Youtube Guide - How To Rank Youtube Videos On Google

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Table of Contents
Introduction to Tube Jacker ................................ 3
Creating A Viral Video ......................................... 6
Preparation .......................................................... 7
Creating a Script................................................... 8
Types of Videos ....................................................10
Talking Head .........................................................10
Screen Capture Videos .........................................10
Presentations .........................................................11
Other Video Types .................................................12
Outsourcing ............................................................12
Optimizing Your Video for Top Ranking ..................13
Video Titles & File Names ......................................13
Keywords & Tagging ..............................................14
Descriptions............................................................14
Captions & Annotations..........................................15
SEO using Fiverr.....................................................15
Encouraging Interaction .........................................16
Create a Channel for Each Major Theme...............16
Final Words ............................................................18
Resources ..............................................................18

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Table of Contents

Introduction to Tube Jacker .................................................................................. 3

Creating A Viral Video ........................................................................................... 6

Preparation ........................................................................................................... 7

Creating a Script ................................................................................................ 8

Types of Videos .................................................................................................. 10

Talking Head ................................................................................................... 10

Screen Capture Videos ................................................................................... 10

Presentations .................................................................................................. 11

Other Video Types .......................................................................................... 12

Outsourcing ........................................................................................................ 12

Optimizing Your Video for Top Ranking .............................................................. 13

Video Titles & File Names ............................................................................... 13

Keywords & Tagging ....................................................................................... 14

Descriptions..................................................................................................... 14

Captions & Annotations ................................................................................... 15

SEO using Fiverr ............................................................................................. 15

Encouraging Interaction .................................................................................. 16

Create a Channel for Each Major Theme ........................................................ 16

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Final Words ......................................................................................................... 18

Resources ........................................................................................................... 18

©2013 All Rights Reserved.

No part of this publication may be, including but not limited to, reproduced, in

any form or medium, stored in a data retrieval system or transmitted by or

through any means, without prior written permission from the publisher.

The information contained herein has been obtained from sources believed to

be reliable at the time of publication. The opinions expressed herein are

subject to change without notice.

The publisher disclaims all warranties as to the accuracy, completeness, or

adequacy of such information.

The publisher assumes no liability for errors, omissions, or inadequacies in

the information contained herein or from the interpretations thereof. The

publisher specifically disclaims any liability from the use or application of the

information contained herein or from the interpretations thereof.

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Introduction to Tube Jacker

Online video is absolutely exploding and continues to be one of the most

effective methods of establishing and promoting a brand, while securing everlasting

traffic from all of the major search engines.

On the Internet’s most popular video community, YouTube.com, there are

approximately 60 hours of video uploaded every minute of every day. Think

about that. It is equal to one hour of video content uploaded per second!

It is estimated that by 2015, at least 90% of all Internet traffic will be video

based. Companies like Cisco and major ISPs are working around the clock to

develop new technologies that can be adapted to handle such an enormous

amount of bandwidth, as current technology isn’t prepared for it!

YouTube is the fourth most popular website in the world, and gets a

tremendous amount of traffic every day. If you’re not using this video

powerhouse for marketing, you’re missing out on a huge source of high quality,

exceptionally targeted – FREE - traffic!

In fact, there has never been anything quite like this before. What other type of

media gives you access to millions of potential viewers at absolutely no cost?

Billboards certainly don’t. Radio doesn’t. Television certainly doesn’t. And

considering all online forms of advertising such as banner ads, forum campaigns,

PPC marketing, sponsor ads, ezine ads or even social media marketing – none

of those options provide you with the ability to generate lifetime traffic at

absolutely no cost.

That’s free – no strings attached – targeted traffic at your fingertips. You can

direct it anywhere you wish, convert it anyway you choose, and command it

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whenever you desire. Through the power of targeted video presentations and ad

campaigns you can also position yourself as an authority figure in your market,

conjure fresh traffic 24 hours a day (automatically), while siphoning organic traffic

from the largest and most powerful traffic sources in the world – the search

engines!

Just about every other media format you can think of would cost you a small

fortune just to reach thousands of visitors. But on YouTube, you could

potentially reach millions without ever paying a penny for it!

In this special report, you’re going to learn exactly how to tap into the massive

marketing potential of YouTube to drive traffic, leads & sales in record numbers

to your website. I’m also going to show you how to get your videos to rank in

Google in 72 hours or less every single time, even if you’re a total beginner.

So, without further delay – let’s begin!

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Creating A Viral Video

Many people believe creating a video is far too technical or complicated, and

they’d never be able to manage it on their own. In reality, nothing could be further

from the truth. Creating a high quality video presentation is actually quite simple

when you know which tools to use, and how to create a style, flow and voice for

your video that will be well received by your target audience.

In this section, you’re going to learn some easy ways to create your own videos

even if you don’t currently know the first thing about doing so.

Before you take a single step to create a video, think about the purpose of your

video. What exactly do you want this video to achieve? You absolutely must

include a call-to-action in your video. Otherwise, the video isn’t going to be very

effective for marketing purposes. The trouble is, if you don’t think about your

video’s purpose, you won’t know what your call-to-action should be.

Here are some things you might want to accomplish with a video:

1. Lead capture (list building)

2. Branding & Authority building

3. Selling products & services

4. Driving traffic to a blog or website

5. Affiliate promotions & third party offers

Once you have defined your video’s purpose, you’ll be able to craft a proper callto-action

that effectively encourages people to take the action, such as visiting

your website and buying your product or signing up to your newsletter.

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Preparation

Before you create your first video, you need to do a little preparation first. You

should keep your video between 3 and 10 minutes, if possible. This is the optimal

length for a YouTube video.

There are seven important things you need to make sure every video contains:

1. Introduction – Your introduction will tell them who you are and also let

them know where they can find you. For example, you could open with,

“Hello, this is Jane Smith of Jane’s Crafting Website at

www.JanesCrafting.com.”

2. Why Watch – Next, be sure you tell people approximately how long the

video is, what they will learn, and why they should keep watching.

3. The Meat – Most of your video should be meaty information of real value.

This is where you offer the valuable content of your video.

4. Recap – Offer a very quick recap of what you just went over.

5. Final Advice – Give them some kind of parting information such as a

warning, a tip or some other helpful advice that supports the video.

6. Call-to-Action – Finally, let the viewer know what to do next. Whether you

want them to visit your website and subscribe to your email list, buy

something, subscribe to your YouTube channel, or something else, you

need to tell them what to do!

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7. URL or Brand – At the end, you’ll want a few moments of silence to

promote your brand or your URL. This could be up to two minutes in

length, but one minute is about right. You can have your URL or brand

alone on the screen, perhaps along with some brief call-to-action text.

Your overall video type is important to consider, too. Is your video going to be a

funny video that is meant to pull in the maximum number of visitors virally? Is it

going to be a tutorial or educational video? Perhaps a controversial topic that is

guaranteed to get attention? Try to choose a format that will work well with the

effect you’re looking for from the video.

If you’re selling an educational course, then a tutorial might make sense. If you’re

promoting something with huge mass-market appeal, something funny or

controversial might bring in bulk traffic. Be sure to choose the format that makes

sense for your specific purposes.

Creating a Script

Before you get started, you might want to create a script for your video. The

script should be around 200 words or so, but it could be longer or shorter

depending on what type of video you’ll be creating.

This script is important, because it will be used for:

1. The voiceover, whether you create it or you outsource it.

2. Any text or captions you place on the screen in the video.

3. Estimating the approximate length of the video.

4. The creation of the sequencing of the video.

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Spend time on the script, because not only will it be used for all of the important

aspects above, but it will also make or break the effectiveness of your video!

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Types of Videos

There are many types of videos you could create, but we’re only going to discuss

a few of the easiest types. This will get you creating videos quickly and with

minimal training.

Talking Head

A talking head video is your typical video in which a single person (or sometimes

a group of people) stands in front of the camera talking. This type of video is

quickly losing favor on YouTube, because it’s one of the most popular types and

sometimes it isn’t very engaging. This is especially true if you don’t have a really

good on-screen presence.

Of course, if your video’s purpose is to brand you, specifically, you will probably

want to appear on camera for at least part of the video!

Perhaps the easiest way to create your own talking head video is to use a quality

cell phone to record your video. There are many different video-sharing apps that

will allow you to upload your video immediately after creation. However, you’ll

want to make sure you can add your URL to the video before it’s posted, along

with some sort of call-to-action.

Screen Capture Videos

Screen capture videos are very simple to make with software like Camtasia (PC)

and Screenflow (Mac) will let you record your computer screen while you talk into

a microphone. This type of video is excellent for demonstrating software,

showing how to use certain websites, etc.

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Presentations

You’ve probably heard of presentation software like PowerPoint and Keynote, but

did you know these can be used to create videos? All you have to do is create a

presentation as usual and then export it to a video format.

If you think there must be some sort of catch, you’d be wrong. It really is that

simple. Here’s a quick rundown of how it’s done:

1. Create a short script for your video. Generally, this will be around 200-400

words.

2. Record your voice speaking the script. You can use any audio program or

even an iPhone, as long as you can export the audio for use in Keynote,

PowerPoint or any other presentation software you use.

3. Create a slide for each sentence in the script you created.

4. Sync the audio file to the presentation.

5. Export to video.

If you want a thorough tutorial on how to do this with PowerPoint, you can take a

look at this tutorial from Microsoft:

>> http://office.microsoft.com/en-us/powerpoint-help/turn-your-presentation-intoa-video-HA010336763.aspx

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As you can see, this is a very, very simple method for creating a video! Not only

that, but amazingly a very simple presentation video is an extremely effective

video type, and usually holds its audience captivated and encourages the viewer

to take action at the end!

Other Video Types

There are other services you can use to create different types of videos as well,

including:

>> http://www.GoAnimate.com

>> http://www.CommonCraft.org

>> http://www.Sellamations.com

Outsourcing

If you are still uncomfortable creating your own videos, or if you just don’t want to

do it yourself, you can outsource the creation of your videos very inexpensively.

Perhaps the best place to outsource video creation is Fiverr.com. This site has

hundreds of different providers who will create videos for you for only $5. The

quality varies greatly, but as long as you choose a provider with plenty of positive

feedback and samples of their work, you should be fine. Plus, at only $5, you

won’t be out much money if you aren’t completely happy with the final product.

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Optimizing Your Video for Top Ranking

The most interesting and useful video in the world isn’t going to be effective if no

one ever sees it. People won’t just magically find your video, no matter how

much you may wish them to.

Instead, you must focus on promoting your videos in order to drive traffic to them.

There are several important ways to do this, and we’re going to take a look at a

few of them now.

WARNING: Do NOT upload your video without reading this section FIRST!

Video Titles & File Names

First, make sure your video’s filename contains your main keyword phrase. Let’s

say you’ve created a video that focuses on the keyword phrase “ice fishing for

beginners”.

You might want to name your file icefishingforbeginners.mov or

icefishingforbeginners.avi or whatever other video file format you’ve used. This

filename will not be listed publicly, but it will be used as a ranking factor, so this

is an important step!

There’s a trick you can use to boost your ranking even further when you submit

your video. It’s called “title stacking”. In this trick, you use the same keyword

with slight variations twice within a single title. This will get you double

relevancy in YouTube’s search!

Using the ice fishing example, you might make your title:

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Ice Fishing for Beginners: Tips for Beginning Ice Fishers

This is an extremely powerful trick that will bring vastly more traffic to your video

than it would otherwise manage to get!

Keywords & Tagging

One very easy way to get tags for your videos is to search YouTube for your

primary keyword phrase and write down all of the tags from the top 3 videos that

show up for your search.

Instead of spending precious time agonizing over which tags you should use, you

can find out exactly which tags are most effective for your primary search

keyword!

Descriptions

One of the most important things to remember about your description is to

include a link to your website in the very first line of your description. This makes

it easy to see. Don’t forget to include the http:// in your URL or the link won’t be

clickable.

Within the description, you can paste the script you use for your video. This script

should be packed with relevant keywords, so it should be very helpful for your

SEO.

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Finally, paste a link to your video at the very end of the description, because if

your video is scraped for use on another website, you’ll get a free link back to

your video which will boost SEO and traffic to it.

Captions & Annotations

YouTube allows you to use captions and annotations in your videos. Just click on

the plus sign on the right side of the video player on your own video pages. You

should add just a couple of short annotations to each video. Don’t go overboard

and DO NOT stuff keywords into your captions or annotations. Just use one or

two keywords in a way that makes the caption useful.

SEO using Fiverr

Once you’ve done your video optimization, you should take the time to drive a

little extra traffic by using this simple off-site method. Visit:

>> http://www.Fiverr.com

Find people who specialize in SEO for YouTube videos and who will upload your

video to all of the other major video sites using a program like Traffic Geyser,

HaySpread, TubeMogul, etc.

Be sure to tell the person you hire to include a link to your YouTube video in the

description. This will help boost the relevance of your YouTube video in addition

to bringing in some direct traffic.

The best thing about this besides how much traffic your video will get is the fact

that this will only cost you $5!

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Encouraging Interaction

Don’t forget that interaction is a huge portion of rankings on YouTube. The more

likes your videos get, the more friends you add, the more subscribers your

channel receives, and the more people who add video responses to your video,

the better they will rank, thus providing even more traffic.

If you’d like to automate some of the hard work of fully socializing your videos,

you can try TubeToolBox.com. This service will help you add contacts, send

messages and share videos on an automated basis, along with other great

YouTube marketing tasks.

Create a Channel for Each Major Theme

One major mistake a lot of video marketers making is lumping all of their videos

into a single channel. This is a huge mistake, because you lose relevance that

way, because you severely dilute the effectiveness of the SEO on your channel.

Look at it this way. You wouldn’t create a single website that contained

information about fishing, crocheting, stamp collecting, and baking, would you?

Doing so would dilute any authority your website might get about each topic.

Instead, you’d create one website for each of the different subjects. Channels

work the same way.

Now, if you have several themes that are focused in a single niche, you could

theoretically combine them into one channel if you wanted. You could, for

example, create a channel for crafters and have videos about knitting,

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crocheting, sewing, and other similar topics. However, the more tightly you theme

your channels, the better you’re likely to rank.

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Final Words

If you’ve been putting off video marketing because you were worried it was too

technical or you were afraid it wouldn’t pay off, it’s time to stop procrastinating!

You are now armed with everything you need to get started marketing on

YouTube.

You will be shocked at how quickly you can land on the first page of Google

using these powerful techniques, so get started today and you just might be

ranking tomorrow!

Resources

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Marketing

Easytube

Youtube Page 1 in 1 minute Easy System - See

How All My Videos Rank Page 1 in Youtube,

Yours Can Be

Call To Action Videos

Double Your Video Conversion! Get 52 Call To

action Videos With REAL Actors + Video Mixer

Software

Video Bomber

Bomb YouTube With UNLIMITED Unique

videos in Just Few Clicks, Fast and Easy

Software!

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Instaquote

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Unique content! Create STUNNING 100 Quotes

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YouTube Rank Checker

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Unlimited Keywords & Videos Ranking - $7

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Youtube marketing tools

Bulk Suggest Tool

Enter a query phrase into the Suggest Tool to

populate a list of related terms from Google, Bing,

YouTube & Amazon suggest databases.

===

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BirdSong Analytics' Youtube

Analysis

BirdSong YouTube Analytics gives you access to over

30 key metrics for any publicly available YouTube

channel/videos, in easy to read charts plus data

exports for your own offline analysis.

===

Canva

Canva is a great tool designed to help novices

produce professional designs.

===

DrumUp

DrumUp discovers and helps you share great content

to your social media accounts so you can start

meaningful conversations with your followers.

===

Cyfe

Cyfe is an all-in-one business dashboard app that

helps you easily monitor all your business data from

one place.

===

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YouTube Reputation Tool

A very quick but handy tool: Get video results for your

multiple brand names on one page + View videos

right on the same page.

===

Views Reviews

It helps your YouTube success, make sure you

purchase REAL views, and avoid the fakes and

scams. The tool done the research for you, comparing

companies on more than a dozen unique criteria, and

we've compiled our shortlist of the best.

===

vidIQ

vidIQ is a YouTube audience development and

management suite that provides applications and

solutions for marketers.

===

Keyword Suggest Tool

Keyword Tool is free online keyword research

instrument that uses Google Autocomplete to

generate hundreds of relevant long-tail keywords for

any topic. Google Autocomplete is a feature used in

Google Search. Its purpose is to speed up the

searches performed by users on Google.

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===

SEO Chat

SEO Chat is dedicated to helping business owners

and marketing specialists perform Search Engine

Optimization on their sites.

===

SerpStats

Serpstat is an all-in-one SEO platform, which consists

of five different modules and is used for Keyword

Research, Competitor Analysis, Site Audit, Backlink

Analysis and Rank Tracking.

===

Google Explore

Explore is Google Plus' way of bringing what's

trending to you, making the social networking site not

only a way to connect with friends and family, but also

a way to discover the latest news and Internet hype.

===

Tube Buddy

TubeBuddy is a FREE browser extension that

integrates directly into YouTube to help you run your

channel with ease.

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===

FanBridge

FanBridge is a leading Fan Audience CRM platform,

currently used to manage fan acquisition, retention,

and engagement. It automates your daily marketing

tasks while not going beyond the limits imposed by

YouTube.

===

Tube Toolbox

Tube Toolbox can run in the background while you

work on other projects or even while you sleep.

===

Tube Trackr

YouTube Video Marketing Tools: TubeTrackr

integrated Video SEO and Video Marketing Platform.

===

TubeMasterPro

The Ultimate YouTube Marketing Software. FIND

MONETIZED YOUTUBE VIDEOS THEN DOMINATE

YOUR NICHE IN MINUTES.

===

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ivaliq

Your strategy, and your competitors’, plays out in

social posts. With Rival IQ, you can analyze

thousands of posts in seconds, delivering key insights

into your own content as well as that of the

competition.

===

Work Smarter

Not Harder!

We all know that using internet marketing tools

can help us get big success

However, did you know that using best internet

marketing tools is THE key element for real

success of your business?

Here is why we must use marketing tools:

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Use tools can help you

Earn more money!

Save more time!

Because For almost every paid tool you can find

a free alternative one!

Use tools can save you time because when you

have the best productivity tools, you add more

hours to your day!

Need more customers and more leads? You

must know the best tools nowadays for you to

collect emails fast and easy.

Do you want your site to reach higher rankings?

You will find in our guide top popular SEO tools

for free and also paid ones.

Do you feel that you waste a lot of time working

on social media marketing?

We have gathered in top tools the best top

social marketing tools for to automate your

social media marketing.

Don't know which content to write for your

audience?

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You can find in this guide top tools that give you

top ideas to generate the best texts filled with

interesting content.

This big list of top internet marketing tools

includes almost every tool you’ll ever need to

master every aspect of a digital marketing

campaign

Feel free to share this guide with your friends!

They will definitely be thankful!

ALL 100 TOP TOOLS CATEGORIES

Content Curation Tools

Social Media Tools

PPC Tools

Content Optimization Tools

Rank Tracking Tools

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Tops Keyword Research Tools

Keywords Ideas Tools

Technical Seo Tools

Top Seo Tools Link Building

Top Seo Tools

Top Landing Pages Creators

Twitter Trending Topics

Twitter Tools For Images

Twitter Hashtags

Top Twitter Tools

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Top Facebook Tools

Top Lead Generation Tools

Top Autoresponders Tools

Build Email List Tools

Top Niche Research Tools

Top Trends Tools

Ecommerce Software

Screen Capture Video Audio Tools

Gif Creator Tools

Free Banner Creators Tools

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Top Online Contests Tools

Twitter Tools

Twitter Analysis Management Tools

Competitive Analysis Tools

Backlink Investigation Tools

Tools For Writers

Instagram Tools

Notifications Monitoring Tools

New Launch Products Sites

Question And Answer Sites

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Push Notification Tools

Time Management Tools

Webinars Tools

Heatmap Analytics Tools

Free Wordpress Tutorials

Website Templates builder Tools

Website Testing And Analysis Tools

File Sharing And Data Storage Tools

Brainstorming And Mind Mapping Tools

Top Interstitial Traffic Networks

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Top Solo Ad Traffic Sources

Top Native Ads Traffic Networks

Top PPC Networks

Top PPV CPV Networks

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Infographic Submission Sites

Free Video Submission Sites

Free Article Submission Sites

CPA CPM Aff Networks

Mobile Marketing Tools

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Scraper Extractor Tools

Support Tools

Graphic and Design Tools

Efficiency Tools

Virtual Assistant Sites

Top Outsourcing Tools

Traffic Analysis Tools

VPN Tools

Integration Services Tools

Social Media Analytics Tools

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Url Shortener Tools

Content Ideation Tools

Domain Name Idea Generators

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Domain Email Tools

Business Dashboard Tools

Increasing Influence

Payment Gateways Tools

Project Management Tools

Customer Support

Website Monitoring Tools

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Form Builders

Website Builders

Image And Cliparts Sites

Design Tools

Video Creating Tools

Surveys

Top Outreach Tools

Top Live Chat Tools

YouTube Marketing Tools

Mobile Marketing Tools

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Top Heatmaps Tools

Top E-learning Platforms

Top Content Tools

Cloud File Storage

Top Affiliate Marketing Sites

Top Analytics Tools

Top Social Advertising Tools

Content Creation Tools

Social Analytical Tools

Monitoring Sharing Tools

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Internet Marketing Top Forums

Internet Marketing Newsfeeds

Internet Marketing Top Sites

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