop their power.<br />
As expected, to ensure the success<br />
of such patronage networks,<br />
the network of cronies and sympathizers<br />
must be developed and<br />
maintained to move resources<br />
within their networks and ultimately<br />
control the movement<br />
and access to those resources.<br />
The professional group that might be<br />
coming worst off from this saga are<br />
the bean counters – the accountants.<br />
In the recent weeks, several<br />
partners and managers of the South<br />
African office of KPMG have been<br />
exiting the firm in droves, following<br />
KPMG’s acknowledgment of shortcomings<br />
in its audit work for the<br />
Gupta family and the South African<br />
Revenue Service (SARS)<br />
The access to such networks is only<br />
made possible through the informal<br />
political marketplaces where support<br />
is traded through the exchange of<br />
information, access to resources and<br />
proof of continued loyalty.<br />
It is not surprising, therefore,<br />
that the Guptas are alleged to have<br />
been behind the removal of some<br />
political appointees such as PravinGordhan<br />
and ThembaMaseko who<br />
openly resisted the influence of the<br />
Guptas. Pravin’s Treasury department<br />
publicly opposed the alleged<br />
infiltration of public enterprises.<br />
Such opposition figures in government<br />
were systematically removed,<br />
redeployed or pressurized out based<br />
on questionable intelligence reports<br />
against them.<br />
The recent email leakage from the<br />
Gupta company server has exposed<br />
the family’s alleged “capture” of the<br />
President Zuma’s government by the<br />
Gupta family and their cronies. This<br />
email leakage has sparked off an<br />
anti-corruption campaign against<br />
the Gupta family for using their<br />
friendship with President Zuma to<br />
exert undue influence to win businesses.<br />
While the family denies the<br />
authenticity of the leaked emails,<br />
the British PR firm Bell Pottinger<br />
has apologized over the work it<br />
did for the Guptas. During the past<br />
week, Oakbay, an investment holding<br />
company owned by the Gupta<br />
family lost a court bid to stop one<br />
of their bankers from closing its accounts.<br />
This ruling allows the bank<br />
to join several other organizations<br />
that have distanced themselves<br />
from this mess.<br />
The professional group that<br />
might be coming worst off from this<br />
saga are the bean counters – the<br />
accountants. In the recent weeks,<br />
several partners and managers of<br />
the South African office of KPMG<br />
have been exiting the firm in droves,<br />
following KPMG’s acknowledgment<br />
of shortcomings in its audit work<br />
for the Gupta family and the South<br />
African Revenue Service (SARS).<br />
The firm said its internal inquiry<br />
showed that they had fallen “considerably<br />
short” of their standards.<br />
This incident has cost the firm at<br />
least three clients and several other<br />
large companies are evaluating their<br />
continued relationship with KPMG<br />
in South Africa. The South African<br />
Institute of Chartered Accountants<br />
(SAICA) is also planning to take action<br />
against accountants who are<br />
proven to have acted unethically<br />
based on the professional codes,<br />
after “due investigative and disci-<br />
plinary process.” The South Africa’s<br />
Independent Regulatory Board for<br />
Auditors (IRBA) is also investigating<br />
some former KPMG employees.<br />
This alleged scandal is gradually<br />
evolving as a great ethical lesson in<br />
the field of corporate political strategy.<br />
Corporate Political Strategy is a<br />
set of activities performed by firms<br />
to influence the development and<br />
implementation of government<br />
policies and regulations, in order to<br />
create an economic advantage for<br />
an organization. Relational strategies<br />
are the most recently discussed<br />
corporate political strategies, and it<br />
is usually deployed through the development<br />
of political ties with politicians<br />
and government officials.<br />
These types of informal networks<br />
and relationships are particularly<br />
critical in contexts where formal<br />
legal and regulatory institutions<br />
are underdeveloped or missing,<br />
especially in the emerging markets<br />
like those in Africa, with weak<br />
institutions, political and social<br />
instability, and haphazard government<br />
interventions in the economy.<br />
However, the absence of structured<br />
corporate political strategies that<br />
exist in developed countries tends<br />
to support the view that the use of<br />
political and social connections is<br />
more for corrupt practices, as is being<br />
alleged in this scandal involving<br />
the Gupta family.<br />
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comment@businessdayonline.com<br />
INNOCENT NWANI<br />
Innocent Nwani is a communications<br />
specialist with Hill + Knowlton Strategies,<br />
Lagos<br />
iSON: Leading Pan-African youth employability<br />
According to the International<br />
Labour<br />
Organization’s (ILO)<br />
World Employment<br />
and Social Outlook 2016,<br />
the global labour market remains<br />
troubled, and is likely<br />
to worsen in coming years.<br />
These prospects are particularly<br />
worrisome for the youth,<br />
whose unemployment rate<br />
reached 13.1 percent in 2016.<br />
This translates to an estimated<br />
71 million unemployed<br />
youth worldwide. The ILO<br />
further estimated that some<br />
156 million employed youth,<br />
or 37.7 percent of the working<br />
youth, in emerging and developing<br />
countries were living in<br />
poverty in 2016 (living on less<br />
than US$3.10 a day).<br />
The global gender gap is<br />
unfortunately also a determinant<br />
in youth employability.<br />
Global labour market indicators,<br />
such as unemployment<br />
rates, labour force participation<br />
and employment figures,<br />
show that wide disparities do<br />
exist between young men and<br />
women. In 2016, for instance,<br />
the labour force participation<br />
rate for young men stood at<br />
53.9 percent, while that favouring<br />
women was only 37.3<br />
percent, resulting in a gap<br />
of 16.6 percentage points.<br />
This is a major challenge in<br />
Africa. While the unemployment<br />
rate of women is lower<br />
than that of men in Europe<br />
and America, the reverse is<br />
the case in Africa, Asia and<br />
Arab states.<br />
Regrettably, the world’s<br />
highest rate of working poverty<br />
people who are employed<br />
but earning less than<br />
US$2 a day, is in Africa. The<br />
continent continues to report<br />
the highest youth working<br />
poverty rates globally, at<br />
about 69.4 percent in 2016.<br />
The youth unemployment<br />
rate in Africa was around<br />
20 percent in 2016. Despite<br />
being Africa’s most educated<br />
generation to emerge from<br />
schools and universities,<br />
a youth in Africa is twice<br />
as likely to be unemployed<br />
when he/she becomes an<br />
adult. The prime challenge<br />
for the youth of today is<br />
simply the lack of decent job<br />
opportunities.<br />
Finding productive jobs<br />
for young people is critical<br />
to the continent’s future. An<br />
educated and skilled population<br />
is attractive to many<br />
employers and prospective<br />
investors. Many employers<br />
across Africa have been critical<br />
of the lack of basic, technical<br />
and transferable skills<br />
of graduates from the continent.<br />
Others have developed<br />
philosophy and management<br />
practice that has led to accelerating<br />
youth empowerment<br />
for sustainable development<br />
across Africa.<br />
A classic example of companies<br />
that have developed this<br />
philosophy and leading pan-<br />
African youth employability<br />
is iSON Group, one of Africa’s<br />
largest IT and ITes companies<br />
with presence in <strong>25</strong> countries<br />
in Africa. It has over 10,000<br />
employees in Africa where its<br />
workforce comprises 99 percent<br />
African nationals. As part<br />
of the company’s Corporate<br />
Social Responsibility program,<br />
it employs youths from marginalized<br />
sectors, allowing<br />
iSON and its dedicated employees<br />
the opportunity to develop<br />
its communities through<br />
socio economic empowerment<br />
and skills development.<br />
In addition to the focus<br />
on local employment, iSON<br />
is passionate about gender<br />
diversity, maintaining a ratio<br />
of 48 women in every 100 employed<br />
which is exceptional<br />
by global standard. The company<br />
has high turnover of call<br />
centre agents because it is a<br />
strenuous job and many people<br />
are able to manage only<br />
for a short duration. However,<br />
the company trains the<br />
agents that chose to leave so<br />
they can be better equipped<br />
for another job in other services<br />
industries.<br />
Interestingly, many companies<br />
will baulk at the concept<br />
of training their staff for<br />
future jobs but iSON sees this<br />
as a contribution to the African<br />
economy. The company<br />
has set up three state-of-theart<br />
facilities in three different<br />
cities in Nigeria; Ibadan,<br />
Abeokuta and Ilorin. Each facility<br />
is fully equipped with a<br />
functional and contemporary<br />
Skill Development Centre for<br />
youths.<br />
The centre continues to<br />
provide skills trainings for<br />
thousands of graduates employed<br />
by the organization.<br />
iSON can proudly boast of being<br />
one of the top generators<br />
of employment opportunities<br />
and capacity builders of<br />
talents across its footprints.<br />
Each year, iSON provides<br />
a series of rigorous training<br />
programs to build and<br />
improve the skillset of its<br />
workforce. This intensive<br />
series targeted at each cadre<br />
of its workforce is designed<br />
to ensure that skills are fully<br />
harnessed, optimized and<br />
transferred.<br />
These endeavours by iSON<br />
are comforting in the wake of<br />
the rapidly growing working<br />
age population in Africa. This<br />
is a wake-up call for African<br />
governments, universities,<br />
and employers to collectively<br />
take action to boost job creation<br />
and employability in the<br />
formal and informal sectors.<br />
Young people must be<br />
prepared for jobs in today’s<br />
globalized economy to ensure<br />
a smooth transition of graduates<br />
into the global labour<br />
market. Quality education<br />
would yield significant benefits<br />
for both African young<br />
people and the society, as a<br />
whole; better employment<br />
opportunities and job prospects,<br />
will improve quality<br />
of life, and ultimately result<br />
in greater economic growth.<br />
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