Shoptalk November 2017

MEMBER NEWS
W&CO HELP ORDNANCE SURVEY LAUNCH
GREENSPACE INITIATIVE
Bespoke signs and shapes were required by Ordnance Survey to be used as
props for an upcoming PR event to help launch Greenspace; a new free
layer in Ordnance Survey Maps which enables the public to easily discover
green spaces for leisure and recreation across England, Scotland and
Wales.
MDF base and side of the pin were both covered in a realistic faux grass for
added effect. Similarly to the hand-held arrows, the pin was finished in matt
emulsion paint and had white vinyl logos and letters applied to the face.
The customer chose to
have applied vinyl rather
than flat cut acrylic letters
so that they could easily
update logos and wording
in future.
Due to the General
Election the official launch
of Greenspace was
pushed back by about a
month but all props and
signs were delivered by
the original agreed date
and the customer
commented that “they
look amazing” and they were “proper chuffed”.
The concept was to produce a giant map pin that was capable of
freestanding and various handheld arrow-shaped signs that were fun and
interactive. All signage and props had to be lightweight yet robust as they
would be handled frequently by school children during the course of the
campaign and be travelling all across Britain.
Display-grade polystyrene containing a flame retarding additive was
selected as the ideal material to make the signage from due to its
lightweight properties, while the additional painted finish added to its
strength.
The arrow-shaped signs, which were 30cm tall and up to 2 metres in length,
were machine cut from blocks of polystyrene and shaped to have radius
corners making them safer for members of the public to handle. The
arrows had a matt emulsion paint finish and white, self-adhesive vinyl
lettering applied to one side.
The giant pin was an impressive 7ft tall and 1ft thick and had a hollow
centre with mini arrow signs inside which were held in place by a pole that
ran through the centre of the pin. The pole was fixed to an MDF base and
was stabilised by white wedges which helped the pin to free-stand. The
Contact:
t: 01708 863260
e: info@w-co.co.uk
w: www.w-co.co.uk
Since the official launch of
Greenspace at the beginning
of July the props and
signage have travelled
England, Scotland and
Wales visiting schools and
local councils and have even
been photographed with
high profile MPs and
celebrities such as Ben
Fogle to help raise
awareness of Greenspace.
ICON Retail have introduced meshh, a unique and innovative way to
understand consumer journeys and behaviour.
ICON RETAIL UNVEIL BEHAVIOUR
INTELLIGENCE TOOL
They understand the growing need that retailers have to measure results of
store layouts and floor moves. The company’s low cost footfall analytics
tool passively understands movement from customers’ mobile devices and
can precisely track journey patterns as people move around a space.
Data allows ICON to create detailed analytics for their clients and present
them with insight on areas such as zonal engagement, direction of
customer traffic and popular journey paths.
Meshh location based intelligence is true retail innovation and enables
their clients to optimise store layouts in near real time.
Contact:
t: 020 8269 6267
e: retailmarketing@icon-retail.com
w: www.icon-retail.com
- 7 -