Shoptalk November 2017

DIARY DATES
6 December 2017
SDEA Christmas Lunch
London Steakhouse Co, London
www.shopdisplay.org
18-19 April 2018
VM & Display Show
BDC, London
www.vmanddisplayshow.com
2-3 May 2018
Retail Design Expo
Olympia, London
www.retaildesignexpo.com
Summer 2018
SDEA Summer Lunch
TBA, London
www.shopdisplay.org
5-6 February 2018
Retail Shopfitting & Display Summit
Radisson Blu, Stansted
www.retailshopfittingsummit.co.uk
24-26 April 2018
Sign & Digital UK
NEC, Birmingham
www.signuk.com
May 2018
SDEA Annual Review
TBA, London
www.shopdisplay.org
10-12 September 2018
Paris Retail Week
Port de Versailles, Paris
www.parisretailweek.com
FOCUS ON GDPR - THE BASICS
The EU 2016/679 regulation (also known as the
General Data Protection Regulation or GDPR)
covers the protection of people with regard to
the processing of personal data, and the free
movement of such data. It applies to both
personal data and sensitive personal data –
known as Special Categories of Personal Data
under the new regulation. Personal data
includes information such as an employee’s
name, email address or ID number. Sensitive
data could be an employee’s racial origin,
political opinion, or religious belief, for example.
It will come into force in May 2018 and will give
citizens of EU countries greater rights over their
personal information, and place greater
obligations on organisations to protect this data
that they hold. It includes the right to be
forgotten, the right to know when personal data
falls into the wrong hands (e.g. hackers) and the
need for explicit consent (in certain cases) prior
to processing personal information.
There has been much written about GDPR, but
here is some basic guidance:
The new data-protection regulation — like the
current Data Protection Directive — affects all
industries and organisations that process
personal data. It’s also applicable to both public
and private sectors.
In the event of a compliance breach, supervisory
authorities can impose fines of up to four per
cent of an organisation’s worldwide annual
turnover, or €20 million — whichever is higher.
Organisations have to notify their supervisory
authority within 72 hours of any data breach,
and they may also have to notify their customers.
Organisations with more than 250 employees, or
whose core operations employ systematic data
monitoring, have to designate a Data Protection
Officer. This person reports directly to
management, but also requires a guarantee of
independence to have the confidence to
highlight any issues.
Individuals will legally be allowed to view any of
the personal data that an organisation stores on
them in entirety, as well as making it clear on the
levels of profiling or direct marketing they will
permit. Individuals can also request deletion of
all data contained upon them, with organisation
procedures and processes altered to ensure this
is adhered to post-GDPR enforcement.
As per existing regulations, organisations have to
ensure they have technical and organisational
security controls in place to guarantee the safety
of any data they process.
Organisations must look at their entire security
landscape, because it underpins their efforts to
understand and protect their data, and to
comply with various legal, regulatory and
industry requirements. Without a successful
security strategy in place, organisations will
suffer the financial, regulatory and reputational
consequences that follow a serious data-security
breach.
Consent is a major topic for GDPR - ensure that
your policies are in full compliance with new
GDPR laws on granting clear consent for
individuals to access their data. The “opt-in” or
“opt-out” of marketing debate is set to continue
when the GDPR comes into force. Most Data
Protection authorities and privacy activists want
“opt-in”; most controllers are very content with
“opt-out”. Added to this divergence of views, the
GDPR states in Recital 47 that direct marketing
can be possible under the “legitimate interest”
criteria whilst Recital 32 states that “pre-ticked
boxes” cannot constitute data subject consent.
The implementation of GDPR is a very wide
ranging topic and as such, every company
should undertake their due diligence to ensure
they comply with the legal requirements. SDEA
associate company Citation have created a
guide to GDPR available online via:
http://bit.ly/2jf4UJ0 or by calling 0345 234
0404.
It is often easy to forget just how many extra benefits there are from being
a member of SDEA. Just think how much money and time your company
can save each year by making full use of all your member benefits!
FREE LEGAL ADVICE WITH LAW EXPRESS
With over 20 years’ experience providing a first class customer service
experience, their dedicated team of experienced legal advisers give
practical advice on business issues such as employment, contract and
company matters, marketing, health and safety and tax advice. For
employees and personal callers Law Express can advise on personal legal
issues including family, property, wills and probate, personal injury,
motoring, property and employment law. Call the dedicated members line
on 01275 378 801 and quote your individual reference number found on
your membership card.
INSURANCE THROUGH HR JENNINGS
Our long term Business Insurance partner already arranges the insurance
for 15% of the membership. They select insurers who are strong,
reputable and who have a culture of support to clients when things go
wrong. If you value personal service and competitive rates from an
industry specialist then speak to David Eve of HR Jennings on
020 8680 0688 or email David at david@jenningsinsure.co.uk
HEALTH & MEDICAL PLANS THROUGH HMCA
HMCA arranges Medical Plans insured by The Care Insurance Company
Ltd, Gibraltar. These plans are unique and are only available through
HMCA for members of trade, professional and membership groups.
For example, SDEA Members receive 40% discount on Private Medical
Cover through HMCA. For a no obligation quote or to find out more, please
contact Mark Upton at HMCA: Telephone 01423 866985 or email
mark@hmca.co.uk
SDEA MEMBER BENEFITS
5% DISCOUNT ON STAND SPACE AT RETAIL DESIGN EXPO
Members save 5% on stand space at Retail Design Expo, the UK’s number
one exhibition for retail display. Held at Olympia, London, the exhibition
hosts thousands of visitors including retailers and brands from over 60
countries. To discuss your stand requirements or find out more, contact
Sarah Adams, Event Manager, on 020 8874 2728 or email
sarah.adams@reedexpo.co.uk
SDEA PR PLANNER
Each year we produce the PR Planner which proves invaluable for
marketing campaigns. Not only will you receive contact details of all the
relevant publications, you will receive their features for the forthcoming
year, allowing you to plan your marketing campaign well in advance.
URICA SUPPLY CHAIN FUNDING
URICA Supply Chain Funding injects cash into supply chains to empower
businesses of all sizes to pay and get paid on the terms of trade they want
with zero risk and zero debt. Telephone 020 7193 7616 or email
info@urica.com to find out more.
OVER 50% DISCOUNT ON AA BREAKDOWN COVER
As a member of SDEA you are entitled to substantially reduced rates for AA
Breakdown Cover in both the UK and Europe. SDEA members can save up
to 51%. You can cover as many of your company or private vehicles as you
wish under the SDEA Fleet scheme. Please contact Paula Morgan on
01883 348911 or paula@sdea.co.uk for your discount code.
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