Shoptalk November 2017

Shoptalk
The latest news and offers for SDEA members and the display industry
SDEA BIRMINGHAM NETWORKING EVENING
On Wednesday 15th November almost 40 members,
retailers and industry professionals gathered
together for an enjoyable networking evening in the
centre of Birmingham at The Lost & Found on
Bennetts Hill.
The team from Retail Design Expo were on hand to
provide an update on the 2018 show including all
new breakfast networking and a new online exhibitor
portal (more details in article below).
SDEA provided drinks and a buffet for the evening,
with guests complimenting the relaxed nature of the
event in which many new contacts were created and
business cards shared.
Bob Garton,
Managing Director of
Glencourt Associates
stated that the
evening was:
“A good venue with
tasty food and great
company. Those members and guests who did not
attend missed a good event.”
SDEA Director, Antony Behiels, said of the evening:
“We realise that the Association cannot be totally
London centric. Our members are always pushed for
time and so we must hold events that are easily
accessible for those who are too far away from
London. Last year we held an event in Manchester,
so thought Birmingham would be the ideal location
this time. Feedback from the event has been
fantastic and we look forward to holding more events
like this in the future.”
Book now for our
Christmas Lunch
on 6th December.
More details can
be found on page
2.
Shop and Display Equipment Association
24 Croydon Road
Caterham
Surrey CR3 6YR
T: 01883 348911
F: 01883 343435
E: enquiries@sdea.co.uk
www.shopdisplay.org
Editor: Antony Behiels
November 2017
Inside this issue:
ASSOCIATION NEWS 1 - 2
MEMBER NEWS 3 - 11
MEMBER FOCUS 11
DIARY DATES 12
FOCUS ON GDPR 12
SDEA MEMBER BENEFITS 12
BIG PLANS IN STORE FOR RETAIL DESIGN
EXPO 2018 FROM NEW OWNERS
Reed Exhibitions, organisers of Retail Design
Expo have announced plans for the 2018 show.
Since its launch three years ago the event has
had tremendous success, so now moving into its
fourth year, organisers plan to take it to the next
level.
2018 will be the first year the show is fully
organised by Reed Exhibitions: the world’s
largest event organiser. Significant investment
will be made in feature areas and the overall
look and feel of the show. The new layout of the
event means that visitors can easily navigate
around the show.
Developments
include a new
online
functionality
called My
Event. This is
an online
appointment
request and
diary tool and is accessed through the exhibitor
portal. It will give exhibitors and visitors the
ability to connect with each other and request
meetings before the show even opens.
This means exhibitors and visitors can then plan
their time more efficiently.
Exhibitors and visitors will also have the chance
to meet during breakfast on the second day of
the show. This will be an open networking event
at the venue and is an additional opportunity for
connections to be made during the event. Tea,
coffee and pastries will be available during this
session.
As well as the new initiatives, the ever popular
conference programme will return with over 75
conference sessions addressing the key topics,
issues and challenges facing the industry today.
The Innovation and Trail Awards return
highlighting new product launches within the
industry and, due to the overwhelming success
of the Visual Merchandising Awards in 2017,
they will be making a return in 2018. Other
features such as the Designer Pavilion
showcasing the best of the design consultancies,
and the stunning champagne bar will also be on
the show floor.
Sarah Adams, Event Manager for Retail Design
Expo said: “2018 is a very exciting year for Retail
Design Expo. We have listened to our audience
of suppliers and retailers to develop a show
offering for everyone. We will create an event
that visually represents the creativity that this
industry has to offer. Our audience will instantly
feel that they are part of a retail event. Our new
initiatives will provide additional opportunities to
meet at the show, whether it be through the
appointment system or face to face networking
at the show. We understand that time out of the
office must be productive, therefore we are
implementing the tools to ensure we meet this
objective”.
To find out how to be part of Retail Design Expo
or for any further information, please contact
sarah.adams@reedexpo.co.uk or call 020 8910
7054. Please remember that all SDEA
members receive a 5% discount on stand space.
- 1 -

ASSOCIATION NEWS
NEW SDEA MEMBERS
Welcome to the new members who
have joined the Association since our
last edition.
Printvision UK Ltd
t: 01162 666227
e: ash@printvision.co.uk
w: www.printvision.co.uk
Printvision UK Ltd offers Retail POS,
Exhibition Solutions, Design &
Printing Services.
Barthelmess GmbH
t: 020 3603 7117
e: info@barthelmess.com
w: www.barthelmess.com
This company is a provider for visual
marketing. It has been trading since
1929.
The SDEA Christmas Lunch has become a favourite
among members as an informal get together in the
lead up to the Christmas festivities.
Join us this year at the award winning London
Steakhouse Co, owned by infamous chef Marco
Pierre White. Stylish dining rooms, impeccable
service and, above all, timeless British classic dishes
are the hallmarks of the London Steakhouse
Company.
Situated in Spitalfields, close to the rejuvenated Old
Spitalfields Market and just a five minute walk from
London Liverpool Street Station, the area is buzzing
with pop up stores competing with well known high
street brands.
CHRISTMAS LUNCH -
6 DECEMBER
This fantastic venue will hold our Christmas Lunch
on Wednesday 6th December. It’s the ideal place for
members and their guests to mix and build
relationships with associates from the retail display
industry.
Great food and festive fun, come and join your peers
for an invaluable networking Christmas lunch!
Contact Paula Morgan for your booking form on
01883 348911 or email enquiries@sdea.co.uk
ONE CALL DOES IT ALL RELAUNCHED
SDEA
MEMBER SERVICES
The Association prides itself on the
partner services that it can offer
members, with many included for
free with membership.
HMCA Medical Plans
HMCA arranges Medical Plans which
are only available through HMCA for
members of trade, professional and
membership groups.
For example, SDEA Members receive
40% discount on Private Medical
Cover through HMCA.
SDEA have combined with HMCA to
produce a low cost and affordable
medical plan for you and your team.
You can receive the significant
benefits of the private medical plan
by contacting HMCA who will provide
the lowest cost quote, based on your
company’s age profile.
The scheme provides a full range of
benefits for in-hospital and outpatient
treatment. HMCA have a low
overall cost base and only minimal
advertising costs because they deal
direct with group and association
members. This means that the
Company Private Medical Plan can be
provided at a very attractive and
competitive price.
For a no obligation quote or to find
out more, please contact Mark Upton
at HMCA: Telephone 01423 866985
or email mark@hmca.co.uk
The Association realises that enquiries to members
are an important bonus of membership, so this
Autumn we relaunched our InfoLine with a strong
trade press and email marketing coverage.
The promotions have been timed to remind all
buyers of retail display equipment that members of
SDEA have the capability between them to supply
thousands of different items and services.
The adverts will continue to run in to the new year,
helping to promote members and their services.
Visitor numbers to the shopdisplay.org website have
risen significantly over the past year - in October
alone over 5,600 visits specifically viewed individual
members’ contact details and over 13,000
individual visitors came to the website.
Please ensure we have your latest details listed on
the shopdisplay.org website by logging in to the
‘SDEA Members Zone’.
For more information please contact Paula Morgan
on 01883 348911 or email enquiries@sdea.co.uk
Does your company manufacture display systems,
shelving systems, lighting, display props or
mannequins? If so, you could receive a years free
subscription to SDEA’s Convert Plus sustainability
software.
The Association is looking for companies who
manufacture display equipment to test the software
and provide feedback on it.
To put your company forward to receive the year’s
TESTERS REQUIRED FOR
CONVERT PLUS SOFTWARE
free usage, please email enquiries@sdea.co.uk or
call 01883 348911.
- 2 -

MEMBER NEWS
OAD DELIVER ON
TIGHT FITOUT TIMETABLE
In early 2017 the Imagine Group commissioned OAD to design, build and
deliver their fourth high street location in the centre of Hemel Hempstead
in a tight five week schedule.
The brief was to create an eye catching office that stood out and was like
no other estate agent office on the high street. With the use of bright LED
glass wall art panels and zebra wood laminated LED window poster units it
was an office you could not fail to notice. The cased chrome fascia
signage framed the office perfectly.
The Imagine directors were over the moon with their most iconic and
noticeable office, with the end result looking very much like the first
proposed 3d visual from OAD.
The complete project highlights are available to view online here:
https://youtu.be/rfOkR8hNG2A
Contact:
t: 01590 628686
e: roy@oad-display.com
w: www.oad-display.com
KAS Shopfittings are now holding Black SlatGrid system in stock. Popular
in the USA, SlatGrid wire panels can be used with most slatwall fittings as
well as many grid panel fittings.
BLACK SLATGRID SYSTEM NOW AVAILABLE
IN UK THROUGH KAS SHOPFITTINGS
'Our black slatgrid will appeal to those customers for whom the usual
chrome finish is unacceptable, either from a branding or environmental
impact standpoint. It will also suit those who find the smaller range of grid
fittings too restrictive.' says KAS MD Steve Brandon.
Panels come in 4 different sizes and can be wall-mounted or floor-standing
on legs. There is also a range of black slatwall fittings to compliment.
Great for pop-ups, exhibitions & trade shows, the black finish will also suit
retailers looking for a versatile urban or industrial look.
Contact:
t: 01793 754230
e: sales@kas-shopfittings.co.uk
w: www.kas-shopfittings.co.uk
WHAT A DIFFERENCE A YEAR
MAKES….RBUK ONE YEAR ON!
It's been one year since the acquisition of RBUK Ltd by Eliza Tinsley. And
what a year it has been!
With the launch of the RB Shelving System, a new Sales & Marketing Suite
at Head Office in Wednesbury, new products and innovations introduced to
the RB range and a great many projects both completed and on the
horizon, the first year has been an incredible success! 2018 looks to be
even more exciting for RBUK!
"It has been a huge effort from the whole team at RBUK and Eliza Tinsley
and it has been their hard work and enthusiasm that has made the first
year so successful" says Tinkle Jain, Managing Director of RBUK. "We
would also like to take this opportunity to thank all of our customers for
their amazing support and for embracing the new RBUK. We will continue
to provide the excellent service that they have come to expect from us and
we look forward to many years of supporting them as they have supported
us!"
Management System - UNI-Q® which will be able to incorporate many of
their existing shopfitting products. The system will continue their ethos of
quality at a great price.
RBUK also hope to continue adding to their portfolio of customers and
enjoy the growth that they have experienced in their first year as part of the
Eliza Tinsley group.
With that and so much more to
look forward to, RBUK has
resurfaced as one of the premium
suppliers of shopfittings in the UK!
Contact:
t: 0121 502 7328
e: William.Richards@rbuk.co.uk
w: www.rbuk.co.uk
So what lies in store for the next 12 months and beyond? RBUK have
plans to combine their EDENSHOP website with a brand new E-Commerce
website that will provide their customers with a one stop solution for all
their shopfitting needs. They are also developing a new Queue
- 3 -

MEMBER NEWS
ARNO were challenged by WHSmith to create a more personalised solution
to attract consumers shopping for writing instruments in the pen
department. Using a mix of quality materials made to work with existing
instore displays, ARNO developed, manufactured and installed a new
concept by categorising the pen department to stand out in store. The new
department colour scheme gives the area its own identity within a very busy
multi category store.
ARNO CREATE A PERSONAL SOLUTION
FOR WHSMITH’S PEN DEPARTMENT
The new concept differentiates the premium writing instruments from the
standard pens making it easier and faster to shop for consumers.
Consultants will be at hand to assist on premium pens where there is a
retractable writing drawer which gives the opportunity for shoppers to trial
the writing instruments. All the other products can easily be tried by
consumers to strengthen the customer engagement. Storage and security
has also been added to help in-store staff during busy opening hours.
More than 20 stores have been installed, with many more in the pipeline.
Sales have been exceptionally strong and have helped to keep WHSmith as
the number one retailer for stationery.
Contact:
t: 01179 536500
e: display@arno-online.co.uk
w: www.arno-online.com
EXPERIENTIAL RETAIL DRIVING DEMAND
FOR MORE CHRISTMAS MAGIC
With consumers increasingly demanding more
from retailers, the industry is witnessing a move
towards the creation of more experiential in-store
environments.
However, the opportunity for brands to create
engaging, immersive and memorable
surroundings – which drive both sales and loyalty
– undeniably peaks around Christmas.
Retail design expert Michael Trevethan, from
graphic display specialist Leach Impact, explains:
“As Andy Williams famously sung – it’s the most
wonderful time of the year. And retailers, quite
rightly, tap into the opportunity to capitalise on
shoppers’ positive moods, to drive footfall, sales
and retention in the process.
Dynamic lighting that creates the illusion of movement,
such as snow falling or stars twinkling on a tree, will also be
big – usually such ‘movement’ is only achievable with an
expensive video wall.”
Contact:
t: 01484 551279
e: impact@weareleach.com
w: www.leachimpact.com
“But there’s more to creating magical displays
than just window dressing. I predict that a big
trend this winter will be the creation of dramatic
spatial areas, where ‘hero’ products and striking
graphics will take centre stage.
Propability the award-winning design and manufacturing creative team to
the visual merchandising industry has launched a second company
Flourish Trading.
Supplying faux flowers, ribbon, seasonal event decorations, off-the-shelf
props and floristry sundries to business to business customers. Based in
South London, alongside the Propability workshop, Flourish Trading’s
warehouse is fully stocked and open to wholesale customers in the
floristry, events and retail industries.
Headed by Suzanne Cano, the Flourish Trading team encompasses over
30 years’ floristry experience and knowledge – sourcing the highest quality
products. In addition, Flourish Trading can draw from the visual
merchandising and retail design expertise of Propability.
For more information on
Flourish Trading
visit: www.flourishtrading.com
Contact:
t: 020 8687 1030
e: info@propability.co.uk
w: www.propability.co.uk
PROPABILITY LAUNCHES SISTER
COMPANY: FLOURISH TRADING
Suzanne Cano, Managing Director, Flourish Trading & Propability: “With
Flourish Trading we identified an opportunity to marry our reputation in VM
with a new high-quality off the shelf product base. Specialising in faux
flowers and ribbons along with other floristry sundries, our team has over
30 years’ experience sourcing the highest quality products. We are excited
to be launching our new trade only online shop in the coming months”.
- 4 -

MEMBER NEWS
GLENCOURT ADD TO
UK RECRUITING TEAM
Glencourt Associates, the specialist Retail Environment recruiters have
added two further experienced consultants to their UK team.
Lucie McGuire now focuses on sourcing designers of all disciplines for retail
agencies and in-house design teams. Before joining Glencourt, Lucie
worked in central London but became tired of the extended daily commute
resulting from industrial unrest on the Southern Rail network, and so
decided to work locally.
James Ritchie is the most recent addition to the Sussex based team and
with four years recruitment experience ‘under his belt’, realised it was time
to work on more senior level appointments. James now specialises in
sourcing quality personnel for both retail and commercial interior fit-out
companies.
Glencourt Associates source both permanent and interim personnel for all
management disciplines within the retail interiors market from offices in the
UK and mainland Europe.
Lucie McGuire: lucie@glencourt.co.uk
Contact:
t: 01342 712253
e: post@glencourt.co.uk
w: www.glencourt.co.uk
James Ritchie: james@glencourt.co.uk
Movement solution specialists Movetech UK has highlighted its
commitment to advancing skilled engineers by recruiting another new
apprentice, increasing the total number of apprenticeships recruited to
four, in as many years.
NEW APPRENTICE BOOSTS
PRODUCTIVITY FOR MOVETECH
New apprentice Able Gadimoh, 19, had very little practical engineering
experience before joining Movetech UK, however his positive approach
and dedication to succeed is evident he is an extremely worthy candidate
to take on the role.
Able has enrolled with the Bolton based company on a formal engineering
apprenticeship scheme through Alliance Learning, Horwich. As part of his
hands-on apprenticeship, Able will attend Alliance Learning once a week to
further his knowledge and facilitate his awareness within the engineering
industry.
"We have a great relationship with Alliance Learning and we’re always very
impressed with the service they provide for both us as a company and our
new apprentices" says Movetech UK's Operations Director, Russell
Entwistle. "They have helped us hugely in formalising Able’s apprenticeship
scheme in advanced mechanical engineering, offering Able a structured
path that will lead to formal, universally recognised qualifications, serving
him, and us, better in the future."
Able was delighted when he was selected for the apprentice role at
Movetech UK. "I jumped at the chance to apply for the position because I
was keen to be part of a successful local company that knows all the ins
and outs when it comes to engineering and manufacturing” said Able.
He then went on to say: “Since starting a couple of weeks ago, everyone
has made me feel really welcome and I am looking forward to getting
hands on and achieving my goals, as well as helping the company to
continue to thrive along the way."
Managing Director; Tim Entwistle, is enthusiastic about the added value
the new recruit will bring to the company. "We did have an immediate need
for more skilled hands to fulfil our existing order book and to boost
production," he says. "However just as important was the need to invest in
the future or our planned growth could not occur. There is a strong desire
by the company's management team and employees to grow the business,
and to do this we must build on existing strengths and expand our
capabilities."
"Our recruitment drive has focused on finding high calibre, motivated
people with the intelligence and aptitude to learn combined with a
positive, 'can-do' attitude. We take pride in the flexibility of our workforce,
which is vital if we are to provide the high quality service we sell.”
"Over the 58 years Movetech UK (British Turntable Company) has been
trading, the skills of the workforce have evolved, such that we now have
highly versatile, competent and adaptable people capable of dealing with
whatever opportunities and challenges they are presented with. We
believe that our investment in a flexible workforce has been key to our
remaining in business though more than one recession, including the most
recent, where we implemented a survival strategy that ensured we did not
compromise on our core strategic directional goals."
Contact:
t: 01204 525626
e: info@movetechuk.com
w: www.movetechuk.com
SUPERDRY LAUNCH NEW SPORTS
RANGE WITH HELP FROM STYLO
To launch their new ‘Sports Apparel’ range, Superdry teamed up with Stylo
to create their September windows. Consisting of green vinyl battens
interspersed with LED lights the scheme also features the brands new
‘Superdry Sport’ logo. Produced by Stylo, the scheme can be found at
Superdry’s UK store on Regents Street as well as in stores across Europe
and in New York’s Times Square.
Contact:
t: 01923 800666
e: info@stylographics.co.uk
w: www.stylographics.co.uk
- 5 -

MEMBER NEWS
Mannequins are forever popular and a great opportunity to spotlight new
fashions in an easy-to-visualise and eye-catching way. In recognition of
this, Shopfitting Warehouse has added two new and exclusive sitting baby
mannequins to their already very successful Child range.
NEW ‘BABBA’ MANNEQUINS FROM
SHOPFITTING WAREHOUSE
These cute new ‘Babba’ figures are made from practical, 100% recycled
eco-plastic. They come in a choice of gloss black or white which sits nicely
alongside the existing Child mannequin range. Each are offered in a
contemporary ‘faceless’ design, for extra convenience while giving a
helpful option to generic, unisex display.
Both mannequins have added
practical qualities such as fully
adjustable arms and legs, for
easy positioning, as well as
magnetic arms which allows
simple removal and
attachment of arms. This is
ideal when time is of the
essence - by removing these
sections changing tops can be
done easily and in a more
flexible way.
These adorable little
mannequins will not only melt
the hearts of any passer-by
viewing trend-setting fashions,
as with the entire Shopfitting Warehouse range, they will add a stylish and
professional touch to displays in general.
For more information about these fun new characters and more display
ideas, go to www.shopfittingwarehouse.co.uk
Contact:
t: 01258 859900
e: sales@shopfittingwarehouse.co.uk
w: www.shopfittingwarehouse.co.uk
MID WEST DISPLAYS LAUNCH
INNOVATIVE LED DISPLAY FRAME
Heads were turned when Mid West Displays launched a stylish easel-style
LED display frame at Sign Link Live earlier in the month. Aimed to create
designer display glamour at an everyday price, the frame offers ‘Plug N
Display’ technology – it needs no specialist installation, just plug into the
nearest power supply to see the smart but sturdy LED light pocket frames
power up with a bright but subtle light.
The acrylic frames are available in a range of traditional and on-trend
colours and offer a choice of A2 and A3 light frames in a range of
configurations.
The Shrewsbury-based retail display specialists believe the lightweight yet
durable frames offer the ultimate in display flexibility and are ideal for
many locations such as fashion retail venues, hotels, bars & clubs, salons
& exhibitions/trade shows.
Contact:
t: 01743 465531
e: sales@midwestdisplays.co.uk
w: www.midwestdisplays.co.uk
Printvision are excited to announce they are moving into a new purpose
built factory, with an investment of over £2 million. The company has
installed a range of new machines in their new
premises, including: EFI FabriVU 340, DYSS X9 -
Ultra Performance Digital Cutter, Mimaki UJV55-
320 grand format LED UV inkjet printer, Monti
Antonio Calender Heat Press, Xerox Digital
Press, Metrix Laminator and foil machine, Duplo
Cutting and Creasing machine. The Leicester
based company, with a staff of twenty four, has a turnover of £2.5m.
Contact:
t: 01162 666227
e: ash@printvision.co.uk
w: www.printvision.co.uk
PRINTVISION MOVE TO NEW
PURPOSE BUILT PREMISES
The company are a trade only supplier for all your indoor and outdoor POS
Display, retail graphics, exhibition stands, design and printing services.
- 6 -

MEMBER NEWS
W&CO HELP ORDNANCE SURVEY LAUNCH
GREENSPACE INITIATIVE
Bespoke signs and shapes were required by Ordnance Survey to be used as
props for an upcoming PR event to help launch Greenspace; a new free
layer in Ordnance Survey Maps which enables the public to easily discover
green spaces for leisure and recreation across England, Scotland and
Wales.
MDF base and side of the pin were both covered in a realistic faux grass for
added effect. Similarly to the hand-held arrows, the pin was finished in matt
emulsion paint and had white vinyl logos and letters applied to the face.
The customer chose to
have applied vinyl rather
than flat cut acrylic letters
so that they could easily
update logos and wording
in future.
Due to the General
Election the official launch
of Greenspace was
pushed back by about a
month but all props and
signs were delivered by
the original agreed date
and the customer
commented that “they
look amazing” and they were “proper chuffed”.
The concept was to produce a giant map pin that was capable of
freestanding and various handheld arrow-shaped signs that were fun and
interactive. All signage and props had to be lightweight yet robust as they
would be handled frequently by school children during the course of the
campaign and be travelling all across Britain.
Display-grade polystyrene containing a flame retarding additive was
selected as the ideal material to make the signage from due to its
lightweight properties, while the additional painted finish added to its
strength.
The arrow-shaped signs, which were 30cm tall and up to 2 metres in length,
were machine cut from blocks of polystyrene and shaped to have radius
corners making them safer for members of the public to handle. The
arrows had a matt emulsion paint finish and white, self-adhesive vinyl
lettering applied to one side.
The giant pin was an impressive 7ft tall and 1ft thick and had a hollow
centre with mini arrow signs inside which were held in place by a pole that
ran through the centre of the pin. The pole was fixed to an MDF base and
was stabilised by white wedges which helped the pin to free-stand. The
Contact:
t: 01708 863260
e: info@w-co.co.uk
w: www.w-co.co.uk
Since the official launch of
Greenspace at the beginning
of July the props and
signage have travelled
England, Scotland and
Wales visiting schools and
local councils and have even
been photographed with
high profile MPs and
celebrities such as Ben
Fogle to help raise
awareness of Greenspace.
ICON Retail have introduced meshh, a unique and innovative way to
understand consumer journeys and behaviour.
ICON RETAIL UNVEIL BEHAVIOUR
INTELLIGENCE TOOL
They understand the growing need that retailers have to measure results of
store layouts and floor moves. The company’s low cost footfall analytics
tool passively understands movement from customers’ mobile devices and
can precisely track journey patterns as people move around a space.
Data allows ICON to create detailed analytics for their clients and present
them with insight on areas such as zonal engagement, direction of
customer traffic and popular journey paths.
Meshh location based intelligence is true retail innovation and enables
their clients to optimise store layouts in near real time.
Contact:
t: 020 8269 6267
e: retailmarketing@icon-retail.com
w: www.icon-retail.com
- 7 -

MEMBER NEWS
NEW LOOK VM SYSTEM FOR REGATTA
COMPLETED BY LEACH IMPACT
International outdoor leisure brand Regatta has
overhauled the visual merchandising strategy at its
Manchester headquarters, with the help of Huddersfield
-based display specialist Leach Impact.
Regatta’s showroom is a regular destination for
corporate customers, keen to be among the first to see
what could soon adorn their retail shelves. But with
footwear previously housed on a dark, permanent
wooden wall, the 180sqft space struggled to do the
hero products justice.
The brand has therefore invested in a 6.8m x 2.5m
state-of-the-art bespoke display from Leach’s Product
Wall Lite range. At only 65mm thick, the streamlined
wall-mounted system integrates eye-catching graphics
with ultra-bright LED illumination and slick magnetic
shelving, for maximum impact as soon as a customer
arrives.
“Following an initial design consultation, we knew the
team was interested in the flexibility of this graphics
display alternative,” elaborated Dale Broadhead, Leach’s project
lead. “However, to meet the exact requirements of this brief, our in-house
innovation team built a number of prototypes to evaluate how to best
showcase Regatta’s footwear range.”
Regatta’s marketing director Jo Hawkins expanded: “We were initially drawn
to the system because of its brightness and large-format photographic
quality. But the construction of Product Wall Lite now allows us to change
the graphics and products as often as we like, without any external input or
specialist shop-fitting expertise.
“This means we can refresh our showroom campaigns in line with the
changing seasons, which should deliver an ongoing wow factor and a
lasting impression, much more in-keeping with what we’re trying to achieve
as a brand.”
On the back of positive feedback from visitors to the Manchester HQ,
Regatta now plans to roll the Product Wall Lite system out into its store
environments.
Established in 1981 with a 12-strong team, Regatta now has 200 stores
and concessions throughout the UK and operates in 55 countries
worldwide.
The finished solution was then installed in only one day, which included full
magnetic assembly, graphic installation and 180 shelves added and
aligned.
Contact:
t: 01484 551279
e: impact@weareleach.com
w: www.leachimpact.com
W&CO HELP START-UP WITH ATTENTION
GRABBING WINDOW DISPLAYS
Starting a new business from scratch isn’t always easy, especially in the
competitive world of property. After purchasing a small vacant shop in
Aylesbury, Grant Nicholls, Director of Woodholls Estate Agents, contacted
W&Co Displays & Signs to design, supply and install his new illuminated
external sign fascia and accompanying LED illuminated window displays to
ensure his new business was going to be both giving the right impression
and be visible on the high street as the nights draw in.
With their dedicated customer service to companies both large and small,
Grant could be assured that W&Co would deliver a high quality result and
was delighted with the finished project.
Contact:
t: 01708 863260
e: info@w-co.co.uk
w: www.w-co.co.uk
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ECO MANNEQUIN VERSUS THE DRAGONS -
WHO WINS?
Global Display entered the
Dragons Den to present an
innovative solution for
sustainable visual
merchandising display.
As seen on BBC Two's
'Dragons’ Den', The Eco
Mannequin is truly a
revolution in mannequin
production and the Dragons
were wowed by an engaging
presentation by Group MD
Alan Pegram with an eye
catching display and an
innovative solution, featuring 'mini-me' versions of each of the Dragons -
showcasing the versatility of this product and the importance of visual
display.
Sustainability has been a focus for retailers and their merchandise for many
years, but up until now this has not been reflected in their visual
merchandising equipment and mannequins - something which Global
Display sought to change.
With major retailers having upwards of 200 mannequins per store there is a
clear need for retailers to act to improve the impact on the environment
which these products can have both before, during and after their lifetime
usage in retail interiors.
Up until now the options have been limited with solutions that limit
creativity, or require unacceptable levels of compromise in terms of the
visual aesthetics, weight or durability.
Conceiving a solution which
encourages creative thinking and
provides equivalent like-for-like
attributes to existing fibreglass
options, whilst also being
sustainable and inherently
biodegradable, not only solves the
critical challenges of sustainable
design - but begs the question as to
why retailers are not already using
these mannequins in their stores?
After facing up to a thorough grilling from the
Dragons, during which the importance of the
visual merchandising industry was called into
question - the Dragons chose not to invest in
the patented product, but clearly saw the
level of innovation that this invention
represents. Alan did not leave empty handed
however - with over 10 mannequins on
display there were plenty of spare hands to
hold onto!
The real winners ultimately will be those brands who value the sustainable
approach that customers are now demanding in their retail experiences,
with the opportunity to make a significant impact on their carbon footprint,
whilst at the same time providing customers with a more sustainable,
conscientious buying experience.
Alan Pegram, MD of Global Display
commented: "It was an amazing,
once in a lifetime experience,
which has given myself and the
team plenty to think about. On
reflection more focus should have
been placed on the importance of
making the instore experience
more inviting – and how
mannequins are intrinsic to this
for retailers and customers alike.
It’s so important that the VM
sector approaches this in a more environmentally conscious way - it’s not
often that you can build a successful business on the back of a cause and
purpose as worthy as this. The Dragons got it wrong this time....watch this
space!”
Contact:
t: 01582 676350
e: info@global-display.co
w: www.global-display.co
MEMBER NEWS
The Davos display collection combines the beauty and elegance of art deco
styling, with sleek modern design required for a contemporary jewellery
store.
NEW BALLGOWN NECK DISPLAY SYSTEM
FROM NOBLE GIFT PACKAGING
Layered polished acrylic is
combined with luxury suede
materials, in a range of
complimentary shades
to truly set this collection
apart. Exclusively designed
ballgown necks (Protected as
a European Registered
design) with dramatic
plunging necklines create
stunning features for the most precious pendants and chains.
Multi-purpose jewellery blocks in a range of sizes are supplied with
magnetic fixtures to help present matching pendants and earring suites.
All free dress items are also supplied with magnetic bases which lock
onto display base boards & riser tops; this helps with neat visual
merchandising and stock removal at night.
To find out how Noble Gift Packaging can design and produce a display
system that sets jewellery apart from the crowd, please contact the Noble
sales team.
Contact:
t: 020 8805 4111
e: sales@noblegift.co.uk
w: www.noblegift.com
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MEMBER NEWS
Superdry have reopened one of their most visited UK stores, in the
Trafford Centre, Manchester, with Unibox once again helping launch their
new store concept.
Currently in the midst of dramatic growth worldwide, Superdry are
continuing to refurbish their UK portfolio, incorporating elements of their
‘Store of the Future’ concept which debuted in the Manchester Arndale,
with Unibox developing a range of graphic displays to coincide with the
launch.
The Trafford Centre creates an annual footfall in excess of 30 million
visitors who browse the 200+ stores and 60+ restaurants, cafes and bars.
As a result this is a hugely important location for the team at Superdry, and
Unibox were trusted with delivering light boxes for a range of applications
throughout the store.
With Manchester-based
manufacturing/design
capabilities, Unibox were able
to meet Superdry’s tight
deadlines for the store launch,
followed by a dedicated
installation team mounting
each of the light boxes in
store.
The new Trafford Centre store
features a wide range of the
latest display technology - notably Uniboxʼs LED Lightboxes in multiple
shapes and sizes throughout the store, combining high quality LED
illumination and the latest UV print technology to draw the attention of
customers to featured products.
Lee Patten, Project Manager at Superdry commented: “With our recent
refurbished store, within one of the biggest shopping destinations in the
UK, it was key that every element of our Trafford Centre store was
perfect. We’re glad to say that Unibox delivered on this, manufacturing a
range of Lightboxes for different locations throughout the store on
incredibly tight deadlines, following which, their team installed each
lightbox ensuring we met critical timelines for opening. This is
another good example of Uniboxʼs ability to deliver quality, on time and as
always, the results speak for itself.”
Superdry are looking to
strengthen their
already solid position in
the UK high-street, with
sales across stores
open for more than a
year increasing 12.7%.
Another new store
format focusing solely
on Superdry’s Sports
range is planned,
reacting to the recent
boom in the ‘athleisure’
market.
“The growth predicted in the sports market is expected to exceed that of
the mainline fashion market” Euan Sutherland - Chief executive, Superdry.
With the aim of launching five Superdry Sport stores by the time Christmas
hits, it will be exciting to see how the next chapter in Superdry’s revolution
progresses.
Contact:
t: 0845 277 6000
e: info@unibox.co.uk
w: www.unibox.co.uk
UNIBOX ASSIST SUPERDRY IN
TRAFFORD CENTRE REOPENING
STYLO CREATES LONDON LANDMARKS
FOR VODAFONE
Vodafone’s latest window features some of
London’s most famous landmarks. The
display features a multifaceted back wall
with a giant illuminated Vodafone logo.
The props were built in-house by Stylo using
fire retardant MDF and painted by hand.
Including a motorised miniature London Eye,
other landmarks such as Camden and Hyde Park are highlighted with LED
lights. Harrods is framed in festoon bulbs just like the landmark itself. The
display was constructed on site and installed by the Stylo team.
“I was thrilled with our latest Harrods installation. The illumination looks
amazing and the detail
on the props make it
feel more like a
miniature film set than
a window scheme.”
said Charlene
Kharbanda, from
Vodafone.
Contact:
t: 01923 800666
e: info@stylographics.co.uk
w: www.stylographics.co.uk
Global Display were commissioned by Topshop to create over 100
customised face masks and renovation of numerous mannequins in
celebration of this year’s Halloween promotion.
Working in conjunction with Vanessa Davis
(who is known as the Skultress) the artisans
at Global Display were able to bring her
makeup designs to life creating 2 styles of
masks from their existing mannequins so that
the masks could easily be removed without
damaging the mannequins. To achieve this a
mould was taken of the head, which was then
fabricated into a plastic mould for application
of the painstaking makeup detailing.
In total there were three different designs which were sent to stores in the
UK, US, Canada and the Far Fast for a multi-region combined launch.
In combination with the masks, the 14 mannequins were also hand
painted, with embellishments added to precise design layouts before
being installed at Topshop’s London flagship store on Oxford Street.
TOPSHOP USE GLOBAL DISPLAY FOR
HALLOWEEN MASKS
With just 10 days from
approval of the prototype
to delivery this was an
intensive timescale
successfully completed
by the Global Display VM
teams.
Contact:
t: 01582 676350
e: info@global-display.co
w: www.global-display.co
- 10 -

MEMBER FOCUS
During October, SDEA Director Antony Behiels
accepted an invitation to view first hand the
company’s services and facilities.
arken will be celebrating their 70th birthday next
year, having been established in 1948 and are
well known as being the creator of the ’snap
frame’ as well as their award winning POP
displays.
Their main site is an impressive 80,000 square
foot, two building location in Newmarket - just an
hour’s train journey from Central London. With
over 100 staff on site, the facilities are a hub of
activity: from filling forecourt sign bases with
concrete to meticulously assembling POP units
ready to ship direct to store.
Above: arken’s HQ in Newmarket
AN INSIGHT IN TO DESIGN
AGENCY ARKEN POP
arken have two divisions providing Poster Display
and Bespoke Display Solutions which includes
any Special Projects, each with a design led ethos
at their core. The past five years has seen strong
growth for the company, stemming from major
contracts with brands, retailers, cosmetics
houses, media companies and, of course, trade
customers.
The 360 degree process of design, artwork,
development, delivery and installation is
complemented by their new offering of the review
stage - whereby the whole process can be
subjectively looked upon and any concerns dealt
with. A constant progressive development for the
company.
Sustainability clearly
plays a key part in
arken’s business, with a
focus on the way their
staff view ‘green’ issues
and provide a
statement of intent on
reducing environmental
impacts. Their views on
sustainable design are certainly positive,
believing that a sustainable approach can provide
unique opportunities for creative expression. For
example: perhaps using alternative materials or
alternative construction solutions so they are
transported with a smaller footprint and are
simpler to construct on site.
New product development is also a fundamental
belief in the company. Staying in touch with
retailer’s needs is essential when looking for new
products. This year alone has seen four new lines
in the company’s portfolio:
Magboard, an interchangeable pavement
sign.
Free standing six-sheet lightbox, available
single or double sided for media
messages.
Bannerview, an impactful 7m x 1m
banner display for forecourts and retail
parks.
Move-it lockable, a locking poster case
forecourt sign.
During the overview it was clear the passion Paul
Smart, Business Development Director, has for
the business and its customers, especially trade
clients who rely on arken to provide the complete
package from design to manufacture and usually
with challenging lead times.
Paul says, “Flexibility is key and we have the
processes in place that allows us to scale up or
down depending on customer needs”. In winning
contracts he continues “tell me the budget you
have in mind and we will do our level best to meet
the cost by value engineering the product design.
arken are fortunate to have existing clients that
provide the nucleus of our business, however we
wish to continue our growth plan and win new
business based on new product development,
service levels and turnaround.”
Contact:
t: 01638 565656
e: info@arken-pop.com
w: www.arken-pop.com
Above: Units being assembled in the factory
The company has an extremely strong in-house
manufacturing capability, including five large CNC
routers, a full digital and screenprinting area, nine
prototype development engineers, six CAD
engineers and a team of five designers in the
‘creative hub’.
NEW WEBSITE FOR LIGHTHOUSE DISPLAY
Lighthouse Display have a new
website! The company have made
some huge changes and invested
into an all singing and dancing
website – built entirely in-house.
In the sphere of temporary POS
there really isn’t much that they
can’t design and manufacture at
Lighthouse Display. From huge
creative theatre pieces to the
humble clip strip and everything in
between, they can do it all.
They are proud of every product that comes out of Lighthouse Display
whether it’s an industry standard unit or one that their creative team have
designed, built and artworked from the ground up.
Contact:
t: 0115 986 4677
e: shine@lighthousedisplay.com
w: www.lighthousedisplay.com
You’re invited to take a look around the new website
and see first-hand the quality and scale of their
operation. Don’t forget to sign up to their newsletter
for all future updates and news (sign-up in the
website footer)!
- 11 -

DIARY DATES
6 December 2017
SDEA Christmas Lunch
London Steakhouse Co, London
www.shopdisplay.org
18-19 April 2018
VM & Display Show
BDC, London
www.vmanddisplayshow.com
2-3 May 2018
Retail Design Expo
Olympia, London
www.retaildesignexpo.com
Summer 2018
SDEA Summer Lunch
TBA, London
www.shopdisplay.org
5-6 February 2018
Retail Shopfitting & Display Summit
Radisson Blu, Stansted
www.retailshopfittingsummit.co.uk
24-26 April 2018
Sign & Digital UK
NEC, Birmingham
www.signuk.com
May 2018
SDEA Annual Review
TBA, London
www.shopdisplay.org
10-12 September 2018
Paris Retail Week
Port de Versailles, Paris
www.parisretailweek.com
FOCUS ON GDPR - THE BASICS
The EU 2016/679 regulation (also known as the
General Data Protection Regulation or GDPR)
covers the protection of people with regard to
the processing of personal data, and the free
movement of such data. It applies to both
personal data and sensitive personal data –
known as Special Categories of Personal Data
under the new regulation. Personal data
includes information such as an employee’s
name, email address or ID number. Sensitive
data could be an employee’s racial origin,
political opinion, or religious belief, for example.
It will come into force in May 2018 and will give
citizens of EU countries greater rights over their
personal information, and place greater
obligations on organisations to protect this data
that they hold. It includes the right to be
forgotten, the right to know when personal data
falls into the wrong hands (e.g. hackers) and the
need for explicit consent (in certain cases) prior
to processing personal information.
There has been much written about GDPR, but
here is some basic guidance:
The new data-protection regulation — like the
current Data Protection Directive — affects all
industries and organisations that process
personal data. It’s also applicable to both public
and private sectors.
In the event of a compliance breach, supervisory
authorities can impose fines of up to four per
cent of an organisation’s worldwide annual
turnover, or €20 million — whichever is higher.
Organisations have to notify their supervisory
authority within 72 hours of any data breach,
and they may also have to notify their customers.
Organisations with more than 250 employees, or
whose core operations employ systematic data
monitoring, have to designate a Data Protection
Officer. This person reports directly to
management, but also requires a guarantee of
independence to have the confidence to
highlight any issues.
Individuals will legally be allowed to view any of
the personal data that an organisation stores on
them in entirety, as well as making it clear on the
levels of profiling or direct marketing they will
permit. Individuals can also request deletion of
all data contained upon them, with organisation
procedures and processes altered to ensure this
is adhered to post-GDPR enforcement.
As per existing regulations, organisations have to
ensure they have technical and organisational
security controls in place to guarantee the safety
of any data they process.
Organisations must look at their entire security
landscape, because it underpins their efforts to
understand and protect their data, and to
comply with various legal, regulatory and
industry requirements. Without a successful
security strategy in place, organisations will
suffer the financial, regulatory and reputational
consequences that follow a serious data-security
breach.
Consent is a major topic for GDPR - ensure that
your policies are in full compliance with new
GDPR laws on granting clear consent for
individuals to access their data. The “opt-in” or
“opt-out” of marketing debate is set to continue
when the GDPR comes into force. Most Data
Protection authorities and privacy activists want
“opt-in”; most controllers are very content with
“opt-out”. Added to this divergence of views, the
GDPR states in Recital 47 that direct marketing
can be possible under the “legitimate interest”
criteria whilst Recital 32 states that “pre-ticked
boxes” cannot constitute data subject consent.
The implementation of GDPR is a very wide
ranging topic and as such, every company
should undertake their due diligence to ensure
they comply with the legal requirements. SDEA
associate company Citation have created a
guide to GDPR available online via:
http://bit.ly/2jf4UJ0 or by calling 0345 234
0404.
It is often easy to forget just how many extra benefits there are from being
a member of SDEA. Just think how much money and time your company
can save each year by making full use of all your member benefits!
FREE LEGAL ADVICE WITH LAW EXPRESS
With over 20 years’ experience providing a first class customer service
experience, their dedicated team of experienced legal advisers give
practical advice on business issues such as employment, contract and
company matters, marketing, health and safety and tax advice. For
employees and personal callers Law Express can advise on personal legal
issues including family, property, wills and probate, personal injury,
motoring, property and employment law. Call the dedicated members line
on 01275 378 801 and quote your individual reference number found on
your membership card.
INSURANCE THROUGH HR JENNINGS
Our long term Business Insurance partner already arranges the insurance
for 15% of the membership. They select insurers who are strong,
reputable and who have a culture of support to clients when things go
wrong. If you value personal service and competitive rates from an
industry specialist then speak to David Eve of HR Jennings on
020 8680 0688 or email David at david@jenningsinsure.co.uk
HEALTH & MEDICAL PLANS THROUGH HMCA
HMCA arranges Medical Plans insured by The Care Insurance Company
Ltd, Gibraltar. These plans are unique and are only available through
HMCA for members of trade, professional and membership groups.
For example, SDEA Members receive 40% discount on Private Medical
Cover through HMCA. For a no obligation quote or to find out more, please
contact Mark Upton at HMCA: Telephone 01423 866985 or email
mark@hmca.co.uk
SDEA MEMBER BENEFITS
5% DISCOUNT ON STAND SPACE AT RETAIL DESIGN EXPO
Members save 5% on stand space at Retail Design Expo, the UK’s number
one exhibition for retail display. Held at Olympia, London, the exhibition
hosts thousands of visitors including retailers and brands from over 60
countries. To discuss your stand requirements or find out more, contact
Sarah Adams, Event Manager, on 020 8874 2728 or email
sarah.adams@reedexpo.co.uk
SDEA PR PLANNER
Each year we produce the PR Planner which proves invaluable for
marketing campaigns. Not only will you receive contact details of all the
relevant publications, you will receive their features for the forthcoming
year, allowing you to plan your marketing campaign well in advance.
URICA SUPPLY CHAIN FUNDING
URICA Supply Chain Funding injects cash into supply chains to empower
businesses of all sizes to pay and get paid on the terms of trade they want
with zero risk and zero debt. Telephone 020 7193 7616 or email
info@urica.com to find out more.
OVER 50% DISCOUNT ON AA BREAKDOWN COVER
As a member of SDEA you are entitled to substantially reduced rates for AA
Breakdown Cover in both the UK and Europe. SDEA members can save up
to 51%. You can cover as many of your company or private vehicles as you
wish under the SDEA Fleet scheme. Please contact Paula Morgan on
01883 348911 or paula@sdea.co.uk for your discount code.
- 12 -