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Wednesday <strong>25</strong> <strong>Oct</strong>ober <strong>2017</strong><br />

COMMENT<br />

OLUWOLE OLUYEMI, FCA, FCTI, CIA<br />

Oluyemi is a director at Roedl & Partner,<br />

a global firm that provides accounting,<br />

tax, advisory, business assurance, business<br />

process outsourcingand company<br />

secretarial services to SMEs, mid-market<br />

and large enterprises in West Africa. He is<br />

also a director at AGRIKO, a fast growing<br />

agro-allied company with a focus on<br />

the production, processing, storage and<br />

distribution of healthy fruit drinks, fruits,<br />

vegetables, grains and related products.<br />

He is a chartered accountant and a doctoral<br />

researcher at Cranfield University,<br />

focusing on Corporate Political Strategies<br />

in Emerging Markets. He can be reached<br />

at @WFOluyemi on Twitter.<br />

Atul, Rajesh and Ajay<br />

Gupta arrived in South<br />

Africa in 1993 just as<br />

the country was emerging<br />

from the unpopular<br />

apartheid regime that saw the legendary<br />

Nelson Mandela becoming<br />

the first post-apartheid President.<br />

The Gupta brothers started business<br />

in South Africa with a shoe shop and<br />

then progressed to have a computer<br />

business, before building an empire<br />

in mining and media.<br />

It is easy to link their business<br />

successes to the growing democracy<br />

of the country that is referred to<br />

as the Africa’s most sophisticated<br />

economy, as the economy is repositioned<br />

after the dark days of the<br />

apartheid rule. Unfortunately, the<br />

Guptas are now being seen as the<br />

symbol of the inefficiencies in the<br />

transition from apartheid to a form<br />

of democratized oligarchy system,<br />

far from the self-touted “rainbow<br />

nation” that the country’s leaders<br />

ascribe to it.<br />

The growing criticism of the<br />

Guptas is their strong connections<br />

C002D5556<br />

BUSINESS DAY 11<br />

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How three brothers captured the soul of South Africa<br />

to the politicians and political appointees<br />

in South Africa, especially<br />

President Zuma and his family,<br />

with which they had had increasing<br />

closer ties since 2009 when he<br />

became the President of the African<br />

nation. The relationship grew<br />

to a situation where the Guptas are<br />

alleged to be able to influence the<br />

appointments into key positions in<br />

government, state-owned enterprises<br />

and the bureaucracy, thus<br />

able to significantly influence the<br />

development and implementation<br />

of public policy and regulations.<br />

The Guptas allegedly positioned<br />

ministers and other political<br />

appointees through President<br />

Zuma to bring in policies that<br />

enhance their businesses in South<br />

Africa. The Guptas focussed on<br />

major ministries such as Finance,<br />

Public Enterprises, and Mines.<br />

These helped them to control how<br />

public resources are accessed,<br />

moved and distributed, including<br />

the ability to withstand any<br />

changes in the social, political and<br />

economic environment of business<br />

in South Africa. They literarily<br />

created, managed and operated a<br />

strong patronage network to facilitate<br />

the distribution of benefits to<br />

sustain and develop their power.<br />

As expected, to ensure the success<br />

of such patronage networks,<br />

the network of cronies and sympathizers<br />

must be developed and<br />

maintained to move resources<br />

within their networks and ultimately<br />

control the movement<br />

and access to those resources.<br />

The professional group that might be<br />

coming worst off from this saga are<br />

the bean counters – the accountants.<br />

In the recent weeks, several<br />

partners and managers of the South<br />

African office of KPMG have been<br />

exiting the firm in droves, following<br />

KPMG’s acknowledgment of shortcomings<br />

in its audit work for the<br />

Gupta family and the South African<br />

Revenue Service (SARS)<br />

The access to such networks is only<br />

made possible through the informal<br />

political marketplaces where support<br />

is traded through the exchange of<br />

information, access to resources and<br />

proof of continued loyalty.<br />

It is not surprising, therefore,<br />

that the Guptas are alleged to have<br />

been behind the removal of some<br />

political appointees such as PravinGordhan<br />

and ThembaMaseko who<br />

openly resisted the influence of the<br />

Guptas. Pravin’s Treasury department<br />

publicly opposed the alleged<br />

infiltration of public enterprises.<br />

Such opposition figures in government<br />

were systematically removed,<br />

redeployed or pressurized out based<br />

on questionable intelligence reports<br />

against them.<br />

The recent email leakage from the<br />

Gupta company server has exposed<br />

the family’s alleged “capture” of the<br />

President Zuma’s government by the<br />

Gupta family and their cronies. This<br />

email leakage has sparked off an<br />

anti-corruption campaign against<br />

the Gupta family for using their<br />

friendship with President Zuma to<br />

exert undue influence to win businesses.<br />

While the family denies the<br />

authenticity of the leaked emails,<br />

the British PR firm Bell Pottinger<br />

has apologized over the work it<br />

did for the Guptas. During the past<br />

week, Oakbay, an investment holding<br />

company owned by the Gupta<br />

family lost a court bid to stop one<br />

of their bankers from closing its accounts.<br />

This ruling allows the bank<br />

to join several other organizations<br />

that have distanced themselves<br />

from this mess.<br />

The professional group that<br />

might be coming worst off from this<br />

saga are the bean counters – the<br />

accountants. In the recent weeks,<br />

several partners and managers of<br />

the South African office of KPMG<br />

have been exiting the firm in droves,<br />

following KPMG’s acknowledgment<br />

of shortcomings in its audit work<br />

for the Gupta family and the South<br />

African Revenue Service (SARS).<br />

The firm said its internal inquiry<br />

showed that they had fallen “considerably<br />

short” of their standards.<br />

This incident has cost the firm at<br />

least three clients and several other<br />

large companies are evaluating their<br />

continued relationship with KPMG<br />

in South Africa. The South African<br />

Institute of Chartered Accountants<br />

(SAICA) is also planning to take action<br />

against accountants who are<br />

proven to have acted unethically<br />

based on the professional codes,<br />

after “due investigative and disci-<br />

plinary process.” The South Africa’s<br />

Independent Regulatory Board for<br />

Auditors (IRBA) is also investigating<br />

some former KPMG employees.<br />

This alleged scandal is gradually<br />

evolving as a great ethical lesson in<br />

the field of corporate political strategy.<br />

Corporate Political Strategy is a<br />

set of activities performed by firms<br />

to influence the development and<br />

implementation of government<br />

policies and regulations, in order to<br />

create an economic advantage for<br />

an organization. Relational strategies<br />

are the most recently discussed<br />

corporate political strategies, and it<br />

is usually deployed through the development<br />

of political ties with politicians<br />

and government officials.<br />

These types of informal networks<br />

and relationships are particularly<br />

critical in contexts where formal<br />

legal and regulatory institutions<br />

are underdeveloped or missing,<br />

especially in the emerging markets<br />

like those in Africa, with weak<br />

institutions, political and social<br />

instability, and haphazard government<br />

interventions in the economy.<br />

However, the absence of structured<br />

corporate political strategies that<br />

exist in developed countries tends<br />

to support the view that the use of<br />

political and social connections is<br />

more for corrupt practices, as is being<br />

alleged in this scandal involving<br />

the Gupta family.<br />

Send reactions to:<br />

comment@businessdayonline.com<br />

INNOCENT NWANI<br />

Innocent Nwani is a communications<br />

specialist with Hill + Knowlton Strategies,<br />

Lagos<br />

iSON: Leading Pan-African youth employability<br />

According to the International<br />

Labour<br />

Organization’s (ILO)<br />

World Employment<br />

and Social Outlook 2016,<br />

the global labour market remains<br />

troubled, and is likely<br />

to worsen in coming years.<br />

These prospects are particularly<br />

worrisome for the youth,<br />

whose unemployment rate<br />

reached 13.1 percent in 2016.<br />

This translates to an estimated<br />

71 million unemployed<br />

youth worldwide. The ILO<br />

further estimated that some<br />

156 million employed youth,<br />

or 37.7 percent of the working<br />

youth, in emerging and developing<br />

countries were living in<br />

poverty in 2016 (living on less<br />

than US$3.10 a day).<br />

The global gender gap is<br />

unfortunately also a determinant<br />

in youth employability.<br />

Global labour market indicators,<br />

such as unemployment<br />

rates, labour force participation<br />

and employment figures,<br />

show that wide disparities do<br />

exist between young men and<br />

women. In 2016, for instance,<br />

the labour force participation<br />

rate for young men stood at<br />

53.9 percent, while that favouring<br />

women was only 37.3<br />

percent, resulting in a gap<br />

of 16.6 percentage points.<br />

This is a major challenge in<br />

Africa. While the unemployment<br />

rate of women is lower<br />

than that of men in Europe<br />

and America, the reverse is<br />

the case in Africa, Asia and<br />

Arab states.<br />

Regrettably, the world’s<br />

highest rate of working poverty<br />

people who are employed<br />

but earning less than<br />

US$2 a day, is in Africa. The<br />

continent continues to report<br />

the highest youth working<br />

poverty rates globally, at<br />

about 69.4 percent in 2016.<br />

The youth unemployment<br />

rate in Africa was around<br />

20 percent in 2016. Despite<br />

being Africa’s most educated<br />

generation to emerge from<br />

schools and universities,<br />

a youth in Africa is twice<br />

as likely to be unemployed<br />

when he/she becomes an<br />

adult. The prime challenge<br />

for the youth of today is<br />

simply the lack of decent job<br />

opportunities.<br />

Finding productive jobs<br />

for young people is critical<br />

to the continent’s future. An<br />

educated and skilled population<br />

is attractive to many<br />

employers and prospective<br />

investors. Many employers<br />

across Africa have been critical<br />

of the lack of basic, technical<br />

and transferable skills<br />

of graduates from the continent.<br />

Others have developed<br />

philosophy and management<br />

practice that has led to accelerating<br />

youth empowerment<br />

for sustainable development<br />

across Africa.<br />

A classic example of companies<br />

that have developed this<br />

philosophy and leading pan-<br />

African youth employability<br />

is iSON Group, one of Africa’s<br />

largest IT and ITes companies<br />

with presence in <strong>25</strong> countries<br />

in Africa. It has over 10,000<br />

employees in Africa where its<br />

workforce comprises 99 percent<br />

African nationals. As part<br />

of the company’s Corporate<br />

Social Responsibility program,<br />

it employs youths from marginalized<br />

sectors, allowing<br />

iSON and its dedicated employees<br />

the opportunity to develop<br />

its communities through<br />

socio economic empowerment<br />

and skills development.<br />

In addition to the focus<br />

on local employment, iSON<br />

is passionate about gender<br />

diversity, maintaining a ratio<br />

of 48 women in every 100 employed<br />

which is exceptional<br />

by global standard. The company<br />

has high turnover of call<br />

centre agents because it is a<br />

strenuous job and many people<br />

are able to manage only<br />

for a short duration. However,<br />

the company trains the<br />

agents that chose to leave so<br />

they can be better equipped<br />

for another job in other services<br />

industries.<br />

Interestingly, many companies<br />

will baulk at the concept<br />

of training their staff for<br />

future jobs but iSON sees this<br />

as a contribution to the African<br />

economy. The company<br />

has set up three state-of-theart<br />

facilities in three different<br />

cities in Nigeria; Ibadan,<br />

Abeokuta and Ilorin. Each facility<br />

is fully equipped with a<br />

functional and contemporary<br />

Skill Development Centre for<br />

youths.<br />

The centre continues to<br />

provide skills trainings for<br />

thousands of graduates employed<br />

by the organization.<br />

iSON can proudly boast of being<br />

one of the top generators<br />

of employment opportunities<br />

and capacity builders of<br />

talents across its footprints.<br />

Each year, iSON provides<br />

a series of rigorous training<br />

programs to build and<br />

improve the skillset of its<br />

workforce. This intensive<br />

series targeted at each cadre<br />

of its workforce is designed<br />

to ensure that skills are fully<br />

harnessed, optimized and<br />

transferred.<br />

These endeavours by iSON<br />

are comforting in the wake of<br />

the rapidly growing working<br />

age population in Africa. This<br />

is a wake-up call for African<br />

governments, universities,<br />

and employers to collectively<br />

take action to boost job creation<br />

and employability in the<br />

formal and informal sectors.<br />

Young people must be<br />

prepared for jobs in today’s<br />

globalized economy to ensure<br />

a smooth transition of graduates<br />

into the global labour<br />

market. Quality education<br />

would yield significant benefits<br />

for both African young<br />

people and the society, as a<br />

whole; better employment<br />

opportunities and job prospects,<br />

will improve quality<br />

of life, and ultimately result<br />

in greater economic growth.<br />

Send reactions to:<br />

comment@businessdayonline.com

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