Online Course Guide - How To Create An Online Course

Online Course Profits

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In end of this EBOOK you can see top 11 online course profits 

tools. 

Table of Contents 

Table of Contents .................................................................................................. 3 

Introduction ............................................................................................................ 5 

Choosing a Topic .................................................................................................. 6 

Naming Your Course ......................................................................................... 8 

Course Format ...................................................................................................... 9 

Video Creation ..................................................................................................... 11 

Live Video ........................................................................................................ 11 

Screen Recording ............................................................................................ 12 

Slide Presentations .......................................................................................... 13 

Number of Lessons/Modules ........................................................................... 14 

Getting Sales ....................................................................................................... 15 

Pricing .............................................................................................................. 15 

Standing Out .................................................................................................... 16 

Coupons .......................................................................................................... 16 

Conclusion ........................................................................................................... 18 

Resources ........................................................................................................... 19 


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Introduction 

Online courses have absolutely exploded in popularity in recent years, 

and savvy developers are cashing in big time. Some developers have 

made millions with simple online courses, and this trend is only likely to 

grow as time passes. 

With the cost of going to college spiraling out of control, and more 

people turning to alternative methods of gaining an education, there’s 

never been a better time to be a provider of online learning and 

training. 

In fact, according to Forbes, the online learning market has exceeded 

100 billion dollars! That’s a lot of money circulating in the industry, and 

you can grab your own slice of it even if you think you have nothing of 

value to contribute. Trust me, you don’t have to have any special 

knowledge to create online courses! 

In this guide, you’re going to learn how you can profit with your own 

online course(s), and how you can create a great, profitable course 

even if you don’t have any special knowledge. 

So let’s get started! 


Choosing a Topic 

The first thing you need to do is figure out what you’d like to create a 

course about. If you have some kind of special skill or knowledge, that 

would be the most obvious choice, but if you don’t, there’s nothing to 

worry about. You can simply choose a topic, research it carefully, and 

create your course from there. 

If you’d like to get an idea of the types of courses that are popular, you 

can go to Udemy (http://www.udemy.com) and start browsing. If you 

drill down into specific categories, you can see the bestsellers for each 

one. This will give you an idea of some of the topics that are popular so 

you can create something similar. 

Here are a few ideas of the types of courses you might create: 

Art and graphics design 

Crafts 

Cooking 

Writing 

Beauty and fashion 

Programming 

WordPress 


Website design 

Video production 

Music 

Business and finance 

Health 

Diet and fitness 

Household management 

Job and career development 

Word processing 

Excel 

App creation 

There will be a lot of competition in most of these areas, so it’s 

important to do something to differentiate yourself. You can set 

yourself apart from the competition by offering a different viewpoint, 

or some special angle on the topic that most people aren’t doing. For 

example, instead of showing Excel for account purposes, you might 

show how to use it to keep track of data such as Blu-Ray movies you 

own, or collectible items. Or you could specialize in vegan cooking 

videos rather than just standard cooking. 


It’s also a good idea to choose a topic you’re at least interested in, 

because I will be a lot more fun to create your course if you enjoy 

researching and developing it! 

Naming Your Course 

Once you choose your general topic, it’s important to think of a good 

name for your course. This should be an interesting name, but should 

also contain the major keywords one might use when searching for a 

course like yours. 

For example, if you want to teach a course on the basics of vegan 

cooking, you could name it something like: 

An Introduction to Vegan Cooking 

If you wanted to create a course on current SEO, you might name it: 

SEO Basics for 2017 and Beyond 


Course Format 

The most popular course format these days is video, and that is what I 

suggest you use. The main reason for this is that the biggest online 

course websites, where you can sell your courses, all use the video 

format. You can often create supplementary materials such as PDFs to 

go along with your video content, but video should be the main format 

for your course. 

Don’t panic! 

If you feel self-conscious appearing on camera, you don’t have to show 

yourself or even use your voice! Even if you hate your voice or have a 

thick accent, you can still create your videos in a number of different 

ways. 

Here are some different types of videos you can create: 

Top down instructional videos like Buzzfeed’s Tasty videos 

Screen recordings 

Videos with a paid voiceover actor 

Videos with a digital voice added 

Videos with subtitles only 

Videos with music 


You don’t have to create videos that feature a live actor or even voice 

to be successful, although it can help. Using these types of video 

formats will let you accomplish the same thing if you don’t want to 

appear on camera. 

If you want to get a good idea of the types of videos that are popular, 

you can always watch samples of some of the more popular courses. 

You’ll notice that most of them do feature live individuals, but this isn’t 

always true. Sometimes they feature voice only, and sometimes they 

don’t include voices at all. Videos with all of the text on the screen can 

be just as effective, and they have the added bonus of being accessible 

to those who are hearing impaired. 

In the next section, you’ll learn about a few tools that will make it 

easier for you to create your video courses, so let’s move on. 


Video Creation 

Many people get really anxious when they think of creating videos, 

because they think it’s too technical or that they need some special 

knowledge to do it, but it’s actually a lot easier than you might think! In 

fact, if you can navigate the internet and send email, you can probably 

learn to create videos. 

There are many different ways to create videos. The method you’ll use 

will depend on the type of course you want to create and the method 

you’re most comfortable using. 

Let’s take a look at a few different video creation methods, and which 

types of courses each method is best for. If you’d like to learn more 

about each method, and the details of how to make videos, there are 

plenty of online courses and YouTube videos you can use to learn! (In 

fact, watching them may give you ideas for making your own courses!) 

Live Video 

Your typical course looks a bit like a classroom or news show, or uses 

standard video to demonstrate things. You’ll see the course presenter 

(usually the creator, but sometimes a paid actor or partner) in front of 

the camera, and they present the material as though they were 

teaching a class in a school. 

Example uses of this type of video include: 

Cooking demonstrations 


Craft how-to’s 

Language lessons 

This type of video may be the easiest to create overall, because you 

simply need to record it. Many people use a quality phone camera, 

such as an iPhone or Samsung Galaxy camera to record their videos, 

but sound and video quality may not be as good as it would be if more 

professional equipment were used. However, it certainly can be done 

this way. 

Many people do not post-process their videos, simply uploading the 

videos directly from their phone or camera, but it’s more professional if 

you add things like subtitles or enhancements. 

If you want to process your videos, you can use tools such as iMovie 

(Mac), Adobe Premier Pro (PC or Mac), or Final Cut Pro (Mac). 

>> http://www.apple.com/mac/imovie/ 

>> http://www.adobe.com/products/premiere.html 

>> http://www.apple.com/final-cut-pro/ 

Screen Recording 

If you’re doing courses that are more technical, such as design, 

programming, or other computer-based skills, you might want to use a 

screen recorder. 

Screen recording software will allow you to record whatever you see on 

your computer screen—either the entire screen, or just a chosen 


section of it. You can demonstrate techniques while speaking, or just 

add text instructions to your video later. (Most people will probably 

prefer voice, but if you aren’t comfortable using your own voice, you 

can either just use text on the screen, use a voice actor, or add a digital 

voice.) 

Some popular screen recording programs include: 

>> http://discover.techsmith.com/camtasia-screen-recording/ 

>> http://icecreamapps.com/Screen-Recorder/ 

>> http://camstudio.org/ 

Screen recording videos are most appropriate for lessons that 

specifically focus on lessons that involve using computers or mobile 

devices. 

Slide Presentations 

If you’re doing courses that don’t require live video or screen recording, 

you can use slides. If you’ve ever taken college classes, or worked in a 

business-oriented environment, you are probably familiar with 

PowerPoint presentations. You can turn such presentations into videos 

and use them for your courses. 

You can use a voiceover for these types of videos, or just put all of the 

information in text format in the slides themselves. If you don’t use 

voice, you could optionally include music, but keep in mind that not 

everyone has the same taste in music. 

There are several good options for creating slide presentations: 


https://products.office.com/en-us/powerpoint 

>> http://www.apple.com/mac/keynote/ 

>> https://prezi.com/ 

>> http://slidedog.com/ 

Number of Lessons/Modules 

Ideally, your course should contain no more than 12 modules, 

especially if it is on some technical subject that people may have some 

fear of. If your course is too long, people may feel daunted and say, I 

can’t do this! 

There are exceptions to this, of course. For example, some courses may 

require more modules, because there’s no way for people to learn 

enough about the subject in just 12 lessons. Creating an app, for 

example, would probably require a lot more information than you 

could fit in 12 lessons. 

Always keep your target audience in mind, and try to create just 

enough modules to deliver the necessary information without being 

long-winded or making your users fearful that they won’t be able to 

grasp the information. 


Getting Sales 

Once you have a course created, there are a few things you can do to 

ensure that you get the most sales possible. 

Pricing 

When it comes to setting a price for your course, price high. 

I know this seems counterproductive. After all, wouldn’t you want to 

get the highest possible number of students? 

Well, yes and no. 

You see, pricing high accomplishes several major things: 

1. It gives the perception of quality. A $5 course will make people 

think it was just slapped together, whereas a $100 course will 

make people believe a lot of effort was put into its creation. 

2. It motivates buyers to actually complete the course and take 

action, because they’ve made a significant investment. 

3. It allows you to offer heavy discounts to capture those who can’t 

or won’t purchase at your higher price point. (Udemy is one place 

that offers heavy discounts to users on a regular basis.) Plus, 

when you discount, it will look like a lot better deal than if you 

discounted a cheaper course. 


4. It makes you a lot more money, because you have to attract a lot 

fewer buyers. You’re putting forth the same amount of effort to 

create and promote your course whether you charge a low price 

or a high price, so why not get paid the most you can? 

Now, this strategy only works if you are offering truly valuable 

information and your course is very high quality. If you create a simple 

course that offers information readily available all over the place, you 

might want to charge very little or even make your course free in order 

to promote something else you offer. 

In fact, that’s a strategy for promotion, it itself. You can make one 

simple course free, and then use it to promote your paid course which 

goes much further in depth into the subject. 

Standing Out 

Quality is the biggest way you can stand out with your course. Make 

sure you check out any competitors who have similar courses and see 

what they’re doing right, and what they’re doing wrong, so you can 

make sure your course is competitive. 

You should also try to think of a different angle than the competition. 

For example, if you see a lot of people with vegan cooking videos, but 

not many feature desserts, you could create your specifically based on 

desserts in order to differentiate. 

Coupons 

If you post your course on a site that allows coupons, you can create a 

coupon and then post it to all of the coupon websites that allow 


submissions. This will help you get a large amount of initial students 

and reviews, which will help you boost your income. 

Here’s instructions for creating a coupon on Udemy: 

>> https://support.udemy.com/customer/portal/articles/1503919- 

how-do-i-create-a-coupon-for-my-course-?b_id=3056 

Once you have a coupon code generated, you can submit it to many of 

the free coupon websites in order to gain a lot of initial users and 

(hopefully) a lot of positive reviews. 


Conclusion 

Creating an online course is a lot easier than you probably think, and 

it’s a great way to make passive income. Even if you think you don’t 

have a lot of skills you can teach people about, you can still research a 

topic and create a course. 

It’s actually quite easy to create a video course. You can probably learn 

how to create basic videos in a weekend, and a few days later, you 

could have your course online and making money. 

You can even use free software to create your course! 

If you’ve been looking for a way to make mostly passive income, 

creating courses is a great way to do it. 

Sure, you’ll still need to promote your courses and respond to help 

requests and such, but this will take up very little of your time, and you 

have the potential to make a lot of money doing so. 

The online education market is worth billions, and it’s time for you to 

grab your share! So get out there and make it happen! 

Good luck! 


Resources 

You Can See My own Products: 

PLR MONSTER 

Get LIFETIME access to 2000 Products Ready 

to Sell - For ONLY $7 - keep 100% of the profit 

App Builder 

Start Your Own Apps Empire! App Builder 

$9/year, UNLIMITED Apps, Get Free $1100 App 

Marketing 

Easytube 

Youtube Page 1 in 1 minute Easy System - See 

How All My Videos Rank Page 1 in Youtube, 

Yours Can Be 


Call To Action Videos 

Double Your Video Conversion! Get 52 Call To 

action Videos With REAL Actors + Video Mixer 

Software 

Video Bomber 

Bomb YouTube With UNLIMITED Unique 

videos in Just Few Clicks, Fast and Easy 

Software! 

Instaquote 

Get Unlimited Facebook,Instagram,YouTube 

Unique content! Create STUNNING 100 Quotes 

in 7 seconds! 

YouTube Rank Checker 


YouTube Rank Tracker - Track Fast & Easy 

Unlimited Keywords & Videos Ranking - $7 

One Time Payment! 

Top Niche Research tools 

Barnes And Noble 

Barnes & Noble.com leverages the power of the Barnes & 

Noble brand to offer online customers the Web's premier 

destination for books, eBooks, magazines, toys & games, 

music, DVD and Blu-ray, and related products and 

services. 

=== 

Magazines 

Magazines.com has been the trusted online source for 

magazine subscriptions. 

=== 

Dmoz 

DMOZ (from directory.mozilla.org, an earlier domain 

name) was a multilingual open-content directory of World 

Wide Web links. 

=== 


Trend Watching - Free 

Publications 

Trend watching is about coming up with (and launching) 

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nothing more and nothing less. 

=== 

Google Trends 

Google Trends is a public web facility of Google Inc., 

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various languages. 

=== 

Tech meme 

Techmeme has become the technology news site of 

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=== 

Answer Bag 

Answerbag (known colloquially as "AB") is a collaborative 

online database of FAQs, where questions were asked 

and answered by users. 

=== 

How Stuff Works 


HowStuffWorks is an American commercial educational 

website that uses various media to explain complex 

concepts, terminology, and mechanisms—including 

photographs, diagrams, videos, animations, and articles. 

=== 

Trend Hunter 

TrendHunter.com is the world's largest, most popular trend 

community. Behind the scenes, we leverage big data, 

cutting edge innovation frameworks and award-winning 

methods to accelerate innovation for more than 500 

brands, billionaires and CEOs, including Coca-Cola, 

Adidas, Victoria's Secret, IBM, Cisco, Microsoft and 

NASA. 

=== 

Ebay 

eBay Inc. is a multinational e-commerce corporation, 

facilitating online consumer-to-consumer and business-toconsumer 

sales. 

=== 

Find All About 

FindAllAbout specializes in providing custom reports to its' 

users from its comprehensive database. 

=== 


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