Chatbot Guide - Why Chatbots Are The Future of Market Research

Chatbot Marketing Mastery

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In end of this EBOOK you can see top 37 tools about 

marketing. 

Table of Contents 

Table of Contents .................................................................................................. 3 

Introduction ............................................................................................................ 4 

Benefits of Chatbots .............................................................................................. 6 

Drawbacks of Chatbots ......................................................................................... 7 

Are Chatbots Right For You? ................................................................................ 8 

Ways to Use Chatbots ......................................................................................... 10 

Content Delivery .............................................................................................. 10 

Making Sales ................................................................................................... 11 

Customer Service ............................................................................................ 11 

Chatbot Solutions ................................................................................................ 14 

chattypeople .................................................................................................... 14 

Botsify .............................................................................................................. 15 

Conclusion ........................................................................................................... 16 

Resources ........................................................................................................... 17 


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Introduction 

With sites like Facebook and Kik opening their platforms to automated 

messaging for companies, chatbots have really exploded in popularity. 

Facebook went from zero chatbots in February 2016 to 18,000 by July 

of the same year. Kik had approximately 300,000,000 registered users, 

and those users exchanged 350,000,000 automated messages with the 

platform in the first seven months of its chatbot. 

You’ve probably seen chatbots in action. They are on all sorts of 

websites, from major retail chains to mobile phone service providers 

and many other types of sites and apps. 

At first, you might think you’re talking to a real person. Usually, a popup 

appears with a picture of an agent, along with a name. The agent asks 

something like, May I help you with anything? Or, Do you have any 

questions? 

Chatbots use artificial intelligence that is often quite advanced to 

answer many questions a user might have, and in the event that the 

bot is unable to help the user, it will usually as the user to call, email, or 

fill out a support form, or perhaps to check a F.A.Q. page. 


Chatbots are quite advanced, and many of them can almost manage to 

fool users into thinking they are speaking to a real person. This is 

beneficial, because it allows companies to lower their overhead by 

using chatbots to replace customer service agents in many 

circumstances, and only when the chatbot is unsuccessful in helping the 

customer must a real agent step in. 

Chatbots have a few drawbacks, but they also have many benefits. In 

this guide, you’re going to learn more about how chatbots can be used 

for marketing, and whether or not chatbots are a good fit for your 

business. 

So let’s get started. 


Benefits of Chatbots 

Chatbots are very useful for a lot of different applications—from simple 

user contact, to answering questions, and even helping the sales 

process along. 

One of the biggest benefits of using Chatbots is that you can have fewer 

actual employees, because chatbots can take care of a lot of issues that 

might take up time from paid employees. This frees up paid employees 

for more important tasks, and allows them to have more time to help 

customers with major issues. 

This benefits customers, too, because they can get answers to 

questions and help with problems much faster than they might if they 

ended up contacting customer service through traditional means. 

Bots can also provide you extremely valuable information about your 

customers if you log those conversations and analyze them, because 

you can see the types of questions they are asking. Never overlook 

those logs as a way to find out more about them. 


Drawbacks of Chatbots 

Of course, chatbots have a few drawbacks, too. No technology is 

perfect, and bots are no exception. 

The biggest drawback is that artificial intelligence, no matter how 

advanced it may be, is not yet at the level that can replace actual 

humans. This inevitably leads to failure to help customers sometimes, 

which may end up frustrating the user enough that they leave your site. 

This is rare, but it can happen, so you must make sure your chatbot can 

direct customers to live help when needed. 

Many bots are poorly programmed because they have been rushed to 

market to take advantage of the surge in chatbot use, so you must be 

on the lookout for this, as well. The cheapest solution isn’t always the 

best, so it’s vital that you test your chatbot thoroughly to make sure 

there are no problems with it that could end up frustrating your 

customers. 


Are Chatbots Right For You? 

Chatbots aren’t right for every business. If you find that you don’t have 

a lot of contact with customers normally, you may not need a chatbot. 

But, on the other hand, if you do have a lot of contact with customers, 

or if you find you have a lot of shopping cart abandonment or your 

customers tend to ask a lot of questions or need additional help, a 

chatbot just might be perfect for your needs. 

Here are some situations where a chatbot might work for your 

business: 

1. Your customer service agents are overwhelmed. If you find that 

your agents are overwhelmed by the volume of help requests you 

get daily, especially if the are simple requests that could easily be 

taken care of by a bot, it makes perfect sense for you to use one. 

2. You have a high rate of shopping cart abandonment. If you find 

that a lot of people are abandoning their shopping carts or leaving 

your site without converting into email subscribers or buyers, a 

chatbot might help by asking the customer what went wrong 


when they try to leave your site, and then guide them through the 

process so they can complete the conversion. 

3. Customers keep asking the same questions over and over. Let’s 

face it, customers rarely read F.A.Q. pages. Sometimes you may 

wonder, Why even bother having a F.A.Q. page? It seems like 

nobody reads them! And that’s true. But chatbots are a great 

way to get more people to find out the answers to simple 

questions without wasting your or your agents’ time. You can 

program common questions into your bot and let it answer those 

questions. 

4. Your business is oriented toward service. If you’re in an industry 

that is notoriously service-centric, such as the travel industry, for 

example, chatbots can go a long way toward helping customers 

get assistance while alleviating some of the initial work that 

agents might otherwise have to deal with. 

These are just a few examples, but hopefully you’re beginning to get an 

idea of whether or not a bot might be a good fit for your business. 


Ways to Use Chatbots 

There are many ways to use chatbots for business, and companies are 

thinking of new, innovative ways to use them all the time. Let’s take a 

look at a few ways chatbots can benefit your business. 

Content Delivery 

A lot of companies are using chatbot technology to deliver content in a 

new an interesting way. Websites such as CNN are sending interesting 

articles to visitors through messaging apps. 

Since so many people are using messenger apps like Facebook and Kik 

on a regular basis, delivering content straight to the platforms they’re 

already using just makes sense. 

This allows companies to reach readers even if those readers aren’t 

coming to their site daily. 


Making Sales 

Companies like Dominos and Taco Bell are making use of chatbot 

technology by allowing customers to make purchases directly through 

their bots via text message or platforms like Facebook Messenger. 

This is beneficial to companies like Dominos because it keeps stores 

from being inundated with so many phone calls during peak times, and 

it’s beneficial to their customers because it’s often faster and less 

frustrating than calling or using the website. 

All sorts of businesses can benefit from using a chatbot to assist in 

making sales, by offering personalized product suggestion based on 

input from customers. 

Customer Service 

The most common use for chatbots is for general customer service, 

such as answering basic questions, making suggestions, directing 

problems to appropriate departments, and more. 


This is a great for chat bots, because they can programmed with 

specific responses to your most frequently asked questions and keep 

you and your employees from having to field a lot of questions that 

could have been answered by the bot. 

Chatbots can improve user experience, too. Customers love getting an 

answer in seconds without having to wait on hold for a live person or 

sending an email and waiting hours or days for a response. 

Studies have shown that 51% of people believe a business should be 

available for customer support 24/7. They don’t appreciate companies 

operating in normal business hours anymore. In the days of microwaves 

and overnight shipping, patience is growing thinner and thinner. If your 

company takes 12 hours to answer an email, and your competitor 

answers a simple question at two o’clock in the morning, whom do you 

think they will buy from? Whom would they feel most loyal to? 

45.8% of people would rather contact a company through messaging 

than through email. They know email can be slow. They’d rather use a 

method that gets faster, easier results. 


49.5 would rather contact a company through messaging than 

telephone. No one likes waiting on hold, and some people don’t like 

speaking on the phone. Messaging is easier for those people. 

The bottom line is that people want chatbots. They save them time and 

frustration, and in return, it saves you time and money. It’s a win-win 

situation. 


Chatbot Solutions 

There are already a number of chatbot products on the market. Some 

are quite effective, while others have been obviously rushed to market 

and are full of bugs that will frustrate you and your customers. 

Let’s take a look at some of the products that are currently on the 

market and are considered to be good quality. 

chattypeople 

>> https://www.chattypeople.com/ 

The chattypeople platform is one of the most popular chatbots 

available for the Facebook Messenger system, and also works with 

Facebook comments. They are remarkably affordable, with a 30-day 

free trial and a permanent free plan for under 100 customers. 


The chattypeople platform will even allow you to sell products directly 

to customers through Facebook with Stripe, Paypal, and other payment 

platforms. 

Botsify 

>> https://botsify.com/ 

Botsify is another very popular platform that works for Facebook 

Messenger, but also has a version that works directly on your website. 

They have a free plan (only for Facebook Messenger) that has a lot of 

features, but their paid plans (which can be used on a website) start at 

a very reasonable $10 per month. 

Botsify also allows human takeover at any time, so you can have a 

customer service agent take over whenever the chatbot isn’t helping 

the customer properly. 

ChitChatChimp 

>> http://www.chitchatchimp.com 


ChitChatChimp is poised to be one of the frontrunners in the chatbot 

realm. It allows absolutely anyone, even with zero programming 

knowledge, to create their own chatbot. 

It can create all types of bots, including: 

Customer support bots 

Sales bots 

Research-gathering bots 

Educational bots 

Entertaining bots 

If you need something flexible and customizable that doesn’t cost a 

fortune, ChitChatChimp is probably your best option. 


Conclusion 

Chatbots can provide real-time engagement that is available 

instantaneously, which is something that even the most well-staffed 

company is rarely able to do. 

While chatbots can’t replace all staff, they can certainly help you cut 

down on the number of times your support staff has to answer basic 

questions simply because customers don’t read the F.A.Q. pages or 

miss information on sales pages. They can also provide feedback from 

customers that can help you streamline your sales and customer 

service processes and make things easier for future customers. 

If your business falls into one of the types of businesses that might find 

a bot useful, or even if you just think a bot would be a good fit, give it a 

try. If nothing else, you may find out some valuable information about 

your customers. 

Good luck! 


Resources 

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Content creation tools 

Blog Topic Generator 

Fill in the fields with terms (preferably nouns) that you'd 

like to write about, and we'll come up with a week's worth 

of relevant blog post titles in a matter of seconds! 

=== 

Content Idea Generator 

Content Idea Generator will generate literally hundreds of 

great ideas for blog posts, articles, tweets, whitepapers 

and e-books, videos, podcasts, press releases... and just 

about any other kind of content that will attract more 

visitors to your website and get more enquiries about your 

products and services. 

=== 

Contently 

Contently helps brands do great content marketing at 

scale—with smart technology, content strategy expertise, 

and a network of 100000 freelance creatives. 

=== 


Top Content Tools 

Atomic Writer 

"Atomic AI is a Content Marketing Optimization Platform 

for content and social media marketers" 

=== 

Byword 

Byword is a markdown app for writing in plain text 

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Cliche Finder 

Cliché Finder is a tool that will track, and analyze your 

writing to see if you overuse clichés. 

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Contently 

Contently helps brands do great content marketing at 

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=== 

CoSchedule 

CoSchedule is an easy drag-and-drop content marketing 

calendar that allows you to plan, create, and promote your 


content all in one place. It saves you time and helps you 

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CoSchedule Headline Analyzer 

Write Headlines That Drive Traffic, Shares, And Search 

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=== 

Divvy HQ 

DivvyHQ is a content planning and production workflow 

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marketing and social media marketing initiatives. 

=== 

Edit Flow 

Edit Flow is an editorial calendar for planning blog posts. 

Especially useful for sites with collaborating authors. 

=== 

Editorial Calendar 

WordPress doesn't make it easy to see when your posts 

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overview of your blog and when each post will be 


published. You can drag and drop to move posts, edit 

posts right in the calendar, and manage your entire blog. 

=== 

FAQfox 

FaqFox is an excellent free tool that will help you explore 

new product and market ideas. 

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GatherContent 

Gather Content helps teams organise, structure, produce, 

manage and migrate website content. GatherContent 

integrates with popular CMS'. 

=== 

Ginger 

The Ginger Grammar Checker helps you write better 

English and efficiently corrects texts. Based on the context 

of complete sentences, Ginger Grammar Checker uses 

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spelling mistakes and misused words, with unmatched 

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=== 

Grammar Check 

Grammar check your writing, find errors in grammar, 

spelling and writing style. Instant feedback on problems 

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=== 


Germ.io 

germ.io is a project planning tool that helps to capture 

abstract ideas, collaboratively brainstorm and turn them 

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=== 

Hubspot's Blog Topic Generator 

Hubspot's Blog Topic Generator is probably the most wellknown 

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=== 

Kapost 

Software to realize your B2B marketing strategy. Kapost is 

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content and drive business success. 

=== 

KingSumo Headlines 

Detailed, online reports show you how your titles are 

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=== 

Link Bait Content Generator 


Use this title generator to brainstorm shareable link bait 

title ideas for your website. 

=== 

Marketing.AI 

Marketing.AI is defining a collaborative content 

management software framework to get customers from 

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=== 

Newscred 

NewsCred powers content marketing for the world's best 

brands. Through our complete solution and repeatable 

methodology, we deliver measurable business outcomes. 

=== 

Neuro Grammar 

NeuroGramma uses its advanced neural-network artificial 

intelligence algorithms in order to grammar check any 

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=== 

Pro Writing Aid 

ProWritingAid is your online writing editor and personal 

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=== 

Reverso 


This tool enables you to correct the most cumbersome 

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=== 

ScribbleLive 

ScribbleLive is a content marketing platform used by 

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=== 

Slick Write 

Slick Write is a powerful, free tool that makes it easy to 

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=== 

Title Generator 

This tool gives you endless catchy topic headlines, title 

suggestions and creative content ideas. 

=== 

UberFlip 

Uberflip is a Content Experience Platform that lets 

businesses create remarkable content experiences for 

every stage of the buyer journey. 

=== 


White Smoke 

WhiteSmoke software products for writing and language. 

WhiteSmoke is a grammar checker, spell checker, style 

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=== 

WordPress Distraction Free 

Writing 

If you find that all the options in the writing screen keep 

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=== 

Wordsmith 

Wordsmith is a natural language generation platform that 

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=== 

Addict-o-Matic 

Addictomatic is a discovery platform that aggregates sites 

on the web for the latest news, blog posts, videos and 

images. 

=== 

ClipZine 


The CLIPZINE is a content curation platform that you can 

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=== 

ContentGems 

ContentGems is a content discovery engine. Everyday, it 

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=== 

Curata 

Curata's software help marketers scale a data-driven, 

content marketing supply chain to grow their leads and 

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=== 

CurationSoft 

CurationSoft allows bloggers to focus on creating great 

posts without all the back-and-forth of copying, pasting, 

and having a gazillion open tabs.It takes the pain out of 

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=== 

Curation Traffic 


Curation Traffic a WordPress based content curation 

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the Curation Mastery Training. 

=== 

Everpost 

EverPost was designed to help you keep your company 

alive, socially. EverPost lets you get on with your day and 

lets your social channels stay alive and running with the 

most relevant content for your community. 

=== 

Flipboard 

It aggregates content from social media, news feeds, 

photo sharing sites and other websites, presents it in 

magazine format, and allows users to "flip" through the 

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=== 

Headslinger 

Headslinger scans your favorite sites' headlines in a 

matter of seconds. Store your favorite news sources in 

quick, easy to find folders. 

=== 

Magnify 


Magnify allows website publishers to create their own 

video channels, and populate it with videos from other 

sites (like YouTube, Revver, Yahoo Videos, etc.) that 

allow embedding. The result is a highly targeted niche 

video site that integrates very well into existing content 

websites. 

=== 

Paper.li 

Paper.li is a simple way to aggregate online information 

important to followers without the need to handle it 

personally. Paper.li is a fantastic tool for delivering 

relevant content to your community. 

=== 

Pocket 

Pocket is an application and service for managing a 

reading list of articles from the Internet. It is available for 

OS X, Windows, iOS, Android, Windows Phone, 

BlackBerry, Kobo eReaders, and web browsers. 

=== 

Postplanner 

Use Post Planner to FIND, PLAN, & POST better content 

to boost your reach & social media engagement today. 

=== 

Scribit 


Scribit is a content logistics platform that supports online 

publishers in discovering, organizing and publishing their 

content. 

=== 

Zemanta 

Zemanta is focused on building content and media 

technology that helps marketers reach their maximum 

potential audiences. 

=== 

Work Smarter 

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Don't know which content to write for your audience? 


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Monitoring Sharing Tools 

Internet Marketing Top Forums 

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Internet Marketing Top Sites

Chatbot Guide - Why Chatbots Are The Future of Market Research

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