November 2017

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THE VALLEY BUSINESS JOURNAL 30 www.TheValleyBusinessJournal.com November 2017 International Organization Recognizes 2017 Temecula Valley Balloon & Wine Festival With 6 Awards of Excellence The International Festivals & Events Association (IFEA) awarded the 2017 Temecula Valley Balloon & Wine Festival with six honors at the recent convention. The Festival won four Gold Pinnacle awards: Best New Souvenir – Growler, Best Souvenir Pin, Best Media Relations Campaign and Best Press Kit. Bronze awards were given to the KTLA broadcast and most effective news event/stunt. IFEA recognized the most outstanding examples of quality and creativity in the festivals and events industry during the awards. International contenders included such diverse event organizations as the Singapore Garden Festival in Singapore; RedFilo Events, Abu Dhabi, UAE; Destination NSW, Sydney, Australia; Ludwig Van Beethoven Easter Festival, Krakow, Poland; Cuckoo Events, Dublin, Ireland; Rotterdam Festivals, Rotterdam, Netherlands; and the Ansan Street Arts Festival, Ansan, South Korea. The Temecula Valley Balloon & Wine Festival competed against events like the Sausalito Arts Festival, Georgia’s International Cherry Festival, Drum Corp International, Des Moines Arts Festival, and Sausalito Art Festival. The Festival competes in the $500,000-$1.5 million category. Events with over a $1.5 million budget compete in their own category and include the Kentucky Derby Festival, Indianapolis 500 Festival, and the Pasadena Tournament of Roses. The Growler souvenir and souvenir Pin, were designed by the Temecula Valley Balloon & Wine Festival staff. Melody’s Ad Works, Inc. of Wildomar, the Festival’s public relations firm, created the award- winning media relations campaign, press kit and developed the KTLA and Good Day L.A. Fox news broadcasts. This is the fifth straight year that the Festival has won best media relations and best press kit. Judging is based upon measured results which include advertising equivalent value of the campaign, percentage of the target audience captured in ticket sales, and return on investment for the event by increased revenue. The Temecula Valley Balloon and Wine Festival has won 40 IFEA Awards since 2009 and competes against the world’s top festivals and events. Awards were handed out in 72 different categories in total including Event Program, Volunteer Programs, Overall Sponsorship Program, Environmental Program, Media Relations Campaign, and Festival and Event Management Degree Programs. For a complete list of winners and more information on IFEA, go to www. ifea.com. The Temecula Valley Balloon & Wine Festival celebrates its 35th Anniversary June 1-3, 2018 at Lake Skinner in the heart of Temecula Valley Wine Country. Located just north of San Diego County, California, the Festival has a successful history of celebrating Southern California Wine Country’s finest assets of clear skies dotted by hot air balloons, mild temperatures, and rolling vineyards. For Festival information visit www. tvbwf.com or call (951) 676-6713.
November 2017 TECHNOLOGY TRENDS 2018 CONTINUED FROM PAGE 1 THE VALLEY BUSINESS JOURNAL www.TheValleyBusinessJournal.com 31 Although we’re still far from HAL of 2001 becoming a larger and larger piece of enterprise software. You may remember IBM’s Watson’s time on Jeopardy, this real-world test of an AI’s application may have seemed to be fun-and-games, but has some very consequential applications. Recently, Watson has been adapted to perform intelligent cancer screening. An AI has the capability of analyzing millions of pieces of information in spans of time a human being would be incapable of matching. AI is also used by the new wave of personal assistant devices—Google Home, Amazon Echo, Google Now, and Siri all use AI to interpret your input to them, and deliver relevant results. For enterprise customers, AI is something to look for in a software solution’s 5-10 year business plan. For the enterprise, AI’s real-world application comes from analytics. Artificial Intelligence will likely be incorporated into almost every app, application, and service at some level in the coming years. The true power of AI is its ability to act as an intermediary layer between a human and a software interface. This can be seen with the ease to which your phone allows to you set reminders, make appointments, or dinner reservations, all by speaking to it. By placing an AI as the intermediary between the human operator and the software backend, enterprise applications will leverage its ability to understand human input to translate commands into software the computer understands. This, in turn, will bring greater efficiency to software applications by eliminating the need for clunky hard-to-understand interfaces. Imagine how much time and energy could be saved by eliminating the need to train staff on that overly complicated ERP application you’ve been running every aspect of your business from. In a similar vein to AI, augmented and virtual reality platforms (AR / VR) may be on the cusp of revolutionizing some segments of the SMB software space. Although both technologies are primarily being leveraged for entertainment now, as they advance they will undoubtedly find greater utility in the enterprise space. AR and VR could be used by real-estate agents to virtually walk prospective buyers through a home for sale, or as a presentation tool by an architect or contractor to show investors and clients a fully-realized virtual version of a building that only exists inside a computer. Additionally, AR and VR technologies will bring greater utility and efficiency to the operating systems we interact with each and every day. Although an interface in the style of Minority Report would certainly bring about some tired arms, AR and VR technologies are already being experimented with by Microsoft and other software companies as a new and more intuitive means of interacting with your computer, tablet, or phone. The final trend that I would like to highlight is one that we have written about at length before—the internet of things. As wireless technology has advanced, it has become much simpler to connect previously “dumb” devices to the internet, opening a world of interaction and management where none previously existed. Manufacturing floors can be intelligently alerts that a piece of equipment on the line has failed or is in need of maintenance. Printers could make the same notification, or order additional paper or consumables. The most cutting edge advancements in this field are coming from the military and defense contractors—they’re leveraging swarm technology to allow many rudimentary devices to work in concert to produce more intelligent outcomes—similar to a swarm of bees or an ant colony. In summation—business owners would do well to put the time in to investigate the direction that technology is heading in the coming months, years, and decades. Although some of the technology I have outlined in this article have only a few real world applications at present, the pace of technological innovation means that that could change literally overnight. Keeping up with the pace of innovation will mean the difference between growth and stagnation as intelligent machines become more and more interwoven into our lives, and business. Mythos Technology is an IT consulting and management firm that provides Managed Services including hosted cloud solutions. For more information, please visit www.mythostech.com or call (951) 813-2672. Happy Thanksgiving!
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November 2017

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